Looking for a way to improve the quality of your Facebook advertising because you know how valuable this platform is for strutting your stuff?
Are your Facebook ads running unsuccessfully and now you’re ready to throw in the towel?
Wait! Before you do, you should know that by using a Facebook Ad spy tool, you can analyze and review what works for your competitors, giving you an advantage as an affiliate or internet marketer.
If you want to build great opt-in pages, sales funnels, landing pages, and a profitable Facebook campaign that’ll hook your audience and increase your sales but don’t know how to leverage the competition, then this is the post for you.
I’m going to tell you why spying on your competitors will help you to skill up, share with you my new hack to spy on your competitor’s Facebook Advertising in your niche, and share a couple examples with you on what it is you’ll be looking for when reviewing these ads.
Spying on Your Competitors Facebook Ads Gives Your Business Leverage
When you are affiliate marketing or selling products and services, the goal of spying on the competition is not to plagiarize your competitor’s work;
The goal of spying on your competitors Facebook ads is for you to survey the landscape and get Facebook ad examples to, one, know what kinds of messages your audience is already being exposed to and two, what kinds of hooks and ideas are being presented by other marketers and competitors.
There are ultimately two ways to spy on your competitors ads on Facebook…
First is using Facebook's native advertising tools.…
Second is using some third-party tools that can give you even more advertising ideas.
You will learn about both in this post, below.
1- Spying on your competitors Facebook ads within Facebook
First you're going to learn about Facebook's free spy tool.
This tool was introduced in 2018 based on the feedback from the political advertising scandal of 2016.
Facebook's goal here was to make it abundantly clear what fan pages are running what ads.
Turns out this is a great tool for marketers so we can see what ads our competitors are currently running.
the challenge with this method (that is solved by the next method) is that you can only see what ads are currently running. so if an advertiser turned off their Facebook ad yesterday, it will no longer show up in this tool.
With that said very few advertisers turn off ads that are working wonders, so this tool is my number one favorite Facebook spy tool.
You can get a good understanding of what your competition is already spending money on to save yourself extensive competition research and begin advertising on Facebook a few steps ahead.
From the headlines to the copywriting and opt-in pages, spying on your competitor's Facebook ads is a smart move, granting you insight into the minds of your audience and your competitors.
You will be able to see problems that are trying to be solved and how they’re being approached.
If an ad has been running for a while and remains the same, you’ll know that ad is bringing success to your competition.
I’m going to walk you through a couple of Facebook ad examples and show you how to use this free facebook ad spy tool.
2- Spying on your competitors Facebook with external advertising tools.
third-party tools are able to scrape Facebook's advertising index and re-host the ads on their servers.
What this means is you can search a database of past advertisements that ran on Facebook from your competitors.
When this video was recorded, there were three tools covered… The addicted.io tool is no longer available... the other two tools mentioned in the video still work wonders to this day!
I want to stress how important it is to leverage all of the different research tools you have available to you.
We all get comfortable using our "favorite tools" but mixing things up and searching on different tools from time to time can open you up to brand-new ideas that can lead to new products, funnels, hooks, headlines, etc.
Most people do not do enough market research!
Is there a correlation between this pattern and the fact that most people do not succeed online? I will let you be the judge
Facebook Ad Examples From These Advertising Spy Tools
For each of these Facebook ad examples, We’ll be using Facebook.com and Clickbank.com to find and spy on your competitor’s Facebook Ads.
Go ahead and pull them up so you can follow along with me through the process. 🙂
Example #1 Organifi
For the first example click on the health and wellness tab inside of Clickbank on the left-hand side. What pops up as the most popular affiliate product is Organifi, a green juice.
Moving over to Facebook, type in Organifi. From here, you can make an observation of the number of likes for the page and the category they’ve put themselves in.
Open up their fan page and scroll down and click on the info and ads on the left-hand side.
This will show you all of their active ads. If you’re in the health and fitness niche, or maybe you’re doing blender reviews, or, who knows, maybe you are an affiliate for this product. But here you can see the ads that are currently running.
What you can do from here is just take a look at their hooks. See what kind of market their targeting and their use of copywriting.
One of their ads says “Aging is natural. It doesn’t have to hurt, But… as we get older we have a hard time moving freely without hurting.” Now since they post often, you may have to scroll down a while in order to find this particular ad however here’s what I want you to take away from it...
Who are they targeting with a hook like this? By analyzing their hook you know they are targeting the anti-aging market.
Remember that if they’re running this Facebook advertising, this campaign is working, or being tested against what is working so take a look at the words they’re using and how they’re approaching their audience.
Example #2 Doggy Dans
Go back to Clickbank.com. This time click on the advanced search to the right of the search bar.
For the category, pick home and garden. For the subcategory, choose animal care and pets.
Hit search. You’ll see Doggy Dans Online Trainer pops up as the most popular.
Go back to Facebook and again, type in Doggy Dans and find their fan page.
Scroll down, click on info and ads. You can also click on the learn more button that’s attached to these ads which will take you to their landing page.
Again, check out the call to action, the problem they’re trying to solve and what they’re offering as a solution. If I’m part of this target market then in theory, their page will convince me to click and move forward.
This example is interesting because when you do click on that to learn more, their landing page is a quiz funnel. This may be something that you’d want to use as well, it just depends on what you're an affiliate for and how you want to approach it.
Example #3 PaleoHacks Cookbook
Go back to the advanced search inside of Clickbank. Choose cooking, food, and wine for the category.
Go down to Paleohacks Cookbook.
You’re going to now go back to Facebook and repeat the same process. Another thing to note is if there is multiple listings, pick the one with the most likes because remember, you want to see which Facebook Ads are working within a niche. The one with the most likes is going to give you the most valuable insight.
You can see the info and ads above on the left there and the learn more on the right. They’re using this dessert picture which is another key element to consider when you're crafting your Facebook ad.
How appealing are your images and how well do they portray the message you’re trying to get across? This is important, so being able to spy on your competitor’s Facebook Ads can help you to start getting your own inspiration of how you want to build and deliver your own unique ads.
Example #4 Parenting & Families
This last one is for you mom bloggers out there or anyone in the parenting and families niche. Go back to Clickbank and choose the parenting and families category and hit search.
The most popular affiliate product is Children Learning Reading. Take this title and head back over to Facebook.
Something you’ll notice here is that this page is showing their reviews. As an affiliate marketer, you definitely want to choose products with good reviews showing your potential, promoting this product.
As you can see, the process is not hard at all.
It’s the research portion of affiliate and internet marketing and all it takes to use these Facebook ad spy tools is the effort on your part.
Reverse Engineering Your Competitor’s Advertisements
If you want to dive deeper and really get a better understanding of what’s working for the competitor’s in your niche, you can reverse engineer your competitor’s advertisements.
It doesn’t matter if you’re an affiliate marketer, a local service provider, a content creator or you’re looking to go into a new niche, these tools will help you to get a better idea of what types of problems are looking to be solved and how you might approach it in your own unique way.
If others in your niche are running these Facebook ads, over a consistent amount of time, you can be sure that they’re working and they’re making money off of them.
Successful brands like Brendon Burchard or Revolution Gold, for example, aren’t going to keep running ads that don’t bring them a positive ROI.
Taking it to the next level you can visit their landing pages, opt-in to their free offers to get an idea of the lead magnets their creating.
If you want to you can also buy their products, check out how they present their upsells and at this point, you’re funnel hacking and can literally reverse engineer what these successful online businesses are doing.
Leverage the Research to Build Your Own Great Facebook Ads
Use the tools that I’ve talked about to spy on your competitor's Facebook ads, but don’t stop there.
There’s even more you can do to get to know your audience better and get a better understanding of what their needs, wants, and desires are in your niche.
Here’s a list of additional tools as a bonus for you:
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.