A lot of people are still struggling to drive conversions. They are not getting the op-in rates they need, and are definitely not seeing the number of customers that they were hoping for through their Facebook advertising.
Which means… they are spending a lot of money, being a Facebook money doner instead of a for profit business!
These are some of my higher-level Facebook advertising tips. And a lot of these tips have a lot to do with mindset.
The simple truth of the matter is that most people aren’t making money on Facebook.
But you can change that. And these 7 powerful tips can help.
In addition to these Facebook advertising tips, I will also be showing you the dynamite $5 Facebook ad strategy that absolutely crushes it, and with a minimal investment!
So let’s get started.
Does Facebook Advertising Really Work?
In a word, yes. But you have to do it right.
I have had students scale revenue from around $10,000 per month to over $100,000 per month through Facebook ad strategies. That is a lot of growth!
So yes, Facebook ads do work. The trick is in learning how to use them effectively.
Let’s start making you money fast with your Facebook ads.
Here are the tips.
1. Don’t Make Your Ads Look Like Ads
Humans today are bombarded by advertisements! In fact, it is believed that humans are exposed to as many as5,000 ads on a daily basis… up from around 500 back in the 1970s.
And I hate to break it to you… but Facebook, Twitter, and Instagram are HUGE contributors to this number!
What does this mean for your Facebook ad campaign?
It means that people are putting up walls when it comes to advertisements that they perceive to be advertisements. More and more internet users are literally becoming ‘advertisement blind,’ meaning that they are ‘automatically ignoring’ ads when they come by.
This is both good and bad for you.
It is bad because you want your ads to work. But it is also good, because this gives you the ability to tailor your ads to navigate the challenges.
Here’s the first Facebook advertising tip for dealing with this ad blindness.
Your Ad Needs To Look Like Native Posts
A successful Facebook ad fits in with the timeline and looks like an actual post that someone’s friend or family-member may have shared.
If your ad looks like an advertisement, odds are good that it is going to get skipped right over.
Here’s one of my successful ads we are currently running as an example.
Make Sure the Content Blends-In with the Rest of the Facebook Experience
Focus on making sure that you produce quality content, and that the content you are using for your advertising blends-in with the normal feed.
Does the above picture look like an ad?
Nope, it’s my wife on a hike with a plain old backpack checking out nature.
Something you would see from any of your friends’ profiles.
Your goal is to help users get results. That’s it. It’s super simple. And when you position yourself in such a way that your audience can tell that you are unique, you will end up getting them to listen to you more often than if you were just another copy-cat.
If you take a unique angle and stand out, your customers might think that this is the ‘next big thing.’ They may say to themselves…
“This could work work for me! This person seems different. Maybe their approach could actually help me!”
But if you just play ‘follow the leader’ with a bunch of other gimmicky marketers, you won’t stand out… and your ads will get little to no attention.
4. Be Honest in Your Ads
If you can’t actually help people, then you will probably not last long in the wild, wonderful marketplace of Facebook advertising. This is one of our most relevant Facebook advertising tips for 2019.
And by this, I am more specifically referring to those who believe that you can ‘fake it till you make it.’
Fake It Till You Make It Doesn’t Work With Facebook Ads
If you can’t help people, you will be exposed. It’s only a matter of time. The marketplace will do this for you.
If you have not created an actual change in your life, and found success in solving the problem that you claim to be able to solve for people… then you’re actually lying, and the truth is that you do not know how to help anyone.
Do you have a proven track record of success and credibility in your chosen niche?
If not, you may actually be lying… and that is definitely ‘no bueno.’
I spent over 13 years on the front line, in the trenches of my business, before I started coaching other people. I was working 80 hour weeks, doing digital marketing work for my business, my wife’s business, and for over 100 client websites that I’ve built throughout the years.
I was succeeding at this for 13 years before I ever started teaching it. And that is why people know that they can trust me when I say that I can help them to get results.
The simple, hard truth of the matter is that I have tried and failed at more things than most people will ever try… period. That is value. Those are lessons that I’ve learned, and that is why my message resonates.
This is especially true if you have signed up with some ‘guru’ who wants you to run ads, claiming to have achieved things that you haven’t actually achieved.
Take a hint from the real pros… and stop paying these people to give you bad advice!
5. Don’t Expose Your Offer Too Early
Deciding on the length of your Facebook ad is an art form… and it is important to get it right. This is one of the Facebook advertising tips on our list that is easy to get wrong.
When you write an ad that is more than about 4 lines of text, the only text that will actually be shown is the few first lines. The rest will be compressed, with a small ‘read more’ link posted at the end.
And there is a magic formula to making this little link work for you!
Be sure to apply these two powerful, high-converting Facebook advertising tips I follow myself:
Don’t Reveal Everything in Your Facebook Ad (The Offer) Too Soon
You have the ‘thing’ or ‘service’ that can help them to achieve their goals. But you have to prove 100% that you can do what you are claiming to do. You also have to connect with them and get them to visualize what you’re offering.
They have to be able to imagine themselves succeeding with your ‘thing.’
So give them a taste of it for free, with no strings. Bring value. Bring relevance.
Give Them an Aha Moment As They Read Your Ad
A powerful story is the ultimate Facebook advertising tip to make money on your ad.
Your ad is not going to offer the same level of depth as a 7-part module course with 15 lessons… but you can still communicate the core concepts and give them a sweet taste of ‘victory’ through your ad copy.
You have to show them that you understand them, that you know where they are coming from, that you have been there before, and that you have found a specific solution that works.
Then, give them a little bit of information to show what all is involved. Show them the framework.
Give them access to the basic idea, so that they will have an ‘Aha’ moment and see that you may actually be able to help them achieve what they have been wanting to achieve.
7. Establish Trust
This is actually the big one.
As a general rule, people are not going to trust you.
So scrap those Facebook advertising tips you learned from some fake guru that’s teaching you stretch the truth…
That’s NEVER going to work
Individual people even act fake on social media. So businesses are obviously doing the same thing.
How could they possibly know that you are any different?
This is actually an incredibly important thing to understand. If you can’t establish trust in your ad, you will never find success in this medium.
So let’s talk about how to establish trust with readers who might be seeing your ad for the first, second, or third time.
How To Establish Trust With Facebook Ads
There are a number of ways to do this.
Personally, I love running a two step Facebook ad campaign. First, you send them to a video that just provides a TON of value… almost like a webinar-level video that helps people, completely for free, with no strings attached.
This gives you the opportunity to help them, while also planting the seed of the idea into their mind that you are actually an expert.
Next, you retarget people who watched this video with another Facebook ad that contains an offer. Now, you are actually not running cold ads… but ads where your viewers have already been exposed to you, already had a touch point with you.
You can also build trust by building on multiple touch points. You can direct them to blog posts that you have written, videos that you have created, etc.
It is not always perfectly clear from the beginning how you can build trust with Facebook ads. That is why split testing has to be done.
How Can I Make My Facebook Ads Better?
Now you know my 7 Facebook advertising tips that have saved me money on my ad spend and increased conversions.
But there are also some additional steps to one up your competition.
Make your content compelling, inspiring, interesting, and helpful to their current situation.
Story hooks like this are hard to not click the learn more button.
Don’t settle for one-liners with ‘click here to buy’ buttons. That is the exact kind of thing that drives people away.
Instead, give your audience metaphors and analogies. Let them visualize themselves succeeding with your methods, and give them mental images of how they can achieve their goals. Build up excitement with your story, and cultivate legitimate curiosity.
Then, hit them with your offer. If you’ve done everything right, they’ll be eager to know what comes next!
These are the same Facebook advertising tips that my wife and I have been using for years, and we are giving them to you for free because we believe that you deserve to reap rewards for your hard work.
We want you to live the kind of life you’ve always wanted!
Let me know how it works for you. Leave a comment if you need help or if you get stuck. I love to help, so hit me up and let’s connect!
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.