Are you looking for an effective way to get your content found on Google?
Just for a moment... Imagine being able to predictable generate thousands of visitors to your content every single month on autopilot...
... You start getting new email subscribers on autopilot, and you're making sales consistently!
...Your business is ROCKING, and you've got your freedom back... No more boss, no more long commutes to work... You've cracked the code to online income!
Feels pretty good doesn't it?
But if you are like most digital marketers, you're probably not feeling like this at all... In fact, you're probably sick and tired of spinning your wheels in the content marketing game, only gaining minimal amounts of website traffic month after month?
If so, then I can help. Believe it or not, there is an excellent way to get your small-business in front of more potential customers using Google… and the secret weapon is SEO.
You’ve probably heard of SEO before now. You also probably know that showing up in search results is the only way to drive real, organic traffic to your website. This is how you grow your audience, increase your profitability, and make a bigger, better name for yourself online.
So what’s the problem?
The problem is finding a strategy that actually works.
As it turns out, I’ve done a LOT of leg-work on this problem… and through trial, error, experimentation, and research, I have developed a powerful strategy for getting found and becoming relevant online.
And my strategy works especially well as a small-business model.
SEO packages can be expensive. But my strategy isn’t. And in this post, I’m going to show you the most effective ways to optimize your content, teach you the fundamentals of effective SEO strategy, and demonstrate how to improve your SEO search rankings without spending a ton of money.
Don’t let SEO overwhelm you. In this post, I’ll break it down simply and show you how you can begin to maximize this awesome tool to start manifesting the lifestyle (and business) that you’ve always dreamed about!
Before you know it, you’ll literally be getting traffic and converting sales while you sleep!
Let’s start with the basics.
What is SEO and How it Works
So what exactly is SEO?
SEO is an acronym that stands for ‘Search Engine Optimization.’
To put it simply, Google uses up to 200 ranking factors to help people find want they want when they search the web.
Google wants users to find the most relevant results for their searches… and they use their algorithms and ranking factors to decide which search results show up first.
These search results are called ‘organic search results,’ and once you learn how to use them, you can literally funnel traffic to your site for free.
It might seem like an overwhelming task at first. But with a little bit of practice, you can gain a strong foothold in your niche market by learning about SEO and employing it to drive organic search results to your blog, landing page, your products and services.
Don’t make the mistake of buying ‘advanced’ SEO courses from fake gurus. These guys thrive off of misunderstandings and a general lack of knowledge about how SEO works.
But with that being said, you do need to know how SEO works if you want to utilize it on your site. You also need to understand who you are creating content for. Let’s talk a little bit about that.
A.I Technology and Search Engine Spiders
Google utilizes little programs called ‘search engine spiders’ to crawl through the web. And when you create a website, these spiders will crawl through it, allowing Google to index your site… kind of like a library.
The main thing that Google looks for when crawling is relevancy to search queries, a.k.a. keywords and key phrases.
Google’s spiders are always on the lookout for relevance and quality, and their algorithms are constantly evolving as A.I. technology gets better at imitating human behavior.
But in addition to written keywords, voice search is also becoming more commonplace… which actually makes SEO even more important.
At the end of the day, you must optimize to get noticed by search engines. But at the same time, you can not just create content for the spiders. You need to design content that will be useful to your audience, but that is also SEO friendly.
This is the balance that you need to strike to hit that SEO sweet spot. So let’s talk about how to do it.
Search Engine Optimization For the Human Reader
Google uses a number of factors to rank content. Google’s ranking factors include things like user behavior, how long visitors stay on your page, the click-through rate, and more. So it is not just about keywords.
You must perform well in as many different ranking-factor categories as possible to get your site to the top of the search engine results.
Well written, useful, and helpful content is awesome for SEO, because it keeps people reading, visiting, and browsing your site.
So if you are an internet marketer who wants to increase your website’s rankings through SEO, you are going to want to put your audience first by continuing to write for humans… while also taking into consideration that you need to keep the ‘bots’ happy as well.
DEEP DIVE: This video does a great job of explaining more about the balance of writing for humans and bots, and how you can do both at the same time and win.
Next, we are going to discuss 3 fundamental SEO principles that you cannot skip over if you want to get ranked on Google the right way.
How To Use This SEO Basics Tutorial and Do SEO for Free
SEO is genuinely simple when you understand the implications of writing for humans and bots at the same time. You simply need to adopt the free 7 search engine optimization techniques in 3 SEO basic buckets.
Tools, On-page and Off-Page Optimization, and your SEO strategy.
That is how this SEO basics tutorial is laid out for you below.
We will go through the #1 -4 Free SEO Tools to optimize your websites foundation, then the #2 -7 On-Page and Off-Page Optimization fundamentals to use in every blogpost you create, and the #3 -SEO strategy for long term success.
No shiny objects necessary, no expensive and confusing tools, software, or funnels. Using these SEO basics since 2009, my main website has received more than 16 million visitors generating millions of dollars in online revenue.
Let’s get you helping a TON of people and making a bunch of money along the way!
SEO Basics: The Free Fundamentals and SEO Tips You Need to Rank High on Google
Whether you are a newbie to the digital marketing game or a seasoned pro, you likely know that every good system starts with a strong foundation.
And SEO is no different. SEO can deliver powerful results and help you in your content marketing efforts. But unless you embrace the key fundamentals and blend them with SEO basics to create a winning strategy from the ground-up, your SEO campaign will never stand on its own.
Watch this video. It elaborates on all of the SEO basics laid out below!
You must build it correctly from the ground up. You need a clear vision of where you’re going, and a roadmap that shows you the proper tools and tactics to use along the way.
You can’t build a building with just a few bricks. A weak foundation will never stand the test of time, and an SEO strategy needs a solid foundation to function correctly.
So let’s dive in and get into the most important aspects of growing your business and applying SEO basics to your content marketing strategy.
It all starts with the right tools.
#1… Fundamental SEO Website Tools for Your Business Success
The first fundamental building-block of a winning SEO strategy is the proper toolset for your website. And this toolset begins with the right platform.
There are a LOT of options out there for SEO marketers, but many of them are marketed just to make someone else a profit.
And the last thing you need is to waste your time on products that aren’t going to benefit you!
Keep your money and stick to tools that work!
It will take some time to learn how to use them, but good tools are much easier to learn with… which means that you can make more time by saving yourself the trouble of having to sift through bad tools in a trial-and-error process. And as an entrepreneur, who doesn’t want that?
Let’s start with the best publishing platform.
WordPress Enhances Search Engine Optimization
If you are a small-business owner, want the best content management system, and want the best blogging platform (the place where all of your blogpost files are stored), then WordPress, hands down, is going to be the answer.
Some of the biggest companies in the world actually use WordPress, which speaks to its functionality and popularity. Let me save you some trouble and just tell you this…
This tool will save you a TON of time, money, and energy.
Why is WordPress the best?
That’s actually an easy question to answer. For one, you are not at the mercy of corporate greed with WordPress, because it is open-source.
It is designed with ease and usability in mind. You don’t even have to plug in your own code with WordPress anymore (unless you want to, anyway!).
If you use WordPress, you can literally build your own website without much hassle.
If your website gets super popular, or if you hit some bumps in the road, there are literally thousands of cheap virtual assistants available to hire and get you back on track.
It is also constantly being upgraded and maintained by some of the biggest nerds on the planet, and is a free, simple way to connect your content to the Google Index (which is what Google uses to store data and determine which web pages to show for relevant searches).
(Did I mention it’s an open source platform?)
There are two ways to get started with WP. You can start by creating an account on WordPress.org, or you can start on WordPress.com.
What’s the difference, you ask?
Don’t worry. It’s actually pretty simple.
WordPress.org (The Recommended Method)
With WordPress.org, all you need to do is choose a good domain name and you’re done with the hard part.
If you already have a domain name, unless you are on Wix, Weebly, Squarespace or one of the other lesser blogging platforms you are probably already on wordpress.org.
Does your website look like this after you login?
If so you can skip to the next section, Permanent URL Post Settings.
Once you get started with wordpress.org, you will see that the benefits are pretty substantial.
You won’t need to worry about building an attractive, functional website because you will literally have a ton of free themes to choose from.
And as a bonus, once you buy a domain name, most good hosting companies will even install wordpress for you free of charge.
So this is definitely our recommended option!
WordPress.com is kind of like a ‘diet’ version of WordPress.org. You can use your own domain or buy a subdomain from them, but your site won’t come with all of the features you can expect to get with the .org version.
Your site is less independent on WordPress.com, because it is at least partly still owned by WordPress.
WordPress.com is basically a ‘commercial’ version of WordPress. They do offer a completely free version, but it is so limited that I really don’t see it as being worth it.
Don’t let a budget stop you from getting started! WordPress.org is both affordable and awesome. But even if you choose to use the .com route, the most important thing that you can do is to start taking action.
Of course, a lot of new developers start missing crucial details even here at the start. If you want to do things correctly and get awesome SEO results in the long run, the best place to start is with your URL structure and a free plugin.
For me, this has worked wonders… and if you follow my instructions, you will save yourself a ton of trouble.
Here is what you need to do.
Permanent URL Post Settings
At first, your blogposts URLs are going to sit on the default setting. This is going to give you a very funky, un-optimized URL… and that is going to have to change!
The default URL will include something like a page number and a date. But the problem with this is that it doesn’t tell Google (or your visitors) anything of real value about your page you are trying to rank.
These settings can be changed, however, through the WordPress Dashboard. Here is how you do it.
Just click on settings >> Permalinks and click on “post name”.
This will match up your URL to your blog title, an SEO basic tip discussed below most newbies miss out on!
Next, let’s talk about Yoast… a free plugin that helps with SEO.
Yoast Crushes SEO
There are literally 10,000 plugins at your fingertips on WordPress.org. But in my experience, there is one plugin that will do more to optimize your site for SEO (especially at first) than any other… and that is Yoast Plugin.
You can find it under the plugin tab in WordPress and install it for free.
Note: I am not the only one who loves it! 24,000+ other people agree that Yoast is a 5 Star plugin!
Yoast does a few different things. It displays the readability of your content, for one… but you will mostly want to ignore this.
It allows you to easily updates your meta description, index or no-index settings, and even lets you create a site map that will get Google to index your site.
This basically makes it to where each page on your site is catalogued by Google.
Yoast is so powerful as a free plugin that I would never recommend that you optimize without it.
HTTP or HTTPS - How to Get an SSL Certificate
The next tool that we are going to talk about is your website’s SSL Certificate. This is another step commonly overlooked by newbies, but it is actually a step that will impact your content ranking quite a bit!
You may be familiar with HTTP. But even if you aren’t, that’s ok! You don’t need to be an extremely ‘techy’ person to get this fundamental step down-pat!
The basic thing that you need to know is that HTTPS and HTTP do different things in terms of ‘security’ on your website. Websites that have HTTPS:// located in the URL bar will also have a little ‘secure lock’ in the upper left hand corner… while HTTP websites will not.
The important thing that you NEED to know is that Google says you have to have an SSL certificate, which means that you need to be on HTTPS if you want your site to rank!
So how do you make sure you have an HTTPS site?
You need to get an SSL certificate (secure socket layer) from your hosting company (is free with A2, my recommend hosting company)... and then, you need to install an SSL plugin to basically turn it on in WordPress.
Really Simple SSL is the easiest way to do this, and it’s free too!
Simply have your hosting company get you set up on an SSL, install really simple ssl, turn it on and your done.
These are two very easy steps, but they are steps that you must take if you wish to obtain an SSL and make sure that your site is an HTTPS website!
#2… Keyword Research - For On-Page and Off-Page SEO Content Success
Remember how I mentioned that there are 3 free fundamentals that you must learn to build a strong foundation for your SEO strategy?
Well, fundamental SEO tools were the first… but the second is keyword research!
Keyword research is so powerful that you can literally elevate your entire SEO platform by learning how to do it!
Planning out your content through keywords is such an essential part of this process that you must understand how it works if you want to succeed!
Check out this video. It actually teaches you how to set up your own long-term website domination plan and how to generate a master keyword list to begin tackling the steps below.
I see so many small business web pages that only have an image on the whole page… and this image isn’t even an infographic!
These folks are seriously missing out on huge growth opportunities for their business, and they don’t even realize it!
Despite its importance, keyword research is actually not that difficult. It is pretty simple, though it does take on new ‘nuances’ as search engine AI continues to evolve.
You see, the key to successful SEO marketing is that you don’t just want your content ranked on Google.
You also want your readers to see you as a possible solution to their problem. You want them to click on your site, ingest content that you’ve posted, and click through your links.
You want them to feel like they can trust you. You want to inspire the ‘hope’ that you can solve their problem for them.
You want to compel them to click-through your site, opting in to your email list, and you want them to subscribe and enter your marketing stack.
You want them to buy your product!
But all of this starts with keywords.
So let’s talk about where you need to have them, and how you can optimize your on-page and off-page content for maximum traffic.
How To Find Your Primary Keyword
Before you just ‘pick’ keywords to focus on, there is a BIG question that you need to dig into.
Are your keywords being searched for?
If NO ONE is searching for your main keyword phrase, then guess what? You’ll be putting all of your time, energy, and effort into content that nobody is going to be searching for anyway!
But I can show you how to sidestep this problem, and get it done RIGHT, the first time.
Personally, I use a tool called KWFinder.com. I highly recommend it, mostly because of the speed and ease of use.
You get not only search volumes and related terms, but also a percentage-based number indicating how easy or difficult a particular keyword will be to rank for. You can also use it to find out which sites are the ‘authority’ for particular keyword phrases.
Here’s a deep keyword research how to video I made showing how to use this freemium keyword tool. 5 searches a day are free, enough for most solopreneurs, $49 a month if you need more searches than that.
If you can’t afford a paid keyword tool quite yet though, do not distress. Here is a list of the best free keyword tools to get started with.
You can also click here to learn how to do keyword research 100% for free. This link will show you how to analyze the data and choose the best keywords for your website.
Headline Words That Work For Bots and Humans
Your headline is the title of your blog. It needs to contain your main keyword as close to the front-end of the title as possible. But for your headline to really ‘pop’ for both humans and the bots, you are going to have to blend keyword research with buyer psychology!
Think about how your audience is searching. What is your ideal customer trying to find online?
There is an art-form to drafting dynamic headlines, and the more you practice it, the better you will get!
You need to grab audience attention, but you also need to do it professionally and in a way that will not hinder the bots from crawling your site or ranking it well.
I actually recommend reading these 5 best copywriting books for digital marketers. If you want a more thorough education on how to write headlines that will really grab audience attention, these books will help!
The number-one thing to understand here is that you need to identify who your audience is, what they need, what they are searching for, and how they are likely to word their search queries.
Are they going to use phrases like “where to get…” or, “What are the best…?”
You have to get inside your customer’s head and anticipate what they’re going to be searching for.
Then, you have to grab their attention with your content. If you fail at this, you will just get skimmed over… no matter how much work you put into ranking!
The goal is to get people to click… and that all starts with a dynamic headline!
Look ‘up’ for a second. No, not away from your screen! Look at the web address for this post.
What you’ll notice is that after ‘MilesBeckler.com’ it also has the main keyword for this post, “SEO basics.”
We talked earlier about setting up permanent post settings with the “post title” option. And this is a vital, awesome step to take with your posts.
But adjusting your URL, in addition to this step, is another sure-fire way to further optimize your post.
Optimizing your URL is a simple process.
When you create your blogpost in WordPress, the default is now set to post title. You can leave it as that, because your keyword is in the title, but let’s elevate it a little more.
A clear and concise URL is a better user experience.
Do you think there is any doubt to the Googler of “Affiliate Marketing Funnel”, what this post is about?
This is a simple, yet SUPER powerful basic SEO hack.
Primary Keyword in the First Paragraph and Throughout Content Appropriately
Your main keyword is the most important keyword in your post. And for this reason, strategically placing it is going to be vitally important to the process of being found by Google.
It might not feel like every page of content matters… but it actually does. You see, after reading your title, Google bots tend to descend downward over the pages they’re crawling.
Their algorithms count the number of times your keyword is used, both to ensure relevance and to make sure your content isn’t spammy. Your best strategy, in this case, is to make sure that your keyword appears again within the first 100 words of your content, right in the first paragraph.
This allows Google to see the relevance between your headline and your content.
Beyond the first paragraph, you will also want to ‘sprinkle’ your keyword into the content at various other points.
Note: When I say sprinkle, I DO NOT mean to stuff it! You want your keyword to appear organically, when it is actually appropriate to use it.
Keep in mind that larger pieces of content give you more opportunity for keywords. Also keep in mind that you need to remember not to overuse your keyword.
Remember, you are writing for humans.
Even if your keyword really flows well in your content, keep it to a minimum and avoid over-using it. Instead, you can use related keywords or terms to help you ‘spread out’ your actual keyword usage.
Additional Keywords as H2’s, H3’s, H4’s
As the Google bots crawl past your first paragraph, they continue their journey downward. Eventually, they will move through your entire page… combing through every last word with a trained, well-programmed eye.
And as they scour your page, they are going to make a note of every time they run across another keyword that was related to the first one!
If you use only your main keyword and no other related terms, that is alright. Sometimes it happens.
But if you get the opportunity, you can use related terms to show Google that you are covering your topic with more depth… and that can actually boost your rankings.
Let’s talk about H1, H2, H3’s etc.
Follow me for just a moment. Let’s think of a blog post as a book. A book has a title, chapters, and sections within each chapter.
The title of a book hopefully describes the book pretty well, or at least lets you know what the book is about.
Once you open it up, you can view the table of contents and see, at a glance, what additional details the book is going to cover.
Your H1 is the title of your book.
Your H2s are the chapters of the book.
H3s, H4s, and H5s, if necessary, elaborate more on the specific information in that given chapter.
The idea here is that this is a logical way for people to look at your outline and scroll through your blog post.
This makes it easy to find what they’re looking for. Well, bots do things the same way. They scroll through and see what may or may not be a higher priority for relevancy.
You need to know that your title is automatically going to be made the H1 in most WordPress themes. If you are unsure, reach out to the theme company for clarification.
To make your chapter titles H2s, simply highlight the proper titles, go to the title drop-down box, select Heading 2, and go.
Let me give you an example:
The main keyword for this post is seo basics. That’s in my H1. However, the section you are browsing now is an H5 section.
Above that is the H4, “Additional keywords as H2’s.” Above that is the sub chapter “Keyword Research” (H3), Under the larger Chapter “The 3 Fundamentals of SEO Basics”, which is an H2
You want your headers to set up your outline so that it flows well for both the human reader and Google. Surfer SEO is a tool I use to show me how many Google and humans want to have in the post.
You want everyone, bots included, to be able to figure out exactly what your content is about and how relevant it is to searched queries.
Now we bump up to a H4, sub-section of keywords, Optimizing Images for SEO.
How Do I Optimize Images for SEO?
Your outline and text are not the only elements of your site to optimize. Your can also optimize your images for SEO. And despite what many people may believe, it is simple to do.
To optimize your images, you actually need to do a few things BEFORE you even upload the images to your site for posting.
Here are the steps you need to take.
Step 1… Find a royalty free image, and when you save it to your computer, change the filename to a relevant key phrase of the the section of the blog you are placing the image.
When you upload your image, the key phrase will be in the URL filename of the image stored on your server.
(Note: If you right click on the image above, and open it in a new tab, you will see the words “SEO-Image-Optimization.” The filename let’s Google and humans know precisely what this image is related to.)
The image also includes those words on the title and alt text.
(Here is a quick look at the instructions I use for my awesome, affordable, virtual team. These instructions go between the person responsible for the SEO and the website designer who is embedding the images. This will give you a better idea of what I’m actually doing with my images.)
EMBED this image: Filename, Title, Alt Text “SEO Image Optimization”
“SEO Image Optimization” should be inserted into the filename for the image above, as well as the title for this image in WordPress. This should also be placed within the alt text field.
Step 2…Use keywords that correlate with the heading section you’re in, and make sure to add a description of the image.
For this image, the description is “SEO has many ranking factors, URLs, meta, image optimization, keywords, page authority, and more!”
Don’t think too hard about it, just add a simple and fast image description.
Optimizing your images for your site is a very powerful SEO technique.
It is done in two very simple steps in WordPress.
1. Click Media in your WordPress Dashboard
2. Type in the appropriate words.
Optimizing Your Featured Image
Your blogpost will have one main image that is the featured image of the blog.
The steps are done the same except that image will have the main blogs keywords as the Filename, Title, and Alt Text.
Book cover image, gets the books title primary keyword as the image metadata.
Meta Description for Click Thru Rates
When the time comes to publish your blog, you have to stop and ask yourself a couple of questions.
What is going to catch people’s attention? What is going to make them want to click on your page and read your post?
Remember that we are shooting for 100% organic traffic. This means that your results will have to compete with everyone else who is ranking for the same keywords.
As it turns out, one of the most under-utilized tools for getting past this overlooked element of the game is your blogposts meta description!
A well written description can appeal to your audience and compel them to click. But… a well-generated description can also matter to Google.
Here are some tips to help you maximize this space in a way that will really help you with your SEO goals.
Don’t worry about how short or long your meta description should be, the Yoast plugin keeps track of the current Google trends of this for you!
Below your WordPress blogpost editor is where the Yoast plugin is here to help you. You simply start typing in the meta description box and Yoast turns green when you have enough words and is red ifyou have too many or too little!
First and foremost, make sure that your keyword is somewhere in the description.
You can use as many keywords as you like, but DO NOT make it stuffy! Google will actually highlight each words that match the searchers intent with bold letters in your description right on the results page.
In the image above for that post it is chasing keywords about writing seo content, best SEO content, and SEO content ideas, Google will place those words in bold letters to show the match to the searcher.
Next, use your copywriting skills to write a preview that creates interest. You want searchers to be intrigued by your post, and then to click on it.
#3… How to Win? Publish Valuable Content Consistently!
And now, we arrive at the 3rd free fundamental of a strong SEO strategy!
Simply put, winning in the organic search results game is not just about having the best website and the best tools.
One of the most crucial, fundamental elements of success in this business is to produce valuable content on a consistent basis!
The tough truth of the matter is this… if you don’t even have content to optimize, you aren’t even going to be in the game.
So first things first… you must consistently publish well-written, niche-focused content.
Second, you have to make sure to publish the best, most relevant content in your field, and make sure that it adds value to the lives of your audience.
There are no shortcuts in this game. It is absolutely a long-term process. But if you can put out content consistently, and build your business on a foundation of value for your readers, then you will start racking up numbers and succeeding.
The Fast Track Growth Hack
It takes hard work to become the authority in your niche. But every effort you make, even the small steps, are going to make a big difference.
The best thing you can do to level-up and become a content creator is to take on the 90 day growth hack.
This ‘challenge’ is pretty simple. For 90 days straight, you create content and publish it. It doesn’t have to be perfect, but even if you just use SEO basics, you will already be a step ahead of the competition!
When you start building up your blogroll, you will give Google something to work with… and that is GOOD NEWS for your site!
Bonus SEO Basics Tutorial Tips to Boost Your Rankings Fast
Thought I’d throw in this SEO tip because it’s something you can do with little effort to boost your rankings.
If you have existing content, go back through and apply the SEO basics to it. You can also turn simple content into multimedia content, redo cover photos if they’re outdated, and update any information that needs to be updated, including dates.
Add relevant content to pages you’ve already published if it will deliver more value to your readers.
My wife was ranking in the 6th spot on Google for a specific keyword. She went back in and embedded a relevant video into her post, and within a couple of days she was bumped up to the 3rd spot!
She went from small-time traffic to a 10% click-through, gaining thousands of visits per month.
Little things like this can give you a serious boost in ranking.
Supported Material Within Your Post
Depending on what you’re talking about in your post, you may need supporting evidence.
Linking to credited sources in your content is another factor that can help you to rank better with Google.
But we’re talking credited sources!
So if you’re writing about facts or quoting someone, make sure to include a link to a credible source-page or to give the applicable person credit.
Linking to non-credible sources is just shady, and that will not help you out!
So make sure to check out your sources before linking to them!
Create Multi-Media Postings
Google loves it when you post different types of media within one post. They also really like it when you spruce up your post and make it ‘pretty.’
So embed videos on your topic. If you’re utilizing YouTube SEO, this is going to boost the relevance of your post even more.
Use related photos in your posts. Make sure to label your photo using the keyword of that section you are embedding the post in.
You can even pin images from your Pinterest account, getting you backlinks from Pinterest rich pins.
Break up your text with some great imagery, and add in some multimedia spice!
Not only is this good for ranking, but your readers will appreciate it too.
The Only “How To Rank #1 on Google” Hack
Why is Google the ‘be all, end all’ in search engines? Because they deliver a fantastic user experience.
With that being said, it is super important to ALWAYS keep the goals of a platform in mind when you publish to it!
If you want to become a Google partner and have your content rank well, that means you must appease Google’s goals as well.
Google wants to show search-engine users the best, most helpful, most relevant content on whatever topic they happen to be searching for.
Google offers this service because they want to build brand equity and continue to be your go-to web browser! They want to earn our business for life!
Google also gets to display ads for users. You may not click on every ad, but some people do click on them. This makes Google some extra money, but it also doesn’t take away from the ‘Google experience.’
If you want Google to prioritize your content, you have to help Google do what it does best. You need to provide high quality, relevant content of the highest quality possible.
You also want your content to be engaging and helpful. When you succeed at this, Google will start ranking your content… no question about it!
But the key here is that you have to be the best. No tricks. No gimmicks. No shortcuts. There is no hack for this. You just have to create the best content possible, and it literally has to be the best that Google can find.
That’s the secret to the game.
Yes, it is a lot of hard work.
If you want to see what it takes, type in your most relevant keyword and look at the top 10 results.
Your goal is to make your blog posts better than those posts, in every way. Use this as a starting point, and leverage yourself past it.
That is the winning plan. Create more, better content, and do it more consistently.
You’re going to have to build it by writing better and better content and continuing to level-up over time.
You have to establish yourself as an authority in the niche, and not do anything stupid. Don’t jump the bandwagon to try blog networks, PBN’s, buying shady links, or some other trend that Google will crush when they find out about it.
Google wants to rank great, relevant content that pleases searchers… and they want to rank it from websites that people love.
Grow a website for your niche that people will love, one post at a time. That is the only “how to rank #1” on Google tip to charge into.
Apply the SEO Basics and Watch Your Business Grow
If you want to crush the SEO basics, then start with the foundation. You need the right tools, keyword research, and a winning mindset!
But remember. To make it all work, you have to produce content.
So get out there, and start creating!
Without content, you cannot win. But once you get started and start to implement these strategies correctly, you’ll start to see more and more organic traffic.
This will bring you closer to achieving your goals, and you will see how consistency truly wins the SEO race over time!
If you’d like to go deeper into SEO, check out this post to get my free SEO training course.
With time, SEO will be super easy to do. You’ll do it without even thinking about it!
Work on serving others first. Solve their problems, answer their questions, and make their lives better. If you can do this, you can absolutely win!
With that being said, if you have any questions or comments about the basics of SEO, hit me up in the section below. I’d be happy to help!
If you enjoyed this post, and would like to learn more about the 7 step process that took me from $50,000 in student loan debt to a million dollar business online, then grab a copy of my completely free course and learn the secrets.