There are people who are doing massive things in this world, growing online businesses, and really truly taking control of their lifestyle. They are building a business that truly creates the positive change they want. I'm talking seven and eight figure earners.
Guess what? They're working smarter. And they're working harder.
That phrase alone makes it seem like we can just work smarter. ‘I worked smart today! I did eight hours of smart work today. I'm done!
Wrong. You know why? Because there are people like me coming up through the ranks. I’m just starting out and I'm hungry.
I put in 12, 14, 16 hour days when necessary and I'm being incredibly efficient. I've got a team of six or seven people. I employ writers, customer support representatives, graphic designers, and more. I'm buying their time.
Not only am I working smarter in what I'm doing. I'm also working harder. And I'm employing other people who can work smarter and harder at the same time.
That's what you're up against in your niche. I don't know what your niche is and I don't know the direction you're going, but you need to employ both. I think the concept of work smarter not harder gives the impression that you don't need to work hard.
‘I'm working smart. That should be enough.’
But it's not. Look at great people like Gary Vaynerchuk. He’s doing incredible things in his world. He works so hard.
Understand that the people who make it, the people who crush it, are working incredibly smart and they're finding those small hinges that swing big doors. They're finding that four percent which creates 64 percent of their results.
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They're working incredibly hard to create and implement their ideas. Take a look at Jason Hornung. He’s absolutely amazing. He runs Facebook ads for Frank Kern and Mike Dillard. He spends millions each month in ads for his clients.
This dude is a Facebook marketing gangster. He's the guy I follow and is one of my teachers in Facebook marketing.
You know what he did when he couldn't figure out the game? He went and read every single book on copyright. He tripled down on copywriting because he knew that copy was the key. Those are the words used to move someone.
He spent two years of his life reading every single copy writing book he could. That was very smart. And, it took a whole lot of time. He worked smarter and he worked harder.
As his agency grows, he's continuing to implement smarter and harder strategies. As a result, he’s growing one of the biggest Facebook agencies with high quality elite clientele.
He would not take my business. I don't have enough money in my funnel for him to run my ads. I tried. That's why I use people like him as examples. He is the best of the best of the best.
As you're moving forward in your niche, you need to focus on being the best of the best. Nobody knows who number two is. Number two is the first place loser. Go after the number one spot.
Work Within Your Talents
Look at the greatest athletes. They're not only working smarter and working within their talents, but they’re hiring the best coaches and working within that ecosystem of smart people.
They are working on those little things they can do to improve their game.
- They're up early.
- They've got morning routines.
- They’re in the gym nonstop.
- They outwork everyone.
Look at Steph Curry. That dude is amazing at what he does. When he was in high school, he went to the best shooter at the time – Kobe Bryant. That's who he was learning from. Then he put in more time in the gym and more time for practice.
He worked harder and smarter until he was one of the best in the game.
I guarantee that if you look through sports at the best in every single sport, you'll find out they're not just talented. They also put in more time training than anyone else. That’s the combination.
You’ve got to know yourself and what your strengths are. That's being smart. You've got to work within your strengths. That’s smart. You’ve got to know what that four percent is that makes 64 percent of the difference. That's working smart.
Then you've got to apply yourself to those fundamentals as aggressively as you possibly can. But take that with a grain of salt.
Don't Put Your Family Life at Risk
Don't risk a marriage because you feel like you have to grind it out for 16 hours every day. You don't have to miss out on your children's upbringing. Take this advice with a grain of salt. Enjoy your family.
What ‘work smart and hard’ means for you might be different than for me. But I'm hungry. I want to get these messages out. I've got a full time business and I'm running. I work double time in order to get these videos out for you and to keep my business going.
I want to keep evolving and growing my business because I'm not coasting in any direction. I’m not coasting in anything I'm doing. I'm working as smart as I can. I'm employing more people who are smart and I'm working as hard as I can at the same time.
I promise you, if you take the approach of working smarter and harder, you will see amazing results in a much shorter period of time