Pinterest Marketing

Free Pinterest Marketing Strategy That Generates Over 50,000 Visits Per Month

This blog post reveals my entire Pinterest marketing strategy that is generating over 50,000 visits and thousands of leads per month to my websites.

I have taught this method to other marketers at a mastermind who have replicated our success in different niches… So this truly works if you follow the plan and stick with it.

This post is possibly the longest blog post I've ever published… At over 6600 words, to say it is comprehensive is an understatement.

This is a great alternative to overpriced Pinterest marketing courses that promise pinfinite growth or claim to give you the power of pinning if you just pay them hundreds of dollars… Lol.

Here is a complete strategy and all the tools and resources you need to start driving relevant traffic, leads and customers from Pinterest, fast!

…Best part? It is a 100% free marketing course.

Table of contents

Free Pinterest Marketing Strategy1 – Introduction
2 – The Pinterest Marketing Strategy Revealed
3 – Pinterest Compared to Other Social Networks
4 – Why Pinterest?
5 – How To Structure Your Content On Pinterest
6 – Pinterest as a Search Engine
7 – Adding Pins to Boards
8 – Pinterest Automation Part 2: Looping Feature
9 – Phase 3 – Expanding Reach Through Group Boards
10 – Automating Pinterest Group Board Marketing
11 – Converting Pinterest Users To Leads
12 – Amazon Affiliate Pinning
13 – Final Note

Introduction

You obviously understand the importance of traffic…

Without traffic, your funnels will remain empty and your email list will not grow… Your online business will eventually die.

With the right sources of traffic, your list will grow, you will connect with new customers and ultimately you will generate revenue.

Aside from search engines, organic social media traffic is the best traffic in the world.

Up until recently, Facebook was our dominant source of organic social media traffic, and it still is the biggest source for paid social media traffic…

But recently, something interesting happened.

Facebook has begun limiting organic reach of posts that link users off of Facebook.

And right here, you can see data from the month of June 2017…

Pinterest marketing traffic

Notice how Pinterest is generating more traffic than Facebook?

This is a HUGE shift and is the result of both new policies from Facebook to try and force people into Facebook Pay Per Click Advertising

And also a result of Pinterest continuing to grow as a social media network and a valuable traffic source.

For a quick comparison, take a look at the below Analytics screenshot comparing June 2017 with June 2016…

Pinterest Marketing year over year traffic

This clearly shows the greater trend seeing that Facebook organic traffic is down 64% and Pinterest traffic is up 362%

One huge lesson I have learned is not to try and ‘buck the trend' but go with the flow.

As Facebook tightens organic reach, I shift my efforts and energies to platforms that are rewarding engaged publishers with traffic.

Today, this platform is Pinterest!

The Pinterest Marketing Strategy Revealed

The goal of this blog post is to save you money and literally “hand over the keys to the castle” of a proven kickass Pinterest marketing strategy we have used to generate thousands of leads and sales from Pinterest.

After reading and implementing the strategy laid out here, you don't need to go buy any overpriced courses that promise ‘Pinfinite growth' you simply need to work this system.

This Pinterest marketing post is a summary of the ideas covered in a lengthy video interview I did with my wife Melanie, who is crushing it with this exact method.

You can watch the video if you would prefer, here:

Ready to jump in on Pinterest marketing and get started? Great!

First thing… What is Pinterest?

If you're not a Pinterest user, you may be asking yourself that question and the simple answer is:
Pinterest is a visual search engine.

Instead of searching in Google and you get a Google text search results page…

In Pinterest, you get a visual layout of images called pins. Pins are like doors where each pin is a doorway to a piece of content on your blog.

We started the Pinterest strategy for 6 months and we're getting about 50,000 visits per month from Pinterest to our website that is resulting in thousands upon thousands of leads.

Then we taught this strategy you are learning here, below to our friends in New Zealand during our Mastermind in December.

They started with literally no traffic on a new site and started generating 1-5 subscribers per week, almost instantly.

After three months of implementing this Pinterest strategy, they're getting 6000 visits per month to their website from zero. So a massive increase in traffic.

Plus, they are generating hundreds of subscribers per week now, too.

Pinterest Compared to Other Social Networks

On Facebook or Instagram or Snapchat, you're really only seeing the content from people who you follow.

Instagram has a pretty good explore feature but the huge limitation of not being able to directly link to your website from an Instagram post.

With these platforms, you will generally receive less traffic than the number of followers you have.

In Pinterest, due to how their search engine, app and the network works, you can generate more traffic than the number of followers you have.

Meaning there is less friction and more potential to drive traffic with Pinterest marketing than other forms of organic social media marketing.

You can follow Pinterest users but this isn't the most common behavior on the platform.

People will generally type in a search query and all of the results are displayed from different users who you are not following appear.

This means your content can reach the entire Pinterest network even when you are new or have a small following.

Users can then pin the results to their boards and when they find a content creator who is publishing lots of great pins (or images) they can follow the user to more easily get updates.

Ultimately, Pinterest is an audience growth engine for you.

It connects you with new people who you are not yet connected with versus only showing to the people you're already connected with like other social networks.

Why Pinterest?

You are able to publish relevant images to Pinterest that relate to your content marketing and blog posts, you are able to create small bridges or doorways to your content from the largest visual search engine in the world.

This helps you in two ways.

First, you are able to tap into this new audience who may not know about you and your content.

Second, you are creating a web of backlinks from Pinterest to your website which can help your SEO or “Search Engine Optimization” and net you higher rankings in Google or YouTube, too.

This is why the analogy of pins being ‘doorways' to your content is so relevant!

Each pin introduces new users and the search engines to your site, helping drive more traffic, authority, and relevance to your content marketing campaigns.

You are about to learn exactly how to structure your Pinterest account in a way to get these backlinks through what Pinterest calls rich pins.

An important question for you to consider, first…. “Are my people on Pinterest?”

The demographics of Pinterest are largely women and possibly more importantly, women who have money.

The male demographic is increasing on Pinterest, but the 80/20 rule still skews in favor of women.

Pinterest has 150 million monthly active users, 81% of which are women.

Pinterest has one of the most affluent audiences compared to other social media networks… Meaning Pinterest users spend MONEY!

This means they are more likely to buy than Facebook users, Instagram users, etc. Marketing to people who have disposable income is a great way to increase your chances for success!

So if your customer avatar is a woman, you have a high liklihood of being successful with Pinterest marketing.

Next you need to understand how people use Pinterest so you can structure your content in a way that works well on the Pinterest platform.

The most common way that people use Pinterest is to create topical boards.

A board is simply a grouping of pins relevant to one subject matter. These pins can be images or videos.

Here is a simple example of how I could use Pinterest if I was going to refurnish my living room… I would start a new “Livingroom Refurnish” board.

As I search the Pinterest search engine for ‘modern couch' and browsing through until I find the one I like. Then, I'd re-pin that image to my “Livingroom Refurnish” board.

Then, I might pin the coffee table I want, the lamp I want, the colors, the flooring, etc.

Then, when it's go-time for me to actually execute the redecorating of my living room, I simply go to that board and I can click through all of those pins (this is how they act as doors!) and land on the manufacturer's or retailers site.

Then within a couple clicks, I can order all of those individual pieces to create my new living room.

So, you see… People are not only on Pinterest looking around for cool stuff, but they're categorizing things with the intent to buy.

The intent to purchase is often much stronger on Pinterest than it is on other social networks.

How To Structure Your Content On Pinterest

There are two Levels to Pinterest

Level #1 – Boards

Your pins within your account are going to be categorized into boards. These boards are up to you to create and it is completely up to you the number of boards you have.

I recommend getting clear about what the main topics are for your business.

If your blog is already clearly broken up into different categories you probably want a board for each of those categories.

On this blog, I could have a board for “Facebook Advertising”, a board for “Marketing Funnels” a board for “Lifestyle Design”, etc.

In addition to the core boards that are relevant to the content you publish, what else do you do that is relevant to your business, to your brand, etc.

Ideally, you have at least 8 boards minimum to get started. And if you are having troubles thinking of other board ideas, ask yourself… “What are the other things my customer avatar is interested in?”

It could be motivational quotes, books, etc. Get creative and be sure to browse around Pinterest to see what the leaders in your niche have for their boards for inspiration.

Feel free to add lifestyle boards too.

The goal is not for your Pinterest account to be 100% focused on business, can be dream boards, dream vacations… But should be relevant.

My wife's brand is all about connecting with the spiritual side of life, connecting with angels and meditation… So she has a dream vacations board but also a spiritual travel destination board where she pins pictures from sacred sites… But also mixing in pins that link back to her articles about Sedona vortexes.

Level #2 – Pins

Once you have your boards setup you have the infrastructure or foundation in place…

At this point, you have two different ways to fill those boards up. First is with your own pins and secondly is by repinning other peoples' pins.

The benefit of your pins is that you get the links back to your website and content.

The benefit with re-pinning other peoples' pins is that you are able to fill out your boards with high-quality images, fast!

With that said, you will be focusing mainly on filling your boards with your own pins since you control where each of those pins links to.

You want to have at least one pin published on your actual blogpost or your product page.

Publish the full-size Pinterest shaped image (700 pixels wide by 1100 pixels tall) and resize the image inside of your page to what looks good. This allows the readers on your site to see a smaller version, but when it gets pinned, the full-size image gets pinned to Pinterest.

There's a WP plugin called The Pinterest Pin It plugin, that shows a little “Pin It” icon when users hover over your pictures.

Pinterest users know that little red “P” and they click and they can go pin it to the board… But you want to pin the image to your own board through that functionality once you publish your site, too.

More about ‘pins'… Normal pins vs. rich pins.

A pin is an image that is usually a rectangular vertical image. Shaped to fit smartphone screens in their vertical position.

The ideal size for a pin is 1100 pixels tall x 700 pixels wide. Infographics are popular on Pinterest as well and are often larger than the standard Pinterest size, but it is best to keep the same ratio of height x width so your infographics still display cleanly in the Pinterest ecosystem.

As a normal Pinterest user (meaning a non-business account), you can upload those pins to Pinterest and choose a page on your site for that pin to link to.

If you have your Pinterest account verified as a business account (which I highly recommend you do), your new pin will display your metadata from the page or post that the image is pinned from.

The ‘metadata' is your post title and description that shows up in Google search results.

This means that your SEO optimized blog post title and description will show up on Pinterest giving you more ‘real estate' in the user's browser, adding more relevant text for Pinterest's search engine algorithm and also adds more compelling text increasing the likelihood of the user re-pinning or clicking through to your site.

Having your Pinterest account setup as a business account is key for your success marketing on Pinterest, so go here and do that, now if you haven't already! https://business.pinterest.com/en/set-up-your-account

To manage your metadata on your site, I recommend the Yoast SEO plugin which you can get here if you are on WordPress: https://wordpress.org/plugins/wordpress-seo/

Being business verified and leveraging the power of rich pins is essential for Pinterest marketing, so be sure to get your account verified.

After you successfully publish your first pin from your newly published post you have the option to create additional pins for that blog post, too.

I have my designer create up to 10 more pins for each blog post and we upload these additional ones directly to Pinterest.

Ideally, you schedule these additional pins to be published to Pinterest over time so your Pinterest account isn't clogged with 10 pins for the same post in one day.

I prefer to schedule out pins so they are dripped out over the course of weeks or months.

We will talk about the automation tools to automate that process, later in this post.

The main point for you to understand here is that you can add more doors from Pinterest to your main piece of content.

Each pin becoming a backlink that you get through Pinterest but also individual doors about different components of that article so when people are using Pinterest as a search engine which it is, they're able to find your content and find your content that way.

So, publishing more than one pin per post helps you on Google and helps you on Pinterest, too.

Pinterest as a Search Engine

Pinterest's unique selling proposition is that they are the world's largest search engine for images.

This means you need to understand how their algorithm associates relevance from the keywords searched in their search engine with the results display…

This way you can be sure your pins are displayed when someone executes a relevant search to your content.

Most of the information Pinterest displays and relies on for building its search engine results is pulled from your ‘rich pin' text that comes from your site's meta-data.

As long as you are doing basic keyword research on your content and you are including relevant, keyword rich titles and descriptions on your blog posts… Your pins should be well optimized already.

If you are new to the world of Keyword Research or want to learn my exact process for dominating the search engines through keyword research, watch this video:

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In addition to the metadata from your post, you can use one or two hashtags when you publish your pins, too.

Hashtags are not a core part of the user experience in Pinterest and if you plan to promote your pins with pay per click advertising on Pinterest, you should only use one hashtag.

Pinterest indexes the search results based on both your description, your rich pin and also your caption that you type into Pinterest.

You need to be sure that your captions are both compelling to get the click but also keyword-rich so they get displayed for relevant searches.

Adding Pins to Boards

At this point, you have your business verified Pinterest account, you've got your core boards setup and your website is configured with SEO meta data and a Pinterest plugin so you and your visitors can ‘pin' your images from your site to your Pinterest boards.

The next step is to add 10 relevant pins to each board just to populate them with relevant content…

This step is simply to fill out your account so that when a user looks at your profile and boards they can clearly see you are a real Pinterest user…

You don't want to appear as someone who is simply publishing links to your content only…

This will also give you more experience in the Pinterest user interface with their app so you can become more confident on their platform.

You can use your own pins and mix in other people's pins by repinning them as long as they are relevant to the board.

What are the best practices for creating your actual pins?

I highly recommend that all your pins have a similar look and feel that reinforce your brand image.

It is best to use the colors and fonts that correspond with your brand and your website so people familiar with your content will ‘recognize' your content on Pinterest.

If graphics are not your strong point, you have two options on how to create your pins.

First, if you have a budget to work with, finding a graphics designer with Pinterest experience is a great way to make sure you are publishing high-quality content that Pinterest users will respond to.

I recommend UpWork.com, Fiverr.com, and OnlineJobs.ph to find designers who are budget friendly.

The second option is the “DIY” option where you can use these Canva templates and the Canva graphics editor to make your pins: https://www.canva.com/templates/social-graphics/pinterest-graphic/

Now… Before you go off and give me a comment about how you aren't a graphics designer… Go try Canva!

It is a super easy to use, web-based software that has a huge database of free templates you can modify for your brand and content.

If there is an easy-button for social media marketing content, it is Canva and it takes seconds to make a good looking Pinterest pin based on one of their templates!

The goal when creating your pins over time is to create a few styles that may have small changes in colors, text, etc… But the ‘look & feel' should be noticeably similar.

This way, when someone on Pinterest finds your content and follows you… They can recognize your future pins in their Pinterest feed when they load the app, getting you more exposure, engagement, and traffic.

A quick note here…. If you decide to use Fiverr or UpWork to find a graphics person, only hire people who have great reviews and a large number of jobs performed… It can take a few hires to find the right person for you.

But, once you have a designer who can work well with you and help you express your brand visually through social media content, you have a real asset for your team and their efforts can reach far beyond Pinterest.

PHASE 2: AUTOMATION

Board Booster is the only Pinterest automation tool we use.

Bord Booster allows you to create secret boards that you fill up with pins… And Board Booster can publish these pins from the hidden board to your public boards based on a schedule you set up.

This is called a ‘campaign' in Board Booster.

One of the key benefits of this tool and this functionality is that you are able to batch your work in queuing up all your Pinterest marketing…

This way you can spend an hour or two per week and have consistent, ongoing updates to your Pinterest account throughout the week… Multiple times per day!

Pinterest prioritizes what is new, fresh and hot… Therefore scheduling out pins to be published throughout the week, consistently puts that new content out there for you every day, continually triggering their algorithm to display your pins.

This saves you a lot of time and removes a huge amount of distraction so you don't have to go to Pinterest 3 or 4 times per day.

Here is how you use the secret boards with Board Booster…

Your goal is to have Board A, Board B and Board C populated with new pins 5 times per day, 7 days per week.

You go inside Pinterest and you setup a secret board that is correlated to each board. Put a dash before the name on the secret boards.

So you create secret boards that match the above boards named -Board A, -Board B, -Board C.

Obviously, you want your boards named as something relevant to your audience and the keywords they search… This is just a very simple example.

At this point, every single board that you're going to be continuing to grow in an automated manner with pins, you have a secret version of it so only you can see it and you name it the same thing with a “-” in front.

For my ‘Facebook Advertising' board, I have ‘-Facebook Advertising' as a secret board.

I go into Pinterest one afternoon per week and fill the ‘-Facebook Advertising' board with 100+ pins…

Then, every day Board Booster pulls a pin from the -Facebook Advertising secret board and moves it to the public ‘Facebook Advertising' board on the schedule I pre-determine… (Which is about 10 per day on this board)

This means if I add 100 pins to the secret board that acts as my queue… And Board Booster is moving 10 per day to the public board (one every 2.4 hours), I have effectively scheduled out 10 days worth of ‘Pinterest marketing' for that board in one sitting!

Make sense? It really is super simple…

The one limitation on your scheduling is that you have to fill up your secret boards in order… Board Booster doesn't have a shuffle feature so just keep that in mind as you populate your secret board.

So rather than creating 10 pins for one blog post and adding them all consecutively… Go through and create one pin for 10 different blog posts.

This will give your marketing more variety for users on Pinterest and it keeps your automated marketing on Pinterest looking as natural as possible.

Pinterest Automation Part 2: Looping Feature

The next powerful feature in Board Booster is their looping feature.

In addition to scheduling your campaign, you then want to use board booster's looping function that re-posts your old pins as new, to get them more exposure.

This is all customizable and right now I have looping set to re-posting 5 pins throughout the day. Now, this is running on a board that has hundreds of posts.

This means that the looping feature is going to my oldest pins in that board 5 times per day, and repinning them to the top of the board.

After 2 days, Board Booster will automatically delete whichever one of the two duplicated pins that has the least amount of repins or engagement.

So the looping feature is another way to increase your frequency of pinning which is important, without requiring more work for you.

This gives your Pinterest marketing content a longer shelf life which is important.

As you add more new blog posts, each getting 10 pins… Those 10 pins all get looped over time giving you even more ‘leverage' and longevity with your Pinterest marketing efforts.

If you're going to use this looping strategy, be sure that all of your pins are evergreen!

Don't put up a bunch of pins like “Special Sale For January 2017!”

The pin and content for the looping feature to work needs to be more evergreen, meaning it is relevant all year long.

If you have date-specific content and pins, you probably want to go in and manually delete those pins once they are no longer relevant.

#ProTip – You can change the shape of any images you do not want to participate in the ‘looping' feature and BB would know not to repost those, because you have the ability to loop all sizes or only loop rectangular sizes.

Making your non-loop pins square and setting the looping feature to only loop rectangular sizes will help you manage the looped and non-looped pins more effectively!

Phase 3 – Expanding Your Reach Through Group Boards

Pinterest has group boards that allow multiple contributors or pinners to add pins…

Often times these group boards will have large audiences of relevant individuals to your niche and offer you a great opportunity to expand your reach on Pinterest, fast!

Simply stated, you can become a contributor to these boards and pin your content to the boards to get your content in front of larger audiences.

Now there is some etiquette here that is important to keep in mind so you don't come off as a spammer…

And you are able to automate the group board pinning, too!

We will cover all of that, now.

First off, the best tool to find group boards to apply to is Pingroupie.com

This free tool allows you to search for group boards based on topics that are of interest to your target market.

The first step here is research. Find the group boards and topics relevant to your audience.

If your ultimate niche is outdoor gear, you probably have a lot of options for group boards like camping, hiking, mountain biking, running, etc.

Group boards are started by one person and they invite other ‘pinners' to collaborate on the board.

Getting added to a group board allows you to pin your content to that board that maybe already has 20,000 followers and that increases the number of people who are going to see your pins (which are doorways to your content), right away.

Pingroupie allows you to search and find boards and it will show you how many followers and collaborators they have.

You will then want to click on the group board title to look at the board and content. At this point, you are looking for are relevant pins and that are highly engaged.

You can tell a pin's engagement by looking at the number of re-pins it has, which is displayed in gray to the right of the title, below the pin. You will see a little push-pin icon and a number.

You are looking for boards that have pins with a high number of re-pins compared to the overall number of board followers.

This ratio of repins to board followers will be different for every niche. You are simply comparing the group boards you find with each other to try and find the most engaged group boards… Not just the group boards with the most followers.

For example…. I was added as a contributor to a group board that has 100,000 followers but has so many different people pinning all the time that nothing really gets repinned and the engagement is very low. This board is not worth the effort…

On the other hand, I'm getting far better results from much smaller group boards with 500 – 2500 followers where the members and the audience are much more engaged.

The key takeaway here, worth restating….

Engagement is more important than the number of followers a board has!

Another important note here… Pingroupie is not the only way to find group boards!

As you are browsing Pinterest, looking at different boards, you can tell a group board because there are multiple Pinterest user images to the right of the board name.

This signifies a group board and some of the best group boards are not listed on Pingroupie!

Ideally, you want to join three hyper relevant group boards with high engagement to start this phase of your Pinterest marketing efforts.

Here's how to join one…

Find a group board, find who in that group board is actively pinning then go look at their profile.

Look at their profile and their boards for other group boards to identify additional hyper relevant group boards that your content would just be a perfect fit for.

Next, follow the group board owner and follow the group board.

Then, reach out to the group owner of the group board you want to join and ask them to invite you to be part of the group board.

You can tell who the group board owner is, two ways… First, their user ID is in the URL of the group board. Second, their image is posted first, next to the board title.

The admin of the group board generally puts a little note with instructions in the bio on how to request to be added. So follow their instructions!

If they say to “email them at this address” do that!

If they say “Comment on their most recent post” or “Message them” do that!

Showing that you can exactly follow their instructions is important…

Next, keep your outreach simple.

Don't go on and on about how amazing their board is. Say “Hey, I like your board and I would love to contribute some of my best posts.”

If you are already following the board and following the admin, it makes that super easy for them to add you! So be sure to follow them and the group board first!

Once you are able to publish to a group board, you have to focus on giving value to the group board.

The admins are going to remove you as a contributor in an instant if you spam the group board!

And remember, what you think is spam and what they think is spam may be VERY different, so tread lightly at first!

Stay focused on being of service to the audience and sharing the best of the best of your great content that will actually help them… And you will succeed with this method.

The goal of this entire Pinterest marketing strategy is to be of service and give your unique content to this kind of captive audience there on this board!

The goal here is not to ‘get' from the board!!!! You want to be seen as a positive contributor so you get long term access to the group because this is a ‘slow and steady' method.

One other note about reaching out to group boards… You really want to have your Pinterest profile and your boards set up before you start reaching out to these group administrators!

They are going to go look at your profile and content to avoid spammers and to be sure you are pinning high quality and relevant content!

Become a product of the product. Use Pinterest and grow your boards then really focus on giving value to those groups and that becomes your content marketing strategy!

Automating Pinterest Group Board Marketing

Once you're in the board, you’re going to use the same looping functionality of Board Booster you learned about above, to loop the post you've already published to your board.

You can set the looping in Board Booster to post specific pins from one or many board…

For example… Say you have a ‘Dream Living Room' board and a ‘Dream Kitchen' board and you get accepted to ‘Beautiful Luxury Living Rooms' group board…

You simply set Board Booster to loop the pins from your ‘Dream Living Room' board and not your ‘Dream Kitchen Board.'

If you have a few different boards that are relevant to the group board you can loop multiple boards to one group, too!

It is important to keep focused on relevance here… Not how much can you push to the group board… But what do you have that is hyper-relevant to that audience so you become a positive contributor!!!

Next step is figuring out your frequency of publishing to the group boards.

Many group admins will give guidance on this, like “Please limit your contribution to 5 posts a day” or “Pin as much as you want…”

Be sure you are within their recommendation when you set the frequency in Board Booster. Then, check back in a day, again in 2 days and again in a week and really just monitor to make sure that your content is coming out at a frequency in balance with the other group members.

The goal is not to take over the group board!!!!!

Your goal is to be a part of and to be integrated into the group in a balanced fashion.

When you check back at the 1 day, 2 day and 7 day interval, you should see that you have a pin pinned, and other people should have pins pinned in between your pins.

If you go back and you see your pins pinned multiple times in a row, you are potentially close to getting booted!

…And they probably won’t notify you before they boot you, by the way… They will just remove you from the group if you are overwhelming their audience!

So if you see multiple of your pins in a row, you would want to decrease your frequency…

Even if they say 5 pins a day are ok, but you see that you are pinning twice as much as everyone else, cut your frequency down to 2 or 3 and continue to monitor it.

In the Board Booster looping feature, you also want to set the campaign up to loop at an interval between 8am and midnight so it's spreading all your posts throughout the day, out giving other contributors a chance to pin in between!

Finally, with group boards…. Starting your own group board is a great way to give back to the Pinterest community and get others helping you grow an audience that you are in charge of.

With time and persistence, there's a good chance that your group board will take off and grow at a faster rate than your personal Pinterest profile.

This way, your group board is going to increase the visibility of your profile even when other users pins are the ones that go viral because the pins originate from your group.

And most important… Having your own group board puts you in full control!

Converting Pinterest Users To Leads:

An important consideration to keep in mind is that most Pinterest users are on mobile.

When a user clicks on a link from the Pinterest app, it loads the page on a Pinterest browser that may work differently than their phone's browser like Chrome, Safari, or Internet Explorer!

So you need to make sure your website has either a ribbon, a fly in or a popup that displays in the Pinterest mobile browser and offers your website visitors access to your free give-away, or opt-in.

If you don't know what these are it's all available inside of Thrivethemes which is what I use to manage my website and build my list.

In fact, this site is on Thrive and you probably saw at least a pop up while reading this post!

The reason I’m mentioning the need for you to have your website be mobile friendly and to test it on the Pinterest browser is when we first laid out this plan to our friends in New Zealand, they were saying “I’m not getting any opt-ins?!?!”

Confused, because we were getting so many subscribers with this method, I replied and asked: “Do you have a pop-up or a ribbon on your site offering a freebie in exchange for their email address?” And he said, “No, I don't.”

That day he added the functionality to his site and instantly began experiencing opt ins…

Within a few months, they began experiencing 300-400 new opt-ins per month from that point on.

The moral of that story? Be sure to test your pins and your website by clicking through on your own phone both with the Pinterest app and without to make sure the user experience on your site is solid… And that users can enter your marketing funnel easily.

Make sure that your opt-in mechanism on your website functions inside of the Pinterest browser because most Pinterest users are in the Pinterest app on mobile or a tablet.

And, if your website is not loading well on the Pinterest native browser…

It’s probably not loading well in the Facebook native browser either so being mobile friendly is absolutely key to success with all social media marketing!

Another tip regarding the Pinterest app…. When you get the Pinterest app on your phone, it makes repinning other content to your secret boards very easy!

There is also a Chrome browser extension so if you're browsing around the internet and there is an article you like, you can pin it with the browser extension in one click.

So even if someone doesn't have a Pinterest plugin or functionality on their website, you can still pin their images!

Also when you upload a pin directly from your browser, it adds your default web address, usually your homepage…

So, after you upload an image as a pin, edit it and put in the deep link which is the most relevant link back to your website.

Amazon Affiliate Pinning

As of early 2017, Pinterest changed their policies and you can now publish pins that link directly to Amazon affiliate links.

This means that you can promote products that are for sale on Amazon with your affiliate links…

Just remember that after you pin it, you need to go in and edit the pin and change the link to your Amazon affiliate link!

When you pin from your website, you don't have to worry about modifying this link but if you're uploading additional pins that aren't images on your site, you need to click edit and change the URL to the specific deep link that you want, not the homepage.

Board Booster offers a free trial for you to get in and get started. Also, you only pay for all the repins you've used, so it is not a ‘monthly' fee but more of a ‘pay as you go' setup. I really appreciate that.

If you have a smaller frequency of automation using Board Booster, you don't pay as much!

When you finish the free trial, Board Booster works on credits per month so you need to credits to keep your automations working.

Each credit costs a penny and 500 credits per month is just $5.

You use a credit each time a pin is looped or scheduled so it is comparably priced with any other Pinterest scheduler.

The key thing here is those other schedulers don't have the looping feature and they don't allow you to automate the pinning to group boards which is really the power behind this Pinterest marketing method.

A Final Note

It's good to be a real person on Pinterest. Don't just keyword stuff and spam out images… Quality matters and your goal is to make real connections with real people through your content.

Whenever we talk about ‘automation' for social media marketing, people often forget that the goal is to still be ‘real' on social media, just to leverage some tools (in this case Board Booster) to allow you to batch your work and prepare a week's worth of pins in an hour or two…

This allows you to be more consistent with your Pinterest marketing over time…

This is not permission to spam Pinterest!

Because as you know… Consistent efforts focused on giving value over long periods of time creates MASSIVE results!

Happy pinning!

About the Author Miles

Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.

Leave a Comment:

12 comments
Suresh says July 17, 2017

Thanks for this great post Miles. I’m still learning the tips and trick on Pinterest. I’m going to start implementing your strategies on Pinterest.

Reply
    Miles says July 17, 2017

    Right on! I’m confident you will enjoy the power of this system once it is all setup!

    Reply
Dean Rittenhouse says July 18, 2017

Thank you, Miles! As always, you once again have delivered very valuable and actionable content. Keep on being awesome Miles. You are the best!

Reply
    Miles says July 22, 2017

    Right on Dean… Glad you are getting value from the content!

    Reply
Ben says July 20, 2017

Hi miles , I have gone through your videos and I got inspired. I tried to reach u through face book . can you please check you inbox.
Thank you
Ben

Reply
    Miles says July 22, 2017

    Ben, I have nearly 600 message requests on Facebook… I can’t get through them all and have stopped trying. Sorry mate.

    Reply
Melissa says July 21, 2017

Hi Guys,

Every single time I sit down to research something.. you guys pop up with the answers!! THANKS!

So around 14mins40 seconds Mel talks about adding a pintrest size image to your/my product pages.. all of the images on my website are square and stylistically I really like the way this looks. Do you think it’s super important to add in a pintrest sized/shaped image (1200×700).. is this a step I would be silly to miss? Interested to hear your thoughts here..

Thanks!

Melissa

Reply
    Miles says July 22, 2017

    At a minimum, make properly sized Pinterest images for Pinterest… I do think Pinterest users notice that pin shaped image and are more likely to pin an image from your site to their board if it is shaped right, but that may be a small % and not worth re-designing your pages for. So just be sure when you publish to Pinterest the content is shaped to fit natively on that platform.

    Reply
Sara Larsson says August 7, 2017

Hi Miles, just wanted to drop you a line. Just watched your youtube video Keyword research, full hour consultation, I loved it! I been running my blog for a bit more then 2 years, first on Squarespace, and recently moved it to WordPress. Now i’m looking in to SEO and it’s a jungle out there. But have to say that with your video I feel that I might be able to pull it off, to get more traffic to my site and hopefully rank better on google! Thanks! / Sara

Reply
    Miles says August 8, 2017

    Right on Sara… Good call moving to WordPress! That plus the Yoast plugin and a keen focus on keywords and you are golden. Then the trick is really putting out world class content to answer the questions of the keyword searchers… For a sustained period of time.

    Glad you’ve found the content helpful!

    Reply
Michael Smith says August 19, 2017

How do I subscribe to your blog so I get emailed updates?

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