Without the enthusiasm to do the things you do, it’s pretty tough to get over the business bumps that will arise.
You’ll feel more like you’re giving your 80% and getting just 20% rewards from all your efforts.
Don’t chase the monetary reward carrot on a string. All of these niche market examples are from people that fell into huge businesses by following a passion and being of service to an audience at scale.
They are working on a business that birthed from the inside of them.
If you chase the money a particular niche might have available as your only reason for entering it,
you will wake up one day, hate the money and hate what you do, and never find true success.
Here are three real-life niche marketing examples, three stories of successful internet entrepreneurs that fell into brilliant niches that came from the inside of them and are now experiencing significant business and life success.
Three Real-Life Niche Market Examples
If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.
1. Niche Market Idea #1 : Solve A Problem That You Have
What’s that biggest problem that you have?
The right niche for you can come out of a huge problem that you’re having.
Think about it, If you have this problem, How many others in the world are experiencing the same thing and need a solution too?
Investment Woe Turned Financial Guru Podcast
My friend Johnny FD sold a business and made $60,000 from the sale!
Johnny wanted to figure out what he could do with that amount of cash that would set him up for the long-term instead of running it dry in a year.
So he wanted to invest the money but had no idea how to do it.
What did he do?
He began the Invest Like A Boss Podcast with a buddy asking financial guru’s advice on how to invest the money!
They went straight to the experts. They started talking with brilliant people who are in the financial world, interviewing them, getting answers, documented the whole thing, and built a podcast around this concept of what to do with the money.
These people they interviewed have been creating a bunch of financial services and financial apps with AI technology and all that super cool stuff, which helps a lot of people.
So not only did they find the solution to the problem they have, but they are also helping a bunch of other people that want to know how to invest like a boss too.
Since they were aware the average person knows nothing about those financial jargons and what-not, they broke down the concepts taught by these financial gurus and put them into normal person language.
They make these financial concepts easy to understand, and they now have a podcast with a growing audience.
That’s the question you need to answer when deciding on the right niche for yourself.”
Johnny and Sam have a long-term business that’s just going to get growing because they’re helping people and themselves along the way. They put so much value in their content, in what they give to others and how to help solve actual problems they have.
Maybe you can nail down your niche by asking yourself.
What is a problem that I have right now that will take me 3-4 years to figure out an answer?
2. Create A Niche Out Of Your Passion
If you love what you’re doing, it’s not called work. It’s called play.
Don’t you hate having to wake up each day, getting that heavy feeling in your body because you know you’re heading to your 8-5 job again that you don’t want to do?
It’s like, crap, here I am grinding away in something that just sucks the life out of me, but I’m still doing it.
But what if you can pick that one thing you love the most, something that makes you feel so alive, and bring it out to the world?
It may not necessarily bring money in right away. Maybe you’re not even thinking about the money at this point. It’s like all you care about is living your passion and helping others who are into it.
A bonus would be getting paid to talk about what you love.
Pretty cool stuff, right?
My friends Ben and Nicola created out of their expertise in fitness and their knowledge in online business an online fitness program.
Their business was doing okay, but because of so much competition in this niche, they had a difficult time with standing out in the crowd since thousands of people are pretty much doing the same thing.
This problem actually ended up being a blessing in disguise, though, because that got them into thinking about something they can do to take another route and break away from the crowd.
Dressage Rider + Health and Fitness
So Nicola is into horses and dressage riding. It is something she’d do the rest of her life regardless of making money in it or not.
She has a horse and loves riding every day.
They combined their fitness expertise and Nicola's love of dressage riding and built a business.
A dressage rider health and fitness product and guess what?
They’re crushing this niche because they invented it.
They stand out as the authority just because there is no one else in this collision of these two spaces.
The more you give of yourself, the more you get to build an audience that will know, like, and trust you.
And believe me, that’s when the money will start to flow.
This question is how my wife and I found our successful business, Ben and Nicola found theirs, and maybe the question to answer to see yours.
3. Teach From Your Expertise
I had a neighbor when I was staying in New Zealand who has been surfing New Zealand all his life.
He's a local and knows all the surf breaks in the country, paddles out and rides the waves almost every single day, and he’s pretty much the go-to person for New Zealand surfing.
So this guy is legit - lived on the beach for 20+ years, travels the country to different surf spots when they are firing and paddles out just about every day... And has for 20 years!
Surfing in New Zealand what he loves to do the most, breathes it all in, and loves teaching travelers to New Zealand the best surf spots.
When he wrote his book called The Surfing Guide to New Zealand, it quickly became the ultimate New Zealand where to surf resource because he has surfed them all many times.
He has surfed all of these spots many times and he’s the pro!
A project like this comprehensive 550-page book about all of the places to surf in New Zealand would be near impossible for most of us to research and compile.
But the content was already inside of him simply because he has surfed all of these locations many times throughout his life.
He compiled his insider secrets, outsourced the design, got a publisher, and now he’s selling these books all over the world.
He mostly ships them to North America, and his decision to sell in US Dollars is brilliant because the Kiwi Dollar is lower in value compared to the U.S. dollar.
So at present, he’s kind of in his retirement years, makes passive income from his information product that was almost effortless for him to create.
He simply provided a solution out of his life experience and created an information product that equips surfers wanting to know the ins and outs of New Zealand surfing spots.
What expertise do you have? What information do you know like the back of your hand that others want and need?
The Next Step: Become The Authority in Your Niche Market
What started out as a hobby for these people ended up becoming a booming business, an unexpected money-making venture.
It’s nothing like buying shit products from China, dumping them on Amazon, then hoping your dropshipping business will take off.
I’m talking about really having that super solid love affair with your craft, your skill, your hobby, and sending out an authentic message to the world because you’ve got something to share with others.
That’s the message behind these three examples of niche marketers who created a space in their chosen market, came up with niche market products that actually sell, and it’s all because what they’re doing felt so natural.
Nothing forced, pure passion.
What do you feel deep within you? That individual message you want to share that’s hidden within your passion, within your expertise, within what you love to do.
Uncover that, open it up, document it, and become a content creator around what you love.
You’ll be amazed at what happens after that.
Do what you love, be of service to your niche, and the money will follow.
Most important thing is you live your passion, we’re talking about Lifestyle Design!
Help others along the way by sharing what you know and inspiring them each day.
The love is there, the joy is there, and you just gotta let it shine through the content you’re sending out to the world.
People see through your spoken words, written words, and your audience has wised up to know whether you’re giving them authentic stuff or nothing but a bunch of B.S fluff.
Ask yourself these questions.
What is a problem that I have right now that will take me 3-4 years to figure out the solution?
What is something that you are super passionate about, something that you want to do every day regardless of if you make money doing it or not?
What information do you know like the back of your hand, and you want to keep learning about your whole life?
The best niche of choice for you is in answer to one or all of those questions.
Write down your answer, quit researching and start doing.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.