Clickfunnels Pricing Review – How I Lost 10k on Clickfunnels
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Clickfunnels Pricing Review - How Clickfunnels Lost $10,000 Of My Money

Let's have a serious discussion about Clickfunnels pricing and what's going on behind-the-scenes. There are a few things you really need to know.

In this post we'll take a look at two things:

  1. The somewhat straightforward pricing for this software program
  2. And tons hidden costs & headaches that can also affect your bottom line.

Okay my fellow internet marketers...

Let's dive in!

How Much Does Clickfunnels Cost?

It is hard to get a Clickfunnels pricing answer from their sales page. In order to have access to a Clickfunnels account you are urged to sign up for their 14-day free trial.

There are different plans Clickfunnels offers such as:

  • $19 per month plan (which barely offers any functionality)
  • $97 per month plan (which is where most people start)
  • All the way up to a $297 per month plan for experienced users

On paper, the Clickfunnels pricing structure seems pretty straightforward.

All of this depends on which bells and whistles you'd like such as:

  • Custom domains
  • The One Funnel Away training
  • A sales funnel Funnel Builder
  • Builder Secrets
  • The Etison Suite
  • and so on...


There are massive issues I faced while building out my sales funnels with this software. Massive issues that cost me big time...

How do you factor in lost revenue into pricing?

Keep reading and I'll explain...

Biggest Clickfunnels Pricing Problem: Poor User Experience

First and foremost, the member’s area doesn't allow you much, if any, customization at all. There's no deep linking URL's to the different modules and lessons. Overall, it was a poor user experience for me.

I'm trying to provide the best experience to my visitors as possible. Because of this, it's best to have some sort of functionality to change things on your website.

It's tremendously frustrating because if you have the desire to make a few custom changes on your site you're outta luck.

Okay, i get it... That's just one complaint. If it was that ONE thing I might have my Clickfunnels account still to this day...

However, things only seemed to get worse as I got deeper and deeper into this landing pages software.

Unfortunately The Problems Just Kept Coming

I run a membership site that has a lot of content. It can get a lot of traffic throughout the year so the best plan to allow users to find specific content would be to add a search function to the site - right?


When I added the search function to the member's area, it crashed the site. I reached out to their support and was told, “We'll work on it at some point.” And after 2 months, it never got done.

Having a search function seems like normal thing a website owner should be able to include on their website. I get it that Clickfunnels is mainly focused on sales... However having the ability to ad a search bar SEEMS like it would be an easy thing to fix...

Apparently not...

Customer Support Nightmare

Some of my paying customers were getting locked out of their membership. For some reason - who knows...

People with an active membership subscription would simply find their access canceled by Clickfunnels - even though they were still on a monthly subscription.

Just to make things clear...

  • People were still being charged
  • And they couldn't access my service!

How do you factor that cost into this Clickfunnels pricing review?

Guess what happened...

Customers left and I was then filled with worry that this may end up happening to more customers and members whom it had taken me years to build trust with...

Want to FLY to their seminar to try and get support?

I physically went to their support team while at their live seminar and sat down to show them the problems I was having.

Seriously, I had to physically go to them because they weren't responding via e-mail or they said, “No, that's on your end. Oh, that's not our problem.”

It’s that kind of ‘pass the buck’ support that really aggravates me as a customer.

Allow me to paint a picture for you...

You hear about the promise of the "One Funnel Away" product offered by Russell Brunson.

You like Russell and think, "Well maybe he's right... Maybe I am only one funnel away from sales."

So you buy in and after a few minor bumps along the way you DO end up making sales.

But THEN you begin to have glitches that are in explainable.

Customers reach out to you for help, and you in turn reach out to Clickfunnels for help...

Sadly you never get the answer your looking for from customer support and YOUR customers start to drop off one by one...

That's exactly what happened to me...

Clickfunnels Pricing Considerations - The Financial Impact

Clickfunnels Pricing Considerations

Though they did a temporary fix for me on this glitch, it was never fully resolved.

The final straw was when I found out that dozens, possibly hundreds, of people had access to my membership content but didn’t have an active subscription. Or, if they did, their subscription was canceled.

For some reason, Clickfunnels did not pick this up and continued to give them access. Some people for over a year! It's $444 dollars per year per person.

Things turned from a clickfunnels pricing issue into a massive loss of cash flow due to this clunky sales funnels software program.

How Much Cash Did Not Account For?

I've found over ten thousand dollars that have been dropped by Clickfunnels. From my research, it looks like there are more people in that same situation. So, I decided that was it.

Once it hit my pocketbook and it was financially affecting me, it was worth it to move.

Plus, people were getting access to my content for free and as a membership site owner that’s not ok. Clickfunnels doesn't accidentally give their software to people for free!

Moving websites in content management systems is always really challenging. It's a last resort. But I had reached that point.

A quick recap of the problems I faced with Clickfunnels:

  • Shoddy customer service
  • A lack of caring in customer service
  • The in ability to add a search function to my website
  • Membership access problems
  • Membership billing problems
  • Membership content lock-down problems
  • General issues with simple customization
  • A general lack of them caring about their customer overall...

So, where did I move to?

I moved to a WordPress based system that allowed me to replicate that membership funnel in WordPress.

I cover the entire process of how to build your own ClickFunnels alternative in this post here. And it's a 100% free tutorial!

You see, after dealing with their lack of support, I realized I needed to be in a situation where I could have more control over my website.

Think about...

  • What if you need to change the background color?
  • What if you need to run a special one time thing?
  • What if you want to tie in other tracking systems into your website to help increase sales?

Imagine you were in a sales job.

Your talent in sales kept getting better and better because you grow and learn more as you move through your career.

However, what if the main tool you used to make sales was faulty? Namely, your telephone...

How much money could you earn if part of the time you couldn't hear your customers or phone calls go dropped?

What if you left voice mails or texts that somehow mysteriously disappeared?

You'd change phone systems! And this is exactly why I needed to change things completely for my business. My website is my lifeblood in my business.

Here's the systems I'm using to make it all work together:

  • Thrive Themes
  • Thrive Cart
  • ActiveCampaign
  • ActiveMember360

Open Source vs Closed Systems

I needed to be the captain of my ship. I don’t want to be a passenger on someone else's ship that’s going to a destination that isn’t where I want to go.

I'm using Thrive themes in WordPress. Thrive is fantastic for building the funnels on the front end but you also have their apprentice system. I've been a user of thrive themes for years now and love it!

That's not to say it isn't with out it's own small bugs and annoyances - but anytime something pops up they have solid customer support and a solution isn't too hard to find.

The Benefits of Thrive Themes

Thrive allows you to create a module and lesson based layout. Now, I have different modules and lessons for each of the products that are opened up new members.

Here's a short list of everything that Thrive Themes offers:

  • A super easy to use page builder
  • Tons of easy to customize themes
  • The ability to run split tests to help increase lead conversions
  • The ability to run split test to help increase sales conversions
  • Tons of templates for high-converting landing pages
  • Tons of templates for high-converting sales pages
  • The ability to integrate quizzes and tests into your sales funnels
  • Countdown timers to to build urgency & lock down content after a set time
  • An easy way to gather testimonials
  • Easy logic for widgets to be shown / not shown on certain pages and posts
  • The ability to split test pretty much anything
  • Pop up ribbons
  • Exit intent pop ups
  • Timer delayed pop ups
  • Easy logic for managing comments on your blog
  • Ticket and forum support (which I've found to be very helpful)
  • Easy integration with dozens of email and payment services.
  • and TONS more cool stuff

Deliverability of Digital Products

I've got a search function that will deploy people directly to the lessons that I want them to go to. Plus, I'm working on adding a forum and playing with the look in order to make it a great user experience.

Membership Benefits

When our customers are paying $37.00 a month, or $1.30 per day, I take that very seriously. I want to make sure that they're getting the best possible experience. That’s why we've spent over two and a half months developing our theme.

There are ten different people who worked on it.  We hired migration specialists and spent hundreds of hours and thousands of dollars to make our migration a well-thought-out idea.


I'm using ThriveCart, which is a very simple shopping cart that allows me to run my funnel.

My particular funnel starts with an opt-in, then moves to a dollar trial, to a membership, to an annual upsell.

Check out this post that shares the details of this membership funnel, here. It’s working very well for us right now.

Also just so you know:

  • ThriveCart is it's own thing.
  • Thrive Themes is something separate.
  • Yes they name of the this shopping cart/checkout system may seem like it's owned by Thrive Themes but it is not...

Active Campaign & ActiveMember360

For access, I'm using ActiveCampaign combined with Active Member 360.

ActiveCampaign is an e-mail management system that is tagging based. It's similar to Infusionsoft (which I don't recommend) but it's very simple to use. It’s also very user-friendly.

The plugin uses the tags that are inside of active campaign to decide whether a specific user has access to certain content. A new user will get access to week one. Then, when their week trial is over, they get access to month one.

A user who's six months in can make their next payment and then get access to month number seven. All of that drip content is done very intelligently through Active Campaign and Active Member 360.

No Looking Back

It was intense to make this move... And I enlisted the help of Dave from Integrate Pro to manage the migration and help with all the bits and pieces of the new integration.

He is a badass and I can't recommend his membership site integration help enough!!!

No More Closed System Headaches

All in all we moved the platform, content management system, email management, and theme. And I'm so happy and thankful that I did. We’re building a membership system and a long-term business.

I'm now on a platform where I can continue to add functionality. That's really important to me. I highly recommend creating an option that is not based on click funnels. They let me down and it has cost me thousands of dollars and months of my time.

Clickfunnels Is For Easy Products

Listen, I can't badmouth Clickfunnlels all together.

There are top internet marketers like Russell Brunson himself who swear by this product and for good reason.

In plain English,

It works for what it works for.

This means if you have an easy product like an eBook or a simple 10 video course then you'll find Clickfunnels to be well worth your money.

However when you want to have more control over custom domains, integrating a new affiliate program or even doing a membership site then you can expect to have issues.

All that being said, let's take a look at Clickfunnels pricing along with some of the extras you'll get.

Clickfunnels Pricing: Funnel Builder Secrets VS Etison Suite Plan

There are some terms we need to define and simplify in the world of Clickfunnels.

This way you'll know where to start before diving into building your sales funnels.

Here's the short answer...

Just get their basic program (the free trial that turns into the $97 / month plan) the one that has the Funnel Builder Secrets in it.

The Etison Suite plan is for people who have tons of:

  • Products
  • Visitors
  • And overall content

This costs you as much as $297 / month because you get unlimited sales funnels and other aspects for unlimited usage.

I am certain there are only .1% of people reading this right now who would actually need the full Etison Suite Plan for their business.

This is for two reasons:

  1. Most everyone is a beginner and the Suite Plan would be more than what you need
  2. The few people who have tons of products will also need lots of customization on their website. And as we learned earlier in this post... If you want the ability to change things in Clickfunnels then you'll want to look elsewhere.

Clickfunnels Pricing: Go With The Funnel Builder Secrets If You're Starting Out

The point is, beginners should consider the basic funnel builder plan because that's what you need to get good at - building funnels.

When you are first starting out, you are learning as you create. Clickfunnels does do a pretty good job at teaching its students not just how to use the software, but also some of the overarching reasons and principals behind WHY things work the way they do...

In essence, you'll learn basic customer buying psychology AND how to structure your sales funnels around buying behavior.

THAT right there may be the best thing about Clickfunnels. And in my opinion it may be worth a few months of $97... just not 12 months, that's for sure.

Clickfunnels Pricing: Go With The Etison Suite Plan If You Like This Software

Let's say you bought into Russell Brunson and his pitch for the Funnel Builder Secrets plan for $97 per month.

Let's also say you've tried it out now for 3 or 6 months and are having tons of success with the product.

Furthermore, let's say you are making LOTS of money and now you NEED to upgrade to the bigger plan because you NEED to grow your overall business.

Then - and only then. Would I recommend doing the full Etison Suite for 12 months and beyond for your sales funnels.

Building a sales funnel is difficult when you don't understated all the technical aspects that need to link together in order for it to run smoothly.

Kudos to Russell Brunson for helping internet marketers navigate and simplify this complicated process with easy to follow funnel scripts to build out each clickfunnel.

However, if you have even an intermediate knowledge of how the technical aspects of sales funnels work together then I'd highly recommend looking elsewhere - as I've detailed above.

That being said, here's the breakdown of what each plan will offer you.

Clickfunnel Pricing Plan Differences

The $97 / Month Plan

  • The ability to share funnels you make with others
  • Number of sales funnels you can build: 20
  • Pages of content allowed: 100
  • Team Members / Accounts With Admin Privileges: 1
  • Payment Gateways: 3
  • Number of allowed domains: 3
  • Follow up funnels: none
  • Support: Chat
  • Have your sales funnel peer reviewed: Nope
  • "Funnel Flix" (Courses and trainings): Yes

The $297 / Month Plan

  • The ability to share funnels you make with others
  • Number of sales funnels you can build: Unlimited
  • Pages of content allowed: Unlimiited
  • Team Members / Accounts With Admin Privileges: 3
  • Payment Gateways: 9
  • Number of allowed domains: 9
  • Follow up funnels: Unlimited
  • Support: "Priority Support" (whatever that means)
  • Have your sales funnel peer reviewed: Yes
  • "Funnel Flix" (Courses and trainings): Yes

The Affiliate Program Problem

By now, you know that I have serious mixed emotions about Clickfunnels and how their pricing is laid out.

Yet there is another layer to all this pricing stuff worth mentioning...

And this Cickfunnels pricing review would not be complete if I didn't mention this interesting caveat.

Clickfunnels does have the ability to become an affiliate with them.

The reason why this is a "problem" is because it's started to become somewhat of a self-eating monster in the sales funnel world of internet marketing.

You now have people using the funnel scripts inside Clickfunnels to make funnels to sell Clickfunnels to other people who wish to build funnels.

Sounds crazy right?

But this what's been happening...

Clickfunnels Mega Payout

Ready for this?

You can earn as much as 40% of on-going revenue from people who sign up via your affiliate link in for Clickfunnels.

Now, that SOUNDS good on the surface, but it's actually brought a lot of hype and confusion into the would of Clickfunnels.

If you already know how to build a sales funnel online then building one that sells a product like Clickfunnels is very tempting.

Why would you spend all the hard work to create a membership sit when an ongoing revenue product has already been created for you?

Why not just use one of their funnel scripts and turn the product back around on it self?

If you know what you are doing, this is a way for very experienced internet marketers to build self liquidating funnels to generate cash flow.

There is just one massive problem...

And that one massive problem is that it muddies the water for everyone.

Building a funnel is not exactly easy... However, when you have so many people promoting the same thing then they will preach to you about how easy it is.

"It's easy to build a funnel" or "It's only a week's worth of work"

Which in my opinion is all bull...

Just be careful with where you are getting your information from.

Pay attention to who's selling what and what they are saying. You'll be glad you did.

The Bottom Line

If you're trying to sell an e-book or have a simple course with three modules and four lessons in each module, Clickfunnels is going to work perfectly. It also works well for one-time products.

All in all, I think Thrive themes is a better option because you have full control. It does require some WordPress skills and possibly digging into WordPress more than you'll want to. But overall, it's way better.

Luckily, you can find WordPress developers in the Philippines, India, and eastern Europe for $5 to $10 per hour. And, they're really good at what they do. is a great place to find freelancers too.

I committed to the process, and now that I’m on the other end, I'm thankful I did. If you're just starting a membership system, consider going straight to Thrive themes and a WordPress plugin to manage that access.

I'm happy to answer any of your questions in the comments if you have them.

At this point, the membership system is working brilliantly. I'm really excited about the future.

Review Summary
Review Date
Reviewed Item
Overall Rating
Software Name
Software Name
Web Based Sales Funnel Software
Software Category
Sales Funnel

Have a comment or a question?  Tweet me your thoughts @milesbeckler

111 thoughts on “Clickfunnels Pricing Review - How Clickfunnels Lost $10,000 Of My Money”

  1. Hey, I've tried to look at ThriveCart but I can't find any info about pricing or how to acquire it, is it a self-hosted solution or a platform?

    1. It is a hosted platform that they mange, like SamCart and their cart is closed right now because they are rolling out some changes before they do their official launch...

      1. Thank you for this great info!...and Thrive is better than SamCart because.....? (I'm with CF too and thinking of moving - looking at all the options)

  2. I just got ActiveMember360 on your excellent recommendation above because I also use Thrive and Apprentice and have tried pretty much every other membership software out there - all with varying degrees of success (s2Member being the most solid - but massively lacking in the Cart department - so I got ThriveCart too!).

    The only problem I'm encountering is that Thrive Apprentice Lessons and Pages don't show up with the ActiveMember360 page options. Did you also find the same thing? And if so, how did you get around it? Thanks for any pointers Miles. It's honest blogs like yours that make the internet a good place.

    1. Sorry it took me so long to reply, but glad to see that you got it figured out from your other comment. Two resources for you since you're moving in this direction… Number one find the Facebook group for active member 360! Very helpful people and very helpful discussions in their. Number two is my friend Dave at he truly managed this integration and migration for me so he has a really good understanding of how apprentice and active member and thrive cart all work together. If you hit any serious roadblocks and want a hired gun to come sort that out for you, Dave is your guy! Be sure to let them know Miles sent you so you get the white glove treatment and he'll usually be willing to get on the phone with you for 15 to 30 minutes just to see if he can even help and his rate is incredibly reasonable for the value he brings.

    2. Hi Quentin, I was wondering what your thoughts are on switching to ActiveMember360 now that it has been a year later compared to s2member along with ThriveCart? I am with S2member right now as well, but find a few things buggy. Are you still on Activemember360? what are the ups/downs over s2member and/or how do you find thrivecarts now that you've been with them for a bit?

  3. It's OK Miles. I figured it out. There is an option to turn on Thrive Apprentice pages and lessons in the Utility section of ActiveMember360.

  4. What are you using as the LMS after Activemember360? LearnDash? Do I understand correctly that AM360 handles the membership levels, payments, access, and the LMS/Learndash provides the actual structure of the courses/modules/lessons?

    I'm in a Clickfunnels trial right now and have a Rainmaker site already, looking to add other sites so need to know how to piece it all together instead of another RM site if an alternative to Clickfunnels

    1. I'm using Thrive themes' apprentice feature... Learn Dash was a top contender, but from the design standpoint my wife liked what we could do with Thrive themes better. You are really close in your understanding of how it all works together. One tweak is that Thrive cart handles the payments and integrates with active member 360 an active campaign. Other than that you've got it! If you're moving in this direction and want help on the tech side I highly recommend Dave from as he is the one who helped me get this working and really structured the marketing stack for me. He's a great guy very trustworthy and incredibly smart when it comes to integrations… And an incredible value! Let him know Miles sent you if you reach out he'd be happy to help

  5. Interesting stuff. I have a Thrive Cart account but have found that the only membership solutions that profess any integration (not native in TC - that is lamentable and hasn't changed in the last 12 months) do not work properly. Namely Everlesson and Membersonic Pro.

    The idea of just using tags is one I need to get my head round. When someone buys, I can see how a tag is added in AC and I can see that a tag can be removed if they refund or stop payments. I have a couple of questions, if I may...

    What is the customer experience? When they buy I assume you set a welcome email but do they have to create an account for themselves with the membership plug-in?

    What happens when someone's payment fails (not cancelled)? Is there a tag that can be applied to lock them out until a successful payment is made and then removed when it goes through and ensure they pick up where they left off in the drip?

    Are content and pages that are not yet available only become visible when the member has reached the drip time?

    Sorry to bother you with this but it looks like you have found a solid workable solution using Thrive Cart and that is exactly what I am looking for before I start porting products over and creating new ones.


    1. Happy to clarify here... Customer experience: they buy and then on the thank you page there is a button that they can click to auto-log in, straight away. An email is sent out to them with their login location, username and PW at the same time.

      When the customer payment fails Thrive starts an automation that removes their access (tags) and follows up... I also push a notification to my support at this time. This entire automation is setup and managed in ActiveCampaign. I have a dunning system running called Stunning that sends emails to follow up and get them back going with a new/updated card... The system should re-start as normal when they get going again, but my support ladies check every person automatically. And yes, same spot they left off.

      Content that is not yet accessed by the user is indeed hidden until they get the tag in Active Campaign via the automation that walks them through the 24-month drip... Then it shows up when they have the right tag.

      My friend Dave from was the genius brain behind all of this and managed the setup and integration. He tied Thrive + AC + AM360 together, got the auto-login link working, setup the automation template (I filled it out with all my content) and even wrote some custom scripts to help me add tags to protect pages (we have like 200 protected posts/pages) faster than using the native AM360 system.

      I can't recommend him enough and his price is super reasonable for the level or detail, testing and how meticulous he is at this stuff... Me, I'm like 'Full speed ahead... oh shit, were taking on water! ...Grab the duct tape' and Dave is like 'No, we need to do a couple more inspections at port and test everything before we head out to the open seas'.... An absolute blessing for my personality type.

      If you email him (dave (at) and let him know Miles sent you, he will generally get on skype for a quick chat to see if you and he are a fit... As long as he is not too busy... But he does have a team and is great at time management.

  6. Miles ... Great stuff, thanks!

    I'm a big fan of ClickFunnels and Russell's stuff in general. I'm also a HUGE fan of Kajabi (I used the old system despite how it was clunky in many regards, but the NEW KAJABI is awesome if you like hosted systems, and I do). So given your videos about the Click Funnels membership option, I've decided to keep Kajabi in place as our membership platform. My IT director wanted us to consider moving over to ClickFunnels membership (he really likes to keep things as simple as possible and minimize systems ...). So thanks again for that.

    My question is this ... I'm assuming you use and are familiar with webinar delivery systems. Any recommendations for integrating a webinar platform with ClickFunnels. We have used Webinarjam (I'm an old "founder member" so I have lifetime access), (a great platform if you're a coach and want to do live sessions, very stable and easy, limited options), and our current favorite BigMarker (great virtual white label platform that you can really brand so it looks like your site, and superior embedding options for registration pages, live webinars and webinar recordings on your webpages ... super simple and slick). The question is really about whether we A ) want to take folks from our funnel to a webinar registration page that's outside of ClickFunnels, or B ) try to set up an API type integration with ClickFunnels so that they can stay right inside of ClickFunnels and register. This is in regard to PAID FOR webinars, not so much sales webinars.

    Hey, thanks in advance for your observations ...

    1. Honestly, I have zero experience in webinars... Literally try as hard as possible to not watch them and have never put one on... not even one. That will change eventually but until then, I'm in the dark with the tech there.

      Took a long look at the new kajabi before going all in with WordPress... Even signed up and started in, but hit a couple UI and UX limitations that I couldn't work around... So we went full on WordPress custom.

      1. I had to chuckle when I read this comment. I DEPLORE most webinars. They are thinly veiled sales pitches. I sat through several of them before I realized that 99% of them offer very little value. Maybe people will one day understand that you need to provide real value up front and build a trusting relationship before asking someone to fork over $1000 or more.This is why I am such a big fan of yours. It is refreshing to see someone who is truly being generous with his time and offering excellent information. I am sure you will always be wildly successful and extremely at peace with yourself knowing that you are helping so many people in an honest, genuine way.

      2. Hey Miles,

        Just wondering what issues you ran into with Kajabi?

        I just joined because it seems so easy and a one stop shop for everything, but have been wondering about using something like thrive themes/cart or Click Funnels instead. Will be creating online video courses, PDF Guides, running email follow up sequences, etc.

        Thanks for any knowledge you can share on this.

        1. Honestly, I would go for clickfunnels over Kajabi if I had to choose… But I'm a WordPress guy so I would just really go with WordPress!

          Kajabi felt way too limiting for my needs and way too expensive

  7. Hi,

    Very informative post. Thank you! I have a couple questions regarding your setup. I'm considering getting the lifetime option of ThriveCart before it goes public. Do you still like it and think it's worth the investment? Based on what you know, do you think they'll be a strong competitor in the future with other similar shopping carts like SamCart, etc., and continue to update it and add new features to keep pace with the competition? My next question is about the user experience with your setup. When someone buys a product/course from you, when they login to your WordPress hosted membership area, what is their experience like? Do they have the ability to view their order history, change their password, update their billing and credit card information, and update their profile information, email address, etc.? What does the page look like that lists the courses that they have been purchased? I've looked for demonstrations of how ActiveMember360 looks from a customer point of view, and I haven't been able to find anything. I'd love to know what the experience is like with your setup from a customer's point of view. Thanks!

    1. Hey Trevor, thanks for the comment! I can say positively that I am becoming more and more of a fan boy of thrive cart as time goes on. I plan to move my other website that's running on Sam cart over to thrive cart sometime soon!

      You have the ability to mail customers receipts after they check out from thrive cart, so their order history can be handled in their email. I have created a system that allows them to change their password on their own with an active member 360 shortcode. To update their billing I use And it bypasses thrive updates the billing directly in stripe.

      Most customer questions and updates like this end up as a support ticket and my virtual assistant/customer support team really gives our customers the white glove experience to help them update and change anything that they're not able to do on their own. My goal is not to automate everything with fancy web-based tools because a lot of my customers are on iPhones, iPads and they're in their 60s

      The reason you can't find a demonstration of how active member 360 looks from a customer point of view is because that is simply an access plug-in. The customer facing website is just a WordPress website. So it's infinitely customizable.

  8. Question: Hi Miles, I've just discovered your content - I'll definitely be coming back for more! I was curious, you talk about moving from Click Funnels and yet you still have them on your recommended resources page... is this a mistake? Or do you still recommend them in some situations? Same with Russell Brunson's training/book, would you still recommend them despite your experience of clickfunnels?

    1. In some situations, they do make sense... But for many people (and all people who are bootstrapping) I don't recommend them. The professional or lawyer who makes $180,000/year but has no life freedom and minimal time... Makes sense for them. Someone in debt with student loans and closer to the paycheck-to-paycheck lifestyle where I was when I started, no go. WordPress all the way.

      This post does a bit of a comparison:

  9. I went through the SAME experience. So terrible . Support made me feel like I was A. Crazy or B. Not techy (which I am) SOOO excited to be skipping away from clickfunnels to a platform that actually works. Not only that, Clickfunnels cause hundreds of spambots to be added to my email list and said that I was the only person they've seen the problem with, although I could see that hundreds, maybe thousands of people had this problem. Thanks for sharing!

  10. Hi Miles. Got to admit...I've stumbled across this at just the right time.

    I'm launching my fitness community membership site in 10 days. All the options I've got available are somewhat overwhelming. But I use ActiveCampaign, and I want to integrate as deeply with that as I can.

    As for using ThriveThemes, are you using the Apprentice plugin to build out your content? I think that's how Thrive suggest you go about it. Right?

    I'm actually wanting to create more of a Library kind of membership. I'll be delivering workouts regularly, recipe packs, and Live Q&A's. I think my fear is that, as I'm not simply creating a course that's X many parts in length, I'm doing continuous publishing of content...I'd create a messy, unusable membership area very easily if I'm not careful.

    Can you see how ThriveThemes would handle what I'm after with your experience of it?

    Thank you for your time.


    1. I am using Thrive's apprentice feature. It is native in a few of their themes, not a separate plugin. Works great! I covered how to use it in this video:

      Active Campaign's developers have a plugin called 'Active Member 360' that gives access to customers to the appropriate products/modules/lessons laid out in apprentice after checking out.

      We have something like 280 'lessons' (apprentice term) they get access to over the course of 2 years... we drip 'archive' content every month and add new content every month. UI/UX of the member's area is our biggest focus and this is the best system we have ever been on... Tried WAY more than just CF over the years, all the high dollar systems we've tried and left.

      We love it... It isn't perfect, nothing is... But it is completely customizable and we continue to make small changes to the member's area based on feedback from our users and they are helping us make it better and better... Those other systems you are just stuck with what they thought was 'needed' and you can't customize it.

      If you want help tying all the bits and pieces together, my buddy Dave at helped us get ours all setup. He is very meticulous with integrating everything and this marketing stack was his idea... I highly recommend his services and if you reach out, let him know Miles sent you and he will do a free 30 min call with you to see if you and he are a fit. He is a class act.

  11. Hi Miles, thank you for keeping it REAL! Power to you for making the move off CF onto Thrive - SO happy it's working out for you!

    Have really appreciated your CRAFT and am here to support you. In this message, I seek your guidance and possible cooperation.

    In short, 10+ years in marketing, site development and more recently that has morphed into funnels (of course). Using OP2 + AC, was nearly going to go with CF and have been sitting on the fence and, your vid here helped me focus back onto MY business, My ship! (good fro you to make that move!!)

    My question is, do you make it part of your business to sell your blueprint and all the related set up or are you keen on cooperating and profit sharing?

    Appreciate your time, keep up the AWESOME work,


    1. Glad you found the content helpful. OP2 + AC + ActiveMember360 is a great marketing stack! You have control, freedom and customizability that is completely missing from CF.

      I don't sell anything, do client work or partner on sites... No time with my business and publishing content here and on YouTube. Just publishing what I do, the tools I use and how the pieces fit together for free with the hopes that people searching find it helpful!

      1. I LOVE this attitude. Thank you for contributing such tremendous value because you care about this community. This is a super helpful thread, Miles!

  12. I can tell your a genuine and honest guy through your blog's and your picture. That I can dig. I'm a newbie I don't know Squat about these systems or marketing but I want to learn!

    1. Thanks Aryi! The journey of 10,000 miles starts with one first step. I'll keep publishing to help you keep taking steps in the right direction!

  13. Great article Miles saved me thousands already! I have a question about their CF's actionetics feature is there something comparable to it within ThriveThemes?

    1. Not within Thrive Themes, but that is because Thrive is a theme, not an autoresponder or CRM. Check out ActiveCampaign : This is clearly who Clickfunnels is trying to copy.

      The leadscoring component and the automations are the two big technologies... And Active Campaign has been around for much longer and is MUCH more stable than Actionentics (which is a joke, btw)

  14. Hi Miles, what are the best web developers out there ? Can you recommend me any please ? I have finished making my online nutrition and fitness course but I cant seem to get my head around how to integrate member press on my site with my video courses ( 50 videos ). What plugins and web developers do you use to run your video courses ? I look forward to hearing from you.

    1. I highly recommend Dave at He is who built my membership marketing stack and he has a team of developers too. I have my own developer for the 'look' of my site, but for the plugins, shopping carts, automations, etc... Dave puts all that together for me.

  15. Hi Chris my name is David I saw your review on click funnels on you tube. My

    question is I am planning to use instabuilder 2.0 do I need to hire someone to

    install the program on dry themes sense instabuilder 2.0 is a plug in. I have a

    website called CTFO chew the fat off its a weight loss program I am promoting

    & what about lead pages would lead pages be a better option for me.

    1. I think WordPress on Thrive Themes is the best option as shown here:

      You should not need a developer to get a funnel going on WordPress... But it may be worth it to you so you don't have to deal with the bits and pieces. That link above walks you through the process step by step and many people who never built a site before have been successful with that series.

  16. Hi Miles, you mention that you kept the optin and sales-ages in Clickfunnels - I am really confused as to why? If you moved everything else over to wp...I am I missing something?
    I originally moved to CF because it was a pleasure to build out the pages so quickly...and moved as much of my site to the platform as possible, keeping just the blog posts on wp....but after finding Beaver Builder wp Plugin - I now build drag and drop pages on wp with pleasure - just like I did on was thinking of moving it all back to wp..and removing my big monthly fee...

    Thanks for this great post and depth of info - love it!

    1. At the time I created the video I thought I was going to keep the front end of my funnel on Clickfunnels but that didn't end up happening... I did get 100% off of ClickFunnels onto this setup :

      I'm glad I got 100% off CF! Never heard of that plugin, but make sure it works well with the theme you choose... I use thrive themes and their content builder plugin because it is point and click like CF for my landing pages... But they have themes too, so the theme and the plugin work with the same code.

      Sometimes just adding a landing page plugin to a wordpress site with a theme from another coder/company can cause issues.

    1. That is a great point... It is way inexpensive compared to $97 or $297/mo for life! Having a flat fee cost for a tool like this is amazing... But they are changing that soon, so it will probably end up $97/mo fairly soon.

  17. Brenda Janschek

    Hi Miles, thanks for the info. I was about to choose CF's but am feeling disheartened with the negative reviews, such as this one. I have a couple of sales funnels mapped out Basic eg :Free lead generator >>Tripwire/thank you page.>>>nurture sequence/sales sequence>>>>28 day online program>>>>>Nurture/sales email sequence >>>>>12 month membership. From what I've read, Thrive themes is ideal if your planning on building a whole website with blog posts etc, where SEO is a consideration. Thing is, that's not what we plan on doing, which is why we were considering CF's. Should also mention we are hoping to put all the material for all our online products onto a website from the free optin, to the video series (which is the tripwire), to our online course, and off course the membership. Would you still suggested Thrive Themes in this instance?

  18. hey, I made exactly the same move and had a bunch of the same problems. The thirve cart , thrive themes, active camp and am360 works brilliantly together and seem to be super stable.
    Would love to see you thrive themes walk through video - couldn't see it on the blog!

  19. Hey Miles, thanks for the post.

    What challenges did you run into with Kajabi?

    I'm just looking for the easiest "all in one" system to create and deliver products and courses and track things (I may wanna build out a blog too w content and this may be a reason to go with Thrive?), but Kajabi seemed like it was the best/easiest option.

    I checked out Thrive a year ago when I wanted to create a site w/ good converting landing pages and they seemed like an awesome platform with ease of use for design, but never looked at them for creating and delivering products and courses at the time.

    Curious about what limitations you ran into with Kajabi?


  20. Hi Miles - great article (and video series on the DIY sales funnel). The Thrive cart, Thrive themes, ActiveCampaign, and AM360, are very compelling, as I've been trying to decide on the right 'mix' of software to get my site up and running. My question - does this combination give any CRM functionality? I have been looking at Ontraport over the last week for email&CRM functionality and was about to pull the trigger on it, I was literally within minutes of signing up before I found your site and YouTube videos. 🙂

    Thanks in advance!

  21. Thanks so much for your truth telling about CF. I nearly went that route. Instead me and my tech helpers have built my web page on WordPress with Divi and a whole load of plugins. The leadership Masterclass is written in Articulate Storyline (probably a mistake) so I have to use a plugin to get it to play in WordPress and I use Memberpress for the membership aspects. What is cumbersome and I wonder if you have any advice on this, is the use of Bookly for my bookings for coaching. How does Thrive handle calendar bookings? I also wonder about Kejabi vs Thrive. Any thoughts about that? Many thanks

    1. Looked at Kajabi, but felt like I'd be stuck and limited by their platform, so I chose Thrive. I don't do any sort of calendar booking stuff, so I really can't be of any help there. My friend Dave at helps me with all my challenging integrations, I recommend chatting with him if you want pro help!

  22. ThriveCart is closed and I don't remember really ever hearing about it from ThriveThemes... it's the same guys right? So what's going on with that now? Thanks

  23. Hi i'm looking into funnels am at the very beginning of learning about them, I came across the click funnel site and then came across your comments about them.. I'm more curious about what you are doing since I haven't given anyone money yet.. I'm interested in learning more about what you are doing.. can someone contact me so we can talk or exchange some information for someone that is interested in knowing what you are doing so I can make a decision which way to go.. thanks...

  24. Hi Miles,

    Thanks for the good information. But I have a question
    I don't know how to use Word Press , will I be able to use Thrive Themes?

  25. Thanks Miles, for sharing this information. I have been trying to keep things simple by having one source of platform for my biz. I was looking at Clickfunnels and was really very keen to be on their membership as it will take away other expenses such as hosting, autoresponders, etc. But looking at what you have written...I am having second thoughts. Thanks for sharing again. I will check out the alternative you have recommended.

    1. For some business models, it works fine but it is very expensive. That is not a big deal to some, to others it is a dealbreaker.

      Either way, there is a learning curve... Whether Clickfunnels or the DIY version. The skills you learn with the DIY alternative will make you a more valuable person, for sure... And you get the end result of having a funnel, too.

  26. Great video Miles and nice to see you give Click Funnels a good and honest review. I am linked on the CF facebook page and the people there give it great reviews so they must have small membership sites or just single products sales funnels. I think its pricey considering it can take people months to master if you are not tech savvy.

  27. Hey Miles, how are you doing? I just wanted to begin by saying thank you so much for all your brilliant and endlessly helpful content. I'm just starting out and was very confused by all the so called systems where it's all done for you and all that jazz. This video answers one question I had; having watched your tutorials on setting up funnels in Thrive and Clickfunnels, I wondered which you actually use in your business. I have another question if you have a spare moment. I pay 49$ per month for premium membership to Wealthy Affiliate, mainly because they offer 50 free WPress websites with each premium membership. I was wondering if this sounds like a decent deal or whether you'd personally prefer to pay WPress for hosting each site at whatever they charge per month. Do you get more functionality / server space etc? I don't know much about how it all works yet.....
    if you don't get time to reply it's fine! And thanks again for being such a great role model 😊

  28. Hi, miles I'm glad I found your post and video. I am trying to create a nutrition course. I have few questions please reply: I want to have interactive quizzes in my course. Based on the result of the quiz the customer should be directed to the module that suits their eating habits. Is it possible to design in such a manner with the apprentice thrive theme?

  29. Wow Miles, your genuine desire to help but more than anything your actual humanity is beyond refreshing..... I have been contemplating clickfunnels for a few months and was literally about to pull the trigger when I thought I would do one more Google search for whatever reason to be positive I did my due diligence and came across this article.

    I do have a WordPress site, am not very tech savvy but have been learning what I can and am excited to look into your suggestions in the morning.

    Thank you for your time, effort, and being so grounded in your humanity.

    Much thanks and happy holidays!

  30. Hey All!

    I wanted to give you all if you need it of course SPAM at a MASSIVE discount that I only have access to until tomorrow midnight (2/28/18).

    I am able to give it to you for $50 set up fee and $99 start subscription for monthly (instead of $1,999 set up and $199 monthly).

    I am just trying to help other businesses grow without spending large amounts of money!

    1. Let's be honest Andrew... You're not trying to help others, you are spamming my comments.

      You are better than that... Do the work, grow a list, build a relationship and pitch your offers to people who know/like/trust you.

      Don't spam comments, dude. That's lame.

  31. WordPress are horrible, their customer support is worse than if they didn’t have any. Click funnels is also a waste of money. So I dont have an answer. After years with wordpress I have sacked them off and lost my website of seven years because I have had enough of being held to ransom by them. It’s quite hard losing such a big part of your life in a way however I feel glad that its gone now. I have lost a lot of business because of it but thats life, at least I am no longer at the mercy of an online company. Click funnels is just confusing and annoying. Every time i want to do anything they want to give me a free t-shirt. It’s weird. I miss the old days.

    1. Sounds like maybe you are confusing the and is the only one I recommend and it is impossible to be 'held hostage' by them because you self-host it on your own server and it is an open source solution that you have to manage... There is no support by design. You hire a developer if you want support.

      Sounds like you didn't export your content first, either... Ouch.

      Ya, the path to becoming a successful internet entrepreneur is extremely difficult...

  32. Hi Miles,
    thanks much for this blog. I've decided to go with Thrive Themes and am very excited. You mentioned finding WordPress developers in the Philippines, India, and eastern Europe for $5 to $10 per hour. I have a start up so every penny is valuable at this point. Can you recommend any developers that would be able to help once i download the Thrive themes? I'm a bit nervous trying out someone without referral. Thank you

    1. I don't have anyone to recommend... Honestly Thrive is easy to figure out on your own with their training videos! That is the most budget friendly option.

  33. Why are companies allowed to subliminally lead people into believing they can make a ton of money online by spending 300$-Thousands on their products? - I think we need to shut all the scams down... And yes, they are scams... The avg person doesn't have the skill to make money online using software, sales, authority etc... Yet, they get sucked into believing if they only buy from company A they'll make millions...

  34. Thanks Miles,
    After some time, have you checked back up on ClickFunnels? They seem to have updated quite a bit and claim to have a rebuilt memebership area coming soon. Also, have you ever looked into CF Pro tools further customize your experience?

    Been interested in CF for some time although my one site has been using thrive themes for over 2yrs, and I love it. But I thought thrive apprentice didn’t lock away your membership content?

    Are you doing this with your other tools or did I miss something?

    1. I actually ran a test on click funnels earlier this year to compare them with the other funnel building tools and they were the first one to completely error out due to bugs. lol. and their support was the slowest to answer with the least helpful answer!

      I am still 100% on Thrive themes

  35. Hi Miles, It's been 1 year since this post is posted. Will you still recommend WordPress instead of Clickfunnels? How about the funnels in WordPress? Are they looking clean as Clickfunnels? Do we need to hire website developer to run all of this? Thank you! I really appreciate your honest review even you'll lost quite good amount of money from Clickfunnels affiliate.

    1. more now than ever… The teams that are building and supporting these tools on WordPress have rolled out so many powerful features in the last year they are really truly a leader in this space! I tested click funnels earlier this year for a comparison post that I never got around to doing and click funnels was the first one to freeze up due to bugs and their support was the slowest to reply out of all tested.

  36. Hi Miles, thanks for writing this. I think there are a lot of us who benefit from it in different situations.

    I've been with clickfunnels for about 4 months and I'm not using it for more than a website, so I want to downsize to a simple website at wordpress that doesn't cost $97. My concern is that my domain was originated by click funnel's "first free domain on us". Am I able to leave CFs and bring my website with me? Any resources that you know of explaining how to do this? Thanks! Derek

    1. Clickfunnels is not a registrar… They had to have registered the domain through a registrar. You should have the ability to move your name to another registrar, but you have to work with their support to figure out how.

  37. Just stumbled across this post again... and the WordPress, AM360, Active Campaign, Thrive Themes Combo is still going strong over at 🙂

  38. Hi Miles! Thank you for the complete review based on experience! Can you tell me if thrive themes has a video-serie launch theme?
    thank you

    1. they have one template that's called "video course" that looks super close to the product launch formula system. But remember, architect is 100% customizable with a click and drag interface… So you can create anything you can imagine

  39. Are you still on that setup? I am planning on setting this up, if you think something has changed and there is a better way now, please do let me know before i spend several hours to get this up 🙂

    1. I am still on this stack. I'm testing out a new 'learning management system' for product delivery, but the front end (Thrive Themes), cart (Thrive Cart) and Email/Automations (Active Campaign) plugin to access (Activemember 360) is still what I use. They new addition is for course delivery using Learn Dash and Social Learner.

      My buddy Dave put together a great video that shows how to build it all out (not the front end funnel, I show that here) in this video:

      1. Miles - I greatly appreciate this article, as I was just beginning to launch a course on CF and now am reconsidering. How does a system like Kajabi compare to the solution you are proposing? Some would argue it's the all in one solution where you don't have to piece together the front end, cart, email, etc. Thanks!

        1. I signed up for Kajabi twice and canceled both times (tried their 1.0 and 2.0 products)... It was too limiting for me... Their templates were quite poor and not able to be easily customized. I know there is allure to an 'all in one' system but the truth is that there is no perfect system... So I like to have interchangeable pieces just in case.

  40. My question to you Miles,

    If you don't recommend ClickFunnels, why do you still have affiliate links on this post and there might be others elsewhere in your content?

    Please don't give the people will buy anyway speech. If you don't stand behind it, leave the damn money on the table and give people other alternatives.

    I don't care if people think you are doing a bait and switching thing, you can't please everyone, but if you've experienced what you did, why (clap) on (clap) your (clap) watch (clap)?

    I'm not saying this to be rude!

    You have quality content and you are experience in this field. That is why I'm passionate and confused about the ClickFunnels affiliate links.

    I hope you answer my question so I can understand!

    1. Legacy issues… I am always focused on building new content and don't care to go back through and eliminate all the old stuff it's just a waste of time compared to putting out more great content

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