Niche Website Success 101: Choosing Your Niche - Miles Beckler
there are many potential niches you can choose

Niche Website Success 101: Choosing Your Niche

It’s Monday, and The Boss is already breathing down your neck.a picture of a boss

You’re trying to do work your own way, because your way works better than The Boss’ way.

A lot of the BS company procedures and protocols just slow you down.

What you’re doing actually makes the company more money!

But The Boss doesn’t care.

The Boss just wants you to follow the rules. To obey. To be a cog in the corporate machine.

You feel the anger welling up inside you, yet again. You want to lash out, to say, “Listen here - are you even thinking things through? Or do you just enjoy being average?”

But The Boss controls your paycheck. So you’re forced to grit your teeth, smile, and do things the stupid and slow way.


What if the next time you had to interact with The Boss, you could think in the back of your head:

“Yeah, you’re calling the shots now… but I’ve started my journey to freedom. I’ll be running my own online business soon enough and then I can’t WAIT to quit and wipe that stupid grin off your face.”

Are You Ready To Be Free?

break free from the bossYou can feel this sense of mental freedom TOMORROW. All  you have to do is:

  1. Read this article
  2. Take action on the advice within.

Grab some coffee or tea if you need to. It’s time to make shit happen.

Today, you’re going to be taking the first, MOST CRUCIAL step towards becoming your own boss: choosing your niche. Or as I like to think of it: choosing the people you want to serve.

I used to work for a boss that I hated, with a commute that sucked, with an alarm clock I wanted to throw out the window.

Now, I call the shots in my life.

I wake up when I want, do my work how I want, and feel excited to work every day….and I’m making more money than I ever did at my desk job.

This can be your life too… are you ready to join me?

Don’t Make These Two Big Niche Selection Mistakes

There are two big mistakes that aspiring internet entrepreneurs make when choosing a niche:

  1. They take too long to choose a niche. Or:
  2. They don’t do enough research before choosing a niche.

How can both of these mistakes be possible?

You see, choosing a niche isn’t something that you can get PERFECT at the very beginning.

There are too many unknown variables you just can’t predict that will alter the exact niche you go into.

If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.

And that’s what a lot of people get wrong: they spend TOO MUCH TIME waiting and thinking and “researching” (read: procrastinating) about their niche.

I put researching in quotes because most of these misguided newbies don’t know how to do research the RIGHT way (which you’ll learn in this article).

In the second, smaller camp, you have people that invest no time at all before choosing a niche.

They make the mistake of assuming that just because they think their business is a great idea, other people will too.

And then they launch, or endlessly write blog posts, to a reception of… crickets.

There is a third way. A better way.

And you’re about to learn it.

The “3 Key P’s” of A Successful Niche Website

If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.

#1: Passion.

You want to choose a niche that you can enjoy learning and creating content about for years and years to come.

You could be passionate about a problem you’ve solved in your life, a problem you’re dealing with in your life, a problem you enjoy helping other people solve, or simply a topic.

You don’t have to “find your bliss”. That’s BS.

As in: you don’t need to save the whales, or invent anything crazy and life changing. You can help people with their taxes, or trash, or do anything else that’s super ordinary.

Just find an area where you can do work that will feel important to you.

This is a major key for two reasons:

  1. It’s going to take YEARS to really build a successful online business. Not weeks, not months... years. So if you don’t find any sort of meaning in your business, your life is going to feel like a grind.

    And isn’t the whole point of being an entrepreneur to enjoy your life more, not less?
  2. If you feel like your niche is important, you’re going to be more successful. You’ll be more resilient when you encounter the inevitable obstacles along the way. And your passion and authenticity will help you build trust: your customers.

As successful internet entrepreneur Mark Manson would say… passion is practical.

#2: People.

the people for your niche audience

It doesn’t matter if you think that your business idea is the bee's knees - it’s the people out there, or “the market” as Gary V likes to say, that will decide if your business idea is good or not.

Generally, people are interested in an area if it causes them either great passion or great pain.

Examples of great passion:

  • Loving the paleo lifestyle
  • Being super into travelling
  • Being a golf addict
  • Wanting to save the planet

Examples of great pain:

  • Having diabetes
  • Being stuck in a terrible desk job
  • Never getting dates with the kind of people you would like to be seeing
  • Feeling crippled by overwhelming debt

#3: Profit.

profit is essential to a business

Without profit, you don’t have a business. Plain and simple.

And the way you get profit is by identifying a group of people with great pain or passion in a very specific area who are willing to spend money to either solve their pain or indulge in their passion.

This is easy if your small niche is within one of the “big 3”:

  1. Health (diets, workouts, disease cures, etc)
  2. Wealth (money making, business creation, job advice, etc)
  3. Relationships (dating advice, social skills training, etc)

A fourth, harder, big niche to go after is “Irrational Passions”. These are things like golf, motorcycling, travelling, pets, etc.

The KEY issue in niche selection is balancing yourself and the people you are going to serve. If you have all 3 Key P’s in your niche, that issue is automatically solved.

The first half of this post was a broad overview of this whole niche selection process. Now, you’re going to get your hands dirty and actually select your niche.

Don’t worry - you’re going to get walked through each and every step.

Niche Selection Step #1: Find Out What Work You Think Is Important (aka Passion)

We’re going to attack this problem of passion from a couple of different angles, because it can be tricky to nail down.

But first: get out a journal and pen, or open a text document on your computer. This first step will take at least 20 minutes, and ideally you’ll spend 30-45 minutes on this process - because you want to really think here.

write down your niche ideasKeep in mind - investing quality time at the beginning of your business journey will make the rest of the path much easier and more productive.

Action item #1: Passions

Write out 10-20 areas you are passionate about. Some useful questions to help you through this process:

  • What experiences have you had in your life that you attach a lot of meaning to?
  • What areas do you think you would be OK with spending 3-5 years building a business, creating content, etc?
  • What kinds of things did you enjoy doing as a kid?
  • What kinds of things do you like learning about? What could you be motivated to master?

Action item #2: Past Jobs

Write out each and every job you’ve had in your life. Next to the job, write out your rating of the job from a 1-10, and write your favorite and least favorite parts of each job.

You don’t have to write more than a sentence or two here. I got this exercise from Pat Flynn - it’s super useful for identifying the themes of the work you enjoy.

Action item #3: Problems

Write out 10-20 problems that have been the most painful for you in your life.

Bonus points if they are problems you later solved, or if they are problems that you are inspired to help other people with.

Action Item #4: Try to Find the Themes.

Look at these 3 lists of information. Hopefully, you see a few themes that are repeated.

For example, maybe you attached a lot of meaning to your parents being in debt when you grew up, and it’s something you would enjoy learning about and helping other people with.

Or maybe you’ve worked as a bartender and loved really making people feel at home, and you’ve always been interested in travel and hotel management.

You might not have anything so cut and dried as this - that’s OK. Just do your best at this moment in time.

Try to have 3-5 potential niches MAX before moving on to the next step.

One stupidly simple action that can help narrow things down a bit: just go through each list and “star” the ones that stand out to you. Cross out all the rest.

This is the stage in the game to trust your gut! If you’re having a lot of trouble generating niches, just keep moving - using the research tools in the next step will help you explore some ideas.

Niche Selection Step #2: Are Other People Interested And Paying Money In These Areas?

Thanks to the power of the internet and the tools you’ll learn to use below, it’s far easier than ever before to see if there are people interested in the kind of business niche you are thinking about.

Niche Research Area #1: Amazon Kindle Bestsellers

If people are spending money on books in an area, there are potential profits to be made in that area.

That’s the basic idea behind using Amazon Kindle Bestseller lists for niche research.

The research process itself is super simple.

First, go to the nonfiction section on the Amazon Kindle Bestseller page.

Niche website market research on amazon step 1

Then, look in the categories on the left hand side to match up the niches you got in step #1.

Niche website market research on amazon step 2
You want to go as “deep” into the tree of niches as you can, because the deeper you get, the more specifically targeted your niche is.

For example, within the "business and money" category, you can go down to "investments", and then further narrow things by going down to "bonds":

Niche website market research on amazon step 3
Once you get as deep as you can go in a niche you’re interested in, scroll through the top 10-30 bestselling books in that niche.  See what kinds of topics those books are on - those are the hot trends that people are willing to pay money to know about right now.

Can you see offering a business with content that is similar to any of these top 30?

Niche Research Area #2:

Again, super simple. Just go to and look at the “categories” tab in the upper left hand corner:

Niche website market research on step 1

Select a category that most closely resembles the current niche you are researching.

Then, you can find sub categories in that niche:

Niche website market research on step 2Or, you can find what the bestsellers in that niche are:

Niche website market research on step 3
Magazines make money by selling advertising.  So if a magazine is making enough money to stay in business, that’s a good sign that advertisers are making money off people in that niche (and you could too).

Niche Research Area #3: Clickbank

Clickbank is an affiliate marketplace. If you can find a product in here that’s selling well and closely related to the niche you are currently researching, that’s an excellent sign.

First go to the Clickbank affiliate marketplace:

doing affiliate product research on clickbank for your niche step 1

Then browse the many categories they have on the red bar on the left side of the screen:

doing affiliate product research on clickbank for your niche step 2
You’ll find that by clicking on any of these categories, you can go into further subcategories:

doing affiliate product research on clickbank for your niche step 2.5

Find the subcategory that is closest to the niche you are currently researching, and then use the “sort by popularity” dropdown selection to find the products that are currently hot:

doing affiliate product research on clickbank for your niche step 3
If you can imagine selling a similar product (or selling one of these products), that’s a great step in the right direction.

Niche Research Area #4: Google Paid Ads

The logic with Google paid ads is similar to the logic we’ve used throughout this whole process: if advertisers are buying ads in a niche, they’re probably making money in that niche, or they wouldn’t continue to buy ads.

That means there’s room for you to make money in that niche as well.

To check for Google Paid Ads, just go to and type in a few searches that you think someone in your niche would type in.

For example, if you’re thinking of selling dog products because you love dogs, search google for “cheap dog products” or just “dog leashes” or something.

Then, try to see if  you find any Google results with the green “Ad” box next to them:

niche market research with google step 1

If you want to save a bit of time looking for search terms, (and if you want to dig deeper) you can use one of the keyword research tools reviewed in this post.

Out of the 4 niche research methods you’ve used here, the Google paid ads method is the least useful, as there are some EXTREMELY popular niches that people aren’t advertising in.

For example, the search term “how to lose weight” had no ads:

niche market research with google step 2

But you and I both know people spend a TON of money on weight loss information products.

I think the Google Ads are biased towards products, which is why the search for “weight loss supplements” had a ton of results.

Niche Selection Step #3: Pick a Niche, Interact With People, and Get Super Specific!

Now that you have a bit of the “lay of the land” with your research, it’s time to pick a niche, get specific, and GO!

Seriously - don’t spend more than a week MAX on your niche selection process. You can always adjust and change course later. And even if you later change to a completely different niche, you’ll still have gained valuable skills and knowledge about internet marketing from taking action on the first niche.

And if you are wondering "How do I know when I've found the right niche?" ...Watch this video:

If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.

There is no failure here as long as you’re taking consistent action. The only way to fail is to procrastinate.

Try to be as specific with your niche as you can at this early stage in the game. For example, don’t just sell dog products. Sell leashes to poodles, or info products about raising Dalmatians.

Or, if you’re in a weight loss niche - don’t teach women how to lose weight. Teach women who just had a baby and now are getting back to work how to lose their post-pregnancy belly while dealing with a busy job and hectic life.

The more specific you can get, the better.  Some steps that will help you with this:

  • Go to forums and websites that people in your niche go to. See what people are talking about - their pains, their problems, the way they describe things. Take notes. Interact with people. Ask questions.
  • Go to the places on social media that people in your niche go. You know - Facebook Groups, Facebook Pages, Twitter hashtags, Pinterest boards, Quora questions, etc.
  • Come up with a customer avatar. This is essentially “finding your niche 2.0” where you REALLY dig into your ideal customer, who they are, and what makes them tick.

And as you are doing this - start creating or curating content. As in, start writing or sharing blog posts, podcasts, videos, courses, etc that people in your niche will find useful.

This is just the tip of the iceberg when it comes to making money online... But choosing the right niche is KEY to your long term success!

If you want to understand more about how to make money online as an affiliate, click here and read this post next!  It takes you through the next steps beyond choosing a niche!

If you have any questions, hit me up in the comments below - and don’t forget to keep hustling! 🙂

4 thoughts on “Niche Website Success 101: Choosing Your Niche”

  1. I heard about you from a Mike Dillard webinar and have since then been watching some of your Youtube videos and reading your blog. You have a lot of great information and I commented on a few of your YouTube videos and I appreciated that you responded to my questions. Very kind of you.

    I took the entrepreneurial plunge last November and started a home cleaning business. It's been an up-and-down journey but I've learned a lot, even though we're not growing as fast as I want to be.

    The whole internet marketing thing interests me and I'm trying to figure out a niche. I don't want to get paralyzed by analysis, but from doing the cleaning business I've also realized that starting a business in something that interests you or at least has aspects that interest you (like the Zappos guy who says he doesn't care about shoes but does care about customer service) is important because I do not really care about home cleaning so it's hard to stay motivated to work on the business.

    You've mentioned that the internet business building process is a long grind, so if I get into it I want to make sure it's in a topic that interests me enough to create content about, become an expert in, etc. I've been trying to research and toss around a lot of ideas and was curious if you had any advice:

    First, scuba diving, snorkeling, etc. interests me from a personal perspective--if I had to get into a niche it'd be more in the scuba diving/snorkeling realm but I'm also very interested in other water activities (fishing, boating, etc.) and a general water-based/tropical lifestyle. I'm from FL, fish a good bit, and this is something that I'm passionate about and I think there are a variety of benefits to these activities, but I think something like scuba diving falls more into your "irrational passions" category and it seems difficult to monetize via the internet.

    Some companies have taken similar niche sport industries and created brands of clothing/gear that became popular to the general public--such as North Face and Patagonia with mountain climbing and Hollister with surfing. However, I think scuba diving is viewed as a technical, expensive, older person activity that has high barriers to entry. It has never been "cool" and I don’t see how you make money on it apart from selling gear or becoming a scuba instructor.

    While I really like this idea in terms of it being a passion, it worries me that I have no idea how to monetize it and it's outside of the 3 categories that you list as good for internet businesses

    Second, I’m somewhat interested in the psychology behind why we do or do not make healthy choices. For example, I know I shouldn't eat bad food for lunch or dinner and that I should exercise, but every day I wrestle to make good choices even though I "know" what I should do. I think a lot of people "know" what it takes to be healthy (or they can easily Google it), but the choices they make are due to something deeper--i.e. they eat because they're bored, sad, stressed, etc. They don't experience because it's not comfortable, they hate their bodies, etc. I think if we focused on some of these psychological aspects of being healthy, it would help us to get over the hump in terms of eating better, getting the proper amount of sleep, exercising, etc. However, I'm not super passionate about this topic. It fits into your "health" category and could even be in the "self-help" category too, but it just doesn't get me super pumped.

    Though something like this may be easier to monetize than scuba diving, how much does it not being a "passion" of mine affect my decision?

    Anyways, I'd be curious if you had any advice. I don't want to start something and then quit it in a month if I can plan properly now, but settling on a niche has been tough for me because I don't really have an expertise in something that interests me and the things I'm passionate about seem hard to monetize via the internet. Thanks!

    1. Thanks for the comment and I'm grateful we've connected! First of all, I am curious if you have built out your website on the cleaning business in WordPress and optimized it so it ranks #1 in your local market for all the 'cleaning' phrases that are relevant?

      Two reasons I start there... #1 - You have a mechanism to monetize that traffic fast! (and you could outsource the cleaning if you get busy enough) #2 - You would get experience in WordPress with content marketing which will lend itself to future projects.

      I believe there is definitely a niche business available in the scuba realm... Gear reviews, trip recommendations, fitness tips all can apply to scuba and can all be monetized through affiliate offers, custom products, selling leads, information, etc.

      I think you are already seeing how many sub-niches or overlapping areas you could go into... And being in Florida, watersports are what it is all about. If you are a waterman, there is no changing that, so documenting it and figuring out how to make that work seems logical.

      The 'trick' to the game is to build up an audience who knows/likes/trusts you and that comes from putting out awesome content. If you have the ability to document your dives and have underwater cameras and some basic editing skills, that can be a YouTube channel... If you have an underwater camera, could do blog posts and instagram.

      You can learn the basics of this while working on your cleaning company site to grow that for now... That brings cashflow now with real world experience... And you could sell the cleaning biz, too, eventually.

      There was less of a 'clear path to monetization' for my wife and I in the angel niche, but we felt the tug at our heart strings so we followed it. Probably added some time to achieve profitability, but we loved it so that time was enjoyable and now that it is built and stable, we are so thankful we didn't go straight into some niche that made more logical sense based on numbers and money.

      1. I am now promoting brand new 100% Natural weight management drinks.

        They come in different flavors, NOT meal replacements and there’s NO crazy diet or excessive exercise required.

        All it is, is just O N E drink a day to help suppress appetite, speed up metabolism & stop hunger in its tracks.

Leave a Comment

Your email address will not be published. Required fields are marked *