Can you picture what your business would look like if you doubled your conversion rates overnight?...
... Where every day, and every month your revenue and profits increased like clockwork...
... Where customers love buying from you so much they do it again, and again, and again.
It's actually not as difficult as you may think.
One of the sure-shot ways to get more sales and revenue is to increase conversions on the final page in your sales funnel...
Your checkout page.
Today, there are millions of customers who shop online and collectively spend TRILLIONS of dollars per year...
But, most shopping cart software companies do not give you the critical customization needed to optimize this immensely valuable page...
... The page where your potential customers are going to hand over their 'hard-earned' money to you...
And that sucks.
But there is good news.
There are a few shopping cart software companies that are built to help you win, and that's what I want to show you today...
Because what's the point in running an online business if you're NOT striving to consistently increase conversions and sales?...
Here's what you will learn today
- What is a shopping cart
- How to DRASTICALLY increase sales with your checkout page
- The must-have shopping cart features to generate $10k/mo or more
- The four best shopping carts out there to generate conversions and sales
Let's dive in.
What is a Shopping Cart Software?
After choosing your preferred sales funnel software you then need to determine how people will buy your products and courses or subscribe to your membership program or services.
These purchasing transactions are best being handled by a shopping cart software company.
Shopping cart software is a platform that allows consumers to see what products have been added to the shopping cart, shop for more products, and make purchases online twenty-four hours a day, seven days a week from your business.
Is this the only purpose of using a dedicated shopping cart solution, though?
Far from it!
Offering a safe way (usually SSL protected) to pay for the products via online payment gateways is just the beginning of tapping into the opportunities within this powerful system.
How Much Difference Can Your Checkout Page Make?
Whether you're a digital marketer, an info marketer, or an e-commerce retailer, you can sell your digital and/or physical products online with a sales funnel.
The spot where visitors become paying customers and submit their credit card info saying goodbye to their hard-earned money in your sales funnel is the checkout page.
This is why it is so essential to design your checkout page well.
It's the ultimate stop for customers shopping on your site.
So, is it enough to just integrate PayPal on your website?
If you're serious about simplifying your customers' experience regarding payment and wish to increase sales for your business, you'll want to have full control over the entire checkout process.
But, people often neglect their checkout page.
They think, "My customers have already made their final buying decision before reaching the checkout page. So why bother?"
Did you know, a whopping 69.57% of shopping carts are abandoned on average?
This means, for every 100 users who initiate the checkout process, around 69 don't finish.
So, you'll hardly have 31 out of 100 people buying from you.
If your checkout page doesn't meet their expectations, your conversion rates will decrease, and your earnings will plummet.
And this is a massive problem.
So, here is the big question…
How do you increase conversions on the most valuable online page for your business?
Must-Have Features in your Online Shopping Cart Software
So you know what a shopping cart software is and how important an effective checkout page is for your business, but the question is: What features should your shopping cart have for maximum results?
I’ve compiled some must-have shopping cart features that you just can’t ignore.
The ability to actually split test your checkout page itself is how you can take a checkout page from 5% conversion rates to 10% conversion rates, all the way to 15% conversion rates and beyond.
And that's not going to be a 10% increase in your profits. That's actually going to be a 200% increase in your profits.
It is incredibly important, therefore, that your shopping cart software allows for the split testing of checkout pages, to help you identify how to make more money with the same traffic that you already have.
Bump offers are little add-ons on the checkout page that can help you increase your order value. They are a great way to sell complementary products with a single click to increase the purchaser’s shopping cart value.
A timely bump offer can have the best effect on your customer’s purchase value. If your customer is at the checkout page, it can be most effective on sales.
Why? Because placing too many offers on the product page can be off-putting. Your customer is still deciding what to purchase. Showing them other options at this time can be further confusing.
But, when they reach the checkout page, it means they’ve already selected their product. Now you can show them other products relevant to their purchase.
For example, if they’ve purchased an iPhone from your online store, you can offer them a screen protector.
Or, if they’ve purchased a sales funnel course from you, you can offer a few extra training videos.
One click upsell
You should be able to add one click upsells. It's the easiest way to increase your average order value.
Generally, a solid one click upsell script is going to convert 30% of customers from product A to also add on product B.
And, depending on the cost and the value, it can literally result in hundreds of extra dollars in your average order value.
The one click upsell increases your average order value, which allows you to pay more for a customer.
So if Facebook advertising costs are going up, or if you simply want to scale to buy more customers, having a one click upsell helps you do that.
But this will only work if your upsell offer is relevant to your core product.
For example, if someone purchases your funnel course, you can upsell them a course on how to drive traffic through their funnel.
Customization or One Page Funnel
The next must-have feature is customization. So beyond split testing, being able to customize your checkout page can allow you to do something like the one page funnel, which is where you actually have sales copy above the checkout process... or, you have sales copy next to the checkout process.
You will see this most often in SamCart, with their one page funnel functionality, and it just really works well. You also see it in ClickFunnels with their two step checkout process that ultimately is used for the free plus shipping.
It says enter your shipping information right there on the actual sales page, and that initiates the checkout process.
Two Step Order Form
The two step order form helps you fetch a small amount of the user's information on the first page. You don’t ask for the credit card info, you only ask for their name and email address... and maybe their shipping address.
Once they submit the first step form, it creates a micro commitment that comes out of Robert Cialdini's book, Influence: The Psychology of Persuasion. And, from a psychological perspective, it makes them more likely to complete the second step, which is where you ask for payment info and order confirmation.
This is because, as humans, when we take one step, we're more likely to take the second follow up step.
So having a two step order form, just as in Thrivecart, can increase your chances of securing a purchase.
As your business scales, you might want to start offering physical products without shipping the products. For this, you’ll need a number of advanced integrations.
For instance, there are product fulfillment integrations like ThriveCart, which connects with disk.com so somebody could purchase a home study course, they could get six DVDs and workbooks in a binder along with a thumb drive that has everything.
And, that fulfillment could be done automatically.
When they check out, the order gets passed from ThriveCart directly to disk.com, where disk.com receives it, and ships it out to your customer. So you're really hands off in the delivery of physical products.
Another example is of a learning management system (LMS) that’s useful for people selling courses and membership. You'll find plenty of relevant WordPress plugins and accept payment via PayPal, Stripe, and credit cards.
SamCart integrates directly with Thinkific. So somebody purchases on SamCart, and they get an instant integration, no third party tools, no Zapier needed, which means it's going to work better.
In the long term, it's going to be bulletproof for ecommerce businesses. There are simply fewer moving pieces, so there's a decreased possibility for things to go wrong.
Also, like a checkout that runs a membership program, a drip automation or any sort of fancy marketing automations can come handy.
For instance, ThriveCart integrates directly with Active Campaign, and so does SamCart... and you can do just about any of the advanced marketing automations you want.
You may also want an affiliate module in your shopping cart software to allow other people to sell your stuff for a commission split.
All of the softwares available commercially have affiliate modules, allowing you to create a way for consumers and affiliates to register for your affiliate program.
4 Best Shopping Carts to Increase Sales
The top 4 shopping cart software that can help boost your sales.
SamCart is equipped with responsive themes and a comprehensive content builder that lets you create a one page store within minutes –no coding needed. You can deploy your online store on any platform you want.
SamCart’s potent features help you track your store, convert more leads into buyers, and upsurge the value of each acquisition.
It has three pricing plans: Launch, Grow, and Scale.
You can use the Launch package ($49 per month) to create a striking one-page website to display your products. You can only have one admin user, but it doesn’t support reporting.
With the Grow package ($99 per month), you can have up to three admin users.
The Scale package ($199 per month) includes all the advanced features you’ll need for selling at scale. You can have up to ten admin users. And, unlike the other two packages, it supports CRM integrations and custom integrations such as with WordPress.
Overall, I believe the best shopping cart is SamCart.
Because Samcart has the feature that matter most and has helped me earn over a million online.
SamCart is the most customizable and it has every single function that is needed and more, but you pay for it.
|One click upsell||Yes|
|Two step order form||No|
You can turn it into a sales letter with the checkout page built in, which reduces friction in the sales process.
You can split test your checkout pages. You can add order bumps as well as one click upsells. It can split test one click upsells, create 1-page funnels fast, and can even test combinations of upsells and downsells for you.
It's the most advanced and you can Try it free here: http://milesbeckler.com/samcart
ThriveCart is an easy to use cart platform that offers one-click bump offers, one-click upsells, an embeddable cart, a funnel builder, A/B testing, affiliate centers, webhooks, auto-followup, and so much more.
Its large database of fine-tuned and well-optimized themes helps you instantly increase your conversions and boost profits as soon as you switch them on.
ThriveCart starts at a one-time payment of $495, no other transaction fees.
In terms of the best value, I’d say ThriveCart wins.
It’s a one-time pay option, so it’s $495 upfront right now. But that's equivalent essentially to three months of SamCart's payment.
So after about three months to six months compared to all of the other ones, ThriveCart pays for itself.
|One click upsell||Yes|
|Two step order form||Yes|
I use ThriveCart for my membership programs. And after two years of running on ThriveCart, I've saved thousands of dollars, and also get all of the advanced functionalities. You get the bump offers, you get the one click upsells, and you get all of the advanced integrations.
The one thing you don't get with ThriveCart at the moment is the ability to completely customize the checkout page. It is embeddable on your site, so you can customize around it.
And rumor has it that they're launching a kind of a front end editor to allow you to customize a webpage, but it hasn't launched yet.
So ThriveCart is the best value for people running membership programs, selling digital products, etc.
If you're on a budget, you want to buy something once and be able to run millions of dollars in transactions over the next several years, without a monthly commitment or a monthly payment.
ThriveCart is the only option for you on the list. (Get it for life at one price here: https://www.milesbeckler.com/thrivecart)
ClickFunnels is a powerful sales funnel building platform that has a built-in shopping cart. It supports several payment gateways; those supported via API as well as 3rd party products.
There are plenty of customizable themes, a drag and drop landing page builder, robust reporting and analytics, an autoresponder called Actionetics, and lots of additional features to help you get started.
ClickFunnels offers two pricing plans. Its Startup plan costs $97 per month and the Full Suite plan costs $297 per month. These plans differ in terms of the number of landing pages and sales funnels allocated per month.
It also offers a free 14-day trial.
A runner up on our list is ClickFunnels. You get a lot of the cool advanced functionalities. It's easy to set up, you can split test it, but it's still buggy.
|One click upsell||Yes|
|Two step order form||Yes|
Plus, they are also known to have very poor customer support.
But if you're running simple basic stuff, Try it free for 14 days here: https://www.milesbeckler.com/funnels)
4. Zipify on Shopify
Zipify offers lots of useful products to support your ecommerce store on Shopify. Zipify Pages helps you build first-class, conversion-tested landing pages with just a few clicks.
Its OneClickUpsell is a post-purchase upsell tool that lets you make more money from your Shopify orders. Your customers can add products to their order with just one click, no extra cart sequence!
It offers two pricing plans: OCU Essential and OCU Pro.
OCU Essential ($56 per month) includes unlimited funnels and traffic, post-purchase one click upsells, pre-purchase upsells, A/B testing, and much more.
OCU Pro ($81 per month) includes all of the above, plus priority support and live onboarding support.
You can enjoy its 30-day money back guarantee.
When it comes to an ecommerce store, Shopify is a great tool. But you need to add on the Zipify OneClickUpsell functionality. And this will allow you to essentially offer physical products and then you're upselling more physical products.
|One click upsell||Yes|
|Two step order form||No|
Plus, they have Zipify pages that allow you to make landing pages and sales pages. You kind of need both of these tools with Shopify. (Find Zipify here: https://www.milesbeckler.com/Zipify)
Which Shopping Cart Should You Use?
Your requirements and budget are the most significant determining factors to weigh when considering which shopping cart software you choose.
If you're selling an online course, membership program, or anything that could be fulfilled by other parties like disk.com, and are ready to invest in a monthly shopping cart subscription, then SamCart is going to be your best option.
If you are not at the place to subscribe to a monthly service, Thrivecart is an incredibly full-featured budget option.
Whereas, if you're selling physical products only, Shopify with Zipify is the best decision.