Are you in search of a niche market that will thrive not just for a year or two, but for as long as you want?
One of the most important things to keep in mind about choosing a niche is to LOVE what you are creating content about. You want to plug into your passion, and create content based around something that truly inspires you.
In truth, that is what we all want, right?
But how do you get there?
How can you get to that point where you’re making a ton of money and enjoying what you do?
To crush your online business, you have to start with one important step - get the niche part nailed down from the get-go.
This is crucial to the success of your online business. If you don’t get this part nailed down, you may end up spinning your wheels and chasing pipe dreams… failing to create any traction at all.
Let’s get you cashing in $$$ with these niche market examples. One of these 17 options may just give you the inspiration you need to get into the perfect niche… one that you’ve always wanted to dabble in.
And ALL of them are highly profitable!
How Do You Find Your Niche?
This is the BIG question.
How the heck do you determine what your niche market is?
Well, there are several steps to help you figure this out.
It all starts with identifying what your interests, passions, and skills are.
If you begin from what niche makes the most amount of money, you will not have the grit needed to continue long enough before huge success hits.
Is Your Niche Too Broad or Too Narrow?
There are nearly limitless numbers of niche markets out there. But in choosing yours, you must continually ask yourself one question…
Is this particular niche too broad or too narrow?
Getting enough traffic to a website with an extremely narrow niche is a long, painful, and tedious process.
But trying to compete for keywords that are not narrow enough can be next to impossible! Plus, the more ‘broad’ you make your niche, the more likely you are to fail at appealing to a specific target market.
There is a process of fine-tuning that must occur when you choose your market. You need to figure out how to ‘niche down’ just enough to find a sweet spot, where it is a balanced blend of narrow and broad.
Modern Niche Vs Old School Niche
In the niche market world, we have either the modern niche or the old school niche.
Basically, a modern niche needs to be subdivided. You need to niche down, because it’s just too broad and too vague.
When you’re just getting started, you are essentially entering the unknown.
You had an idea. There’s passion in it. You have this ‘inkling’ that something’s missing in the market.
So you run with the ball, move forward, and eventually evolve your passion into your business. You start by offering a different product or service than what is currently being offered on the market… but you formulate it with a modern twist.
Oftentimes, your niche market will also change a bit as you move forward… because you will learn what works better and what you care more about.
You will also find yourself combining ideas with your top level niche, sub niche, and a bunch of sub niches below your sub niches.
In a modern content marketing world, it is usually all about going hyper-specific with your topic.
Say you enter a photography niche. In a modern niche, it could be iPhone photography, DSLR photography, etc.
There are several branches to that niche. So what you want to do is choose one that resonates with you the most, and get super-focused on it!
Hyper Specific is Key - Why You Need to Niche Down
It is super important to choose one core topic to focus on and talk about.
If you try to do much more than that, you will pile too much on your plate. You will also run the risk of spanning topics over too broad of a range, and this will hurt your ability to find the perfect demographic.
So for each post, decide what is going to help your readers the most. Then, formulate this post to explain the concept to readers in the most effective way possible.
This is true no matter what you are doing… podcasting, video, blogs, etc.
What Makes Niche Markets Profitable?
Many people think about this the wrong way. They want to know what will make them the most money… not what they will enjoy.
The goal is to do it in reverse. First, identify what you love and are passionate about. Then, come up with a niche market based on that.
Market research can help you to further break down this market idea into different sub-points, and will also help you to evaluate if the topic can bring you any real income or not.
Examine the trends, and look at other websites that are the most similar to the site you want to build. Spy on your competitors, and scope out the scene before you enter that space.
With that all being said, however, it can still be difficult to figure out where you fit in. There are SO MANY different things to write, podcast, or video-blog about!
So, to help get your creative juices flowing, here are 17 highly profitable niche market examples, along with stories of successful entrepreneurs who have leveraged them to crush it online and make serious money in the process!
17 Niche Examples That are Crushing It in 2019
Let me ask you a question. Would you rather do what you enjoy all day? Or would you rather work at a JOB, basically enslaved for a low hourly wage?
It was once said that if you do what you love, you’ll never work a day in your life. And I can tell you from personal experience that this is absolutely true!
Waking up every day excited for your life is a big part of finding success in the modern world.
But it is also important to understand one sort-of unpleasant fact.
Finding your niche and starting your online business isn’t going to make you rich overnight.
In fact, you may have to work for free for quite some time before you start seeing consistent income from your business.
But at the same time, this is a huge benefit. Because it keeps all but the most focused individuals from having the patience to succeed!
This means that if you can find the inner-strength required to stick with your goals, you can basically guarantee yourself a shot at big-time success!
You just have to find your passion, keep working toward it, keep creating valuable content for your readers, and live out your passion every single day… focusing on the value first, not the money.
If what you do helps others, then you will find success!
Passion Turned Into Profit
I’ve got a couple of examples for this passion-turned-profit story:
My friends Nicola and Ben are fitness and health buffs who decided to turn their passion into an online fitness program. The business was making a decent amount of cash until they found it harder and harder to stand out because of too much competition.
The path got tighter and tighter for them, so they decided to carve a new path that would set them apart from the rest.
And so, dressage riding PLUS health and fitness were born.
They literally invented this niche market and crushed it. They became the authority in it because it was like hitting two birds with one stone… and nobody else was doing it!
They found a way to be authentic and blend their passions together to create something truly unique!
My wife has always been in the meditation space.
It’s what she loves to do.
And over time, she has learned more and more about it by reading an incredible number of books on the subject. She also took training and classes to become more knowledgeable and experienced in it.
We’re talking YEARS of continuous learning, and hundreds of thousands of pages read in the meditation realm.
Her passion for meditation is what brought her to that niche, and she has stuck with it since day one.
Now, she’s got a 5-figure following on Instagram, 6-figure followers on Facebook, and millions flocking to her website askangels.com every year!.
But to her, it’s not about the money, followers, or fans.
It’s about helping others by teaching them all about meditation. It is about channeling this activity she loves, to literally create miracles in people’s lives.
And because of this, she is highly successful!
Product Reviews and Shopping Guide
There are hundreds of review websites out there. But what makes Modern Castle stand out is that they have really niched-down and focused on smart home products with a few main categories.
They’ve basically got their silos that feature vacuum reviews, furniture reviews, smart home products, air purifiers, and mops. And that’s it.
Those are the only products that they focus on, and they actually buy the individual products they review on their website.
This is what makes them different. They’re not just saying a bunch of bullcrap to try and sell stuff.
Instead, they are doing real product tests to help their customers spend money wisely.
People know, like, and trust Modern Castle because it provides relevant and informative content that they can actually learn from.
Scratch Your Own Itch (and Others’, Too!)
It can be tough to find the right niche.
But here’s a question to make it easier.
“What’s the biggest problem you have?”
Finding and solving your own problems can give you a very in-depth look at a need that you may be able to help fill for other people.
Really go deeper into it, think about the rest of humanity and the people who are having the same problem, and do your best to solve this problem for you and for others.
Johnny FD always wanted to know what he could do with extra cash when he had it. He didn’t want to waste it! Rather, he wanted to do something meaningful with it.
So when my friend sold his business with a $60,000 price tag, he wanted to keep that money growing for the long term… and not let his bank account run dry in a year.
What did he do?
Well at first, he had no clue what to do… until he started asking the right people for tips and advice.
He interviewed a bunch of financial gurus and experts in the space.
Then, Invest Like a Boss, his podcast show, was conceived.
Johnny went straight to the pros and got the answers from these big-time investors, documenting every single thing along the way.
His company now offers financial services, featuring financial apps with ultra smart AI tech to help clueless investors.
In other words… he committed himself to helping people just like him.
He also knew that the average person listening to his podcast knew nothing about big financial jargon, so he started breaking the concepts down into bite-sized pieces to make them easier to understand.
In the end, what began as a solution to his own problems exploded into a money-making business that’s still cashing out hundreds of thousands today.
It’s a win-win!
Health and Wellness
There are a lot of people blogging and content-marketing in the nutrition world right now. But what the Vegan Coach does is this… she focuses totally on veganism instead of going too broad on health and nutrition in-general.
If you go on Google Trends and type in “Veganism,” you’ll see that it tends to trend upwards.
Vegan Coach basically teaches her audience how to cook vegan meals without recipes. She also teaches about vegan basics... like what to buy, what ingredients to use for the different vegan dishes, etc.
She’s also got different cooking lessons, useful kitchen tools for vegans, and several different classes that she offers.
I’m not particularly crazy about the colors and the background on her website, but this thing is working like crazy for her!
She is definitely crushing it!
Now this is a different kind of niche, and is super-specific.
It’s called Sacred Womb, and it is all about ‘befriending your menstrual cycle’ as a woman.
The niche is actually kind of shamanic, and it features things like drums, an e-course that helps you to prepare the womb for pregnancy, and all kinds of other things. They basically help women to deal with hormones, emotions, energy fluctuations, and other challenges having to do with the womb.
They offer a professional training that costs about $1,500 a course, but they also put on live events, online events, group coaching sessions, etc.
Cash in From Your Hobby
Do you love to surf? Knit? Crochet? Maybe collect cards??
Your hobby can be a great source of income while also giving you loads of fun at the same time. Here are three niche market examples where people literally turned their hobbies into something highly profitable.
A neighbor of mine, back when we were on a short trip to New Zealand, had been into surfing literally all his life.
He’s a surfer dude who knows all the surf breaks that any pro surfer would know. He paddles out every single day, rides the waves, and is basically a go-to person for anything related to New Zealand surfing.
This guy lived right on the beach for over 20 years, and got all the surf spots in the country all mapped out… so he’s as legit as it gets!
He literally eats, breathes, and lives New Zealand surfing!
So what did he do?
He wrote The Surfing Guide to New Zealand, a guide book and Bible for pretty much any surfer who wants to ride the best, most serious waves in that part of the world.
This book has 550 meaty pages of everything to do with surfing in New Zealand... from his insider secrets, tips, and tricks, to his favorite spots, and more. And now, his book is available all over the world.
Mainly, he ships this book to North America and sells it in US Dollars… which is actually very smart, since the NZ Dollar is lower in value compared to the USD.
Right now, he’s enjoying his retirement years and makes a nice sum of money from his book as passive income.
But it all started with a hobby that eventually extended to a need to share what he loved with fellow surfer aficionados.
And boom. A thriving, long-term business was born!
This website is about knitting… but it also blends knitting with artwork!
The owner got her start by selling knitted items like gloves, hats, T-shirts, etc. And she wove her unique artwork throughout the items she created.
She has an Etsy shop for her hand-crafted items, but she also sells patterns for a few bucks to those who want to make their own.
She offers all kinds of products, but she also puts out a LOT of content that her audience can learn from and enjoy.
It’s pretty cool, actually, because it all came from a hobby. But she took this hobby and turned it into something profitable… all while still enjoying her craft and making cool products!
This website is pretty unique! You will notice that it is not exactly a content machine… but they do have over 1 million subscribers on YouTube, a few blog posts, and some info-product courses.
This site is all about teaching card magic.
They offer two basic courses. One is free, and the other is $52.
Their biggest bit of revenue comes from their shop. They sell their courses, as well as a stripped deck of cards that professional magicians can use.
So they are essentially selling professional-grade magic trick components!
I love that they offer a free course so that you can give it a whirl. But I also love how they turned their love of card magic into a profitable online business!
Helping Others With Your Skills
Believe it or not, the skills that you possess can actually help a lot of other people to solve their problems. And turning your skill into a business where you teach others how to do what you can do can be super-profitable!
The Hand Tool School is all about woodworking with hand tools.
They offer courses and training on how to be a great woodworker. They can teach you, for example, how to build a bed, how to build a table, how to build a shelf, etc.
The guy who runs this site sells not only courses, plans, and projects, but also teaches classes. He divides classes into semesters, sort of like colleges and other schools do.
A course will cost you $125. But there is also a video course. In the future, he plans to do a course on how to build an entire bedroom set!
There are also courses that are individually priced, ranging from a few dollars to hundreds of dollars.
Aside from his courses, he also has a website called the Renaissance Woodworker. Here, he publishes all kinds of content. I do not find his site particularly attractive, per se, but it absolutely works and gets the job done!
Most importantly, he used his skills to start his own coaching business… and it actually works!
Now let’s talk about the iPhone Photography Academy.
This website basically overlaps iPhones and photography to create a pretty specific, focused niche.
They sell courses on how to take professional-level photos with an iPhone. They also offer tutorials with massive amounts of content. They provide all kinds of detailed how-tos with before-and-after pictures, etc.
It is not your typical blog. Their blog posts are super super in-depth, and are more like mini courses.
But once again… someone took a very unique, focused idea, and turned it into a very profitable online business!
Can we just take a moment and admire just how really well-done this headline is???
“Do you want to understand your frustrating camera and take great photos today?”
So here, we realize that there is a big problem. People spend thousands of dollars on fancy DSLR cameras, but still struggle to take awesome photos with them!
Now, enter Expert Photography! They basically offer anything anyone would need to learn how to take the best photos with their camera device, regardless of what it is.
They talk about astrophotography, intermediate landscape photography, Milky Way photography… so many different, varied topics!
There is a lot of stuff going on with this website. But one thing is definitely for sure… they are making money with it!
They took a niche that worked, and turned it into an awesome online business that is now generating a profit!
Business Built on Fashion and Travel
This interesting niche blends travel and fashion.
It is pretty uncommon… but ironically, this is probably why it works so well!
People love to travel, right? But they also run into a bit of a dilemma.
They are not totally sure what to pack into their suitcase!
So they throw stuff together, create this ‘hot mess’ in their luggage, and end up not being prepared!
Travel Fashion Girl seeks to help solve this problem by giving advice on what to pack. She talks about what outfits to bring, where to put them, how to organize them, etc.
Aside from giving personal tips and advice in her blog, she also has some recommended affiliate products posted on her site.
She also has a product of her own… a ‘packing cube’ that she produces in China, and then sells on her website!
She also sells a universal adapter, which is awesome for taking to other countries to plug things in!
Affiliate marketing is a great business model. But with that being said, never shy away from selling your own stuff as well!
This can help to really bring your income up closer to 100%, instead of only earning smaller commissions from other people’s products.
Teach What You Know
Is there something that you are super good at?
If there is, then you can leverage it to not only help other people, but also to make extra money at the same time.
Here are some cool examples of this!
This website is all about starting and running an LLC. The genius behind this website dedicates his work to those who want to start an LLC and run it successfully.
The idea came about when he himself wanted to start an LLC, and realized that there was a lack of practical information available for it online.
And best of all, he gives out the vast majority of this information for free!
If you’re bootstrapping your own business, just follow along with this content. No need to pay someone when you can do it yourself, right?
This is another card-based niche market… this one dealing more with tarot cards.
Aeclectic Tarot is basically a site where the owner reviews different tarot cards. That’s it! She makes money as an affiliate based on the tarot cards she reviews through her website.
She also gives users terms for different cards. So if someone wants to know the meaning for each card, they could find it on her site.
As a side note, I actually bought a listing on here for Melanie’s cards. We now have a deck of them out on Amazon!
Remember… it is all about finding something that you enjoy… and creating helpful, useful content with it.
Travel Pro with a Purpose
These niche market examples will probably appeal to all of you travel enthusiasts out there! They are pretty exciting, mainly because they are helpful for planning trips while also helping you to make some extra money on the side!
This guys loves everything related to Disney.
Even as a kid, he loved Disney… the stories, the characters, you name it!
But he turned this passion into a business when he became a Disney travel agent. He studied for it, bought courses, and made his dream a reality!
Now, he runs his business with one purpose… to help families, couples, and individuals plan their best trip to Walt Disney World!
If you’re spending $2,500, $5,000, or $7,000 on a trip to Disney World, you probably want to know how to make the most of your money!
Well, that is what he does! He helps you with your itinerary, helps you to figure out where to stay, helps you to figure out what to do, etc.
He also sells some affiliate products, and has even written his own book that he sells on the site.
He has created a baller biz that all started with his love for Walt Disney!
Last but not the least, we have this cool little niche market website about Anguilla Beaches.
Odds are, it’s not even going to be on the first page when you search Anguilla... and you’re probably wondering where the heck it even is on the map.
But this Canadian woman just happened to take a trip to Anguilla, and fell in love with the beaches. So she just started documenting the island, and now she’s got a business going based on it.
She monetizes her blog on Anguilla beaches in two ways - one, on a 10% island-wide Anguilla savings card. So you buy this card for $49, and you can get 10% off on your hotel, 10% off on restaurants and other selected places, etc.
That’s a pretty good deal since you can save hundreds of dollars on your hotel by simply presenting this card that costs you a measly 50 bucks. It’s a no-brainer for sure!
But the second part of the monetization is where businesses can buy listings on her site and pay her to be a part of the savings card. She actually has a LONG line of business owners who are literally WAITING to pay her money to be listed on her discount card!
She is CRUSHING IT with this business!
She also makes some income from sponsorships. She even sells real estate, features wedding destinations on the island, and all kinds of things.
She literally turned her love for this island into a super-profitable venture!
Highly Saturated Niche Market - Is There Such a Thing??
It’s nothing but a myth.
Niche markets only look saturated when you’re not niching down and carving a specific-enough path.
Just like my friends Nicola and Ben, who turned their online fitness program into ‘dressage riding and getting fit for it.’
Or just like the surfer pro in New Zealand, who focused specifically on surfing in that part of the world, and provided tips and tricks on surf spots in NZ.
As long as you niche down and get more specific, no niche market will ever be saturated. This will help you to find your own voice and unique path to stand out and succeed.
What’s Next After Finding Your Niche Market?
So, what is the common denominator among these thriving internet entrepreneurs?
If we look closely enough, we can see that each one of these started with a hobby that ended up a booming, money-making venture.
It’s not at all like buying mass-produced stuff in China, dropping it on Amazon, and hoping that it will take off.
We’re talking about a solid love affair and commitment to your craft, hobby, skill, or passion.
And in each case, you are sending out a unique and genuine message that you’ve got something to share with others.
So the question is, what is it that you’re 100% passionate about? And how can you help yourself and others with that passion?
The answers to these questions are what can take you closer to a Lifestyle Design business!
If you can inspire people and and help them to solve their problems, and you have a massive online business in the making!
Anything is possible with your own unique niche market, and all it takes are a few basic elements to succeed: passion, commitment, and authenticity.
Before You Go - Checklist to Guarantee Your Success in Your Chosen Niche
There are a few things you need to keep in mind to ensure your success in your niche market:
- What problem am I currently facing that I need a solution for?
- What am I super passionate about that I would LOVE to focus on every single day?
- What do I love enough to do without getting paid for it?
- What information and skills do I possess, right now, that I want to continue improving on for the rest of my life?
If you answer these questions honestly, you will undoubtedly find yourself getting closer and closer to your target niche!
Stop, think, and get the answers down.
Then take action.
Create content, be consistent, and keep getting better at what you’re doing. Commit to it daily, and start creating your own, authentic, unique online business that will soon turn into a success in the making!