Sales Funnel - What Is It & Why You Need One [3 Reliable Examples]

Sales Funnel - What Is It & Why You Need One [3 Reliable Examples]

In this blog post, you are going to learn about the three types of sales funnels that I’ve used to generate multiple millions of dollars online.

Today you will learn how each of these funnels work, the step-by-step flow that a user goes through when they enter a funnel from multiple streams of traffic, and the five building blocks needed to create a successful sales funnel.

But before we get to that, you have to understand funnel structure fundamentals.

One thing that you DON’T need to do is buy fancy funnel software! I’m not going to be pitching anything like that to you today, because you simply don’t need it.

My approach is simple. I use WordPress with a specific theme to build all of my sales funnels inexpensively and efficiently.

As you go through these game-changing funnels, you will begin to see how each works together to maximize the lifetime value of each and every customer.

The most important KPI in business.

It’s important to remember that you are nurturing relationships with real people, your customers.

One-and-done purchases are NOT the key to winning in a successful digital marketing business!

At the end, you will learn the #1 piece of advise that has given my wife and I the opportunity to consistently earn 6 figures a year online.

You will accomplish all of this and more as well my friend.

Let’s dive into it.

What is a Sales Funnel?

what is a sales funnel

A sales funnel is just a series of pages in order. It isn’t anything special!

Here you can learn a lot more about sales funnel philosophy but at the end of the day, it is important to understand that funnels are not rocket science.

The entire point of a sales funnel is to guide the visitor through a series of pages where they will be likely to take action and turn into a lead or a paying customer.

Funnels created the right way and arranged so that they will work together, will inspire your audience/visitors to do both!

There is more than one type of funnel, though. In fact, if you look online, you will see all kinds of people telling you that you are only one funnel away, or they have the ‘secret’ to a winning funnel that will earn you money!

And then, they want you to pay them hundreds of dollars for it!

Well, forget that. I’ll show you how to do it for free.

How to Create a Sales Funnel That Makes MONEY

how to create a sales funnel

There was a time, not all that long ago, when I used to use ClickFunnels. But for several reasons, I don’t anymore.

There are a lot of people out there who will try to sell you funnel systems.

But let’s be very clear for a moment.

A lot of that is just expensive hype, designed to earn those who market them recurring commissions up to 60%!

Creating a sales funnel that actually makes money involves using a few key fundamental components. And when you get these right, you will quickly find that it’s actually not as complicated as a lot of digital marketers say it is.

Here are the five key components necessary to create a sales funnel that makes money.


Traffic is the big one. If you can’t generate traffic, your funnels aren’t going to be worth much.

You can source traffic from a number of different platforms. You don’t have to pay for traffic but if you do learning Facebook advertising is the best bang for the buck right now!

Organic content-driven traffic is the most effective, dependable types of traffic that you will ever get.

People finding you when they are looking for your products, services, the problems you solve, and the solutions you provide.

But in order to make it work, you have to be a consistent content creator.

Email List

An email list helps you at both ends of the process.

When you build funnels, your fundamental primary objective is usually going to be to get people to sign up for an email list.

You want to build your email list and engage those followers… but you also want to design funnels that will help you to utilize the email list you already have to make sales and convert leads.

You will learn more about this in a moment.

Build a Relationship with Your Audience

At the root of the issue, funnels are just a series of pages designed to take customers through a predetermined process. And hopefully, at the end of that process, they will buy or opt-in as planned.

But even if they don’t, you can also use the funnel experience to retarget them with Facebook Ads.

It is also really important to remember that you need to build a relationship with your audience before you really try to sell them anything. If you don’t do this, your funnel conversions are going to suffer. People aren’t going to click through your funnels if they don’t trust you.

How do you build this trust? You can do it in a number of ways. You can…

  • Create awesome, compelling content on your website and online through blogs, YouTube videos, podcasts, social media posts, etc.
  • Craft dynamic sales pages that will help customers to understand how you can help them
  • Produce sales copy that will outline the benefits of what you have to offer
  • Show your customers how you can actually help them with their unique problem via storytelling

At the end of the day, you need to build a relationship with your audience.

And what does every positive relationship need in order to work?


Solve Problems with Your Product/ Service

If you cannot actually solve your customer’s problem, your funnels are simply not going to work.

Point blank, period.


Because customers will see through it.

I don’t care how much money you paid for the BEST funnel software online; if your product or service hasn’t proven that it can solve your audience’s problem, YOU are going to have a problem!

3 Multi-Million Dollar Sale Funnels

multimillion dollar sales funnels

At the core base of its design, a successful landing page is a single-button page on your website that is crafted to generate one specific response from visitors.

Many people believe that purchasing drag and drop funnels is the answer.

But I’m here today to tell you that it most definitely isn’t!

The key to a multi-million dollar sale funnel is in its design. And today, I’m going to share 3 of my top, multi-million dollar funnel templates to help you understand exactly how to convert your traffic into serious cash.

Here’s a visual explanation of these three sales funnels.

Let’s get started.

1. Cold Traffic Sales Funnel Template

The cold traffic funnel basically works by funneling traffic obtained through all kinds of different, outside sources into the funnel.

This is the funnel that we are running essentially all of our cold traffic through. And the great thing about this funnel is that it is basically creating the budget that I need to go reinvest back into marketing.

The money that comes out of this funnel actually does not go back into my pocket.

I dump this money right back into our marketing campaigns. It goes to help my SEO team, my Pinterest marketing, my Facebook ads, etc.

With that being said, the entire goal of this funnel is basically to be a self-liquidating offer that allows me to generate enough cashflow to then reinvest into ads, while also growing my email list.

Multiple Traffic Sources

I use multiple different types of traffic sources for this funnel, including:

  • Blog traffic, which goes through a popup with a ribbon. I have a lot of blog posts bringing organic traffic onto my site, where popups and ribbons attempt to start customers down the funnel
  • Pinterest traffic
  • YouTube traffic
  • Instagram Stories
  • Facebook organic
  • Facebook Pay-Per-Click

Landing Page

Eventually, all of these traffic sources lead viewers to a landing page.

This is just a simple opt-in page.

This page basically just offers visitors something free in exchange for their email.

That’s it! Keep it simple.

Email List/ Follow Up Sequence

email list

After the opt-in page, two things happen.

First, they get added to my email list. And this is the BIG part of what makes this funnel so valuable. True, I spend the money made through this funnel on advertising and marketing. But the email list provides a GIANT boost and brings me a tremendous amount of value… and I will explain why in a moment.

After opting-in to my email list, they get a follow up sequence… and at the end of that follow up sequence, they move on to a ‘broadcast list’ where we continue to broadcast to them via email and build up the relationship.

This is how we continually work toward giving them value.

At the moment, my follow up sequence is somewhere around 7 or 8 emails set up in a tested autoresponder campaign.

Now for the second part. After the opt-in, they see what is called an OTO page.

One Time Offer (OTO)

OTO stands for ‘One Time Offer.’

This is a page that shows our first product that is for sale.

As for the price of this product… I have tested a huge range of price-points here, from $7 all the way up to $97.

Currently, we are running a $27 special on a product that originally retailed at about $77.

In other words, customers here are getting a pretty significant discount!

Now, after the OTO, after the customer has filled in their credit card info, we take them to another page where they are offered an upsell.

This is what we call our ‘One Click Upsell.’ This needs to be an actual one-click upsell, where they are not required to re-enter their credit card information a second time.

I am currently running a $97 product as the upsell, though it is discounted down from about $297.

Once again… they are getting an extreme amount of value out of this product, which is awesome.

The idea here is that, if they are interested in buying the first product, you can offer them an upsell that provides even more value for the money than the first offer, at an extremely discounted price.

This makes customers think “Why wouldn’t I buy that? That is such a great deal!”

It also helps them, because hopefully you are offering an awesome product that will actually help your audience in solving the ‘big problem’ that they are trying to solve.

2. Membership Funnel

membership funnel

This second sales funnel example is the funnel that customers see after they have made a purchase or been added to my email list.

Our membership program funnel has two different entrance points.

There are two main traffic sources I use for this funnel. The first one is email. My email list is converting really, really well right now when we send them to our monthly access page… though I do still occasionally send them to my $1 trial page as well.

The second traffic source that I use for this funnel is Facebook Ads. And there are two ways that I use Facebook Ads to bring traffic into this funnel.

In some cases, I am actually retargeting members of our email list, as well as customers who have already purchased something, with ads taking them directly to our monthly membership page.

The next group of people we are targeting with Facebook ads is the group that clicks through the monthly access page to go to the checkout, but never buys anything.

This group is actually retargeted with ads that are trying to send them to our $1 trial page… with the theory being that they will be more likely to try a one-dollar trial than they would be to sign up for the monthly membership, since they didn’t sign up for the membership the first time they went down that funnel.

Membership Program - Recurring Revenue

Some of the best funnel success stories are those that offer the opportunity for recurring revenue.

If you can offer some kind of product, training, or service that will compel your audience to sign up for a membership, then you’ve got it made. That’s pure gold.

Yes, funnels can help you to sell this. But before that can happen, you need to create a dynamic product, service, or membership that will actually help your audience.

Then, you get your visitors to opt-in. Then, you get them to sign up for your membership… bam!

This is all happening in just one funnel, it works in a few different ways. So now, let’s go on and talk about what these monthly access pages actually look like! We will also talk about the ‘Annual Upsell.’

Monthly Access

The monthly access entry point leads customers to monthly membership programs ranging in price from $37 a month to $97 a month.

But we are also offering a $1 trial that allows potential customers to try out the membership program for 7 days.

So, customers can either choose to sign up for the monthly, or they can try the $1 trial… which signs them up for the monthly as well, unless they opt-out of it.

Not all customers are directed to both. Usually, we choose which one they are seeing, based on how they are entering the funnel.

But the point is that this gives us two different methods for pitching the monthly access membership to potential customers.

Also, both of these entrance points lead toward an annual membership upsell.

Annual Access Savings

Our Annual Access Upsell allows customers to save about 50% by pre-paying for an entire year of access.

Once again, this is a legitimate one-click upsell, which means that they will not be required to enter their credit card again to sign up for it.

So, it basically works like this. They click to sign up for the Monthly Access and fill out their credit card info. But then, they are taken to a screen that says ‘Hey, wait… do you want to save even more money by signing up for a year?’

And the idea here is that they will see how much money they will save doing it this way, and may jump on the offer due to the value they would be getting from it.

But of course, this all hinges on your membership being worth it! You have to have that part down first!

This should be obvious. But you would be surprised by how many people don’t put enough care and effort into that part!

3. Offer/ Sales Page

sales page

This is absolutely the simplest funnel that we run. But… it is the most worthy of noting, and that is why I am going to talk about it for you that made it this far in the post.

It is, quite simply, an offer/sales page.

That’s it!

We have made more money with standard, basic sales pages that only sell one thing, than we have with any of our other types of funnels.

At the moment, I do not even have a one-click upsell at the end of this funnel-page type. But my reason for including it here is because it just works so well.

People think that things have to be so fancy and complicated. But in reality, that isn’t the case. The reality is that even a simple one-page offer/sales page will earn you money and get you opt-ins… IF you are helping people, building that relationship, and establishing trust with your audience.

As for traffic… I usually send members of my email list to these types of funnels. I also use retargeting Facebook ads to either target those who were somewhat interested before, or those who are interested in similar products online.

This was the first funnel design that we used. We ran this funnel for about 3 years before I added a one-click upsell page at the end, and an opt-in page at the beginning. That is when it turned into the ‘Cold Traffic Funnel’ that we now use at the front-end of our funnel structure.

Nowadays, this is the type of funnel I use when I am offering new products to our email list.

But still… a simple, single-page sales/offer, when well-written with decent copywriting, is a super-compelling sales piece!

We’ve sold hundreds of different types of products with this type of funnel.

Start fast with a simple sales page and grow from there!

Boss It Up with a One-Click Upsell

one click upsell

This last page, the offer/sales page, could probably be improved with a one-click upsell. We aren’t currently doing this at the moment, but it could absolutely be something to look into.

With that being said, it is really important to understand how the pieces of these different funnels work together to create a click-trail.

Let’s talk about that for a moment.

Cold Traffic Funnel

Your cold traffic funnel may require some tweaking and adjustment to get right. But that is to be expected. It takes time to dial this in.

But the point is that IT WORKS. Funnels don’t have to be super complicated to get the job done. I have proven this in my own business.

And my cold traffic funnel, as simple as it is, is the product of years and years of trial, error, and testing.

As for how this funnel works together with the others… this is literally my cold traffic funnel. I am basically targeting potential new customers with this funnel, and bringing them in from places like Pinterest, YouTube, Blog SEO traffic, etc.

This is how I bring in brand new potential customers and get them to sign up for my email list.

Membership Program

Membership programs take some adjusting to get right. You obviously need to make them worth the money to your audience. But if you can figure this out, they are the gold-standard for paid content… because they are basically giving you regular cash income, not just one-time purchases.

This can provide the kind of security you need to really grow your business and help your customers even more.

Plus, once a customer opts-in to your email list through the cold-traffic funnel, they will likely be looking at getting more involved… which is why we use this as funnel number 2, to get them to sign up and bring them into our ‘inner fold’ to help them even more.

As you can see, every one of these funnels has a specific purpose. I’ve figured this out over years of testing, and it actually works.

And then, we have our sales pages, which basically allow us to release and sell individual products to our customers… usually through our email list.

All of these funnels work together to create a machine that really works together, to target and retarget as necessary, to bring the most value to our customers and also to give us the best chance of bringing on new customers who could potentially find help and value in our products and services.

One-Click Upsell in Action:

A one-click upsell is really awesome, because it offers the customer an even larger value for even less money. This is helping them a lot, but it is also helping you to sell a product, membership, or service that is worth more.

If you can design a one-click upsell page the right way, offering the right type of upsell that will actually appeal to your target audience, then you can make some decent upsells and really drive your earnings upward.

But remember… it is all about helping people, and that is the thing to keep in mind.

Your entire goal is to help your audience. This is why you shouldn’t necessarily be focusing on the money. Instead, try to think about your customers.

If they are clicking on your offer, why would you upsell to them? What could you be offering in addition to your main offer that would actually be even more beneficial to them?

These are the types of questions you want to ask before creating your funnels and making decisions about the products you are offering.

You can also tweak and test your upsells to make sure that what you are offering is appealing to your audience.

The better you get to know your audience, the better you will get at learning what they actually need and want.

How to Keep Your Income Flowing

keep income flowing

As you start to build funnels and earn revenue from your sales pages, you might be tempted to put that money straight into your pocket.

But just like any business, your website needs capital to continue to grow. So you want to make sure that you not only keep your income flowing by continuing to scale, but also that you reinvest a certain amount of it to continue to grow your audience and gain new traffic.

Here are 4 of the most important tips that I could give anyone looking to use funnels wisely to grow their online digital marketing business…

  • Reinvest profits in your Facebook ads
  • Keep your marketing campaigns growing
  • Keep building and growing an engaged list
  • Keep the focus on helping your customers… always

One thing that I cannot stress enough is the importance of not only growing, but also nurturing your email list.

How do you build an engaged list? And how do you keep them engaged?

By continuously offering valuable content for them, for free… to prove that you have what they need and that you can help them.

My wife and I email our list extremely frequently, with the focus being on giving them more value and helping them to get better results for their time in advance.

We are continuously focused on giving them more answers to their most pressing questions, and want to help them get real results for free before we start to bombard them or pelt them with offers for paid products!

It all hinges on building that relationship with your customers. This relationship is what they are actually looking for.

If they can become confident that you are in this game to help them… not to just make some extra money… then they will literally buy your products and support you!

But you have to establish that trust first. That is super important; but it is an element that so many digital marketers are overlooking nowadays!


Keep in mind that the big goal of my number-one funnel (the cold traffic funnel) is just to build the mailing list.

Sure, there is a chance that those people will buy something later on. But I want an engaged email list more than anything else.

Why? Because that will allow me to directly engage my readers in ways that will actually help them.

And that is where real, measurable value is created in the long-term.

At the end of the day, funnels are simple. All three of these funnel designs can help you. And if you use all of them as I’m using them, you will likely see a huge influx of opt-ins and sales… especially if you are doing a good job of driving traffic to them.

Do you remember how I told you that I was going to show you the number one BIGGEST piece of advise that has allowed me to earn 6-figure-money online with my own sales funnels?

Well, here it is.


At the end of the day… you want to deliver value. That’s what it is all about.

When you dial in how to give the most value, you will win!

Please comment here to let me know what you think of these funnel templates. Has this helped you? Have you ever used any of these funnels before? Do you have different funnel templates that have been working for you?

Let me know in the comments, and do not hesitate to ask any questions!

See you next time!

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About the Author Miles

Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.

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3 comments says August 4, 2019

Hey Miles, I just "binged" your free course over a weekend 😉 Wow, so much information - some of which I knew already but so much more I wish I'd known 3 months ago when I was really laying into building my blog. Thank you for taking the time to put that together.
One thing I wasn't sure about was on the OTO. How is it best done technically? For example, if it's a limited time offer is there a way to set an actual time limit? I thought about doing it with woocommerce and setting an end date for the "sale" price - but then it wouldn't be scalable and the funnel would only work for that exact time period. Or if it's something they can buy for $27 you obviously don't want anyone else to be able to buy it for $27 who isn't going through the funnel. Maybe I'm missing something obvious?

    Miles says August 14, 2019

    you can use something like deadline funnels or certain shopping carts have the ability to only sell a certain number of products at that price. We simply show the offer once the people at that price and never show again. They search for the product on our site they will find at full price

    Miles says October 7, 2019

    I'm glad you're enjoying the content. Technically speaking on our OTO we simply never show them the offer again. We let them know that this is a one time special offer and that we will never show them the offer again… And then we just hold true to our word. The offer is displayed after the opt-in, so we never email them the URL. No fancy tech here, just simply holding true to our wordand technically someone could copy down the URL, save it, return weeks later and buy it… To be perfectly honest, I'd be stoked if they did!

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