What belongs in this category? This list is almost, if not unlimited. Everything from goods to wears to gear to services to information, be it a physical or digital product.
A transaction that is a one-time, single payment sale.
Is this your primary marketing strategy goal?
Now let’s take your primary marketing conversion goal, Lead, Consultation, or Sale, and determine for your business if you should prioritize search engine marketing (SEO) or Social Media Marketing.
Needs vs Wants: Search Engine Marketing or Social Media Marketing?
You have to be honest with yourself and decide if you offer a “need” or a “want” because you will use different business tactics depending on which of those two things you offer.
The method you will use to determine where you will prioritize your effort, content marketing and which platform you’ll use, is by determining whether you offer a need, which is immediate, or a want, which can wait.
This will also help to guide you to where you need to focus the limited amount of time you have to spend on marketing for your business, so you get the highest return on your energy investment.
Watch this video to know if Social media (want) or Search engine marketing (need) is better for your business.
Who needs Search Engine Marketing?
Anyone providing “need now” services, or anyone offering solutions to urgent problems people are facing.
A plumber, for example, is a need now service. If you need a plumber, you're not going to browse through Facebook hoping to find someone who fits the job. You’re going to look on Google.
An expert gardener is another example of someone who can provide solutions to an audience who needs their help.
If someone has a pest issue in the garden, again, they aren’t going to browse through social media to find a solution, they’re going to look to Google.
Want to increase your number of times your brand shows up to real people?
This is where keyword research comes in, and you can use tools and techniques to help you optimize your content for search engines for a higher likelihood of ranking and showing up on search results pages.
I have plenty of posts on keyword research and search engine optimization, specifically a Learn SEO free course to help you with that, so feel free to check them out to really take your content creation game to the next level.
It’s not a place to scream buy buy buy to your followers. That’s a way to make them want to unfollow you fast.
Instead, share useful content with them and build a community that shares the same needs, desires, and dreams - things you can address with the product or service you are offering.
It’s like a meeting ground where people talk about a common thing, and not a place for you to put on the peddler’s hat and start selling something as discussed in this video.
Then, you have your Facebook ads that will direct users to your website where the offer is waiting for them.
Up your game with your Facebook groups and Facebook Live to expand your reach and build a stronger relationship with your audience. Learn how I get hundreds of thousands organic Facebook traffic with these techniques.
Contrary to people’s common understanding, Pinterest is not just a place for posting images of cute pups, sassy hairstyles or trendy outfits.
You can use Pinterest to pin thumbnails of your awesome blog posts or YouTube videos that have been ranking high on Google’s SERPs.
But once again, keep your goal set on providing your audience with useful, meaningful content through Pinterest Marketing.
No, it’s not a magazine, collage, or just a place to share pictures of your dog or travels.
It’s a place to build relationships and a community.
Check out the shocking difference between Instagram and Facebook organic engagement in this video.
First post, then interact with people you’re following, then engage with people who are following you by responding to their comments…
You also want to follow prominent folks in your niche whether these are top-bloggers or other up and coming influencers who are just starting out. Surround yourself with like minded people and uphold your reputation.
Deep Dive: Don’t Skip This Step if You Run a Local Business
There are a few things you can do to ensure you’re visible to searchers online.
Populate on the Map Pack with Google My Business
Google My Business is an important element of your marketing strategy plan. It allows you to verify that you are who you claim to be and are a legitimate business.
This also helps you get listed on Google Maps just like what you see when you search for a plumber in your area or you search for a hardware store. You will see in your Google Search results that there’s a map with three red pins dropped in it.
This is what marketers call a map pack. You ultimately want to be a part of the map pack so your customers can find you. There are hundreds if not thousands of businesses but Google only shows three of them.
And the more visible you are on search pages, the better!!!
So very important step. If you’re a physical business, get your business verified right now. Go to https://www.google.com/business/ and enter your business details and Google will mail you a postcard with a 4-digit code that you will use when you log back in to complete your verification.
This is Google’s process that allows them to confirm the address of your business giving you an advantage over your competitors.
This key step is free and will give you more exposure and credibility for your business so I highly encourage you to take the time to do it.
Okay, one important thing.
When you list your local business on Google My Business, make sure you put the exact same business name, address, and phone number that you put on the other places you are mentioned online such as Angie’s List, Yelp, TripAdvisor, Facebook, etc.
You don’t want people getting lost, unable to find your restaurant because you put different phone numbers and addresses on various online sources, Google will punish you for that!
On the flip side, if it’s a want, like luxury goods, beauty products, sports equipment or any other product or service higher up Maslow’s hierarchy of needs, then you need to learn how to advertise on Facebook.
Do it right and you can have great success in this area!
Deep Dive: Do You Need a Marketing Funnel as a Part of Your Marketing Strategy Plan?
The next thing to consider is does your business need a marketing funnel?
Some businesses like many brick and mortars don’t.
Creating Your Online Marketing Platform Are you an author, entrepreneur, product creator, small business owner, or aspiring internet marketer? If you have a product or message you want to take to the world, an online platform is key to increasing your visibility, establishing credibility, and…
Yesterday, I posted a new video about 'Selling your skills - the fastest way to earning income' and this email will share how this worked out for me. Because this quick story will take you 'deeper' on the topic. You deserve more of the story…
How do you beat your competition online to guarantee that your business will be thriving now and continue to thrive in the future? An effective local marketing strategy for small business owners will guaranty that success. It merely requires the right consistent effort over time.…
Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.