Andre is super smart and his writing style is prolific... So pay attention when you read his stuff!!!
My "customer avatars" live in word documents on my hard drive that I update when I get new information about my audience based on testing and what-not.
This is not super scientific nor is it complex... Just a page with notes about who they are and I grabbed a google image that 'represents' her, so I have a visual representation of who I'm speaking to when I create content.
If I was starting over again, I'd start with this above customer avatar template, for sure!
Now, up until this point, everything has been very 'abstract' and I want to give you a couple of techniques you can use to get real, actual DATA on your audience... Because data driven business decisions are always better than guessing!
Watch these two videos in this playlist for my 'tricks' to using data available from big businesses that cost millions of dollars for them to put together... That you can find online free!
Then, the real 'trick' is how you use the customer avatar concept once you've created it.
See, the goal is to have an image in your mind of the quintessential customer of yours and then every time you create content you speak directly to that one person.
This is so important, because all communication, whether it is a blog post, a video or a podcast is always consumed by individuals... One person at a time!
So you need to speak to that ONE PERSON every time you communicate... And that one person is your customer avatar.
For us.... Every time my wife and I craft a message to our audience, we are speaking to our customer avatar.
Whether it is a sales message, a social media post, a YouTube video… It doesn’t matter. That message is always focused on one person and written with “You” -speak so we are literally talking directly our customer avatar.
Like right now…. How I’m talking with you.
Just you and me… having a friendly marketing chat. 😉
This creates a very personal feeling to the reader/viewer/listener and helps your message 'sink in' more quickly because they feel that you are speaking to them directly.
It may seem simple or even trivial... But shifting your writing and speaking patterns to 'You' speak and focusing on one person with every message (your best possible customer) is quite possibly one of the most profound shifts you can make in your marketing.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.