One of the most difficult parts of growing in audience online is the mental battle. It is so easy to look at the fake gurus, their results… To watch the webinars and here the big promises of fast growth and income… But those are all…
Do you want to start creating content for SEO faster and more effectively?
You already know the importance of content in SEO, and that writing with optimization in mind is how Google will find your website.
But, how do you predictably and consistently create content fast... to grow your reach, please your target audience, and sell more stuff?
In this post, I’m going to share 5 steps that the pros use to consistently deliver and publish SEO content quickly, on a regular basis. These are tips that most pros would make you pay for… but I’m going to give them to you for free.
Why? Because, to be quite honest, this is nuts-and-bolts stuff that any content creator needs to know!
And I am a huge fan of bootstrapping your own digital marketing/content marketing gig.
And because of that, I’m also a huge fan of helping out anyone who wants to grow their business from zero to 6-figures as quickly as possible!
But before we get into the individual steps, let’s take a moment to discuss a few fundamentals.
Every successful content marketer knows that the true purpose of SEO content is to help people solve their problems, while also showing Google what ‘market’ or ‘niche’ the content is relevant to.
You don’t want to create…
You do want to create…
Another magic word to keep in mind for content is Relevancy.
You want all of your content to be relevant to what your target audience would need.
If you own a bike repair blog, but publish articles about soap, book publishing, and table-making, Google is going to have a really hard time figuring out what your blog is even about!
Not only that, but people are probably not going to find the solutions to the bike-repair problems that they were hoping to find on your blog, either.
Relevancy is very, very important. So keep things relevant, and try to focus on a specific niche with your content.
Why would someone visit your blog, podcast, or YouTube channel?
Because they believe that you may be able to help them solve their problem.
So when you are trying to figure out how to create focused, relevant content, try to think about your perfect visitor.
When you focus on your ideal visitor first, and then focus on writing content to help that type of person, you will begin to figure out what your ideal niche is.
You will also likely start to produce content that is actually relevant to your target audience.
As a general rule, you want to ‘niche down’ to serve a narrower demographic.
So, instead of ‘Vegan Cooking,’ you could narrow your niche down to ‘Vegan Campsite Cooking,’ or ‘Primitive Vegan Cooking,’ or ‘Mediterranian Vegan Cooking,’ etc.
Why niche down?
Because as you niche down, you will reduce the amount of competition in your market.
Remember, there are billions of people on the internet… but the more ‘generalized’ you make your niche, the more sites you will be competing with.
You want to connect with a core group of people who are looking specifically for what you have to offer.
So don’t be afraid to really focus in on a narrower demographic!
You don’t have time to waste dragging out the content creation process.
The key to content creation is blending speed with quality, sustainability, and consistency.
It is a great balancing act that you need to be able to stick with for long, drawn-out periods of time without getting burnt out.
Maybe you’re taking on a 90-day content challenge, or maybe you just want to start building up your blog.
As a content creator, you want to be able to create content for SEO fast, without compromising the quality.
It starts with using a fast and easy keyword tool to get the ball rolling.
From there, you are going to use another free tool to quickly create an SEO optimized outline, get a few words to include in your content, complete your outline, and then fill in the blanks with valuable content aimed at helping your target audience.
Your goal is to get in, create your content, publish it, and then to get on with your day.
It’s not just about knowing how to do keyword research and content optimization. It’s also about creating a ton of content that will bring your audience value, because your income is tied to value.
Value is what is going to bring you long-term results.
But SEO is how you connect with new visitors, customers, and viewers.
If you want to become a successful content creator, you have to do the work and commit to not only producing high-quality content, but also to developing your SEO and optimizing your blog posts.
Google and your audience love fresh and updated content. It keeps your audience engaged, and continues to expand your reach... populating for more search queries and gaining additional traffic.
Challenge yourself, and create content for SEO fast and often. It’s a hustler’s way to make money online without a huge investment.
Some people have an extremely difficult time with content creation… which is really unfortunate if they want to succeed as content marketers.
Because content is king when it comes to succeeding and making money in the content-marketing space.
They might want to create awesome YouTube videos, blog posts, or podcasts. They might even have the talent and skill to do it!
But often, despite their best plans, they just don’t follow through!
But why? How can it be so difficult to get started with your own content? How can you create more awesome content, and put it out faster so that you can start building up your online success?
And perhaps most importantly… how can you keep it up without giving up?
The answer can vary… but it is important to understand that this is often a complicated problem that may come from one or more different situations in a person’s life.
Here are some of the most common reasons for why aspiring content creators often don’t create enough content, even though they might want to.
Here are the top five problems that often hold people back from creating all of the awesome content that they could be creating.
If you are failing to consistently create content, take a look at this list and see if any of them stand out to you.
Is it possible that one or more of them is holding you back?
If so, try to focus on overcoming the problem and moving past it.
Remind yourself that if you never make content, you will never succeed at content marketing!
My most valuable, long-term customers came from years of writing SEO content for our website.
Do the work!
Your future successful lifestyle will thank you for it!
In a moment, we are going to talk about the 5 most important steps for creating SEO content quickly and efficiently.
But before we get into that, you need to know about some important SEO tools that can be used in building an SEO friendly website or creating optimized videos for YouTube.
The best part is that this won’t cost you thousands of dollars to learn. Plus, the tools are actually available for free.
Determining your primary keyword is step one in the process of creating content fast.
Focusing on keywords is the foundation for content optimization.
This is how you create content that will actually get found.
When people are searching for a solution to a problem that you can help them solve, you need to show up in the Google results. This is why SEO is super-important.
What good is your content going to be if nobody is seeing it?
So get focused on keywords!
I use KW Finder because it is the fastest way to get the keywords you need to create your content.
You can sign up for a free account, which gives you five free searches a day. Or, you can upgrade (The Best $49 a month I spend on my business!) to a paid plan later if you need more than that.
It’s really straightforward and simple to use, and you don’t need to be an SEO pro to tinker around with it.
Google is one of the best tools to utilize in your keyword search. Get your keywords straight from the source.
But to do this, you’ll need to use Google incognito, because if you use your browser window as is, your search results won’t be accurate.
This means that your results will be biased... thanks to Google’s super-powered memory.
You want fresh searches that have ZERO connection or relevance to YOUR past searches to find the best SEO keywords for your content.
So do it incognito!
Right click on chrome and click New Incognito Window to get this process started.
I’m going to use ‘vegan dog food’ as my SEO content writing example today.
And I’m going to use this example to show you the exact method I use in my YouTube Video Marketing as well.
This is the fastest way to build an outline and create an SEO optimized article or video.
Look over my shoulder as I create a blog outline in this video.
Alright, now we’re ready to get into 5 steps to create awesome SEO content.
The steps are pretty simple.
Let’s dive into it.
Let the search for SEO content begin!
In today’s SEO article example, we’re going to be writing about ‘vegan dog food.’ This is going to serve as the ‘primary keyword’ that we are going to be researching.
Finding your primary keyword is the first step. And to be quite honest, this takes a little bit of creative energy.
You need to take the topic you plan to write about, and find out what phrase someone searching for that sort of content might type into Google.
Pull up KW finder, type ‘vegan dog food’ into the search bar... and hit enter.
Then hit the “Search” Column, and it will sort the keyword queries from high to low.
We want to make sure Vegan Dog Food is the highest search phrase for this article.
It is, which means that our primary keyword for our new SEO optimized article is now defined.
Since we know that this is going to serve as our keyword, we want to make sure that it is included in the title. In other words, you want this Primary Keyword in your header tag, your H1.
We also want to include it in the first 100 words of the article, and in at least a couple of the other headings… as well as in the body of the article.
You don’t want to spam your keyword. But you do want to use it a few times so as to make sure that Google knows what your content is about.
Writing for SEO pro tip: If there was a relevant search query that had a lower difficulty score, depending on my site authority, I would choose the keyword with the lower difficulty.
In addition to getting your keyword in your H1, another tip when writing for SEO is to craft a killer headline.
Google tracks how often your blog post gets clicked-on in the search results, and better headlines get clicked more.
Include the keyword, and write a title that is super-enticing to click through and read.
Don’t just make your headline “Vegan Dog Food.”
Instead, make it something really catchy, like... “The Ultimate Vegan Dog Food Guide in 2019.”
Make an awesome title, and make sure that the title is an H1 when you lay it out.
You’ve probably heard a lot of different ideas about ‘how long’ a blog post should be.
Some say 1500 words. Some say 2,000 words. Some say 3,000 words.
But which length is the right length?
The simple truth of the matter is that it all depends on your keyword, your market, and your niche.
Here is how to figure out what the proper length for your blog post should be. (You can also watch this YouTube video for a more in-depth version of these instructions.)
Type your keyword into Google.
The first results page is what you want to use as your guideline.
Go through the results, and open each independent blog post showing up on the first-page of Google results in a different tab.
You can rule out big online ecommerce stores like Amazon, and also huge domain authority sites like Wikipedia, WebMD, Yelp, etc. You also want to ignore forums, major news outlets, etc.
Focus on independent blogs, published on authority sites that are ranking on the first page of Google.
Now that you’ve found all of the blogs ranking on the first-page of the Google search results for the keyword you plan to write for, you will want to count how many words are in each one.
To do this, you can just left-click and scroll down… highlighting everything… until you get to the comments. (Stop before the comments).
Now, right-click and COPY it.
Next, you will want to paste all of these words into some kind of word counter. You could use a Word document, a Google doc, or an online word counter.
Find how many words are in each post, and then average them all out.
This is the ideal median length, according to Google’s standards, for a blog post based on this specific keyword.
Next, we will be working to complete the rest of the article outline.
Making an outline for your article (or video) is an awesome idea… because it will help to keep you on-point as you move through the topic and deliver the information.
Your title is an H1… and if the H1 is the title of your “book,” than H2’s are the chapters.
You aren’t looking for just one main keyword, either. You also want sub keywords to use for other headings.
This will allow you to write the best possible SEO content, because it will help you to write not only for your audience, but also for the algorithms.
We will talk more about this in a moment. But for now, let’s continue talking about H2s.
H2s can help you to flesh out the sub-concepts contained in your article.
A book has more than one chapter right? Well, so does an article.
But where do you get these different sections? How do you know what keywords to put in them?
For this, you’ll want to open the Results filter section of KW finder, and type the word ‘vegan’ into the Included keywords box.
Then press ‘set filter.’
When you do this, you get many more keywords... like vegan cat food, vegan dog treats, vegan diet for dogs, etc.
Scroll through this list and add any items to your outline that would make good “Chapters” to optimize your Ultimate Guide of Vegan Dog Food article.
H1 -Vegan Dog Food
I might include vegan puppy food as a keyword phrase, since this is the ultimate guide... but there are plenty of keywords still on this list for many more posts. So in this case, I may opt to save that one for later.
After you have your primary and additional relevant keywords defined from the research done with KW finder, open up an incognito window and go to Google.
It’s time to pull more keyword/SEO information from Google itself.
In this example, vegan dog food is the main keyword... so that’s what will go into the Google search bar.
You are looking at two sections of the Google search results to get more guidance for your content optimization.
These sections are...
One additional SEO writing hack while we’re here…
When you type something into google, before hitting ‘search,’ you will see these autocomplete queries in the Google search box.
These pop up because they are popular searches based on the words you are typing into Google. So in this case, you just found 9 future post ideas to add to your SEO content strategy!
Since these are all popular searches, and since they are all related to the ‘vegan dog’ niche, they would be perfect to add to your master content ideas list!
Finish typing ‘vegan dog food’ into Google and hit enter.
Google gives you these questions people ask and searches related to sections.
I instantly notice this one… Can a dog eat a vegan diet?
That is definitely an outline enhancer.
You are now going to add that as an H2 in your article for sure!
Because it is very relevant to the keyword. It is a perfect example of a question that someone might want the answer to if they are currently looking into Vegan Dog Food.
But it must also be a very commonly asked question! That is why Google is displaying it!
Now let’s scroll to the bottom of Google’s search page results.
Google related search says, ‘vegan dog food recipes.’
In our current outline, we have ‘recipe’ instead of the plural ‘recipes.’
So which one ranks better?
You will want to put each of those keywords in KW finder, and get these results.
Vegan dog food recipes is searched more. You will see below that Google sees these words as the same… but more people are searching for ‘recipes’ than ‘recipe,’ so let’s give the people what they want!
H1 -Vegan Dog Food
Related searches can become new topics to write or do videos on, but the best thing about them is that they can be turned into optimized headings and subheadings for your SEO content.
Now, let’s get into one more SEO hack for our article before we close Google and start writing.
Take a look at your search results.
Do you see any bolded terms?
There’s a reason for why Google does this. Google is identifying these bolded words as relevant to your main search query.
In technical, nerdy terms, we call these words LSI. It stands for Latent Semantic Indexing.
It is basically Google’s thesaurus database.
(I bolded the ones that are most relevant for our article example)
We got: vegan, pet, recipes, recipe, grain free, organic, and more!
Google is basically saying that “dog” and “pet”, “vegan” and “vegetarian” are the same phrases (a vegan purist would disagree, which is why it is important to know your niche!).
So you can use these phrases interchangeably and create a more dynamic piece of content that isn’t just repeating “vegan dog food” over and over again.
It is important to take note of this because the results are going to highlight other possible words to include in your paragraphs and headlines, plus give you topic ideas for future SEO content.
With all these brand names, and words like best and reviews showing up so often, I would definitely consider making my next post a brand review post.
This can be an especially useful idea if you are going to build an affiliate marketing website!
All that we have left is to fill in the holes.
In high school, you learned how to write an essay… right?
For a basic essay, you want an intro, 3 main points, 3 sub-points for each main point, and then your conclusion.
That is all you have to do here.
H1 -The Ultimate Vegan Dog Food Guide in 2019
To wrap it all up, say ‘cheers,’ and elevate their day!
YouTube tip: If I was doing this for YouTube videos, I would make it into more than one video. This could make a rocking Playlist!
Interchange your LSI words as you are writing if any of the other keywords, related searches, or people ask phrases fit in as you are writing.
Don’t be afraid to add all of this stuff!
Add in an infographic and embed a few YouTube videos, and you’ll have all the makings of one hell of a post!
Do this 50 times and you, my friend, will be well on your way to building a successful authority website.
Whenever you create content, it is super important to create it for two different audiences.
You need to create content not only for the people you plan to help with it, but also for Google’s algorithm.
This is where SEO comes into play.
If you only create content for your audience, then you might create some valuable, helpful content… but nobody will ever find it!
Because Google won’t be able to guide the right types of people to it!
But if you only create content for the algorithms, you will face the opposite problem.
People might find your content, but it will only consist of SEO content and nothing that will bring real, relevant, relatable information to the actual ‘people’ reading or watching it.
This is why you need a blend of both. You want enough SEO woven into your content to attract Google… but you also want to create your content to help actual people with their problems.
Remember… you are trying to create solutions to help people with their problems. That is what content is all about!
You doubtlessly have reasons for why you are doing what you are doing.
Maybe you are passionate about your topic. Maybe you’re writing about divorce because you’ve been through it.
Maybe you’re really good at Vegan Dog Food recipes because you have cooked vegan for years and years… and have a ton of experience with both dogs and the vegan lifestyle.
Maybe you can write about self-help because you are a psychologist and have helped hundreds of people through your practice.
We all have strengths, experiences, and unique ideas about the world… and one way to really engage your readers is to use storytelling in your content.
Storytelling helps you to connect with your readers in many different ways.
When you weave storytelling into your content, you are showing your audience that you are not just a content-machine.
You are showing them a small piece of your humanity, and giving them a glimpse into your actual life as a real, legitimate person.
If you can get your audience to relate to you, you will make a much more meaningful impact.
And storytelling is one of the best ways to do this!
When your audience realizes what you have been through, and realizes that they are on a similar journey as you, they will have a newfound respect for what you have to say.
They will also be more likely to understand your point of view, because they will be able to relate to it better.
Trust building is absolutely crucial for content marketing!
Regardless of how good your content is, you will only make meaningful headway if you can build up enough trust with your audience.
If they do not see you as an authority on your given topic, they are not going to respect what you say or take your advice… point, blank, period.
When you’re making content for SEO, the first try is always the toughest.
You’ll be wondering if you’re doing it right, how to get those keywords in, asking yourself if you missed something, etc.
But it’ll be easier on the next post. I Promise!
And it continues to get easier and easier as you get practice and level up your skills.
As a bonus, here’s a list of additional resources on creating content for SEO, including blog SEO and Youtube Optimization:
Learn the process of keyword research, creating an outline, and mastering the techniques on how to write SEO content for your website.
And from there, just show up and do the work!
Don’t just create content for SEO, though. You also want to create content for your audience. Do it fast and get your message out to the world!
Need a little extra motivation? Try my 90 day Content Challenge and activate your inner content machine.
This is one of the best ways to really kick your content-creation muscles into overdrive. It is also a great way to build better habits that will contribute to you publishing more content on a more consistent basis in the future.
If you’ve got questions, I have answers. Let me know in the comments below. I’d be happy to help.
Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.