The Cold Hard Truth About Facebook Advertising & Why Most Fail! - Miles Beckler

The Cold Hard Truth About Facebook Advertising & Why Most Fail!

The Cold Hard Truth About Facebook Advertising & Why Most Fail!Have you tried advertising on Facebook without success? Are your conversion rates zero to none and now you aren’t sure if you should go back to the drawing board or quit altogether?

Without understanding the truth about Facebook advertising, you could be throwing money in the trash before you ever see a ROI.

If you don’t know what it takes to be a successful advertiser on Facebook, then that changes today.

Expecting Facebook ads to deliver customers is a false belief.

In this post, I’m going to share with you what most people miss. I’m going to tell you how Facebook advertising fits into any business model and the two ways you can run paid advertisements that will increase your conversion rates leading you to increased sales and business success.

Let’s go!

Facebook Paid Advertising is a Tool Not a Magic Bullet

If you’ve already jumped into Fb advertising, what’s been your strategy so far?

If you would like to listen to this concept shared as a podcast episode, you can do so here:

Running one or two Facebook ads isn’t going to necessarily get you sales. Facebook advertising is absolutely not a magic solution, no matter what the fake gurus or creators of Facebook advertising courses tell you.

Facebook paid advertising is a tool to drive traffic to your website. But it’s up to you to test, figure out, learn and know what conversion mechanisms will turn that traffic either into a lead or into a customer.

If you don’t get this right, your wasting your time, money and energy and you’re going to come out on the other side with a bigger hole in your pocket than when you started.

Research - The Must Do to Get Great Ideas For Successful Facebook Ads

Research for Facebook ad Ideas

Your successful Facebook ad ideas don’t just come out of thin air. You have to do the market research every single time.

Researching ideas before you launch your Facebook ad is make or break.

Most fail because they skip this step.

It is work but nothing will speed up your Facebook ad success more than digging deep before you launch a paid ad.

Do the research first!

Here’s are five deep dives to research and, how to research lol... before you determine which Facebook advertising strategy is best for your business.

  1. Compare and contrast consumer behavior using Google Trends for Market Research
  2. Learn about Maslow’s Hierarchy of Needs and Successful Niche Ideas
  3. Get familiar with The World’s Best Free Market Research Tool
  4. Competition research will give you the ability to spy on competitors
  5. Study these Top 10 Books for Digital Marketers and Entrepreneurs

When you get to know your audience and what they’re hopes, dreams, problems, needs, and desires are, you skip much of the testing required to make your Facebook ad campaigns successful.

As an internet marketer, when you create solutions, you win!

But if you can’t get anyone to take you up on your offer, you’re not going to make any sales and you can’t provide those solutions.

Don’t Make This Rookie Mistake

Rookies make the mistake of going all in, building a product then think, great, now I can run Facebook paid ads and people will buy my product. You don't want to necessarily spend a month building out a product that you have no data on whether your audience wants to purchase that product or not.

Unless your audience feels your offer is truly going to help them achieve their goals, overcome their biggest fears or challenges, and solve their problems, they're not going to take action.

I am going to show you two ways to use Facebook ads successfully, don’t make the rookie mistake of thinking you have to have your course completed, your membership program, your product or service fully developed before you launch your Facebook ad campaign.

Two of the Best Ways To Use Facebook Advertising

two ways to use facebook advertising

The pros know that nothing in this internet marketing game is going to bring success overnight.

The pros do the research.

The pros test.

When you’re running paid traffic to the entrance of your sales funnel, it takes testing to get people to opt-in to your offer and gain a new customer.

This is going to require you to focus in and measure all of the statistics, all of the data, knowing your key performance indicators.

You need to know whether the money you’re putting into your Facebook advertising is actually coming back to you or not.
Until the cost of advertising on Facebook drastically increases, Facebook Paid Advertising fits well with most business models, when done correctly.

Here are the two methods that set you up for success with Facebook advertising.

Let’s crush it!

  1. Dial In a Landing Page That Converts by Testing for Cheap With Facebook Advertising

    It doesn’t matter if you're doing affiliate marketing, selling information products, or running Facebook ads for any one of the other top 10 online businesses.

    No conversions, no $$$, period.

    It doesn’t matter how much-paid traffic you drive to your landing page, if the copy on your landing page, sales page or your offer sucks, you will not get conversions.

    Want to know what offer will convert for your customers?

    Use the $5 dollars a day Facebook ad strategy and a minimum viable funnel. Over the course of a few days or a week, you will have real data from real people that tells you if it’s a hit or a miss.

    And you’re not out a ton of cash to capture that data from real potential customers!

    Facebook advertising is a very powerful tool, it gets you real data for cheap. With around $35 to $45, and a few days of patience, you’ll know if your landing page converts or not. Awesome!

    Learning and Studying Copywriting is Critical

    Read the top copywriting books, and study great optin pages, the best Facebook ads, then run tests for a very small amount of money to identify the headlines, the opt ins, the products, the offers that do convert when you split test the right way.

    With testing you can see, does this offer convert for my audience?

    It is highly unlikely to be able to run Facebook ads and expect it to work out of the gate.

    You have to dial in a landing page that converts before you can scale up your Facebook ads. Whether you are using the direct to landing page method or the slightly more complex two step facebook advertising method, drawing in and holding the attention of your audience is crucial.

    What headlines, copy, design layout, or offers, actually trigger your audience to take action because that is the data you have to have that will lead you down the path of success.

    Have an Idea You Want to Test?

    Let's say you've been doing research and you come up with the new hypothesis that vegan dog food owners are scared of their pets getting cancer.

    Let’s continue on to say the idea you have is to create a product that’s going to be a solution to this problem. Maybe you can create your own product or create a simple affiliate marketing funnel and make money from somebody else’s product.

    You can use Facebook Advertising to throw some traffic quickly at a landing page to test that idea. Do you get clicks and engagement on the ad?

    Before you go and create your product, test your idea first so you can determine what to sell and have the data that will show you that if you do move forward with your product it’ll be worth your time and effort.

    With Facebook advertising, you can test that idea. If your first landing page converted at 15%, and your second opt-in for that free report converts at 40%, that’s data you can see, showing you that your second offer has a higher conversion rate.

  2. Scaling What is Already Selling With Facebook Paid Advertising

    I believe there is a time and place for Facebook ads in most businesses, but it is RARELY the beginning.

    In fact, the only time I think people should really go all in on Facebook ads is AFTER you have an offer that converts.

    Not before.

    Because traffic is simply 'fuel for the fire'

    Meaning you need to have a fire going FIRST!

    If you pour fuel on a pile of sticks, you just have a smelly pile of sticks!

    For Melanie and I, we spent 4 or 5 years of split testing our popup on free traffic from our DIY content marketing strategy, before advertising on Facebook.

    Years of dialing in an autoresponder campaign that got results and a successful email marketing strategy for our audience.

    We waited until the business was standing on its own two feet, 10k in recurring revenue, and I had paid off all my debt before attempting to advertise on Facebook.

    The Best Facebook Advertising Course

    With the very clear understanding that I'd have a 'Tuition Fee' of tens of thousands of dollars and study time of a year or more, to really learn the system.

    I began the “learn by doing” Facebook Advertising Course.

    Remember, I already had an offer that converted like CRAZY and I still expected it to take years and tens of thousands to dial in Facebook advertising as a sustainable traffic source!

    Just like how a day trader would have to spend tens of thousands over years of study to learn how to make money trading.

    Or like how a student has to spend tens of thousands and years of their life to get their degree.

    Your successful Facebook Advertising Course will happen the same way.

    Lots of time...

    Lots of money...

    Learning how to take my offer that had PROVEN TO CONVERT and tens of thousands of dollars later it clicked, my 6 figure membership funnel emerged.

    Now I've spent hundreds of thousands on the platform and it has added another profitable source of traffic to my business.

    But this all took place AFTER I had an offer that was tested and dialed in with organic traffic.

    So if you are trying to figure out if Facebook ads are for you or not, keep this in mind.

    Because if you are new and you don't yet have an offer that converts, it will take even longer than it took me.

    Already have a product that is selling? Have an already existing fire on which to pour some gasoline?

    Scale it to literally millions by advertising on Facebook.

    I take you through every step of setting up and scaling a Facebook ad campaign in How to Advertise on Facebook, and if you need more than that, this is the only paid Facebook Advertising course I recommend.

    If Facebook ads aren’t a fit for your business needs right now, crush the best alternative to Facebook ads instead!

    It’s Not Facebook Ads That are Broke, You Haven’t Researched and Tested Enough

    Research and Test Your Facebook Advertising
    The big takeaway is not to look at Facebook advertising as the end-all solution.

    But look at it as a simple tool to increase the number of targeted visitors you can drive to a specific page on your website in a specific amount of time.

    That’s what Facebook paid ads are perfect for.

    Running the ad is easy. Creating an offer that is highly desired by a specific audience, that's the most difficult part of building an internet business.

    It's up to you. You need to own that conversion. And if your Facebook ads aren't working, that's because you haven't put enough time energy focus research and effort towards the conversion mechanism that you're sending people to.

    So use Facebook ads to dial in your landing page and conversion mechanisms or begin to scale what is already selling.

    When your data shows that you're getting a 30 or 40% opt in rate, converting between 2-5% of leads into customers and earning 62 cents for every 50 cents you put in on clicks,

    You now have an arbitrage. Go buy as much traffic as you can, continuing to monitor your numbers as you grow.

    If you are ready to begin or elevate your Facebook advertising success, stick to the successful online business steps and follow my free Facebook Advertising video training series on my YouTube channel.

    If you have any questions, disagreements or belief alignments hit me up in the comments below.

    I’m here to help.


About the Author Miles

Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.

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