When you dial in who you are talking to, on your podcast, you will steadily reach the right people, increase your podcasts downloads from that audience, and grow a consistent, dependable revenue stream from that audience.
If you do not choose the audience you are speaking to from the beginning; you will be continually starting your podcast launch over and over again until you determine what group of people you are targeting.
There are plenty of people in the world that even the most narrow podcast topics have a large enough pool of people in them to be hugely successful.
Choose your audience and create podcasts for that audience and you will become the podcast authority for that audience.
The most important secret to launch a successful podcast from:
Determine your niche and establish your authority in that audience.
I spent many years working in customer support and inside sales call centers...
There was one brand of headset that is trusted by all of the different tech companies I work for in Silicon Valley and that is Plantronics.
I have owned and used a USB plantronics headset for many years and it is still my go to for skype calls, zoom conferences and for cutting quick screenshare videos for my team.
For my first 300 videos, you often see me rocking this headset on my screenshare videos because the audio quality and EXCELLENT for the sub $50 pricepoint.
If you are going to be doing podcasts via zoom or skype recordings, I highly recommend a headset like this.
Once you have your recording method determined and a way to edit your recordings, you are ready to start planning out your podcast.
For editing and recording on your laptop, regardless how you capture the audio, you can use the free software Audacity to create the episodes, your intros, etc. But we’ll talk more about editing in a minute.
Developing Your Podcasts Content Strategy
Create a podcast content strategy to establish a strong start for your podcast, and to ensure that you never run out of ideas to create content about.
A hurdle you will face at different stages on your podcast journey, is ‘What is the podcast that I am going to make today going to be about?” or simply “What do I talk about when starting a podcast?”
What is a problem that your chosen audience has that they need to be fixed?
What are the steps they need to take to fix that problem?
Each of those steps is an episode of your podcast.
Sometimes there are steps within each step. Those will give you additional episodes to create for your podcast.
Sometimes getting started can seem like the hardest part.
Coming up with a plan and a method to determine your content can make starting your podcast smooth and efficient.
Editing Your Podcasts
The editing process is a necessary step before you publish your podcast, but it is also a valuable place for you to learn what you need to do to improve your podcast.
When you go back and listen to your podcasts, you will hear the awkward breaks, the outside noise, the um’s, the ah’s; you will notice it all.
You may even hear things you didn’t realize you were saying or increase awareness to noises in the background you didn’t notice before.
That is why it is important to go back through and listen, so you can catch these items before you publish your podcast for others to hear.
These extra sounds and distractions can keep your audience from receiving the message of your podcast.
You can quickly lose followers if there are too many distractions or the audio isn’t smooth.
It is also very valuable to take notes as you listen back to your podcast.
Taking notes as you listen to your recordings will help you to quickly reference where you need to edit out an awkward silence or even where you may want to add something that would strengthen your podcast.
Whatever it may be, the process of taking notes as you listen to your podcast will help you be more efficient in the editing process.
Maybe your podcast is less reliant on perfect audio and can benefit from raw footage.
Your podcast could be about the outdoors and sounds of nature could be in the background as you are hiking and talking to your followers.
Podcasts range in variety and can be even recorded on your phone as you are hiking a mountain and then uploaded directly from your phone.
There isn’t a right or wrong way too; it just depends on the theme and type of podcast you are doing.
Another piece in editing your podcast is the file size of your podcast and volume levels.
You will want to compress the file size so that it does not require as much bandwidth to stream and eliminate buffering for your listeners as much as possible.
When you are editing your podcast audio, pay attention to the volume level in your editing software.
You can raise and lower different sections in your podcast to keep the audio from clipping and to bring up lower ones to a satisfactory audio level.
If you are using Audacity, you can see this with the DB indicator. An appropriate level to shoot for is -6db.
Bring your higher audio sections down to -6db and your lower sections up to it.
This will normalize the audio output and create a better experience for your listeners.
A huge boost on iTunes is populating on any of their lists.
Publishing a lot of content in a short period of time will help you get to the new and noteworthy list which will broaden your reach quickly.
Another way to help hit the new and noteworthy is to reach out to your existing audience and ask for their help.
If you have an audience on Facebook, YouTube, or an email list, reach out to your audience and ask for their help in subscribing, downloading, and leaving a review of your podcast.
Ian and V are pro’s in this space, and they say with iTunes, that what worked last month might not work this month and vice versa though.
Just like any other platform, you need to continue to adapt to their algorithm to stay on top of that platform.
Create a launching schedule for your podcasts.
When getting ready to tackle your launch, it is beneficial to have many episodes ready to go before your launch.
As well, you never know when a podcast will need to re-recorded because an interview turned out wrong or the audio was damaged.
Having this cushion allows you to have room for these obstacles when they arise.
It’s easy to forget to hit record or have a microphone that decides it doesn’t want to work.
Technical problems do and will happen.
A great way to build up this cushion is by batching out your work.
This is making multiple podcasts in one session, instead of doing one per day.
Get a handful of podcasts ready to go, start your launch, reach out to the audience you have already and go.
Will You Do The Podcast Work Yourself or Outsource It
Whether you are a business or a solo entrepreneur, it is important to find a process that works for your time and budget.
If you bill $90 an hour for your time in your business, get someone like Freedom Podcasting to to manage the process for you.
If you are bootstrapping and can do the work yourself, it might not make sense at this stage to outsource your podcast. Just follow the video tutorial above where I show how I create my podcast episodes and you are off to the races!
Integrate Your Podcast With A Blog
This is not a requirement to start before you launch your podcast, but it is a significant step in your podcast strategy.
Successful content marketing comes from crushing one platform first and after that platform is second nature to you adding another content pillar.
Phase one of a successful podcast launch is getting into the rhythm of creating and publishing your podcast.
After you have that rhythm established, know that there is a lot of power from integrating your podcast with a website that you own.
The main benefit of having a website is that it will give you a way to grow an email list.
Both options will help you in growing an email list.
Be aware as well, that you are creating an incredible asset by starting your podcast.
You are producing a lot of words.
This is higher level marketing stuff than a successful podcast launch post but
If you transcribe those words and edit them for a good enough blog post, you can rank for your search phrases on iTunes, other podcasting platforms, and Google search from your blog.
An additional benefit of having a website for your podcast is you will have a place to post your show notes and affiliate links.
Start Connecting Using Podcasts
This day and age, everyone has a computer, phone, iPad, and more to listen to podcasts on.
When people are commuting to work, doing the dishes, taking road trips, or any of these things, podcasts are perfect for passing the time and learning.
There are endless amounts of 20-30 minute activities that create perfect opportunities for podcast listening.
If you need more details on any of the steps in this post, Ian has created a 4-hour video course on setting up podcast recording studio equipment, audio mastering, WordPress website creation, and how to put it your Podcast on iTunes.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.