Facebook ads can be dialed in for any business model but,
Facebook Paid Advertising is a Tool Not a Magic Bullet
If you’ve already jumped into Fb advertising, what’s been your strategy so far?
If you would like to listen to this concept shared as a podcast episode, you can do so here:
Running one or two Facebook ads isn’t going to necessarily get you sales. Advertising on Facebook is absolutely not a magic solution, no matter what the fake gurus or creators of Facebook ads courses tell you.
What are The Benefits and Risks of Advertising On Facebook?
Facebook paid advertising is a tool to drive traffic to your website. But it’s up to you to test, figure out, learn and know what conversion mechanisms will turn that traffic either into a lead or into a customer.
If you don’t get advertising on Facebook right, you are wasting your time, money and energy and you’re going to come out on the other side with a bigger hole in your pocket than when you started.
The First Step to Take Before You Spend $1
Your successful Facebook ad ideas don’t just come out of thin air. You have to do the market research every single time.
As an internet marketer, when you create solutions, you win!
But if you can’t get anyone to take you up on your offer, you’re not going to make any sales and you can’t provide those solutions.
Don’t Make This Rookie Mistake
Facebook advertising rookies make the mistake of going all in, building a product then think, great, now I can run Facebook paid ads and people will buy my product. You don't want to spend months building out a product that you have no data on whether your audience wants to purchase that product or not.
The most simple to avoid this mistake is with a minimum viable funnel.
Unless your audience feels your offer is truly going to help them achieve their goals, overcome their biggest fears or challenges, and solve their problems, they're not going to take action.
I am going to show you two ways to use Facebook ads successfully, don’t make the rookie mistake of thinking you have to have your course completed, your membership program, your product or service fully developed before you launch your Facebook ad campaign.
The Only Two Facebook Advertising Strategies that Work
The pros know that nothing in this internet marketing game is going to bring success overnight.
The pros do the research.
The pros test.
When you’re running paid traffic to the entrance of your sales funnel, it takes testing to get people to opt-in to your offer and gain a new customer.
And you’re not out a ton of cash to capture that data from real potential customers!
Facebook ads are a very powerful tool, it gets you real data for cheap. With around $35 to $45, and a few days of patience, you’ll know if your landing page converts or not. Awesome!
Have an Idea You Want to Test?
Let's say you've been doing research and you come up with the new hypothesis that vegan dog food owners are scared of their pets getting cancer.
Let’s continue on to say the idea you have is to create a product that’s going to be a solution to this problem. Maybe you can create your own product or create a simple affiliate marketing funnel and make money from somebody else’s product.
You can use paid ads to throw some traffic quickly at a landing page to test that idea. Do you get clicks and engagement on the ad?
If You Build it They Will Come Doesn't Work Anymore
Before you go and create your product, test your idea first so you can determine what to sell and have the data that will show you that if you do move forward with your product it’ll be worth your time and effort.
With Facebook advertising, you can test that idea. If your first landing page converted at 15%, and your second opt-in for that free report converts at 40%, that’s data you can see, showing you that your second offer has a higher conversion rate.
Scaling What is Already Selling With Paid Advertising
There is a time and place for Facebook ads, but it is RARELY the beginning.
In fact, the only time I think people should really go all in on Facebook ads is AFTER you have an offer that converts.
Because traffic is simply 'fuel for the fire'
Meaning you need to have a fire going FIRST!
Paid Ads are Fuel to a Fire
If you pour fuel on a pile of sticks, you just have a smelly pile of sticks!
At this time I no longer recommend and Facebook ads courses. They are overpriced and are not kept up to date enough. Facebook changes all of the time. Here are free step by step video tutorials for you to set up and scale a Facebook ad campaign.
Don't Become a Zuckerberg Donor, Grow Your Business Instead
The big takeaway is not to look at Facebook advertising as the end-all solution.
But look at it as a simple tool to increase the number of targeted visitors you can drive to a specific page on your website in a specific amount of time.
That’s what Facebook paid ads are perfect for.
Running the ad is easy. Creating an offer that is highly desired by a specific audience, that's the most difficult part of scaling a business.
It's up to you. You need to own that conversion. And if your Facebook ads aren't working, that's because you haven't put enough time energy focus research and effort towards the conversion mechanism that you're sending people to.
Use Facebook ads to dial in your landing page and conversion mechanisms or begin to scale what is already selling.
When your data shows that you're getting a 30 or 40% opt in rate, converting between 2-5% of leads into customers and earning 62 cents for every 50 cents you put in on clicks,
Buy more traffic, continuing to monitor your numbers as you grow.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.