So you want to start a digital marketing job, get into the marketing business online, but you aren’t sure where to start.
You want to make big money, quit your job, fire your boss, and live life on your own terms… but you’re held back by not quite understanding how to start the process.
You likely are interested in things like SEO, social media marketing, the perfect landing pages, opt-ins, and sales funnels.
You have probably even started a blog, podcast, Instagram page, or YouTube channel, and are loving the game… but there is just one problem.
You don’t have a product to sell because you are marketer… NOT a product-maker!
You have the skills and the equipment to get it done. But now, you are just twiddling your thumbs, wishing you had an awesome product or company to promote so that you could use your baller internet-marketing skills to greater effect.
Sure, you can try to run with the Neil Patel's, Russel Brunson's, Frank Kern's and market your marketing ideas… but that space is super convoluted and competitive.
Well… there IS a solution.
In this article, you are going to learn how to leverage your love for internet marketing to build an actual digital marketing job that you could scale for HUGE profit in the long term.
We are talking 6-figure money, when you find the right clients and make the right moves.
How, you might ask?
Well, you are about to learn how to do ALL of it… everything you need to create your own job, start your own marketing business from scratch.
Let’s get started.
Why A Digital Marketing Job?
I’ve been a ‘marketing’ nerd for years. But it wasn’t until I met Melanie (my wife) that I was able to make traction and begin making consistent money with internet marketing.
I wasn’t really a ‘product creator.’ Sure, I dabbled in all kinds of things. I sold some real estate, I did affiliate marketing, etc.
But I still wasn’t hitting my full stride or my full potential.
Then, enter Melanie.
When she enters the scene, she starts this business that she loves, and starts putting out products for it. She was (and still is) a content machine!
So when we got together, I started helping her. You see, she was a product-maker. She had the knowledge and skills to help people and bring real, measurable value to their lives in the meditation space.
But she didn’t know how to optimize for SEO, or build sales funnels, or organize opt-in pages, grow an audience, or start an email list.
But I did!
So when we started working together, and I started tweaking her SEO and helping her to market her products and content, she started to get clients. And this started snowballing.
And now, we have built this into a 6-figure online business.
Why? Because we formed a partnership. We are two halves of a vital whole.
One of us is a content creator and product-maker, and the other is an SEO/Internet Marketing nerd.
Alone, we are both very limited. But together, the sky is the limit to how far we can go.
There Are A Ton Of “Melanie’s” Out There Who Need Marketing
Internet marketing is such a powerful force right now. You see, you are the type of person who can help creators and product-makers to sell their products.
They need you just as much as you need them.
Internet marketing is the new frontier for business. This concept is so huge that a lot of people do not understand how CRAZY POWERFUL this is going to be in 2, 5, or 10 years.
Somewhere out there, there is a content/product creator who desperately needs an internet marketer to help them sell amazing products.
But, How do you find them?
The Powerful ‘Page 5’ Business Plan
The ‘Page 5’ Business Plan is a powerful concept that could help internet marketers to really jump-start their careers.
And if you are an internet marketer looking for a digital marketing job to get you into that 6-figure space, then you should definitely take a moment to look at it.
This is basically how it works.
Whenever someone types something into Google, they always buy from page 1. Very, very rarely, they may follow the rabbit hole to page 2. But that’s it.
The companies and products that show up on page 1, and sometimes page 2, get the sales.
That’s it. That’s how the internet works.
Success is basically showing up on page 1 of Google results for organic searches related to your niche/market.
But what about all of those businesses buried further down in the pile?
What about those businesses that are sitting on page 5 of Google?
Here is what most people are completely unaware of. They don’t know that pages 5, 6, 7, etc. are full of AMAZING creators who want to get to page 1… but lack the internet marketing skills and knowledge to make it happen.
These people are putting in serious effort to create and build their business, they may even be blogging, putting up YouTube videos, and trying their very best to get noticed.
They ALREADY have an awesome, dynamic product or service that could REVOLUTIONIZE the industry!
But the cold, hard truth of the internet is this.
Unless you can market yourself and get into the first-page of Google results, you are going to stay buried and unnoticed by the majority of buyers.
Most of these creators either don’t know how to market online, or are simply too busy to learn how to do it.
Learn how you can find and help the awesome "Melanie's" in this video, or keep reading.
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What they need is a partner who can team-up with them to help them sell their product or service online.
Once they start selling, there is no end to how far they can take their business.
But one thing is for certain.
If the internet marketer and the product creator never team-up, neither one of them is ever going to have access to full, complete, 6-figure success online.
But as an internet marketer, you can change that!
How Do You Know If You Are Ready To Start Creating this Digital Marketing Job?
If you are just sitting down and only just now learning about SEO, then you will probably need to put in some more research and practice before you will be ready to start looking for something like this.
This type of business is going to work best for those who have already tasted a few sweet victories of internet marketing and SEO optimization.
Maybe you’ve marketed a few of your own products. Maybe you’ve dabbled in some freelance work. Maybe you’ve helped a few local businesses with their SEO, or have been really dedicated to learning as much as possible about the business for the past few months.
In any case, the best way to get started is to actually just get started.
Start a blog. Start a YouTube channel. Start a podcast. Start a WordPress site. Start marketing something.
If you have no experience, get some experience. Get some results. Built a niche website and start driving traffic to it. Start a YouTube channel, and amass some views!
You don’t even have to monetize it.
This will do two very important things for you. It will…
- Give you much-needed, valuable experience that will help you to level up your skills as a digital marketer
- It will give you references that you can use when attempting to sell your services to potential new clients
The main idea here is to do two things. You want to…
- Get really good at SEO and marketing
- And then move on to start your own digital marketing job
In other words, this business is not for those who don’t know what they are doing yet. It is a business for those who know what they are doing, have some experience, have dabbled a bit, and are ready to get their feet wet with a deeper-dive into the industry and start their own profitable online business.
Do you think you’re ready? If so, let’s start with a basic 9 point plan that, if enacted correctly, will take you from zero to making BIG-TIME MONEY as an internet marketer.
Step 1: Get Motivated
The first step, in all of this, is to get motivated.
This may not seem as important as pitching to clients or creating content… but it is actually a SUPER vital piece of the puzzle that you CANNOT afford to overlook.
Most people are driven by their survival instincts. They live in a perpetual ‘reaction mode,’ and their fear is what keeps them moving forward.
They go to work because if they don’t, they will lose their job. They hold down a job because if they don’t, they won’t be able to pay their bills.
Staying moderately motivated, at least enough to show up to work on time and when you are scheduled, is a lot easier when you have a boss or a manager breathing down your neck.
But you MUST understand that once you begin down that path of starting your own internet marketing business, you are going to be forced to motivate yourself.
You are going to have to do the research. You are going to have to solve the problems. You are going to have to show up and get everything done.
If you make excuses or slack off, you will simply fail. That’s all there is to it.
If you already work a job and are trying to start a business on the side, get ready to work late nights and weekends. Get ready to stay-in when your friends are going out to party and have fun.
Work-life balance is very important to consider here. If you want to earn 6-figure money, you have to be willing to put in that 6-figure work.
And you will have to be willing to do it for days, months, and years before it will start to pay off.
But… if you can keep yourself motivated, show up for yourself every single day, and put in that effort, you will start making more money than you ever imagined you could make.
There is a lot of money to be earned in this space for marketers who are hard-working and good at what they do.
I have already broken that 6-figure mark. But I still put in 14 hour days most days. There is always so much more to be done.
The work never stops, and you can’t either. But if you love it, then you’ll never ‘work’ a day in your life.
And that is the goal!
Start Changing The Types Of Content You Consume
One of the first ways to get motivated is to start switching out all negative influences in your life for influences that are positive.
Stop watching all the negative drama on the news. Instead, read some great books about motivation and success.
Instead of focusing on your problems, focus on your potential.
Instead of listening to depressing music, listen to motivational speakers or self-help gurus.
Learn to plug positivity into your body, and start rejecting anything negative.
This is a huge shift that can, and will, do wonders for your ability to stay focused and optimistic.
Stop Spending Time Around Negative People
Negative people can also do a lot of damage to your life.
Get away from people who are trying to tell you that you don’t have what it takes.
Stop hanging out with dead-end friends who never aspire to make anything of themselves.
Instead, spend your time around positive people who are actually doing better than you in life. Spend time around people who are happier, more confident, more successful, make more money, and work harder.
You would be surprised at how important this is. This will literally set the tone for the rest of your life, and help you to level-up to where these people are!
They say that the people you spend time around now are the people you will end up being like in 5 years… and this could not be more true!
Step 2: Figure Out Your Specialty/Niche
- Digital Marketing
- Wine Making
This is a huge foundational advantage that will set you up for much, much greater chances of success in the long-run!
Choosing to focus on something that you love is awesome for a lot of reasons. It will…
- Help to keep you motivated
- Help you to enjoy your work more
- Give you a leg-up on the competition
- Make you better at marketing, because you will be marketing something that you legitimately care about, instead of something that you don’t feel is important
Step 3: Start Looking For Your First Client
Once you have chosen your niche and are ready to get to work, it will be time to start looking for your first client.
This is an important process, but it is also one of the easier steps on this list. In fact, this is actually a really fun step, if you don’t mind sifting through the lower levels of Google!
You will start with your niche. Type it into Google, and jump straight to page 5 of the results.
Start looking for potential clients on that page, and on the pages that follow.
For example… if you want to help companies that make wine, Google ‘wine makers,’ or something similar, and go right to page 5.
Here is what you want to look for. Look for a company that…
- Already has a working business
- Has a web presence
- Has at least some customers
- Has been in business for at least a year or two, preferably more
- Is putting a lot of work and effort into their content. Are they publishing blogs? Posting on YouTube? Facebook? Instagram? If so, then this is the type of company you want to work with
- Seems to have a vital need for someone to optimize their content
- Has a product (or products) that you feel could be useful and valuable to customers. In other words… you want to find a company who is offering products that you could believe in!
This pretty much outlines the perfect type of client.
Now, here is the kicker. You need to find A LOT of these types of businesses, so don’t be afraid to dig deep into the lower recesses of the Google results.
If you are interested in more than one target niche, don’t be afraid to explore those either.
The good news is that there are usually hundreds, if not thousands of businesses in any given niche who are trying to make it work. So you have very, very good odds of succeeding if you find and pitch to enough different creators/companies.
So now, you’ve figured out what type of business you want to work with, and you have also found potential businesses to pitch to.
Now, you need to pitch to them.
Step 4: Pitch Your Services
Before you pitch any certain business, take a moment to review their content, their mission, and what they are all about.
Become an investigator. Spend some time learning about them.
One of the great things about working online like this is that you are not strictly bound to working with businesses in your local geographic area. You can work with companies from literally all over the world… which is awesome!
These creators don’t know exactly where they are going wrong with their SEO and marketing, and they will probably not completely understand what you are telling them when you explain it to them anyway.
Making a list of 5 to 10 actual, specific things that you could do to help is not just impressive… it also lets them know that you actually know what you are talking about. (You will learn more about this in the next step.)
Once you have a decent idea of what a company is trying to do (and where they seem to be going wrong), you can reach out to them via email or social media (check the contact page on their website), and say something like this.
“Hello, my name is Miles.
I specialize in the wine-making sector too and I found your business online.
I love the look of your business, and I feel like your products could really gain a foothold in the industry if they could just get some better visibility in the marketplace!
Here’s a video of a few simple things to do to increase your sales and opt-ins, and market your business online.
[Insert Loom recording showing them exactly what to do]
If you have any questions or would like any help in making these improvements you can reach me anytime at this email.
I love helping wine makers sell more wine!
But this isn’t where it stops, either.
Once you pitch a business, move on and pitch another. Then, pitch another.
Literally do this 50 times.
See how many messages you get back.
You may need to tweak or adjust your pitch a bit to make it better based on the results you receive with every 10-15 emails sent.
Feel free to be a little bit picky here. You want a good fit for your first client!
If the first 100 don’t yield anything, don’t give up. Pitch 50 more… and keep on going!
If you keep this up, you will eventually get a message back from a client that will express genuine interest.
And after talking a little bit, you may come to find that you and this client could actually work together!
There are a few different ways to figure out your pricing, but we will talk about that in a little bit.
You may want to offer a trial-period to show them that you are a professional who can deliver on your promises. You should also make it a point to explain to them exactly what you can do to make their SEO presence better.
As a final note, here are some things to keep in mind when pitching clients after the first initial email.
- Always act confident in your skills and technical expertise
- Be 100% sure that you can help them. If you are even a little bit unsure, they will sense it and will likely back off
- Come in prepared. Before getting on a phone call or writing a return email, do your homework! Know their business and what they are doing online. Come into the pitch loaded with a list of 5 to 10 immediate and specific things that you could do to drastically increase their potential
- Be confident in your pricing. Never apologize for it being high. Never stutter or stammer when the time comes to pitch. Give them the price matter-of-factly, as if they are getting a super-good deal and you are happy to be giving it to them.
- Always assume the sale. Always assume that this customer is going to buy. Why? Because you are the best person for this job, and you are offering them the best price, along with the best help that they could possibly get. If you don’t believe this about yourself yet, you need to develop this belief before you jump on the phone to close the deal.
- Remember that effective communication is key. A phone call is better than an email, and a video chat is better than a phone call… because these mediums facilitate better direct communication.
- Talk through their questions. Seek to understand what they need and want, and then show them (and explain) how you can meet those needs 100% and more!
Step 5: Figure Out Where Your Client Is Going Wrong
Once you pitch to a client and get a response back, it is time to do your due-diligence on following up.
This means that you need to figure out where they are going wrong, and how you can actually help them.
This is the step where you will run into trouble if you are not totally sure what you are doing from an SEO perspective… which is why this plan, the ‘Page 5 Business Plan,’ is best suited to individuals who already have a firm grasp on digital marketing and SEO concepts.
So, with that being said, it shouldn’t be too big of a deal to figure out why/where a particular company is going wrong with their content, on page SEO, lack of blogs, not optimizing social media, etc.
If you spend some time researching all of this, you should be able to come up with a list of 5, 10, or even 15 things that they are currently missing out on by not doing them correctly.
And this should be built into your pitch as you seek to close a deal. You should be open and up-front with them about what you see that could be improved, and show them that you are the person who could help them to close this gap and increase their sales.
Figuring Out How To Price Your Services
This is actually a bigger challenge than a lot of people realize at first.
How do you price your services? How much do you charge? Should you charge by the hour, or by the project?
These are very good questions. And to be honest, there is no single great answer to them. A lot of this will depend on you, on what your time is worth, and on how willing you are to price the work lower to break into the industry.
With that being said, there are generally 3 different ways to charge for your digital marketing jobs.
Let’s take a look at each one.
You Can Charge By The Hour
This is probably the most basic way to charge for your work, though it is also probably going to be one of the hardest pricing methods to sell.
The great thing about billing by the hour is that you know that you are going to get paid for your work. But the bad part about it is that clients who have never worked with you before may be hesitant to agree to pay you hourly for work that they are not even sure is going to help them.
It is also true that hourly work may be a bit more difficult to scale. No matter how many sales you get for this company, you will always be stuck at an hourly wage.
If you are happy with that, awesome!
But if you want more out of the opportunity than that, you may want to think about moving in a different direction.
With that being said, figuring out what to charge by the hour can also be problematic.
Freelance SEO experts can earn $150-$250 an hour for their services.
But these experts are also top-performers in their field, who have already proven that they have what it takes to get real, consistent results for their clients.
At this level, hiring an SEO expert is not a gamble. It is an investment that is virtually guaranteed to pay off, and that is why it is worth so much.
Do you have what it takes to earn this kind of money?
Start out lower, and build your way up. Trust me… when you get good enough at what you do, you will be able to command such prices for your work.
You Can Charge By Contract
Contract work is much easier to sell to clients, because they know exactly what they are going to get for a certain amount of money.
This helps them to figure out if they actually want to fit that particular thing into their budget.
You can also stand to make a lot more money with contract work.
If you are like me, you will get to the point where you will get faster and faster at your work. And if that is the case, you can actually earn more and more as you get better at your projects.
But there is also a downside to this type of work. Despite the fact that you can level-up your earnings as you get faster, you are still capped by the amount of work you can feasibly get done in a day’s time.
So no matter how many units your efforts help the company to move, you are still probably not going to earn any more than what was agreed upon by the contract.
With that being said, there is also the question of ‘how to put together a contract’ to consider.
A contract could be ‘reformatting 10 blog posts to optimize them for SEO.’ It could also be ‘optimizing and adding tags to 10 of the company’s older YouTube videos to get more views,’ etc.
Whatever the task is, you find a way to segment it into a ‘block of work’ that you then charge a certain, set amount of money for.
Contract work is usually a pretty good choice for both clients and marketers.
If it is being conducted correctly, it usually results in better quality for clients, faster turnaround times, higher per-hour pay for marketers, and is easier to plan for in client budgets… which is why selling it is often much, much easier!
You Can Work For A Cut Of The Profits
This is actually one of my favorite ways for this business model to work.
Essentially, this method allows you to work on a per-sale basis. So, you will earn a certain percentage of all the sales you help the company to make.
Sometimes this is tagged onto an hourly or contract fee as well… or sometimes it is a standalone arrangement.
The biggest downside to this arrangement is pretty obvious.
At first, you may not make anything on your efforts, as it may literally take weeks or months for your work to result in sales.
But there are also a lot of upsides.
This type of payment arrangement can be really easy to sell to clients, because it presents virtually zero risk.
The worst thing that could happen is that you fail to earn them any sales… in which case, they don’t pay you a dime!
This type of payment arrangement also gives you the opportunity to earn maximum profits.
Let’s say that you pitch to a winemaker, and tell them that you will help them to sell wine online for a 50% cut of all online profits.
Fine. The first month, you make nothing.
The second month, they sell 10 bottles of wine. Maybe you make $100!
The sixth month, your efforts are really paying off. You help them sell 100 bottles of wine. You now put $1,000 a month in your pocket!
But after a year, maybe they sell 100,000 bottles of wine! That’s 1 million dollars in profit for you!
Then, what if they sell a million units?
As you can see, once you get the ball rolling, this type of pricing is VASTLY superior.
But it relies on you actually knowing what you are doing. It also relies on you being willing to work super cheap, or even free in the beginning, to earn your success through actual results.
If I were going to start over again from scratch, this is absolutely the pricing model I would use… point blank, period!
Step 6: Get Your Client Back On Track And Start Making Sales
Once you close the deal, it’s time to get to work.
Jump on the biggest problems first, and start working on getting your client’s SEO results, sales, opt-ins, and traffic built up to bigger and better levels.
Once again, if you actually know what you are doing here, this won’t be much of a problem. You may have to niche down, figure out who their target market is, figure out what their customers care about, etc.
But all of this work is necessary. At the end of the day, you need to ramp up their online presence and fix their marketing woes so that they can start to show up in the first page of Google, hopefully at the top, for their most relevant keyword phrases.
These results will speak for themselves.
You will obviously want to track data so that you can show them exactly how much your efforts are helping.
You will also want to keep track of increases in sales and opt-ins after you start, as this will help you to show them that your presence here is going to earn them more money and help them to build their business even more.
Of course, it does take time to see results with SEO. That is unavoidable. You cannot achieve groundbreaking results overnight.
But you will start to see results fairly soon. And you should be ready to share these with the company owner, to demonstrate how your expertise is helping the company to achieve their goals, visions, and dreams.
The main idea here is to keep educating yourself, keep getting better at what you do, and do your very best to make this customer as successful as possible.
You want this client to love you and see what you do as highly valuable. This transitions into the next step, which is actually very, very valuable to the future of your business.
Step 7: Build Up Your First Testimonial
Once you’ve spent 3 to 6 months working with this company, you will likely start to see dramatic increases in results.
This is a very good thing!
Now is the time to leverage these great results to get a testimonial statement from the company.
Simply get in touch with your contact, the CEO, the owner, etc… and request that they write a brief testimonial for you about the value and quality of the service that you’ve been giving them.
This is super important for a number of reasons. You can use this testimonial in the future to…
- Show future clients that you have a good reputation
- Fill out a testimonial section on your website
- Leverage you into more prestigious contracts with companies who need someone who is tried, tested, and proven in the industry
A lot of internet marketers are simply afraid to ask for testimonials. But don’t be! You can even ask for one every year, or even every six-months!
Plus, this feedback may even help you to fix problems that you were unaware of beforehand. Feedback is always a good thing, and as an internet marketer, you should always welcome it!
Step 8: Start Building A Team
Once you land your first client, you may feel that you will be ready to dive into the game full-time. You may even start looking for more clients to add to your roster.
But you will also quickly find that there is a lot of work involved in the internet marketing business!
If you want to build your business, grow your income, and achieve even greater success for yourself, then you need to start thinking about starting an agency.
After getting a handle on the ground-floor of your digital marketing job, make use of virtual assistants to help them with some of the more mundane, time-consuming parts of the business.
These VAs may work on titles and meta tags, format blog posts, source images, do research… pretty much anything you might need.
You can also hire people locally, or find independent contractors to help you as you expand your digital marketing jobs and start to scale.
I outsource a LOT of work in my business to VAs. It is easy, it is efficient, it allows me to continue working from anywhere, and it has allowed me to build an awesome team that crushes it on a day-to-day basis.
This, in turn, allows me to scale my efforts even more. I can increase my earnings, spend time working on new products, and generally grow my business on a day-to-day business.
Step 9: Scale
This is the final step in growing your own digital marketing job. But if you want to get to that 6-figure number, you need to take it seriously.
It takes a certain amount of effort to care for one client. If you hire someone to take care of that client for you, paying them for their work while getting paid by the client for the services, then you are basically being paid to oversee the project and use your professional experience to guide the process along.
But what if you want to do this for 6 clients? Or 16 clients? Or 60 clients?
Scaling your business essentially means replicating your efforts so that you can ‘scale up’ both the amount of work you are able to get done and the amount of money that you are able to bring in.
This will usually mean hiring and training more trusted people, putting other trusted people in charge of those people to oversee vital parts of the business, and replicating your ability to help clients by setting up self-sustaining operations that will allow you to continue to earn a profit from existing clients, while also working to further expand the business.
Scaling is one of the most challenging parts of all of this, mostly because it forces you to at least partly rely on other people. And finding those people can sometimes be quite difficult!
But… it is a vital part of the process, and an essential step to conquer if you wish to take your digital marketing jobs to the highest possible levels.
Finding quality digital marketing jobs may be one of the best things you ever do… especially if you love the craft, love SEO, social media, and enjoy the process of building funnels, opt-in pages, sales pages, etc.
If you are a super-nerd for SEO, spreadsheets, links, and funnels, then this is an awesome business for you to be in!
But the biggest factor that often holds people back is not their lack of knowledge. It is usually their fear.
If you actually want to start this hustle, but are afraid to do it, I would challenge you to ask yourself why?
Why are you afraid? What could go so wrong?
If you can get past your fear, skill-up, get serious, and commit yourself to the long-term game, there is truly no limit to what you can make in this business.
That’s all I have for today! Please leave a comment, and feel free to ask any questions that you may have.
Are you in the process of trying to find your own digital marketing jobs right now? If so, drop a line and let me know how you’re doing it!
See you on the next one!