Tell me if you've been here before...
First, you spend tons of money in social media ads...
Next, you direct people to your opt in page...
and then... crickets... nothing...
This is often the case if you are just starting out... But don't worry! I'm going to share with you a few need to know tips on crafting a crazy converting landing pages to turn your visitors into leads.
The opt in (also known as the landing page) is arguably the most important page your website visitors will ever see.
Landing pages start the overall customer journey and turn a lazy visitor of your website into the people you ulitmately want - customers.
This sets the tone for how you'll handle all future transactions with your leads and customers. Therefore, it's vital you get it right. Let's create you a landing page that turns visitors into subscribers!
Landing Page Examples That Have Generated Millions
Here are some of the most successful email opt in examples that create the makers millions in revenue and tens of thousands of opt ins on the top of these four digital funnel examples.
You wont believe how simple some of these optin forms and overall landing pages can actually be.
1. Double Your Dating Landing Page by David D’Angelo
Back in 2004, Evan Pagan, who went by the ghost name David D'Angelo, came up with this fantastic landing page that generated him around $20,000,000 with this very opt-in form at the very top of his digital marketing sales funnel.
As you can see the landing page is clean and simple - white on white with a box around it. He included a red colored headline with a hook that previewed what the visitors would gain from his informational product.
It includes six bullet points offering additional insight to his headline, and then gives an invitation to a call to action.
What I like about this landing page is how spot on everything is - from the design to the email opt-in language, to the bullet points he used.
Short, sweet, and effective. Even though this opt-in is a bit older, this incredibly simple design still works for people today.
2. Motley Fool’s Opt-in Page
The Motley Fool is another landing page I really like that’s still currently running. This is a financial newsletter offered by this multimillion-dollar business, and you’ll notice that again, this one is really simple.
They’re giving away a guide for investors who want to know how to pick the best profiting stocks.
The way the headline is worded is brilliant, making people not only curious about those stocks, but adding a fear of missing the boat when they look back five years from now.
The fear of loss is always greater than the desire for gain.
The headline gives a very specific amount of time when they can expect to see their ROI. The opt-in design is simple and crisp, with the brand at the top, and the FOMO (fear of missing out) is verbalized three different times in different variations.
This proves landing pages don't need to be fancy with tons of social proof and social media links all over the place. They gave one promise with one goal and it's working like crazy.
3. Mike Dillard’s Free Training Opt-In
Mike Dillard has made a considerable name for himself through his mind-blowing webinars and books, which has earned him the right to get his image on the front of his opt-in page.
I’ve studied his older book for quite some time and had the privilege of my business being used as a mini case study, (I believe in his webinar.) Because of simple landing pages like this one, he’s racking up millions of dollars from his online business, with hundreds of thousands of email list subscribers.
This landing page works because it’s as direct and specific as you can get. His opt-in page has a catchy headline that clearly tells you what you’re going to get, scratching an itch internet marketers have. It tells you when you can get on his next class and a clear, concise CTA.
Keep things to-the-point...
At the bottom you can see just how many people have liked this opt-in page via Facebook which really gives that extra oomph by showing people that hey, Mike Dillard is the real deal.
Now when you do click on the “reserve my seat” a click pop comes up which is where all the digital marketing funnel visitors enters their info.
This, having to push the button before typing in their email address is a micro commitment that is very powerful.
When they push the button they are already in “buying” mode and are more likely to enter their information, since they have already started the process. Already partially committed so might as well finish this up and get access to the training.
This opt-in is what he’s currently running, again it’s really simple and working incredibly well for him.
4. Ryan Deiss $5 Million Dollar Optin Page
I've been to Ryan Deiss’s live events and studied his training for a while now. He is Perry Belcher’s partner in this massive online business called digitalmarketer.com.
Ryan Deiss’s landing page has:
- A mere twelve words that pop out at you
- A button for the CTA,
- and an image...
Down below he included some legal jargon, and that’s about it.
This is one of the landing pages they’re currently running, and it’s crushing it. You won’t believe how a page that can’t get any simpler than this is earning them at least $5 million a year.
That's the power of it all...
Right off the bat they have a call to action and then follow it up with exactly what the subscriber is going to get out of it by entering their email and clicking on the Free Instant Access button.
They’re offering something exclusive that’s not available anywhere else, that's highly profitable, and people want in.
Landing pages don't need to have much. However what IS THERE should compel people to move forward with the call to action.
The Best Pages are Simplistic
Forget flashy designs, crazy colors, gobs of social proof, and wild attempts to make your landing page look overly “professional.” Too many people make the mistake of wasting too much time and money focusing too much on the design.
I’m talking about simple presentation on your landing pages. If someone is going to opt in for a giveaway then you only have about 5 seconds to compel visitors on your pages.
Don’t get hung up on making your landing page overly beautiful and flawless and design-oriented. Instead focus more on split testing the headline and getting your digital marketing funnel up fast to know if it is going to generate results or not.
Keep all landing pages simple and concise, inform your visitors what they will gain in exchange for their email address.
The best way to do this? ...
How to Create an Opt-in Page That Converts
Now, there’s an opt-in page, and there’s THE opt-in page.
Let’s talk about the elements of a killer landing page that can be at the top of your digital marketing funnel earning you more subscribers and revenue than you ever thought possible.
Clear and Concise Copy is Everything
Your choice of words hold the power to convince your visitors to choose right then and there why they should sign up after reading what you’re offering them.
It only takes about 5-10 secs for them to make a decision to stay or go, so make your landing page text count and keep it short!
Your copy on your optin page must be absolutely clear about what you're visitor will get and when they will get it.
Act Smart & Act Fast
You're creating this landing page with a specific avatar in mind. Focus on your desired audience and speak to them personally.
You want to spark a sense of curiosity in your viewer, make them want to learn more, influence them to go to the next page by entering their details, and get them eager to access their free video or access their eBook or gift pages.
Keep it direct and no beating around the bush, spot on, perfectly crafted opt-in language that will answer their why’s and how’s and what's next after seeing and reading your landing page.
Introduce Your Opt-in Page With A Headline That Hooks
Arriving at your landing page doesn’t necessarily mean anyone is opting in. You need to capture their attention FAST, and you do that with a compelling headline.
The best headline for your opt-in page will:
- Be concise, straightforward, and on point
- Provide a specific and desirable benefit that solves your visitor’s problem
- Entice your reader to take action
Think about value
Your headline is your opportunity to convince your audience of that value within the first line. What you’re offering will determine what style of headline you write.
Do you want to answer a specific question and fulfill a need? Do you want to inform or teach your audience something new? Or, do you want to offer them an opportunity to try your new product?
Build your headline around those considerations. Additionally, your headline space can be the ideal spot for you to inform them that the offer you're giving away is free.
Opt-in language that makes your headline stand out:
Take a look again at how incredibly simple these headlines are. They’re appealing, these attention-grabbing headlines work!
- “How to ____…”
- “Secrets behind ____ revealed…”
- “Discover the ____…”
A persuasive headline will appeal to their curiosity, fear of missing out, and immediate concerns. These types of headlines are the ones that your audience won't be able to resist.
Reel Your Audience in with Additional Opt-In Copy
Below your headline, you have an even higher chance to hook your audience with your landing page wording. Your copy should include more detailed information as to what your audience can expect by taking you up on your offer.
Your opt-in page can include one or all of these elements:
- The kind of product your offering
- When they can expect to see results
- What they will miss out on if they pass
- When they can access the information or product
- What value are you offering them, what they will be learning
- A call to action
These points covered are relatively simple, but again, your choice of words are critical.
This is your chance to follow up on your headline with just enough opt-in text to satisfy their emotional need. Give your audience a preview of what they'll gain access to after the email opt-in.
And this is worth repeating - BE SURE you have a call to action. We are not doing branding here. This is direct marketing!
An Offer They Can’t Resist
Landing pages are an introduction to your brand and will create the entrance to your digital marketing funnel. Opt-in marketing is all about giving your visitors something more valuable than holding on to their email address.
A simple but deep and very impactful benefit for your business.
There’s a little over 1,700 words and a how-to video about this opt-in offer strategy on How To Create A High Converting Lead Magnet (another marketing word for opt-in offer).
What you offer on the top of your digital marketing funnel doesn't need to be the most valuable asset you have.
The double your dating example only gave away a half page of text with one impactful tip.
What sets a winning offer over a losing one is the experience you give to your audience in your lead magnet.
Whether you're offer is a video, webinar opt-in, a PDF, or a free mini course enrollment be sure you’re giving them something that’s exclusive and can't be found on other pages of your site. Aim to create something that fixes a problem your audience has.
Another thing to keep in mind is that even though other people are probably in the same niche as you, possibly featuring products with a similar theme, do not let that stop you!
It may be easier to create something similar rather than doing 100% of the work from scratch.
Be authentically you and put aside the saturation myth, you are the only person that can present the information in your voice. Furthermore, visitors want authenticity.
Build Your Opt-In Page Today
The most important thing is to keep your landing pages clean and simple. again, forget about social media account links or cluttering up your page with other social proof.
Less is more here.
There’s no need to try to make it overly beautiful and over the top. Don’t get too hung up on wasting time and energy trying to make it look perfect. Focus more on the marketing opt-in language and making sure it's on point and concise.
When building the best opt-in page, Thrive Themes on WordPress will save you tons of money and has the best landing page builder and has way more efficient split testing than just using Google Analytics.
A launch fast and adapt formula is critical because the only way to truly know if your opt-in page is going to work is with real traffic.
A great opt-in page for the top of your digital marketing funnel has all these key elements in place.
- Simple but concise words and design
- A compelling, experience yielding offer
- An attention-grabbing headline
- Copy that further clarifies your offer
- A clear call to action
The Opt-in pages covered in this post are not only simple, but they’re inviting, compelling, convincing and have been incredibly successful. These individuals have pulled in millions in revenues by successfully crafting the top of their digital marketing funnel.
Now you know their secrets!
Keep the page clean, simple, use words that compel action, and provide your audience with something of value in an offer they can't refuse.
Got a question about opt-in pages or digital marketing funnel? Leave it in the comments below, and I’ll be happy to help!
Also, if you are really serious about growing an online business and changing your life good, then you should check out my free course that reveals the 7 step process that took me from $50,000 in student loan debt to a million dollar business online.