If you truly wish to succeed in business, you need to develop a content strategy.
Without content, you have no business.
To get your income to the next level, the best thing you need to do is to start generating the right kind of content that delivers results for you business.
Here’s what you need to know.
What is a Content Creation Strategy and Why Do You Need It?
A content creation strategy is a plan for creating and publishing content online… to your website, social media sites, and other content platforms.
Blogs, YouTube videos, and podcasts are the ‘top three’ types of organic content, and for good reason.
These mediums give you the power to provide value to your readers/viewers/listeners and have a longer internet traffic shelf life, while also allowing your audience to connect with you in a more personal way.
You are taking leads and customers on a long journey, and you will monetize from your audience many times along the way with a YouTube channel, Podcast, and/or blog.
There is, however, another super-powerful content medium that EVERY business should use… but we will talk more about that a bit later on in the post.
If you define and begin your best content strategy now, and stay committed to the long-term game, the returns on your time will be astronomical. But you have to stay committed.
Organic Content vs. a Paid Ad Strategy
So why focus on starting your own podcast, blog, or YouTube channel instead of just using social media or paying for ads?
This is a very good question.
When you start a blog, podcast, or YouTube channel, and consistently post content through it, you are literally building a network that will continually bring in new traffic… even long after that content has been published.
This is the best question to ask when determining the successful foundation of your content strategy.
How long will this piece of content that I create, continue to grow my business?
When you turn off an ad, the traffic dies and social media posts live less than one day.
The most successful content strategy, therefore, will consist of legacy content that will drive traffic to your landing pages, optin forms, sales funnels, and more long into the future.
That image is 3-month’s worth of data for the business my wife and I have grown.
The blogs she has written over the last nine years, using only the basics of SEO, continue to bring our business more traffic than the more than five social media platforms, ads on Facebook, and ads on Google combined... for the same amount of time.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.