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The domino theory

Way too many people are overwhelming themselves and burning out because they don't understand the simple domino theory...

You've probably noticed that I use analogies quite often in business.

That's because your brain can digest the "big idea" easier when it's not actually using technical terminology.

It's all part of my keep it simple philosophy.

Plus, in our DISTRACTED world with billions of YouTube videos and blog posts...

it's way too easy try and learn how each and every piece of all the different systems within a successful online business work...

Which is the fast-track to overwhelm.

Online businesses are simple.

And they MUST be built one brick at a time over the course of many months and even years.

built one brick at a time

So you just need to know that next step... Then go take that one.

We'll call each step a domino here.

Because so many are trying to drink from a fire hose (AKA learning how EVERYTHING works together) trying to understand every piece of the puzzle before ever starting.

Again, this is a guaranteed recipe for failure.

recipe for failureIf you are feeling stuck in overwhelm or analysis paralysis, I highly recommend getting a copy of the book "Do the Work" by Steven Pressfield

But this isn't the only trap...

There's another segment of people who burn out...

They get stuck on a content treadmill and then they burn out because they didn't build out automations for the trust and monetization systems that drive conversions.

So let's take a superquick step back, zoom out, and use the domino theory to simplify this down.

Let's begin at the end because this is the most important question...

What are you selling and how are you selling it?

What are you selling

Whether this is a flagship course that you've created, a coaching program or affiliate products, the 'thing' is irrelevant.

Imagine this as the last domino in a line of dominoes that you will knock over almost effortlessly once the other dominoes are placed.

Once you know what you're selling, you can figure out who is buying it and WHY they are buying.

This is how you create a sales letter that converts...

And you MUST have a sales letter that converts or else that domino that drives cashflow into your pocket will never fall.

Then, you work backwards.

Sales letter all setup?  Great... Then what's the step before that?

Simple:

Getting users on your email list and sending helpful emails...

This is how you build trust with your audience and you should be sending at least a few emails per week to help them.

You can also set up an "OTO" that displays your big domino offer the moment that they opt in.

Okay, now we have automated the process of knocking over your cash flow generating dominoes when a user subscribes to get your emails.

Your row of dominoes is getting longer...

And each domino in the row will knock over the next one automatically if you build it right.

This is how you build automated income.

This is how you build automated income

Once you set up your opt-in page and lead magnet, you really don't have to fiddle with it anymore.

Once this is all built and converting… All you have to do is drive traffic.

And there's a million ways to drive traffic.

Traffic is the easy part!

You can publish blog posts or YouTube videos in order to drive organic traffic from search...

Or you can create ads and invest some capital to drive traffic through advertising on Facebook, tick-tock, YouTube, etc.

That's it.

Like a row of dominoes, you focus on creating helpful content that drives traffic organically or through paid ads...

You also send your helpful content via email...

And you keep mentioning your offers in your emails...

That's it.

The entire business structure is simplified to it's basic components.

Now...

The most successful entrepreneurs pay attention to the feedback they get from their customers, subscribers and content viewers...

And they use this information to create more great offers that can be published as lead magnets to improve opt-in rates...

Or they can create entirely new courses offering their customers that next solution that they are actively searching for.

Some folks find that offering coaching after selling their flagship product is a great domino to add to the end of their string of dominoes.

But they never stopped tipping over that first traffic domino, because that 'feeds the machine'.

Whether you simply email your list on the regular to drive traffic...

Or whether you publish more ads to drive traffic...

Or whether you publish more useful content to drive traffic...

It doesn't really matter.

All that matters is this:

We Offer Solutions

Your content is reaching people interested in the solutions that you offer...

You are driving traffic to your opt in page to grow your email list.

You are driving traffic to your offers to generate cash flow.

Mix in a bit of automation...

Some dynamic facebook ads that take a few headlines and images to make dozens of ads...

An autorespodner with a prewritten email follow-up series...

And an OTO that shows your best offers to every person who subscribes.

This is the "ATM Funnel" strategy in action...

And if you want a deeper dive video to explain this in greater detail, click here now.

But, whatever you do…

Roll up your sleeves and get to work because there's no substitute for doing the work.

Miles "Does The Work" Beckler