Great Opt-In Pages - The Top Of Your Digital Marketing Funnel

Great Opt-In Pages - The Top Of Your Digital Marketing Funnel

Are you ready to take your online business to the next level? Do you desire to share your products and services with the world? Digital Marketing Funnels are a great way to build your email list and create your customer base.

If you want to grow your online business and spare yourself wasted time and energy without making costly mistakes, then you've come to the right place!

Your digital marketing funnel starts with the BEST opt-in page that invites your audience to become committed to your brand. So what are the secrets to creating the BEST opt-in page?Click To Tweet

In this post you will learn the best way to build a compelling opt-in form, the basics of how to create an opt-in page using capturing opt-in language, and examples of opt-in pages that have absolutely crushed it, earning tens of thousands of subscribers and millions of dollars in revenue.

Stick around, take notes, and take charge of your future by learning how you can create an opt-in page for the top of your digital marketing funnel that people CAN'T resist.

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What is an Opt-In Page?


You will hear Opt-in pages also referred to as a landing page or a squeeze page. An opt-in page has ONE significant purpose alone:

To create an opportunity for you to build your email list subscribers and establish your customer base.

An Opt-in page is a simple form that advertises something of value once a person participates by entering their email address. The best landing page starts with drawing their attention to necessity; then you present your offer as a must-have or a solution to a problem they’re having.

The overall tone of your Opt-in page should be one of intrigue and urgency, pulling your visitors into your offer, devising anticipation and excitement to receive your free or paid stuff, motivating and convincing them to check it out without hesitation.

All they have to do is to give you their name and email address in exchange for that irresistible offer you’re promoting.

Opt-in Page Examples That Have Generated Millions

Here are some of the most successful Opt-in page examples that have earned the makers millions in revenue and tens of thousands of email opt-ins on the top of these four digital funnel examples.

1. Double Your Dating Landing Page by David D’Angelo

Double Your Dating Landing Page by David D’Angelo

Back in 2004, Evan Pagan, who went by the ghost name David D'Angelo, came up with this fantastic landing page that generated him around $20,000,000 with this very opt-in form at the very top of his digital marketing sales funnel.

As you can see, it looks clean and simple - white on white with a box around it. He included a red colored headline with a hook that previewed what the viewer would gain from his informational product.

It includes six bullet points offering additional insight to his headline, and then gives an invitation to a call to action.

What I like about this opt-in page is how spot on everything is - from the design to the email opt-in language, to the bullet points he used. Short, sweet, and effective. Even though this opt-in is a bit older, this incredibly simple design still works for people today.

2. Motley Fool’s Opt-in Page

Motley Fool’s Opt-in Page

The Motley Fool is another opt-in page I really like that’s still currently running. This is a financial newsletter offered by this multimillion-dollar business, and you’ll notice that again, this one is really simple.

They’re giving away a guide for investors who want to know how to pick the best profiting stocks. The way the headline is worded is brilliant, making people not only curious about those stocks, but adding a fear of missing the boat when they look back five years from now.

The fear of loss is always greater than the desire for gain.

The headline gives a very specific amount of time when they can expect to see their ROI. The opt-in design is simple and crisp, with the brand at the top, and the FOMO (fear of missing out) is verbalized three different times in different variations.

There’s even information on opportunities that they’ve already missed but there’s nothing fancy here, just a straightforward and specific set of expectations from joining opting in for the information.

3. Mike Dillard’s Free Training Opt-In

Mike Dillard’s Free Training Opt-In

Mike Dillard has made a considerable name for himself through his mind-blowing webinars and books, which has earned him the right to get his image on the front of his opt-in page.

I’ve studied his older book for quite some time and had the privilege of my business being used as a mini case study, (I believe in his webinar.) He’s racking up millions of dollars from his online business, with hundreds of thousands of email list subscribers.

This landing page works because it’s as direct and specific as you can get. His opt-in page has a catchy headline that clearly tells you what you’re going to get, scratching an itch internet marketers have. It tells you when you can get on his next class and a clear, concise CTA.

At the bottom you can see just how many people have liked this opt-in page via Facebook which really gives that extra oomph by showing people that hey, Mike Dillard is the real deal. Now when you do click on the “reserve my seat” a click pop comes up which is where the digital marketing funnel visitor enters their email address.

This, having to push the button before typing in their email address is a micro commitment that is very powerful. When they push the button they are already in “buying” mode and are more likely to enter their information, since they have already started the process. Already partially committed so might as well finish this up and get access to the training.

This opt-in is what he’s currently running, again it’s really simple and working incredibly well for him.

4. Ryan Deiss $5 Million Dollar Optin Page

Ryan Deiss $5 Million Dollar Optin Page

I've been to Ryan Deiss’s live events and studied his training for a while now. He is Perry Belcher’s partner in this massive online business called Ryan Deiss’s opt-in page has a mere twelve words, a button for the CTA, and an image. Down below he included some legal jargon, and that’s about it.

This is one of the opt-in pages they’re currently running, and it’s crushing it. You won’t believe how a page that can’t get any simpler than this is earning them at least $5 million a year.

Right off the bat they have a call to action and then follow it up with exactly what the subscriber is going to get out of it by entering their email and clicking on the Free Instant Access button. They’re offering something exclusive that’s not available anywhere else, that's highly profitable, and people want in.

The Opt in Page Secret that Makes them SUPER Successful?

1. The Best Opt-in Pages are Simplistic

The Best Opt-in Pages are Simplistic

Forget flashy designs, crazy colors, and wild attempts to make your landing page look overly “professional.” Too many people make the mistake of wasting too much time and money focusing too much on the design.

I’ve seen straightforward opt-in pages that are racking up tens upon tens of thousands of subscribers each day, and nothing is striking about their design.Click To Tweet

I’m talking about simple presentation, without fancy schmancy images, black text, and a bold not-to-be-missed color for the subscribe button, and that’s about it.

Don’t get hung up on making your landing page overly beautiful and flawless and design-oriented. Instead focus more on split testing the headline and getting your digital marketing funnel up fast to know if it is going to generate results or not.

Keep it simple and concise, inform your visitors what they will gain in exchange for their email address.

The best way to do this? ...

How to Create an Opt-in Page That CONVERTS

Now, there’s an opt-in page, and there’s THE opt-in page.

Let’s talk about the elements of a killer landing page that can be at the top of your digital marketing funnel earning you more subscribers and revenue than you ever thought possible.

1. Clear and Concise Copy is Everything

Clear and Concise Copy is Everything

Your choice of words hold the power to convince your visitors to choose right then and there why they should sign up after reading what you’re offering them.

It only takes about 5-10 secs for them to make a decision to stay or go, so make your opt-in text count and keep it short!

Your copy on your optin page must be absolutely clear about what you're visitor will get and when they will get it.

You're creating this landing page with a specific avatar in mind. Focus on your desired audience and speak to them personally.

You want to spark a sense of curiosity in your viewer, make them want to learn more, influence them to go to the next page by entering their details, and get them eager to access their free video or download their free eBook or gift.

Keep it direct and no beating around the bush, spot on, perfectly crafted opt-in language that will answer their why’s and how’s and what's next after seeing and reading your opt-in page.

2. Introduce Your Opt-in Page With A Headline That Hooks

Introduce Your Opt-in Page With A Headline That Hooks

Arriving at your landing page doesn’t necessarily mean anyone is opting in. You need to capture their attention FAST, and you do that with a compelling headline.

The best headline for your opt-in page will:

- Be concise, straightforward, and on point

- Provide a specific and desirable benefit that solves your visitor’s problem

- Entice your reader to take action

Your headline is your opportunity to convince your audience of that value within the first line. What you’re offering will determine what style of headline you write. Do you want to answer a specific question and fulfill a need? Do you want to inform or teach your audience something new? Or, do you want to offer them an opportunity to try your new product?

Build your headline around those considerations. Additionally, your headline space can be the ideal spot for you to inform them that the offer you're giving away is free.

Opt-in language that makes your headline stand out:

Take a look again at how incredibly simple these headlines are. They’re appealing, these attention-grabbing headlines work!

- “How to ____…”

- “Secrets behind ____ revealed…”

- “Free ____…”

A persuasive headline will appeal to their curiosity, fear of missing out, and immediate concerns. These types of headlines are the ones that your audience won't be able to resist.

3. Reel Your Audience in With Additional Opt-in Copy

Reel Your Audience in With Additional Opt-in Copy

Below your headline, you have an even higher chance to hook your audience with your opt-in wording.  Your copy should include more detailed information as to what your audience can expect by taking you up on your offer.

Your opt-in page can include one or all of these elements:

-The kind of product your offering

-When they can expect to see results

-What they will miss out on if they pass

-When they can access the information or product

-What value are you offering them, what they will be learning

-A call to action

These points covered are relatively simple, but again, your choice of words are critical.

This is your chance to follow up on your headline with just enough opt-in text to satisfy their emotional need. Give your audience a preview of what they'll gain access to after the email opt-in.

4. An Offer They Can’t Resist

An Offer They Can’t Resist

Your opt-in page is an introduction to your brand and the entrance to your digital marketing funnel. Opt-in marketing is all about giving your audience something more valuable than holding on to their email address.

A simple but deep and very impactful benefit for your business.

There’s a little over 1,700 words and a how-to video about this opt-in offer strategy on How To Create A High Converting Lead Magnet (another marketing word for opt-in offer).

What you offer on the top of your digital marketing funnel doesn't need to be the most valuable asset you have.

The double your dating example only gave away a half page of text with one impactful tip.

What sets a winning offer over a losing one is the experience you give to your audience in your lead magnet.

Whether you're offer is a free video, webinar opt-in, a pdf, or a free mini course enrollment be sure you’re giving them something that’s exclusive and can't be found elsewhere. Something that fixes a problem your audience has.

Another thing to keep in mind is that even though other people are probably in the same niche as you, possibly featuring products with a similar theme, do not let that stop you!

Be authentically you and put aside the saturation myth, you are the only person that can present the information in your voice.

Build Your Opt-in Page Today

Build Your Opt-in Page Today

The most important thing is to keep your Opt-in page clean and simple.

Less is more here. There’s no need to try to make it overly beautiful and over the top. Don’t get too hung up on wasting time and energy trying to make it look perfect. Focus more on the marketing opt-in language and making sure it's on point and concise.

When building the best opt-in page, Thrive Themes on WordPress will save you tons of money and has the best landing page builder and has way more efficient split testing than just using Google Analytics.

A launch fast and adapt formula is critical because the only way to truly know if your optin page is going to work is with real traffic.

Split test your headline first, use the minimum viable funnel method and build and launch an opt-in beta test page #1 in an afternoon in this DIY Sales Funnel tutorial.

Great Opt-In Pages - The Top Of Your Digital Marketing FunnelA great opt-in page for the top of your digital marketing funnel has all these key elements in place.

- Simple but concise words and design

- A compelling, experience yielding offer

- An attention-grabbing headline

- Copy that further clarifies your offer

- A clear call to action

The Opt-in Pages covered in this post are not only simple, but they’re inviting, compelling, convincing and have been incredibly successful. These individuals have pulled in millions in revenues by successfully crafting the top of their digital marketing funnel.

Now you know their secrets!

Keep it clean, simple, use words that compel action, and provide your audience with something of value in an offer they can't refuse.

Got a question about your opt-in page or digital marketing funnel? Leave it in the comments below, and I’ll be happy to help!

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About the Author Miles

Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.

Share Your Thoughts:

Linda Johnson says December 21, 2018

Hey Miles, you just do such a great job helping those people like me try to understand the world of online marketing. I have been in this business for over 22 years and went into cardiac arrest and actually died. After being on life support and hyperthermia, and a long stay in ACCU I woke up on Easter Sunday. I thank God for a second chance in life. It has been such a struggle with my memory, but am working harder than I have ever worked. I had to close down the paper version of the Planet Weekly back in May and have taken 1000's of hours studying online classes. I'm still at a lose of why I am not making any money with this. Can you please take a look at my site and make any suggestions you might have. The site has been up and running for 5 or so years now. Due to health issues I have to make this work, for I can no longer beat the pavements 10 or 12 hour days. I trust you and hope you can help me if you have time. God Bless and thank you.


    Miles says December 22, 2018

    The big question is this: what urgent problem that people are willing to pay for, are you helping people solve? The answer you seek lies within the answer to that question

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