If you have been struggling to grow a successful business online, your marketing is probably missing this key ingredient. If you get this wrong your business is destined to fail.
This video contains the key secret to successful Internet marketing whether you're doing content marketing, email marketing, video marketing, blogging or even running paid Facebook advertising.
We shift from the key strategy to a story that will help you understand beyond a shadow of a doubt why this works and how you need to implement this approach for your business.
You see, times have changed.
20 years ago everyone was required to sell, sell, sell! The world was and is connected, web 2.0 did not allow users to give instant feedback based on their perceptions and experiences with marketers products.
Today, we all have super computers in our pockets or handbags and we are connected to billions of people around the world. This means that shady selling tactics leveraging persuasion are working less and less frequently. And honestly, you have one chance to build your reputation and if you burn it, your over forever.
This is where the new age of marketing comes in...
The goal needs to be focused more on educating and entertaining then selling.
When you become the most informative, helpful trusted advisor on a specific topic… You can recommend products and services in your audience will gladly line up to purchase them.
This only happens if you put in the effort to be helpful, educational, entertaining and informative first.
I explain this concept in greater detail with a story and example how this plays out in the video below...
If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.
The example I use is the difference between the Home Shopping Network and the Food Network.
The Home Shopping Network simply tries to sell, sell, sell all day every day.
This is not the approach that works in today's Internet for independent publishers and marketers like you and I.
The Food Network, however, has created some of the highest earning celebrity chefs… And none of them have ever "pitched a product" on their food network TV show.
Rachael Ray is a great example... Many Internet sources site her as the richest celebrity chef ever with a net worth of somewhere near $75 million in annual earnings of $18 million.
When you watch her show you will never see her pitch any of the hundreds of products that her brand sells online and in stores all around the world.
If she never pitches her pots, pans, spatulas, kitchen tools… How does she ever sell those products?
Will this is exactly what I cover in a detailed story in the video… And this is the exact approach you need to take in growing your business online.
She shows you how to cook, entertains you, teaches you new techniques to use in the kitchen… And her audience absolutely falls in love with her.
She is a trusted advisor and often looked at as if she was a family friend.
So when the viewers are ready to purchase a new set of pots and pans and they go to their local Walmart, they encounter an entire aisle of pots and pans…
Looking at their options they see the one with Rachael Ray's name, signature and big smile on the box… No selling is required, the user picks up that box because they trust the Rachael Ray brand.
So the big question is… Do your viewers trust your brand enough to purchase your products or take you up on your affiliate recommendations?
If not, this is probably because you're spending too much time selling and not enough time educating, informing and entertaining.
When you get this right, your marketing becomes fun and easy… And your profits will rise!
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.