In this post, you are going to learn the truth behind the the "Passive Income Lie" and why you should be focusing on creating active income instead.
Now there's a bunch of gurus and fake gurus out there and way-too-many of marketers promoting the idea of passive income.
"Just get started online marketing it's all passive income... You will make the passive income and you'll never have to work again all you'll do is you'll be sitting on a beach in a hammock drinking Mai Tais"
...Or something like that and it's all bullshit.
To be perfectly honest with you the idea of passive income through anything online at all and honestly through most types of income generating systems passive income is just complete bullshit.
The video goes a deeper into the passive income lie...
And the problem with this is, what it's doing is it's giving false hope to a lot of people.
Internet Marketing is Easy?
People who are new to internet marketing... Their expectations are in the completely wrong place. They think "...oh cool I can just go sign up for this system. I've got to do two or three things. Get a couple of people involved and that's it."
Like this internet marketing is the easy ticket to success and riches... And that is so far from the truth!
You know I network often with multiple six and seven figure and even some eight-figure earners online and I can tell you this one thing is the most common thread throughout it. They are all working.
They're hustlers. All they do is work!
It becomes this passionate thing... A desire to serve a greater good and to serve a community and to serve your customers in a greater way.
Let's look at one common 'passive income' business, writing Kindle books, for example.
I was just having dinner the other night with a guy who makes multiple six figures a year on Kindle books and guesses what he is set to launch 30 new books in the next 45 days!
He is incredibly active in this business. Now, he's not writing every book... He's got a team helping him out, for sure.
But his income is not creating the kind of lifestyle that he's able to "retire" from. He sees through the lie of passive income!
And speaking of retirement have you ever met anyone who's retired who's totally fulfilled?
A lot of people I know who wait until the end till they hit that retirement moment and then they go on to passive income mode... They're bored!
They're bored out of their mind they don't have anything to do. They're looking for something to do. And it's not as positive of the situation as it's built up to be.
Another passive income lie is buying and holding real estate properties and becoming a landlord. Look, I've done real estate investing.
I've flipped four houses with a team of investors when I was in college so I get the real estate investing game.
Honest truth? It is absolutely not passive income!
Here's Gary Vaynerchuk's response when someone asked his take on this passive income thing!
Just get a rental and put a tenant in there and you're done, right? Wrong!
You are still on the hook for all kinds of things. Like all the maintenance anything goes wrong. A water heater goes out. You get the phone call in the middle of the night.
What if your tenants trash the house when you leave? Now you not only have to fix the problems (or coordinate with a team of contractors) but you also need to go put new tenants in.
"But Miles... What about property management?"
Not only will they cut into your income, but they can't handle every detail of a repair or renovation... And who hires and manages the property manager anyways?
Real estate is far from passive!
Really there's no such thing online as true honest passive income.
Now there are a lot of income streams that you can set up and they will generate income over time for you.
I know a bunch of people back in the day before the big Google updates of 2012 13 and 14 who were making 10 20 grand a month off of Ad Sense ad sites and just running advertising and they thought they were on the gravy train.
They thought it was all passive and everything was perfect.
Guess what? Google changed the rules and totally changed the game... Overnight!
Their sites fell out of the index and their income completely stopped and they went back to ground zero. Since they thought they had achieved the 'passive income' goal many of them stopped hustling.
Their finger was no longer on the pulse of the internet marketing industry.
So many people had to start back at ground zero many spent every dollar they were making as fast as it was coming in. Their lifestyle became a $20000 - $30000 a month lifestyle to afford those fancy cars they had in their garage.
They didn't build up an emergency fund and they had to get back to work starting at step #1 again.
My goal here is to try to help you get your expectations set right as you embark on this journey of making money online through internet marketing.
There are too many people here online promising these bullshit ass dreams and these over promise under-delivered courses that are going to "teach you how to make ultimate passive income" and it's fake.
They're putting up their income reports right you might have seen their passive income reports that they have to actively create every single month.
And if they aren't creating the reports, a VA or writer are... They have to manage the person and hire the person who's doing it.
Then you have Mr. Money Mustache. I don't know if you're familiar with his ideas or his work.
His whole bit is that he "retired" at 35. And this guy works all the time!
He is always publishing his blog.
He is incredibly active he's an active real estate investor. And being a landlord is a total job... As is blogging!
So the point is here... Many of the gurus and fake gurus are going to be selling you this dream of passive income and it is a total lie.
I want you to get your mindset right because you've got to understand that takes work so you're ready to put in the work!
You are going to have to dig deep and get your knuckles to the grindstone to make this work! If you stick with you'll create active income.
And let me tell you from experience it is far better than a J.O.B. based income.
It's far better than having to commute on a road full of thousands or millions of people every day. My commute now is 22 steps to the coffee maker after I have my morning meditation and then I sit down with a cup of coffee at my computer and I get to plan my day.
The Big Takeaway
Every day I wake up ready and excited to push my businesses and push my websites forward because I'm inspired to do so. Just like many of these people selling you the passive income lie.
They are passionate about what they do. They have great messages for the world (sometimes) and they are taking action to get those messages out to the world.
My issue comes in the fact that they wrap it in a false idea of passive income and give you the wrong idea in the process.
If you want a big takeaway from this post...
You've already seen it a few times, so let me break it down simply, here.
Find what inspires you... Find what is deep down inside of you that gets you excited and that's going to keep you excited every day for a few years and then dig in and start putting out content on that topic every day.
Because ultimately it takes a lot of work to create a successful business online. But, know that you can do it!
Once your business is successful, it takes a lot of work to maintain it and keep it growing... And you can do that too!
Don't be afraid of the work. Be ready to work.
Be excited about the work because by doing the work that no one else is willing to do and outworking everyone else in your niche is how you achieve success.
This is the recipe to rising to the top.
It's that "push, push, push"... It's that consistency of creating content every day that creates success.
So don't be fooled by the hype don't get fooled by their marketing messages that are going to sell you this false dream of passive income.
Roll up your sleeves get ready to put in the work and do what it takes and stick with it.
And that my friend is how you'll build a long-term business that can support you and your family for the rest of your life!