Have you tried advertising on Facebook without success? Are your conversion rates zero to none and now you aren’t sure if you should go back to the drawing board or quit altogether?
Without understanding the truth about Facebook advertising, you could be throwing money in the trash before you ever see a ROI.
If you don’t know what it takes to be a successful advertiser on Facebook, then that changes today.
Expecting Facebook ads to deliver customers is a false belief.
In this post, I’m going to share with you what most people miss. I’m going to tell you how Facebook advertising fits into any business model and the two ways you can run paid advertisements that will increase your conversion rates leading you to increased sales and business success.
Facebook Paid Advertising is a Tool Not a Magic Bullet
If you’ve already jumped into Fb advertising, what’s been your strategy so far?
If you would like to listen to this concept shared as a podcast episode, you can do so here:
Running one or two Facebook ads isn’t going to necessarily get you sales. Facebook advertising is absolutely not a magic solution, no matter what the fake gurus or creators of Facebook advertising courses tell you.
Facebook paid advertising is a tool to drive traffic to your website. But it’s up to you to test, figure out, learn and know what conversion mechanisms will turn that traffic either into a lead or into a customer.
If you don’t get this right, your wasting your time, money and energy and you’re going to come out on the other side with a bigger hole in your pocket than when you started.
Research - The Must Do to Get Great Ideas For Successful Facebook Ads
Your successful Facebook ad ideas don’t just come out of thin air. You have to do the market research every single time.
Researching ideas before you launch your Facebook ad is make or break.
Most fail because they skip this step.
It is work but nothing will speed up your Facebook ad success more than digging deep before you launch a paid ad.
Do the research first!
Here’s are five deep dives to research and, how to research lol... before you determine which Facebook advertising strategy is best for your business.
When you get to know your audience and what they’re hopes, dreams, problems, needs, and desires are, you skip much of the testing required to make your Facebook ad campaigns successful.
As an internet marketer, when you create solutions, you win!
But if you can’t get anyone to take you up on your offer, you’re not going to make any sales and you can’t provide those solutions.
Don’t Make This Rookie Mistake
Rookies make the mistake of going all in, building a product then think, great, now I can run Facebook paid ads and people will buy my product. You don't want to necessarily spend a month building out a product that you have no data on whether your audience wants to purchase that product or not.
Unless your audience feels your offer is truly going to help them achieve their goals, overcome their biggest fears or challenges, and solve their problems, they're not going to take action.
I am going to show you two ways to use Facebook ads successfully, don’t make the rookie mistake of thinking you have to have your course completed, your membership program, your product or service fully developed before you launch your Facebook ad campaign.
Two of the Best Ways To Use Facebook Advertising
The pros know that nothing in this internet marketing game is going to bring success overnight.
The pros do the research.
The pros test.
When you’re running paid traffic to the entrance of your sales funnel, it takes testing to get people to opt-in to your offer and gain a new customer.
This is going to require you to focus in and measure all of the statistics, all of the data, knowing your key performance indicators.
You need to know whether the money you’re putting into your Facebook advertising is actually coming back to you or not. Until the cost of advertising on Facebook drastically increases, Facebook Paid Advertising fits well with most business models, when done correctly.
Here are the two methods that set you up for success with Facebook advertising.
Let’s crush it!
Dial In a Landing Page That Converts by Testing for Cheap With Facebook Advertising
What headlines, copy, design layout, or offers, actually trigger your audience to take action because that is the data you have to have that will lead you down the path of success.
Have an Idea You Want to Test?
Let's say you've been doing research and you come up with the new hypothesis that vegan dog food owners are scared of their pets getting cancer.
Let’s continue on to say the idea you have is to create a product that’s going to be a solution to this problem. Maybe you can create your own product or create a simple affiliate marketing funnel and make money from somebody else’s product.
You can use Facebook Advertising to throw some traffic quickly at a landing page to test that idea. Do you get clicks and engagement on the ad?
Before you go and create your product, test your idea first so you can determine what to sell and have the data that will show you that if you do move forward with your product it’ll be worth your time and effort.
With Facebook advertising, you can test that idea. If your first landing page converted at 15%, and your second opt-in for that free report converts at 40%, that’s data you can see, showing you that your second offer has a higher conversion rate.
Scaling What is Already Selling With Facebook Paid Advertising
I believe there is a time and place for Facebook ads in most businesses, but it is RARELY the beginning.
In fact, the only time I think people should really go all in on Facebook ads is AFTER you have an offer that converts.
Because traffic is simply 'fuel for the fire'
Meaning you need to have a fire going FIRST!
If you pour fuel on a pile of sticks, you just have a smelly pile of sticks!
It’s Not Facebook Ads That are Broke, You Haven’t Researched and Tested Enough
The big takeaway is not to look at Facebook advertising as the end-all solution.
But look at it as a simple tool to increase the number of targeted visitors you can drive to a specific page on your website in a specific amount of time.
That’s what Facebook paid ads are perfect for.
Running the ad is easy. Creating an offer that is highly desired by a specific audience, that's the most difficult part of building an internet business.
It's up to you. You need to own that conversion. And if your Facebook ads aren't working, that's because you haven't put enough time energy focus research and effort towards the conversion mechanism that you're sending people to.
So use Facebook ads to dial in your landing page and conversion mechanisms or begin to scale what is already selling.
When your data shows that you're getting a 30 or 40% opt in rate, converting between 2-5% of leads into customers and earning 62 cents for every 50 cents you put in on clicks,
You now have an arbitrage. Go buy as much traffic as you can, continuing to monitor your numbers as you grow.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.