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How To Build A DIY Sales Funnel & Save BIG!

You clearly understand how important a sales funnel is to your long-term success online…

Smart move

But you're the kind of person who doesn't want to waste $297 per month on overpriced software with massive affiliate payouts.

Well I'm right there with you…

When I could not find any great clickfunnels alternatives, I decided to build one on my own using open source software and one-time fee tools.

I documented the process into this step-by-step tutorial that will teach you how to "Do It Yourself" and build a world-class sales funnel for pennies on the dollar.

And know that you are in good company… These trainings have reached hundreds of thousands of people just like you who've gone on to generate millions of dollars with their DIY sales funnels!

By following this tutorial you can save nearly $3500 per year…

Every. Single. Year.

This then brings us to an important question that you are probably asking,  "how much does this DIY sales funnel cost?"

Save Money and Get Better Results?

As you are about to learn, it will cost approximately $300-$500 per year to operate a WordPress Funnel, whereas Click Funnels can cost upwards of $4000 per year to operate; again with 40% of that going to pay for affiliate commissions.

It is far more valuable to invest that $3,500 per year of savings in more Facebook advertising!

Yes, I am forgoing large commissions from ClickFunnels by not promoting Click Funnels, but I cherish my integrity and could not promote an overpriced and sub-par solution simply for the money.

That is simply greed, below the 12 how to set up your funnel on WordPress videos, you will find 10 more ClickFunnel alternatives to explore if desired.

Over $1 Million So Far

You will learn about the exact system, tools, and software I use to run my successful sales funnels and my businesses that have generated over $2 million dollars in revenue and over 1 mil of that in a sales funnel!


Whether you are a bootstrapped entrepreneur, a complete noob to digital marketing, or a small business owner who wants to leverage the power of sales funnels but appreciates the concept of a lean startup, then these video series below are designed with you in mind.

I cover every single step of the process. I will show you how to install WordPress and the theme and will then show you how to configure the theme of your autoresponder in your merchant account. I will then show you how to create your membership area as well as your product delivery pages, your products, install a Facebook pixel, your checkout pages, analytics and more.

How to Set Up A Successful Sales Funnel

The DIY Sales funnel video series will continue to evolve as I add on new videos explaining additional functionalities that Click Funnels offer that are easily replaced with this WordPress sales funnel. The core sales funnel creation process is complete, and it took these videos that span approximately four hours for me to explain every step in the process and every option you have available to you.

Facebook advertising, SEO, Shopping Cart, Email Automation and more.

Step by step here is how to customize a sales funnel and business that will support any lifestyle design dream that you have.

Ready to get started building your own funnels alternative?

Video One: Install WordPress, Build your basic funnel and integrate your email service provider.

In this first video, we build a fully functional affiliate marketing funnel that we evolve into a membership funnel or sales funnel that sells an online course in future videos.


I walk you through every one of these steps in the video above, so you can follow along and be guided through the process to guarantee you are successful at setting up your own sales funnel for your business and website.

Once the hosting is set up, we can then configure the WordPress platform for security, search engine optimization, and compatibility with our theme and funnel building software.

  • The second step is to obtain and install our theme:
  • Third, we add the funnel building plug-in from the theme company and begin to actually create the sales funnel.

UPDATE! Thrive Themes has changed the content builder plugins since I recorded the above video.It is now called Thrive Architect, and I've made a new video that shows how to use the Thrive Architect plugin to create the same opt-in page I did in the video above.

Check out the video below for how to use the updated ThriveArchitect theme plugin.



Ok, that is all for the update...

Then we configure your email list with your funnel, so your leads are able to receive your autoresponder emails.

In my constantly evolving effort to make this the most valuable resource for you possible, I've created a new email marketing automation video that shows you exactly how to set up your autoresponder series and create a broadcast segment.

This will allow you to use automation to send a pre-written follow-up series to your subscribers and then create a segment that you can send daily broadcast messages to for your campaigns.

This video shows the exact step-by-step process:


Now, I don't cover exactly how to create your free giveaway or the theory behind the copy I'm using in this affiliate marketing funnel because I have covered those in depth in other posts and videos.

By the time you have finished this video, you will have a complete affiliate marketing sales funnel created that is ready to run Facebook advertising or other traffic to it, and this is the closest thing to a free alternative to Leadpages or a free alternative to Click Funnels that you can rely on.

Although WordPress isn't a Leadpages competitor or a Click Funnels competitor, directly, when you build out your squeeze pages based on the tools and steps here, you get all of the benefits of Click Funnels data tiny fraction of the cost!

Video one and a half: Setting up your custom email address at your new domain name.



It is important to use a custom email address at your domain name to get the highest deliverability rates in Aweber. Also, your subscribers will feel a more personal connection with you when they receive your automated follow-up emails from

Video two: Content marketing and WordPress customization.

In this video, we take a  quick step beyond the funnel to look at how WordPress can be used asan effective foundation for powerful content marketing campaigns.

How to Get Traffic to Your Funnel

My wife and I drive nearly 1 million visits per month from our WordPress websites from the content marketing efforts over the last several years.

For someone on a bootstrap budget, content marketing is the least expensive and most powerful traffic option available to you.

If you simply want to run Facebook pay per click advertising and that's all, then this video is optional. However, I still recommend that you watch the video because you will learn the basics of customizing WordPress which is important to understand even at just a theory level.

By the end of video two, you will have your core pages and your first blog content published and optimized for the search engines.

You will also have begun the process of customizing the look of your website and theme through the WordPress customization feature.

Additionally, you will also understand how to manage the menus, the widgets, the sidebar, and more.

Video three: Creating your member's area and product delivery pages


In this video, you learn how to leverage one of the themes most powerful and underutilized functionalities to build out your own members area or product delivery pages.

Whether you are creating a modulated course, a fixed duration membership program, delivering an e-book as a product or creating a monthly coaching program...

This video shows you exactly how to build the members area where you deliver the products you will sell from your sales funnel.

This is the exact system my wife and I use to manage our membership area that contains nearly 300 lessons in dozens of modules under eight main categories.

This system works perfect for simple product delivery and can be leveraged for very large courses with a complex module and lesson structures like the one we have built.

This functionality is more than a click funnels alternative… The unlimited functionality and customization of this membership area is 100 times better than the functionality you receive with click funnels' membership area.

Video four: Adding your shopping cart, Receiving payments for products and protecting your paid content.


In this video, you learn how to protect the content you structured in video three, for your member's area.

Since that content is for paid customers and members only, you need a way to protect or hide that content from public's view so that people who did not purchase it can’t find and download your course materials.

Additionally, you will learn exactly how to install and configure your shopping cart so that you can sell products, memberships or services.

You do have multiple choices when it comes to the shopping cart system, and membership plug-in that you choose for your WordPress sales funnel.

How to Collect Money from Sales - Your Shopping Cart

The beginning of this video covers the four main options that are worthy of your consideration.

These are the four mentioned and be sure to watch this segment to know which is best for you!

  1. eStore -
  2. MemberMouse - Recommended
  3. ThriveCart -
    I'm now using ThriveCart on 2 separate membership sites very successfully! Learn more about ThriveCart in this review.
  4. SamCart -
    Still running SamCart on 1 live site and have transacted over $739,000 with it! Such a great cart!  To learn more about SamCart, read this review.

At approximately 19 minutes into video 4, I help you understand why Member Mouse is the most likely to work for you and we begin the process of installing and configuring that shopping cart.

  • You will learn how to set up your main checkout pages, login pages and other core pages that make sales funnel function.
  • You will learn how to create products and integrate payments, so you can charge users for the products and services you sell.
  • You also learn how to protect content that is for paid customers and paying members so that your website visitors who have purchased an item can automatically receive access to the item. Also, to make sure that visitors who have not purchased the item cannot see or access the downloads.

Video Five: Testing Your Funnel!

Before running paid traffic, you need to be sure that your funnel, your shopping cart, and your payment processor are all working correctly.  This video shows you how!


First, you will learn how to put both your shopping cart and your payment processor into 'Test Mode' so you can run a test and see what the user experience is like.

Then you will learn how to put your funnel back into live mode, so you can test with a real transaction on your credit card which I highly recommend you do to be sure everything is working and is configured correctly.

Video Six: Setting Up Your One Click Upsell

Adding on a one-click-upsell is one of the most powerful ways to increase your average order value allowing you to increase your budget for paid traffic.


In this video you see exactly how to set up a one-click-up sell so you are able to add on membership programs, high ticket offers, personal coaching, etc. after the user checks out for your front end product.

Video Seven: Setting up your Facebook Tracking Pixel & Custom Conversions.

In this video, you learn how to add Facebook's tracking pixel to your site and how to set your funnel steps up as custom conversions.

This is a required step if you plan to run paid Facebook advertising.


Once you have that tracking in place, if you want to learn how to advertise on Facebook, click here.

The next step in the process is to set up your split tests so you can improve conversions on your landing pages and sales pages.

Video 8 : Setting up and running your split tests:

Recently, Thrive Themes launched their 'Optimize' plugins that allow you to do A/B Split Testing inside of the WordPress dashboard which is 10x easier than the 'old way'!!

Learn how to setup and run your split tests in this video:


That video above is the 'new way' to run split tests...


The 'old way' of using Google Analytics still works, but it is a bit more clunky.

I'll leave the video showing that old way of A/B Split Testing below, just in case... But I recommend the above approach because it is EASY!


Click Funnels claims to be the only sales funnel building tool out there which is nonsense.  As you have seen here with these videos, there is a clear Click Funnels alternative that can save you money while giving you all the performance and functionality you need.