Your shopping cart is the number one most important piece of tech in your online business.
And your checkout page is the ultimate make or break…
As you can see in the image above, I've been running SamCart for about two and half years and have run $739,578.15 in transactions, to date.
Many affiliates reviewing SamCart don't have enough experience working with it to share all of the key features you will learn about, here.
This SamCart review will look at the pros and cons of using Sam cart as your main shopping cart so you can make an educated decision whether it's right for you.
Although I go in-depth on each of the main points below, the 'short version' of the key reasons I like SamCart as a shopping cart are...
- Deep integration to advanced marketing automation systems.
- Native affiliate program for advanced Facebook PPC tracking
- Ability to split test checkout pages, upsells, downsells & funnels.
- Beautiful designs and infinitely customizable checkout pages.
- The ability to create & split test "One page funnels"
- Ease of use - Setting up products, managing refunds, reporting, etc.
- Bulletproof - Over $739,578 in sales and no problems or bugs.
- Lifetime Customer Value & Built In Dunning for recurring payments
I want to be clear before you dig in that SamCart is not the only shopping cart I use…
I'll explain why and what the SamCart alternative is that I use on other sites, below.
So, know that I'm not here to "sell you" on SamCart because it's not the best shopping cart in every situation…
But it does have some powerful advanced features for Facebook advertisers, funnel hackers and pro-level digital marketers.
Free SamCart Trainings & Resources:
Real quick, SamCart has some trainings and freebies that you can't find from their homepage, but you can access them here
- SamCart's 1 Page Funnel Webinar - $1,729 per day with a simple 1 page (SamCart based) website.
- 14 Day Free Trial - Start making sales on SamCart before you get billed. Setup is quick and easy.
#2 above is extremely powerful and I explain this concept in detail 2/3 the way down the page in the "One Page Funnel" section...
But I highly recommend you watch that webinar because this is a cutting edge digital marketing technique no one is talking about!
Ok, let's move on to the in-depth review of SamCart, now...
The goal of this post is to help you make the right decision for your business... So I'll share how I've been using SamCart to generate just under $750,000 and why I like it so you can decide for yourself.
SamCart vs. Clickfunnels
First off, why would you use SamCart instead of an integrated funnel solution like ClickFunnels, LeadPages or Kartra?
The number one reason I chose to separate my shopping cart from my funnel based system is to remain 100% in control of my business.
All-in-one solutions may seem like a good deal, but you often find yourself getting trapped on their platform and if their development team or support team fall apart, you are stuck with no recourse.
I do not trust the all-in-one platforms enough to be in control of my entire business… ClickFunnels' support is notoriously bad and cost me over $10,000 as I explained here.
So, to safeguard against getting trapped on one system again, I divide and conquer.
My sales funnel is on WordPress and my shopping cart is on a 3rd party system allowing me additional stability and flexibility in my marketing stack.
The website that I use SamCart with has over 100 digital downloadable products that we sell.
Every product has a specific "downloads page" where the user is able to access the product that they purchased.
This ability to sell many different products was key for this particular website and SamCart makes it easy to manage a large number of products and funnels.
Sites I Don't Use SamCart On...
My wife and I both run monthly membership programs each on a stand-alone domain.
These membership sites are extremely basic...
Each site has 1 monthly product and one of the sites has an upsell for annual access. That's it.
And both sites are focused on warm traffic, and since I'm not paying for Facebook ads, I don't need to hyper-optimize them (which is what SamCart is great for)
In these scenarios, I use ThriveCart instead because it is a 1-time fee for me (SamCart charges Monthly) and I don't need all the 'bells and whistles' on those sites.
Ok, now back to why SamCart IS a great idea for many digital marketers…
SamCart's Advanced Marketing Integrations
SamCart integrates cleanly to my marketing automation system allowing me to run advanced automations and cart abandonment sequences.
With the volume of traffic and sales we drive, these tweaks have drastically improved my profitability.
Whether you are running a simple email marketing system through Aweber or you have advanced marketing automation system and email provider like ActiveCampaign...
SamCart integrates seamlessly and allows you to add or remove customers from different lists, and/or add tags based on actions...
Lists and tags can be added or removed on the following actions:
- On Purchase
- On Refund
- On Failed Payment
- On Payment Recovery
- On Subscription Cancel
SamCart also gives you the ability to add tracking code to your checkout pages so you can add your Facebook pixel, Google analytics pixel, plus any marketing automation pixel needed...
These pixels allowe me to run a couple different automations.
First, I add my ActiveCampaign pixel here so I can run cart abandonment automations when email visitors reach the checkout page but don't buy!
This alone has boosted profits by over 10%
Second, I drive a significant amount of paid traffic into my funnels that operate with SamCart from Facebook ads, Pinterest ads, Google ads and more.
These advance integrations allow me to create custom retargeting audiences for non-customers, paid customers, upsell customers, etc.
The process is 100% automated after setup.
Now, my advertising platforms learn from the user behaviors within SamCart and offer them the next most logical product based on their actions.
If you are spending thousands of dollars each month in paid ads, I believe it is well worth your time to integrate every technique you can to maximize the return on said ad spend.
SamCart gives you the most advanced options in this area.
SamCart's Affiliate Tracking System For Facebook Ads Tracking
SamCart's affiliate program works like a champ.
I don't allow affiliates to promote my products, but I do use the affiliate system to track my paper click data.
You see, I don't trust Facebook's advertising data.
They are trying to attribute every sale they can to their ads. I set up myself as an affiliate (facebookads(at)mydomain(dot)com for example and use my own affiliate links inside of my Facebook ads.
This allows me to pull an affiliate report for my Facebook ads affiliate from within SamCart so I am able to double check the numbers against what Facebook's advertising platform is telling me.
I have enough data to prove Facebook is not accurate in their reporting and I trust the actual transaction data and click data from SamCart more.
This has helped me become a better advertiser and get a clearer picture on the return on my ad spend.
That said, if you want to allow affiliates to sell your products, the process is SUPER easy.
From the affiliate application process to generating a PayPal MassPay ready CSV for payouts, running an affiliate program on SamCart is simple.
Beautiful Designs & Split Testing Checkout Pages & Funnels
Most shopping cart systems are extremely limited in their checkout page designs.
Thrive cart is a great example of this limitation… And is a BIG part of why it is a cheaper alternative.
You simply cannot customize anything on Thrive Cart's or ClickBank's checkout process.
As a professional advertiser, split testing is how I improve all areas of my business…
So being able to split test my checkout pages with SamCart was an absolute key.
Not to mention that they offer many pre-made checkout page designs that are beautiful, clean, easy for customers to navigate…
These designs are my starting point and I'm constantly testing new ways to improve the conversion rate of my checkout pages.
No other shopping cart system offers you the flexibility to customize your checkout pages to match your brand and split test checkout pages for increasing conversions.
Beyond the checkout page, you can run split tests on your upsells, downsells and different funnel paths with just a few clicks.
Your ability to create multiple different funnels that have completely different upsell and down sell offers is a major competitive advantage.
Rookies focus on the front end of their funnel in the professional marketers know that all of the money is in the backend of the funnel…
Your ability to split test the funnels and to split test your upsell offers and down sell offers within SamCart will allow you to increase your average cart value.
As your average cart value increases, you are able to spend more money in paid ads and this is how you scale your business.
If you are focused on paid advertising channels, especially Facebook ads…
The value you can get from SamCart's funnel and checkout page split testing capabilities can be the key to allowing you to scale your ad spend profitably, to new heights!
The One Page Funnel
This is another advanced marketing feature offered by SamCart that you will not find on many other shopping cart systems available.
For me, the one page funnel is most exciting advancement in digital marketing that I'm actively testing because it eliminates friction from the checkout process.
The more friction you can remove from the checkout process after an ad, the higher the likelihood you can increase conversions more.
A "One Page Funnel" is essentially a mashup of your sales page and your checkout page in one.
My one page funnel process works like this:
My Facebook ad reads more like a sales letter or sales video than a normal ad designed to pique curiosity.
The user is able to tell on Facebook that the advertisement is for a paid product as they read through the long copy ad or watch the sales video…
Note: You can also run your webinars as Facebook live videos in this same manner with this method!
By design you are sorting interested prospects from non-interested prospects on Facebook, before ever reaching your site…
Stated another way, you are pre-qualifying your prospects before they leave Facebook giving Facebook's machine learning a better picture of your BEST customers.
The old way of doing this is to link people to a sales page on your site first...
Then users are pre-qualified on your site before the offer and interested prospects clickthrough to the shopping cart checkout page.
By using a 1 page funnel (you can build these on SamCart) you have eliminated the entire step of having a sales page, thus eliminating friction.
Then you re-target visitors who reach this 1 page funnel but don't purchase and are more likely to want your lead magnet, too!
This is a very advanced marketing strategy that the greatest minds in marketing are running. We're talking bleeding edge stuff, here!
My inner marketing geek is most excited about this functionality of the SamCart platform and no other shopping cart system works in this way…
Simple To Use And Bulletproof
If you custom bid jobs or need the ability to create checkout pages for different price points on the fly…
SamCart is the fastest and easiest cart system I've found.
When I decided to run a mastermind group and several people needed checkout pages for different price points...
SamCart's ability to copy one product, change the title and the price, and have a working checkout link in seconds was key!
If you are a coach, a consultant, or you make multiple varieties of your products… SamCart makes the process of creating and organizing your checkout pages simple.
And really, the most important benefit of using SamCart is that it works!
With over $12,000 in transactions in a single day and just shy of $750,000 in customer orders through SamCart I've experienced zero errors...
This is truly remarkable and none of the 'all-in-on' funnel systems have this good of a track record (because they are trying to do too many things!)
SamCart has the lowest number of failed payments out of any cart processor I've ever tried and works perfect with PayPal and Stripe both.
When you grow your business to the point of running large volumes of customer transactions, it becomes more difficult to maintain a high number of successful transactions, but SamCart has proven to be bulletproof!
Lifetime value and built-in Dunning
The most important metric in your business is the lifetime value of each customer.
How do you know what this number is?
I can tell you from experience it is a total pain in the neck to calculate this number on your own.
SamCart does this for you!
Not only do they calculate your lifetime customer value, but they display it prominently right when you login so all of your key performance indicators are clearly displayed on your main dashboard.
Dunning is the process of working to update customer credit card information after failed payments for membership subscriptions.
When I was stuck on Clickfunnels, I had to pay an extra $100 per month for a Dunning system through a third-party tool.
Sam Cart has built this in natively on their pro level account.
SamCart Review Conclusion
SamCart is one of the most flexible and customizable shopping cart solutions on the market for professional digital marketers.
...And most importantly it works!
If you are in a growth phase within your business focused on scaling by optimizing your funnels through testing checkout pages, upsells, downsells…
SamCart may very well is the best solution on the market with how flexible their split testing capabilities are.
Literally, no one comes close.
If you value having an elegant, simple to use, and 100% reliable shopping cart system that produces beautiful checkout pages your customers will love…
Samcart will work very well for you, too.
Now, SamCart is not the cheap option, but a true professional who is optimizing and scaling their business needs the best of the best.
If you want a cheap alternative, try ThriveCart.
You sacrifice customization and testing ability, but you will save $500 - $1500/year.
For me, I earn much more back from my funnel testing, checkout split tests and advanced automations to make the monthly fee for PRO well worth it.
For years, SamCart has helped me scale my business with the variety of tools they make available for advanced marketers and digital entrepreneurs.
If you would prefer to get a free 14 day free trial and just get started selling your products through SamCart, today, click here.
Any questions for me about this SamCart review, just post a comment and I'll reply with a comment as soon as I can.