Top 7 - The Best Free Copywriting Course for 2020 - Miles Beckler
free copywriting courses

Top 7 - The Best Free Copywriting Course for 2020


Here are links and summaries to not just one free copywriting course, 7 all together!

Copywriting is an odd skill to learn. It's not a college course where you simply write a few papers and then pass a test at the end of the semester.

No. Learning this trade is tons of hands on work. Namely, you're going to have to spend a lot of your time writing and testing to see what works.

Before we get into the list, please know that these skills are vital to the success of your online business.

Copywriting Skills: A Need, Not A Want

copywriting skills

Your words matter. Here are two sets of words

First:

  • Cool
  • Neat
  • Happy
  • Wow
  • Good
  • Sad
  • Smart

Second

  • Discover
  • Exposed
  • Unexplained
  • Revealed
  • Declassified
  • Devastated
  • Einstein

The second seems a bit more compelling right?

They can persuade people to buy your products, leave them intrigued by your personal story, and take your goals from branding to creating real, valuable connections with your audience.

All it takes is a little work.

One of the best ways to improve your copywriting skills is to practice. Pay attention to what other businesses write in their ads. When you find something truly inspiring or impressive, think critically about what it was that stood out to you.

Was it...?

  • the story they told?
  • the way it made you laugh?
  • how you reread certain parts?

Finally, start writing. Write content that you never plan on posting. Write content for your co-workers and friends to tear apart. Write content simply to get the hang of it.

Practice Can Improve How You Write, But It Doesn’t Always Make Perfect.

There’s no shame in getting help from the professionals who know the craft of copywriting like the back of their hand. As a matter of fact, you get tailored lessons from the best in the industry without paying a dime.

There are plenty of free copywriting courses that you can take to completely revitalize your online marketing strategy. Here’s a list of my top choices:

John Carlton’s Simple Writing System

simple writing system

As one satisfied reviewer puts it, this course is basically “free money”.

Carlton, an experienced copywriter who describes himself as “the most ripped-off writer on the web” does not simply focus on writing basics in his course – Carlton will guide you through the most lucrative forms of content and copywriting, from Facebook ads to video scripts.

He's The Real Deal

In this free course Carlton teaches you how to tell a story that entertains and sells!

Which is exactly what's working best for me right now...

You don't read an ad because it's fun, you read an ad because:

  • It gets you excited!
  • It provokes curiosity!
  • It has emotion!

By signing up, you will have access to both video and PDF content that can help you learn the basics you need to succeed as a writer, including how to overcome the dreaded writer’s block, something that can set writers up for failure before they even begin.

The Boron Letters

the boron letters

Not every author is willing to give away their books for free, but then again, not every author is Gary Halbert.

Anyone can improve their copywriting chops using Halbert’s amazing book, but a quick Google search will only show you pricey e-books and print copies from major retailers like Amazon.

But Wait, I Thought These Were "Free" Courses

Fortunately, I was able to find every chapter available 100% for free.

It’s great to have some light but powerful reading at your disposal for a rainy Sunday afternoon, and even better when that reading is free–but the best feeling is knowing that a few hours of reading can help boost your copywriting and your overall business for years to come.

CopyHackers

copyhackers

In school, there always seemed to be a divide between two types of students:

  • Those who were good at writing...
  • And those who thrived in math and science courses.

CopyHackers challenges the notion that you cannot succeed at both by breaking the act of copywriting down into formulas.

At first glance, the sheer amount of information CopyHackers offers will look overwhelming. The best way to approach this learning tool is to take a deep breath, begin with your first tutorial, and strive to complete a new one each day (or as often as you can).

Have Patience

By the time you get through it all, effective writing will be as simple as following the right formulas, and watching your audience grow every day.

Remember, if you are going to master this style of writing it's going to take tons of practice. If you budget out just 5 solid hours a week to practice then it can have a massive effect on your business. More about that later...

The Unbounce Landing Page Course

unbounce landing page course

Sometimes, it’s beneficial to get specific.

If you already have some familiarity with copywriting, and simply want to get better and very specialized writing, this course might be right for you.

As the title suggests, this copywriting course is all about mastering the landing page. Ultimately, the landing page can be tricky.

How will you know...?

  • What type of images to use?
  • How to structure the page in general?
  • How many words to use?
  • What goes best "above the fold?"
  • How will you track conversions?

You don’t want it to read like an obvious ad–but you do want every click to count, and every visitor to stick around after finding your site. With Unbounce’s data-backed methods, you can rest assured knowing that you’re making a great first impression (and learning the ropes on content marketing).

Landing Pages & Your Business

In terms of your landing pages, this copywriter course may be your best option. If you can spend a few hours to bring your opt in rate from 25% up to 50% then you've just doubled the amount of leads you're bringing in each day.

Also! (Pending everything else is working well in your business funnel) You will have doubled your sales as well!

Scientific Advertising

scientific advertising

They’ve got advertising down to a science.

The Scientific Advertising free course is perfect for the business owners out there who feel like copywriting might not be for them because they aren’t “naturally creative”.

This resource can help you overcome this mentality, and instead break copywriting down into something that is, at its core, about logic more than anything else.

The Blinking Cursor Of Doom

Has this ever happened to you?

  • You sit down to write.
  • You open up YouTube.
  • You get distracted.
  • You check facebook.
  • And zero writing actually gets done!

It can be daunting to sit in front of a blank screen with a blinking cursor. Copywriting is both an art and a science. This takes the more scientific approach first and gradually introduces some more of the artistic consents.

Having a framework to build things out is super helpful. Taking things part by part and step by step can really help.

Next, let's look at something to help you learn the craft of copy if you're in a hurry...

CXL

CXL

CXL promises a quick course, and that's exactly what they provide.

Depending on how fast you can read and take notes, you can power through this copywriting mini-course in just a couple hours and come away with information that marketing experts have taken years to gather.

Not a bad return on investment for just a small amount of your time.

Again, Take Notes

It may be best to give yourself a few mini copywriting homework assignments from this one.

  • Watch about 20 to 30 minutes
  • Pause the video
  • Then write out a few examples of what you just learned
  • Take more notes
  • Then repeat the process

Again i can't stress this enough. You wont be able to just watch an hour long course and then suddenly craft rock star sales copy from day one. It takes months if not years of practice to get really good at sales copy.

Focus on learning the unique tips strategies this course offers. You'll start to find patterns in different styles of copy. Start your copywriting by working within those frameworks.

Kahn Academy: Pixar In A Box

Kahn academy

No matter how old we get, we’ll never truly outgrow our love for Pixar.

Without (completely) killing the magic of our favorite feel-good films, this course will teach you the basics of effective storytelling through analysis of Pixar movies.

Right now, mastering the perfect newsletter and writing a family-friendly film about talking toys might seem like two very different goals.

Storytelling Is Key

But the truth is when you master storytelling in your marketing, everything shifts to simple.

But by the end of this easy-to-understand course, you’ll understand how the stories you already know and love can help you create engaging copy that creates a genuine connection with your audience.

BONUS: Evolving SEO Podcast with Pamela Wilson

evolving seo podcast

If you love to learn, you might still be hungry for more knowledge even after trying your hand at all these courses. This intriguing podcast can provide further insights into the craft of copywriting.

Where It All Fits In

We all have strengths and weaknesses when it comes to running and growing our business. Some of us are lucky enough to be a tech wiz or have the infectious personality needed to thrive in customer service.

Some of us are naturally gifted at copywriting, while others will need a little extra help–and that’s completely okay!

Don’t listen to the people who aren't entrepreneurs or own a business. With the right attitude and high-quality training, every skill that can easily make money can be learned.

Strong abilities in copy lay the foundation for success online. Everything from your social media following, blog readership, email open rates, sales in a sales funnel and more can and will improve once you sharpen up your copywriting skills.

About The Money Side of Things

Copywriting is an important skill to develop that can make a massive difference in your sales.

But if copywriting is something you feel you’re not good at, no biggie - there are dozens of courses out there to bring out the master copywriter in you! I also have a post on how to write catchy titles and headlines that you can check out for baller ideas!

I hope you've found a free course from the above list that will work for you.

Here are a few things to keep in mind as you dive into the world of copywriting.

Start Reading Other People's Successful Ads

Look online or pick up a book about successful ads. You'll learn TONS just by reading what other people have done. Even older ads by Ogilvy that were run in newspapers are still very reliant today! Granted the products may not be, but the overall principles from the copywriting are.

After reading a ton of ads you'll start to notice certain patters. You're literally rewiring your brain for success. You'll see common themes and elements arise.

How many of the ads had a question in the first few lines of copy? How many ads included testimonials? How many ads told a story? This is just a small list of the things you'll notice.

You'll find the best ads:

Do The Research

As you continue on your personal copywriting training, you'll want to research what your competitors are doing... Or at least research what style of ads other people are writing in a similar niche to yours.

Granted if you sell baseball bats, you might not be able to find examples of very many ads run specifically about baseball bats. However, there are for sure plenty of examples out there on sports equipment.

Think outside the box...

Here are some examples:

  • Soccer balls
  • Swim gear
  • Golf clubs
  • Hiking boots
  • Or even running shorts

If you can find 3 or 4 good examples of ads to mimic in your own copywriting then you may have just hit pay dirt.

But the problem remains... How do you actually find these ads? How can you tell if they are actually high-performing ads or not?

One Easy Resource Is The Facebook Ads Library

Search for industry specific products and you'll find a few ad accounts to look through.

Once you do this (and here's the biggest tip) scroll to the bottom!

You can see how long people have been running ads for! If you can find a few decent looking ads that have been running for more than 3 or 4 months then you might just have a winner you can mimic.

But be warned...

This process will take you a few hours.

  • Sorting
  • Scrolling
  • Checking the dates of when it wash published
  • Finding another set of ads to comb through
  • Wash and repeat

It can be tedious. I promise however, the time you spend will help you learn copywriting even more. Again, you'll start to see patterns emerge...

You'll find a TON of ads that have been running for only a month or less. 95% of those ads are all junk. However, if you find a few that have been up for a few months... I promise. Those ones will look way different because they are much better.

Okay moving on...

Write A Few Ads Of Your Own

By this time you've exposed yourself to a good deal of copywritng and hopefully a free copywriting course or two. Now it's time to take what you've learned and become a writer.

Write a few drafts of your own ad by mimicking the other successful ads you've found. Naturally, you want to swap out 99% of the words for your own.

Just Keep The General Framework Intact

They make a big bold promise in the headline - so will you...

They ask a rhetorical question - so will you...

They have 3 to 5 bullet point that highlights the benefits of their product - so will you...

Aim to go through this process a few different times with a few different ads. Eventually you'll write one that's ready to test.

Test It Out

Your ad may sing... Your ad may flop...

You really won't know until you test it out. However, I am willing to bet that the new ad you've decided to run will out perform most of your older ads.

By now you're probably writing more compelling headlines and have a better understanding for overall feel. You hopefully have a better understanding of what people you are trying to target.

Facebook Ads have made it wonderfully easy to test things out. Post a few variations of your ads and see which does the best. All the while, you should be split testing.

A Word Split Testing And Headlines In Copywriting

The number 1 thing that will get people to read your ad is the headline...

Which sounds better to you?

  • "37-Year-Old Dad Finds The Secret Baseball Bat Grip To Help Double His Son's Home Runs!"

Or...

  • "We've Just Got A New Cool Baseball Bat In Stock!"

I bet you're going to want to read the 1st one...

You Must Write A Compelling Headline

Remember, if your headline doesn't rock then the rest of your ad might as well be gibberish.

You MUST pull people in with compelling headline copywriting. No one is going to want your baseball bat, access to your video, or learn how to double their home runs if you fall flat in the very beginning!

This is why you need to split test your headlines.

Split Testing For Higher Conversions

The A/B split testing feature inside the Facebook ads manager is a wonderfully simple tool for this.

What matters most is what comes before that "See more" text. That's the area to split test your copywriting.

Here would be a good thing test if someone was opting in to learn about the basics of hitting in baseball.

  • Version A: "Baseball Coach Shares 3 Fundamentals To Start Getting Hits - On Opening Day!"
  • Version B: "The Secret To A Higher Hitting Percentage Lay In 3 Simple Steps"

Who know's which one will do better? We can make guesses all day long, but until we test, we wont know for sure.

Refrain From Making Assumptions

All the copywriter courses out there will tell you the same thing...

Let the people you target decide which ad variation is better.

You can make assumptions all you want, but you need to allow the data to drive your decisions.

  • If "Variation A" gets 65% of the opt ins
  • And "Variation B" only gets 35%

Then you'll know which is the clear winner.

You need to allow the people (a.k.a. the market) decide what they want to see. Don't assume you know what's best for your audience. Even if you've been serving them for decades! Let the data tell you what works best - you'll be surprised.

Is The Overall Offer Good?

This may be backtracking a lot, but you've got to be sure your offer is good. As in... is it compelling enough? Have you used your copywriting talent in this area as well?

  • If you're offering 30% off your product that's normally $1000 then a savings of $300 sounds really good!
  • How about lifetime access to your membership for only $300 when normally it's $300 per year?

However, if you have a "buy 4 get 1 free" offer on bed sheets then people aren't going to care about having 5 sets of sheets.

How It Positioned?

How you position our offer matters a lot as well. People want to feel like they are getting a really sweet deal. What other types of free bonus could you offer? How about access for free month? What about 30 minutes of your own personal time to help your students learn even more!

However you structure your offer, be sure to make it as mouthwatering as possible - again your copywriting talent will come in handy here as well.

Conclusion

Have a look at my recommended copywriting courses and let me know which one works best for you! I would love to know your thoughts, so comment down below or maybe even add a couple more to my list if you have a few in mind.

Chat with you soon!


2 thoughts on “Top 7 - The Best Free Copywriting Course for 2020”

  1. Thanks Miles!

    I'm in the process of writing my first sales letter and this is exactly what I need right now. I'm going to go through every single one of these courses!

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