Professional Content Creator Versus an AmateurAn amateur creator is one who spends more time searching around for some trick, some growth hack, or something that is outside of them that will hopefully get them that secret magic solution to success. They are generally looking for the easy path toward success. In fact, they often want to avoid creating content all together. They'd rather hang out on social media and think of funny memes to create and dabble in Canva rather than doing any real media creation.
Professional CreatorsThe professional content creator, on the other hand, knows that their job is to put out engaging content every single day. They know they have to:
- Write emails
- Track e-mails conversions to iterate and write better next time
- Grow their list
- Grow their blog,
- Grow their video channel.
- and TONS more
You MUST WorkBecoming successful is about showing up, doing the work, and providing digital content that is valuable to grow your audience and build a positive reputation through these marketing efforts.
The Simple MethodReady to learn how to create stunning content? Here it is:
These Creators Always WinThere is one type of Internet marketer who always seems to come out on top... It is somewhere between a personal philosophy and an execution method… But it definitely stems from their mindset. A mindset focused on creating great content that helps your audience solve their problems FIRST... A mindset focused on giving value before ever asking for something in exchange. Constantly asking one's self "How do I help customers become un-confused and find what they wanted all along?" Because your best potential customers are extremely confused. And they gave up on trusting internet marketers a long time ago. They are bombarded with Facebook ads, Google ads, free "how to" opt ins, funnels, up-sells, webinars, pitch-emails... Fake Guru 1 contradicts Fake Guru 2... The "must-have shiny object of the month" changes every two weeks. So, ask yourself... What kind of content are you creating for them? Is it just more NOISE? Do you blend in with the never ending crowd of marketing messages trying to get them to 'convert'? Or do you stand out in the crowd...? Are you there beacon of light that is showing them the way… A breath of fresh air in a niche filled with rubbish? Are you showing them a proven path that you've used personally, and with several people, before?
Have you been able to change people for the better in ways that you're proud of?Because… If you haven't proven that you can help people transform their lives for the better… That's your starting point! Successful marketing is all about creating positive change in others. Successful businesses are built on creating positive transformations in people! And you must prove to your audience (and yourself) that you can indeed help because they're skeptical. They don't trust you because they been done wrong by so many fake gurus, already
How can you gain their trust?By showing them the path to success before asking for anything in return. Helping them believe that it is possible for them to achieve this result... To solve that problem that they been searching for solutions to... Because, the odds are they been searching to solve this problem for years and haven't solved it yet... Odds are they've clicked on hundreds of Facebook ads… Opted into hundreds of lists… Watched dozens of webinars all promising the sky... While asking for thousands of dollars for magic systems. Very few of these marketers ever delivering on their promises of transformation... if ever at all! And this is precisely why your audience is still confused! This is why they're still searching!
Experiences Will Make You UniqueEveryone who is teaching something online right now all learned what they are teaching at one point. They then mixed that knowledge with their effort and their own experiences. And that is how they have created the courses, content, and other valuable elements that they have for users. People who utilize Facebook advertising, for example, all learned exactly what they are now teaching somewhere, in some way shape or form. No matter if it was:
- From blog posts
- Reading information products
- Content marketing
- Going through courses
- Live Events
It's Going To Take TimeI have consumed information from hundreds, if not thousands of sources, paid and free. I then took the time to implement what I had learned into my business, and I have taken the time to work with that and expand for over a decade.
Keep GrowingYou are learning something new every day, and you are doing these things to help grow your business and ultimately expand on your success and strategy. The coolest part for a lot of people is that you may have spent twenty years doing something, learned a trade twenty years ago, or have been doing that trade for twenty years. You have years of that built up knowledge and personal experience.
Changing Things Up & TeachAt this point, you might be over it and bored with the routine, and you have begun looking for something else to do. There are a lot of people out there in the world who would love to know what you know and acquire the skills that you have developed and crafted through those years while you were engaged with what you were doing. However, you should also remember that you don't have to learn, do, and teach new things all of the time. This also means that you should look back and see what you learned years ago. Take a closer look at what you have been doing day in and day out and try to pinpoint when it became more of a habit to you. You would be surprised; a lot of people want to learn what you already know and what may seem like second nature to you now.
Beginners Are EverywhereThere are TONS of self-motivated beginners out there just waiting to become an engaged audience for you. Not many people understand that there is a lot of money to be made by focusing on the basics. Social media users LOVE to see content that shows cool tricks which are easy for you but may not be for a beginner.
Be UniqueIf you are an expert guitar player then create social media content or write a post about easy songs to play with just 3 chords. Content creators understand the need to be imaginative and seek to create social media posts that have two main things:
- And intrigue
How to ExecuteLet's say that you are a great guitarist and you're going to teach people how to learn the guitar from your online membership program. The first thing you had to do in this process was to learn how to play guitar. You had to learn the basic chords and basic chord progressions.
Knowledge CompoundsAll of that knowledge built upon itself to help you get to that high level of expertise as a guitar player. So, you learn the techniques, and then you practice those techniques because it is not enough just to know the chords; you need to know the finger positions on the frets and strings. You also need to know what goes where and what the proper timing is while playing.
Ascend To Mastery FirstYou have to do it over and over and practice enough, so you can gain a certain level of mastery. Once that is achieved, you can then share that knowledge with others who want to learn as you did. In the Malcolm Glad well book, the Outliers, he said that it takes 10,000 hours to become world-class at something. I'm not suggesting that you need to get to 10,000 hours before you begin to teach, but I think it puts into perspective how much doing is required to actually truly be able to say that you are a master at something.
Where I Focused My EffortsI have done a lot of free videos about Facebook pay-per-click marketing. I spent several years and tens of thousands of dollars, and hundreds if not thousands of hours partially struggling, but I got some good traction in those early days with a few campaigns as well. I was involved in the implementation of running Facebook Ads, and I had to experience a lot of different situations. That is part of why I can teach that so well, because I have tried a lot of things that didn't work. Now, what if, day two after I started learning Facebook Ads, I started teaching exactly what I was learning? Yes, I would be putting out content, and that content could be potentially helpful for some people, but most people who try and engage with the ideas that I'd be teaching would run into some questions. I would be lacking the content authority I needed.
Teach From ExperienceThey would run into a speed bump and would ask me for help, but I would not be able to effectively answer them because I wouldn't have enough experience around what I'm teaching. You need to get first world experience with these new techniques that you are learning, and you need to test them.
A Last Word About Social MediaAll of the writing on your social media posts has to speak directly to your audience. Social media Platforms are cluttered with post after post of other content creators all competing for the same thing - your attention. Fining your own unique voice in all of this can be the most difficult thing. Writing in a voice that speaks to your audience is deceptively hard at first. I say "deceptive" because we THINK it will be easy because we were once a beginner our selves. But the fact is that was so long ago we may no longer understand what it's like to be their shoes. Learn to be good and diversify yourself... You might be good at one platform more than another Here's a list to consider: