In the 1980s Gary Halbert, one of the most successful copywriters of all times, was sentenced to prison for tax fraud.
He was sentenced to boron federal penitentiary which was a minimum security prison and began writing a series of letters to his son.
These letters are what later got grouped together and packaged as The Boron Letters book which is an absolute cult classic in the world of copywriting.
In this book Gary Halbert wonders curiously between the ideas of making money, copywriting, family life, direct mail advertising, life philosophy, health and more.
You will learn many great lessons about copywriting and direct response marketing, including several specific frameworks to follow that are re-taught in overpriced copywriting courses to this very day.
The business and life lessons he teaches are worth even more... There's nothing like having to sit in a cell to really ponder one's philosophy...
To ask those deeper questions about legacy, about what have I taught my kids, about what we need to share with them to make sure they can live a good life.
Magically, you get the ability to read through this very personal mentorship experience to extract the volumes of brilliant ideas yourself.
Finally, there's just something about the way Gary Halbert strings letters, words and sentences together on a page.
The man had a gift.
And like all people with a great gift, it possibly doubled as a curse (hence him being in prison) but simply reading his prose will make you a better writer.
Understanding how he strings together sentences…
How he uses emotional words and paints word pictures...
How he leverages the power of story to drive his key points home with persuasive excellence.
The value in this book can be experienced on many levels.
I personally believe this is the reason why many copywriters read the boron letters time and time again, to really analyze his style with the hopes of becoming a better writer themselves.
All while picking up great tips on the frameworks, tactics, and mental musings of one of the greatest copywriters of the 20th century.
The Boron Letters is definitely one of those must-read copywriting books and with the link above you can get the whole thing for free.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.