We all have strengths and weaknesses when it comes to running and growing our business. Some of us are lucky enough to be a tech wiz or have the infectious personality needed to thrive in customer service.
Some of us are naturally gifted at copywriting, while others will need a little extra help–and that’s completely okay!
Don’t listen to the naysayers. With the right attitude and high-quality training, every skill that can easily make money can be learned.
Strong copywriting skills lay the foundation for success online. Everything from your social media following, blog readership, email open rates, sales in a sales funnel and more can and will improve once you sharpen up your copywriting skills.
Copywriting Skills: A Need, Not A Want
Your words matter.
They can persuade people to buy your products, leave them intrigued by your personal story and take your goals from branding to creating real, valuable connections with your audience.
All it takes is a little boost.
One of the best ways to improve your copywriting skills is to practice. Pay attention to the writing that other businesses in your field are putting out. When you find something truly inspiring or impressive, think critically about what it was that stood out to you.
Finally, start writing. Write content that you never plan on posting. Write content for your co-workers and friends to tear apart. Write content simply to get the hang of it.
Practice can improve your skills, but it doesn’t always make perfect.
There’s no shame in getting help from the professionals who know the craft of copywriting like the back of their hand. As a matter of fact, you get tailored lessons from the best in the industry without paying a dime.
There are plenty of free copywriting courses that you can take to completely revitalize your online marketing strategy. Here’s a list of my top choices:
As one satisfied reviewer puts it, this course is basically “free money”.
Carlton, an experienced copywriter who describes himself as “the most ripped-off writer on the web” does not simply focus on writing basics in his course – Carlton will guide you through the most lucrative forms of content, from Facebook ads to video scripts.
He's the real deal.
In this free course Carlton teaches you how to tell a story that entertains and sells!
Which is exactly what's working best for me right now...
By signing up, you will have access to both video and PDF content that can help you learn the basic skills you need to succeed as a copywriter, including how to overcome the dreaded writer’s block, something that can set writers up for failure before they even begin.
Not every author is willing to give away their books for free, but then again, not every author is Gary Halbert.
Anyone can improve their copywriting skills using Halbert’s amazing book, but a quick Google search will only show you pricey e-books and print copies from major retailers like Amazon.
Fortunately, I was able to find every chapter available 100% for free.
It’s great to have some light but powerful reading at your disposal for a rainy Sunday afternoon, and even better when that reading is free–but the best feeling is knowing that a few hours of reading can help your business thrive for years to come.
In school, there always seemed to be a divide between students who were good at writing and students who thrived in math and other STEM courses.
CopyHackers challenges the notion that you cannot succeed at both by breaking the act of writing down into formulas.
At first glance, the sheer amount of information CopyHackers offers will look overwhelming. The best way to approach this learning tool is to take a deep breath, start with your first tutorial, and strive to complete a new one each day (or as often as you can).
By the time you get through it all, effective writing will be as simple as following the right formulas, and watching your audience grow every day.
Sometimes, it’s beneficial to get specific.
If you already have some familiarity with copywriting, and simply want to get better and very specialized writing, this course might be right for you.
As the title suggests, this course is all about mastering the landing page. Ultimately, the landing page can be tricky.
You don’t want it to read like an obvious ad–but you do want every click to count, and every visitor to stick around after finding your site. With Unbounce’s data-backed methods, you can rest assured knowing that you’re making a great first impression (and learning the ropes on content marketing).
They’ve got advertising down to a science.
The Scientific Advertising free course is perfect for the business owners out there who feel like copywriting might not be for them because they aren’t “naturally creative”.
This resource can help you overcome this mentality, and instead break copywriting down into something that is, at its core, about logic more than anything else.
CXL promises a quick course, and that's exactly what they provide.
Depending on how fast you can read and take notes, you can power through this mini-course in just a couple hours and come away with information that marketing experts have taken years to gather.
Not a bad return on investment for just a small amount of your time.
No matter how old we get, we’ll never truly outgrow our love for Pixar.
Without (completely) killing the magic of our favorite feel-good films, this course will teach you the basics of effective storytelling through analysis of Pixar movies.
Right now, mastering the perfect newsletter and writing a family-friendly film about talking toys might seem like two very different goals.
But the truth is when you master storytelling in your marketing, everything shifts to simple.
But by the end of this easy-to-understand course, you’ll understand how the stories you already know and love can help you create engaging copy that creates a genuine connection with your audience.
If you love to learn, you might still be hungry for more knowledge even after trying your hand at all these courses. This intriguing podcast can provide further insights into the craft of copywriting.
Copywriting is an important skill to develop that can make a massive difference in your sales.
But if copywriting is something you feel you’re not good at, no biggie - there are dozens of courses out there to bring out the master copywriter in you! I also have a post on how to write catchy titles and headlines that you can check out for baller ideas!
Have a look at my recommended copywriting courses and let me know which one works best for you! I would love to know your thoughts, so comment down below or maybe even add a couple more to my list if you have a few in mind. Chat you soon!