The most important thing you need to do to become a successful content creator is probably not what you would expect.
Working towards being a successful content creator should focus on one simple idea.
Showing up every single day and doing the work.
When you show up and work the magic happens. Check out what 12 months of consistent youtube content has done for me here.
But YouTube might not be the right avenue for your content creation.
If you are a writer, write.
If you are great at talking, do a podcast.
If you are someone who loves performing, do videos.
When you find your platform, show up and do the work, an audience happens, and consistent income can be had.
Steven Pressfield has a book out called The War of Art. It's a fantastic book for content creators, artists and people kind of embarking into new areas.
In his follow-up book, Turning Pro, Pressfield talks about the difference between an amateur and a professional.
He says that a professional is one who shows up every single day to do the work.
In one of his examples, he talks about his career as a writer and his experience writing screenplays.
Many of the screenplays that he tried to sell were never bought and ended up in the waste basket.
That was okay though, because the act of showing up every single day and writing each screenplay was him being a professional writer.
He did the work every single day, honed his craft, sharpened his tools, and truly became a professional writer.
If you learn about his path to become a successful writer, you will see that it is filled with years and years of just showing up every day and doing the work.
That's the difference between an amateur content creator and a professional content creator.
An amateur content creator is one who spends more time searching around for some trick, some growth hack, or something that is outside of them that will hopefully get them that secret magic solution to success.
The professional content creator knows that their job is to put out content every single day, to put out the e-mails, to grow the list, to grow the blog, to grow the video channel, whatever the main medium that you're communicating through is.
Being a successful content creator is about showing up, doing the work, and providing content that is valuable.
There are three things that you need to do consistently over extended periods of time to guarantee your content creation is successful.
Learn. Do. Teach.
This learn, do, teach idea is a very simple way for you to stay focused on what it is that you need to be doing in order to create successful content.
When I share these learn, do, teach concepts with you, my goal is to help share a bit of perspective and let you know that the goal isn't necessarily to learn something and teach it all in the same day.
Everyone who is teaching something online right now, all learned what they are teaching and then mixed that with their effort and their experiences.
That is how they have created the courses, content, and the things that they have created.
Any of the Facebook advertising kind of individuals out there all learned what they are teaching somewhere, in some way shape or form.
From the Facebook advertising, to the funnels, to the marketing, to the mindset to do the investing, to how to build a team and outsource, I learned all of that.
Whether it was from blog posts, reading information products, and going through courses, I have consumed information from hundreds if not thousands of sources paid and free.
I then took the time to implement that into my business and I have taken time to really work with that for over a decade.
You are learning something new every day you are doing these things that are growing your business.
The coolest part for a lot of people is that you may have spent 20 years doing something, learned a trade 20 years ago, or have been doing that trade for 20 years.
At this point you might be at a point where you are kind of over it and are looking for something else to do, but there's a lot of people out there in the world who would love to know and have the skills that you have developed and crafted through those years you have been engaged in whatever it is you are doing.
You don't have to go learn, do, and teach new things all of the time.
You can also look back and see what you have learned years ago that you have been doing day in and day out to the point where it's a habit you don't really have to think about.
You would be surprised, a lot of people want to learn what you already know and what may seem like second nature to you.
You may think that everybody knows that, but I guarantee you they don't.
You do know things from your upbringing, your experiences, everything that's made you a unique person.
You have a unique series of experiences that make you….you.
You have a unique take on those experiences and you can tap into that past that you have already lived and share those experiences you have with the world.
That can be your jumping off point, why you start to learn, do, and teach new things on top of it.
Let's say that you are a great guitarist and you're going to teach people how to learn the guitar from your online membership program.
The first thing you had to do in this process was to learn how to play guitar.
You had to learn the basic chords and basic chord progressions.
All of that knowledge built upon itself to help you get to a level of expertise as a guitar player.
So you learn the techniques, but then you have got to go practice it.
It's not enough to know the chords.
You need to know the finger positions on the frets and the strings, what goes where, and what timing.
You have to do it over and over enough so you can gain a level of mastery.
In the Malcolm Gladwell book, the Outliers, he said that it takes 10,000 hours to become world-class at something.
I'm not suggesting that you need to get to 10,000 hours before you begin to teach, but I think it puts into perspective how much doing is required to actually truly be able to kind of have a mastery of something.
I have done a lot of free videos about Facebook pay-per-click marketing.
I spent several years and tens of thousands of dollars, and hundreds if not thousands of hours really partially struggling, but I got some good traction in those early days with a few campaigns as well.
I was involved in the implementation of running Facebook ads and I had to experience a lot of different situations.
That is part of why I am able to teach that so well, because I have tried a lot of things that didn't work.
Now what if, day two after I started learning Facebook Ads, I started teaching exactly what I was learning?
Yes, I would be putting out content and that content could be potentially helpful for some people, but most people who try and engage with the ideas that I'd be teaching would run into some sort of question.
They would run into a speed bump and would ask me for help but I would not be able to effectively answer them because I wouldn't have enough experience around what I'm teaching.
You need to get first world experience with these new techniques that you are learning and you need to test them.
You need to be able to analyze it from different perspectives to get a good, solid, rounded big picture understanding of that which you just learned through experience.
Then you move on to teaching.
You then have to put in the work and the time to get that feedback loop going so you can see what worked and what didn’t work.
Adjust again and so on until you truly get things clicking.
My wife and I have created two separate profitable websites before I began to teach how to do this stuff online, which is now the third profitable platform we have.
We didn't just do it once, we went through the process a second time with a small tweak on it from the first time and learned even more, shortening the time it took to achieve the success we desired in attempt number two.
And here I am on attempt number three.
This is one piece of content and a much greater platform that I have been building here.
Again I've condensed the time to success down even more because I am getting better at it.
The coolest part of this learn, do, teach process is as you teach, you actually begin to learn what you are doing at a greater level.
So if you really want to give your mind something to hold on to, a process for you to hold on to that you can move forward with on many levels of your business, really take this learn, do, teach idea to heart and really make sure every day you are doing a little bit of each.
And now over 15 months into putting out YouTube videos, years into putting out blog content, and 10 plus years making money online, I'm now teaching you something that I have been doing.
And I’m still not out of ideas to teach and you will not run out of them either.
There are always new books you can read, new blog posts, new videos, new how-to things you can learn that you can implement and then teach.
Learn, do, teach.
It's a great way for you to kind of simplify what it is that you need to do and keeps you focused on the goal of teaching, which is putting out content that will be of service to others.
Get your message out. Get your voice out.
My ultimate goal is to help empower you and inspire you to put out content over and over again for long periods of time.
I want to teach you the nuts and bolts and make sure you have the how-to information available to you, but if you watch what I'm doing, the most important thing for you to take note of is
I'm showing up every single night, every single day, and I am doing the work.
You can look back through my monthly recaps on the results I'm generating and you will notice that this is where the results are coming from, they are coming from me putting out the work.
Some content does great and gets tens upon tens if not hundreds of thousands of views.
Other content only gets dozens of views, maybe 100 to 150.
That is okay because I am continuing to show up to do the work.
I have to keep showing up even if I just traveled 40 hours, flew across the ocean to the other side of the world, am jetlagged, have work to get done, and have a conference this weekend.
It is so important for you to understand that the real trick, the real thing you have to do, is show up every single day and do the work.
It might feel like you are not making progress, the blog post you write might end up in the rubbish bin, or you might start over with a new one, but that’s okay because it it's all a part of the process.
Then you do the work, you do it over and over, day in day out, week in week out, year in and year out, and that my friend is the true key to success.
I encourage you to make the decision.
No one but you can make that decision for you to become a professional content creator.
You can make that decision right here and now and say you are going to do the work every single day.
So stay focused on putting out content and putting a value in reaching as many people as you can.
That is the key to success.
That is how you become a successful content creator.
Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.