Do you want to finally start making money and selling products through your sales funnel? If so, then you need to make sure that your landing page is converting cold-traffic into sales.
It’s one thing to gather email addresses in exchange for a free offer or giveaway… but it is quite another to get them to pull out their credit card and make a purchase!
Well, I have great news! Today, you’re going to learn how to make these sales happen.
To show you exactly how it’s done, I’m going to show you three high-converting landing page examples to demonstrate how to get started on the right foot.
And how you can find niche specific landing pages that are converting today on Clickbank!
Once you know the do’s and don’ts, the copy pattern, the design elements, and the rest of the essential elements, you’ll be ready to design your very own sales funnel and use your website as a money-making machine!
It’s time to get your landing page spruced up and ready for success! Let’s get started.
What is a Landing Page on a Website?
A landing page is a standalone or independent web page with a single important function. It is designed to help you generate leads and sales.
It conveys, very specifically, what you want from your customers and what they can expect to get in return. It then compels the customer to ‘take the deal’ and commit to one action.
A lot of landing pages ask customers for their email addresses in exchange for information. But many also ask for customers to buy a product.
Either way, you need to sell your customer on the transaction… and that is the challenge.
What you need, as a digital marketer, is to learn how to sell!
Whether you are selling an information product, a physical product, or a service, the point of the landing page is to promote a specific ‘offer’ and get your customers to buy from you.
Your landing page is one of the most powerful pages on your website.
With the formulas in this post, I can help you grow your business and show you how to focus on increasing conversion rates for maximum profitability and success, but
Wrong Focus/Backwards Landing Page Creation/Clickbank Affiliates and More
There is a HUGE problem in internet marketing today. Affiliate marketers and course creators are driven by profit!
You are told you need this landing page software or model the funnel in this course and you will then be successful.
It is all lies!
A landing page can not be a success on day one or even day 30 most of the time.
Your product, your optin, your message has to be tested with each ad you run or popup you create.
No one tells you this!
Below are about 32 points from 3 of the great high converting sales pages live right now, only 3-pages! 32 different landing page elements to learn.
Will they will help?
They will help you create your best guess for success in your sales funnel.
I did say best guess.
The only way to KNOW that your landing page will convert is to build it, send some traffic to it, and analyze the results, make a modification send some traffic to it, analyze the results, again and again and again.
Successful landing pages are grown not built.
How long will it take?
It depends on how far along you are in the #1 needed skill to make a landing page do what it is supposed to do, convert.
The #1 Secret to a Successful Landing Page For Your Business is…
How do you design brilliant landing pages that make a TON of money??!!
The answer is simple. You’ve got to learn the tricks of the trade!
The number one key, the ‘ultimate ingredient’ to a thriving landing page (and a thriving business) is...
Tested and Proven Direct Response Marketing
Proven direct response marketing is the secret to a successful online business.
You have to learn how to apply direct response marketing using methods that are tested and time-proven.
I actually learned this skill by reading and studying the best copywriting books from the masters who invented this craft.
You want tested, PROVEN results... not the new courses from fake marketing gurus that basically just regurgitate the same information without any actual evidence.
Direct response marketing is fundamental to it all. It impacts your facebook advertising, email conversion rates, social media posts, and your landing pages.
On your landing page, you need to channel your visitors toward a specific series of responses when they land on your site. You want them to…
- Watch a video sales letter
- Read a sales letter
- Click on the ‘Buy Now’ button
In this form of marketing, your copy will directly ask your visitor to take action.
There is no navigation bar at the top of the page, no funnel leakage, and no alternative option.
There is only one option… for your customer to take action and buy your product!
And if your landing page is modeled after three of the best landing page examples on the internet, your odds of converting that traffic into revenue will be even higher!
How I found these Top Converting Pages and How You Can Too
If you're not familiar with Clickbank you need to learn how to read Clickbank metrics now.
To find hot landing pages that are converting right now you simply create a free Clickbank account, type in a product or choose a niche category, sort by gravity score and Voila
Top landing pages that are converting this month!
A plus 60ish gravity score is ridiculous!
I can now click and view the live page that is converting so well and reverse engineer it!
That is what is done for you below on three of Clickbanks highest converting sales pages.
I chose very different niches so you can pull tons of variety out of each of these sales pages.
The funnel I recommend you to build for your first landing page experiment is a minimum viable funnel, why?
Too many people think they have their audience figured out, create a course or product, only to find out that no one wants what they spent their time, energy, and money to create.
What to Look for in High Converting Landing Pages
“I’m ready to make my first 6-figures, Miles! What do I need to do??”
First of all, the fact that you are even reading this is awesome… because you are showing that you’re ready to pull the trigger and get to work!
As I mentioned earlier, you have to learn how to dial-in a fire, killer landing page if you want to maximize your direct-response marketing.
And analyzing what successful people are already doing is a great place to start because this will help you to sidestep a lot of the usual ‘pitfalls’ that trial-and-error alone doesn’t always help you to avoid at first.
Let’s take a look at these landing page examples.
These websites aren’t just making money. They are making buttloads of money with ClickBank, and you can do the same thing if you just follow this simple formula!
Watch me walk you through each one of them in this video:
Example # 1: Story First, Offer Later
Our first landing page example comes from https://fatdecimator.com/.
From the very beginning, it is pretty much-screaming authority with the headline!
“Ex-Marine Reveals the ONE Veggie You Need to Stop Eating to Lose One Pound of Belly Fat Every 72 Hours.”
First of all, this is a powerful headline! One of the reasons for that is because it uses catchy key words: ex-marine, one veggie, loses one pound, and every 72 hours.
Let’s break it down a bit further, though. There are a lot of important components here that help this site to crush it. Let’s take a closer look.
Ex-Marine - Trust Factor #1
First of all, when you hear the words “ex-marine” or “marine,” you instantly think of concepts like power, authority, command, etc.
This immediately helps to establish trust with the reader. But at the same time, it is also knowingly playing into the predominant #American belief that ‘everything military-based is beneficial.’
We see marines as protectors, saviors, good guys, and general all-around heroes. So when an ‘Ex-Marine’ says that they have something to say, most people are going to listen.
It’s a trust thing, but it is based on consumer perception. The reputation of the seller is being used as leverage to earn trust from customers.
Then, it is followed up with...
Even the word ‘reveal’ seems to spell out something mysterious… like there is some kind of secret that everyone wants to know that will put them ahead of the curve.
This honorable Marine knows something that regular, poor civilians don’t understand. He has a secret. If he reveals it, you will have ‘special insider knowledge’ that could help you to solve your problem in an awesome way!
Everybody wants to know a secret. That’s why putting “reveals” in the headline instantly piques everyone’s curiosity and makes them want it.
This headline is not just saying that they can help you lose weight. Instead, specifics are used… and specifics are critical to your landing page!
This site is using very specific numbers. These specifics give you an actual figure to visualize for yourself.
Can you really lose that much weight in that much time?
It helps you to identify the exact value of the offer, which makes it more appealing.
They are also telling you about ONE specific veggie that you need to stop eating to make all of this weight loss a reality. This is part of the secret, but it is also very specific. People LOVE specifics like this, especially if they promise big results!
But losing one pound is also believable. People believe that this can happen, so it is also realistic.
When they do the math, they are basically realizing that the offer promises to help them lose 2 to 3 pounds a week. That’s 10 pounds a month… all from just cutting out ONE veggie!
That’s an awesome offer! It’s compelling! Who wouldn’t want to know that?
Phone Number - Trust Factor #2
Another quick, yet powerful way to establish trust on your landing page is to include a legitimate phone number in the copy.
If you’re revealing a tip, secret, hack, or plan to your audience, you need to be sure to prove to them that they can trust you.
How can you claim to be a legitimate business if you won’t even give out a phone number?
Your customers know that real, valuable businesses who plan to stick around will have a phone number, a business address, an email address, and other contact methods available that visitors can use to initiate contact and ask questions.
Now let’s talk about your color scheme! This landing page features a combination of pink, sky blue, and white colors. These colors are light. They’re delicate. They’re almost feminine.
The seller is obviously targeting a female population on this page, and color choice plays into this a lot. You are always going to want to choose your colors based on who your target audience is.
You want your target audience to feel like this is a perfect offer for them… and colors can help to do that!
Trust Factor #3 - Says again Who and Why They Can Help
Your customers are going to want to know why they should trust you, and rightfully so.
So you have to communicate this in your landing page content.
Why should they buy your stuff? Do you have a P.h.D or a Master’s Degree? Do you have some kind of award or certification? Where is the proof that you are the best person to help them solve their problem?
Does your product use credible evidence to back it up? Has it been mentioned on credible websites? Has it been recommended by people in your niche?
How long have you been a weight loss expert? What is your level of expertise? What makes you better than the next person who happens to be selling a similar thing?
In this specific landing page example, we see that the seller is an ex-marine who has been in the industry for YEARS.
He is also telling, showing, and sharing how his formula has literally helped hundreds of people to lose weight!
Everyone knows that an ex-marine is going to mean business. Everyone knows that an ex-marine isn’t going to want to ‘mess around’ with formulas that don’t work.
This is where the credibility comes in. People know that marines are trustworthy, reliable, elite, highly trained, etc.
So in your case, you need to let your visitors know who you are. You need to tell them why you can help, why they can trust you to help, and why your work should matter to them.
This page got both the content and the imagery right. The headline is magnificent, for many reasons. But then, awesome imagery supports it and helps to drive it home.
There is even imagery of a blast, and all kinds of awesome graphic work!
When you scroll down the page, there are literally dozens of before and after pictures. These are pictures of actual buyers. There is also the ex-marine image toward the top.
All of this helps to convince visitors to trust him. It tells them that this marine gunnery sergeant has discovered the secret to losing weight (1 pound every 72 hours) by avoiding eating just one specific veggie!
“I grabbed the nearest men, a fresh face, a PFC named Anders, and shoved him towards the cave entrance...”
Here, you see content that is exciting and dynamic. There is an image of a blast, plus pictures of a marine in a combat situation, lots of emotion from the imagery. But then, it switches gears a bit.
“High, I’m Sergeant Kyle Cooper, and I’m about to share a bizarre story…”
And here, we hear mention of a bizarre story. Customers love this. They love mysteries, hidden facts, and weird, secret knowledge.
Then, he goes on to talk about how he helped someone lose over 40 pounds, and saved her life in the process! There are also these images of before and after pictures… all setting the stage for the sale.
It all looks easy. It is all right there. There is a ton of proof, trust, and curiosity already created. The storytelling has helped to build trust and believability.
You can probably already see why this landing page has been so successful!
The sales page also goes on to talk about what is NOT required to succeed with this system. When it comes to losing weight, people tend to have a few hesitations and objections. They visualize gut-wrenching workouts, getting surgery, taking unhealthy pills, etc.
But the great thing about this landing page design is that it spells out, in bullet points, exactly what you DON’T have to do! It deals with all of the common objections coming right out of the gate. No tough workouts, no fad diets, no pills, no surgery, etc.
And then, alongside these bullets, the page goes on to continue building the story of the author’s success. You can’t even see the actual offer yet! You still have to scroll at this point.
It goes into giving more testimonials, more stories, and more case-building content. All of this really gets the visitor thinking that they might actually ‘miss out’ if they don’t jump on the offer!
It’s actually a super-long landing page when you consider everything. But it is packed with stories and awesome content, and that’s what you want. Your page doesn’t have to be this long, but the point of all of this is that conversions will increase if you can successfully help your readers to visualize what is really in it for them!
Once you can convince them that they would win with this offer, you move on to talk about the actual offer.
Of course, don’t forget about the intro! The intro is everything! Without a good intro, they will click away before you’re even able to build trust.
So just to recap, let’s talk about some of the elements he has used to build trust here.
- He’s a marine gunnery sergeant
- He saved Sharon’s life by helping her to lose over 40 pounds
- He found the secret to weight loss in the unforgiving desert
- He deals with objections in bullet-point form
- He hooks you with the promise of secret knowledge
- He lists testimonials
The list goes on and on.
It is long, but the trust-building on this site is so good that people are literally trying to find the offer button so that they can get on to the next part!
We’ve found some awesome takeaways from this page, but let’s move on to another page and take a look at that one as well. This one is a little different, but it will also teach us some valuable lessons.
Example # 2: From Zero to Hero
Now, this landing page is quite different. This is a product that aims to help people jump higher. It claims to help them ‘dunk like a total badass.’
This is an awesome landing page for several different reasons.
Why? Because it has everything a proper landing page should have. Everything about it just works.
Let’s take a closer look.
Keen Choice of Colors
Right away, you will see that the difference between how this page looks and how the first one looked is literally as different as day and night!
Color-wise, you will see that that this page has a lot more black, yellow, and white in it.
The fatdecimator landing page leaned more toward a female audience, which explains why it had so many light blues, pinks, and whites in it.
But the Vert Shock landing page takes an entirely different approach. This page has an unmistakably masculine vibe to it.
You can almost smell a dude’s gym bag in the picture, and it almost makes you feel like you want to get to the gym and slam some basketballs with your boys when you look at it!
It literally evokes these desires and emotions, which is powerful!
This page is full of ‘man’ stuff, and the color scheme is the first thing we notice that gives us a direct hint as to who the landing page was created for. It is for amateur, inspired, hard-working basketball players who want to take their game to the next level.
It immediately connects with visitors who are normal everyday basketball players that want to consistently spring up and slam-dunk… one right after the other!
Powerful Use of Imagery
As we’ve already mentioned, the colors are quite different in this landing page. We’ve also noticed that one is ‘girlier,’ and one is ‘manlier.’
But despite these obvious differences, there is still a common denominator between the two.
Both landing pages use powerful imagery to appeal to their target audiences. In this page, it happens to be this cool guy dunking a basketball, along with a video in the center of the page showing dunk, after dunk, after dunk!
This is actually quite similar to the imagery on the fatdecimator page, where a happy couple was depicted smiling and enjoying the feeling of freedom from their weight-loss worries.
Both pages help the reader to visualize what it would be like to crush their goals and succeed at the things they truly desire. And on the first page, all of this imagery happened above the fold, where it can’t be missed!
There is also a ‘zero to hero’ mentality going on with this one. It almost feels like you could go from a so-so basketball player to slamming dunks in the schoolyard if you were to buy this product!
If you are a die-hard basketball fan, you probably already know that this landing page is speaking the right language!
Imagery is powerful. But it is important to get it right!
Dirty Little Secret Revealed
This may seem like an overused line sometimes, especially in landing pages. But hey… it’s used because it WORKS!
If you want to capture people’s attention right away, add these two powerful words to your landing page headline.
In this page, for example, they’ve got the headline:
“The Dirty Secret Behind the World’s #1 Dunker…”
If you’re a dunk-obsessed dude who has been trying your entire life to dunk, only to fall short every time you’ve tried, this headline would definitely make you curious.
You’ll want to know what the secret is! You’ll want to know if it could work for you. What if this secret could finally help you dunk the basketball?
As you scroll down further, you will find that there is another ‘juicy’ element to this secret. There is the feeling that you will ‘miss out’ if you don’t know what the secret is.
It’s like the secret is right within your grasp. If you could just uncover it, you would level up your abilities!
And as you read more, you will hear stories that will build up your interest.
Your desire to know the dunk-king’s secret will grow. You’ll start to wonder how fast this secret would work for you!
That leads us to the next part of the landing page…
You start off with a “secret to ____ revealed” hook, then you follow it up with the specifics, actual numbers, and/or the specific length of time it’ll take to see results.
In the first landing page we looked at, they promised to help you lose 1 pound every 72 hours. Boom. This tells you exactly what they are offering and how fast it could work for you.
But this ‘dunk-master’ page also has specifics!
They offer a three-step dunk training program, which promises to add “9 to 15 inches” to your jump IN LESS THAN 8 WEEKS!
Even if a player has a game coming up in just 3 months, they could still use this training program to level up their dunk-game in time to make it!
This could even be used by players who aren’t sure yet if they even want to join a team! Maybe this training could give them hope and a reason to keep trying!
The description also gets you thinking that the program won’t be that hard. There are only three steps to it, after all. How hard could that be?
You could be the next ‘dunk king’ of your own court in just 2 months!
How? By learning from the dunk-master himself!
This is an excellent page in this regard, because it does a great job of appealing to people’s love for specifics. People want to know exactly what they’re getting! They want to know exactly what to expect from the program, and they want to know how long it will take them to get results.
So your job is to tell them what it really takes, and also how long they will have to train to fly from zero to hero. And if your offer is compelling, it will sell!
Testimonials After Testimonials
It is pretty much guaranteed that people are not going to take you for your word at first. They are going to roll their eyes, and are definitely going to want proof before they buy anything.
So in order to give them the proof they need, you’re going to take them deeper and deeper into your story. You’ll also need to show them the testimonials that prove who you are and why you can help them.
This example page above really rocks because it has the same story pattern as our first example. It speaks to a lot of objections people might have, and counters them quickly.
You want to present potential buyers with dozens of case studies, personal experiences, and/or results from actual customers. This is awesome because it shows them what happens when real people use the program!
There are also pictures of individuals who went from ‘zero to hero’ on this site, doing dunks after dunks… proving that the method works and that it is not just ‘smoke and mirrors.’
This page even combines written testimonials with video testimonials, which is outstanding!
Don’t just offer promises and talk. Show your readers what’s in it for them. Show them proof that it works. They simply won’t buy it if they don’t believe 100% that it could work for them.
Do you remember the ex-marine guy from the first landing page example? This page is also similar to that one in that they really build-up the credibility of the person offering the product before asking you to accept the offer.
First, they tell you that there are ‘deep secrets’ behind this man’s ability as the #1 dunker.
Second, they build him up by telling you what he has done and how awesome he is on the court. And third, they tell you how he’s the number one dunker on a TV show called the Dunk King, and talk about how he won the Nike World Dunk Competition.
There is even a picture of him with Lebron James to connect him to fans of the NBA!
But the point of all of this is that they build up his credibility by laying out his qualifications, credentials, and the things he has accomplished that are relevant to the program he created.
This is the guy that everyone looks up to, and now he’s teaching people to jump just as high as he does…
And it’s all a matter of following exactly what he did. He teaches you how... in this three-step training program.
Keep doing what he tells you, and in roughly 8 weeks or less, you can add up to 15 inches to your jump and start dunking that basketball!
What’s Not Required: Objections
Most people are not going to believe everything. They are probably going to have at least some questions and objections along the way.
This is why winning landing pages make it a point to reassure customers by dealing with the main, common-sense objections head-on and in a very direct way.
You have to eliminate these doubts from their mind… and you do this by adding in bullet-points or some kind of a list that basically tells them what they won’t have to do to make it work!
The previous page told us that we wouldn’t need fat-burning pills, surgery, or to do painfully hard exercises.
The testimonials also backed up these claims.
One cool thing about this dunking website is that it speaks to a lot of the objections right away.
You’re unathletic? Not a problem!
You’re not even 6-foot tall? Screw that. You can still totally dunk like crazy!
You tried other dunking training programs before and failed? You may have gotten a lemon last time, but this one is a sure winner!
And most importantly:
You CAN dunk. Yes, they even had that part highlighted in bright yellow to boost your confidence and to help you build belief in yourself.
It’s telling you that you can be that dunking badass on your basketball team... EVEN IF you’re under 6-foot tall, unathletic, and have tried everything else in the past without results.
And it just goes into story after story after story, where customers keep talking about how well it actually works.
And it does the trick! All of this confidence-building pays off with high conversion rates!
The Power of Visualization Through Your Story
Your offer is not going to convince people to buy your stuff right away.
Your offer is what causes them to gravitate toward pulling out that credit card to make the purchase.
It’s easy to find high-gravity products. But the real test is this… can you sell those products through the power of well-written copy?
That’s why you need your customer’s visualization skills working throughout their visit.
You begin with a catchy headline that promises them secret knowledge… you promise them that this secret can solve their problem… you tell them that you’re going to reveal it to them, but first you throw story after story on the table, showing them how awesome and legitimate it is!
You debunk myths and offer testimonial after testimonial, each time providing even more reassurance that this secret is the answer they’ve been looking for.
You get them to imagine and visualize what it would be like to have everything you promised. They think about the specific results, and calculate how long it would take them to succeed.
You answer the whys, the hows, and the what-ifs, and make it 100% clear that your offer is the ONLY THING that will get them from point A to point B!
Weave your story. Include a credible, reputable figure in it… like the ex-marine or the world’s #1 dunker.
Make sure they know that you’re not some random kid trying to sell them junk. Make sure they know that you ARE somebody… that you have credentials and experience, and that you are a professional.
Rock your story out with all of the necessary elements. You need imagery, colors, testimonials, credibility, specific results, and answers for objections.
This is how you create a #baller landing page!
Example # 3: Secret Revealed
This one is really, really simple.
It’s for tedswoodworking.com, and it clearly specifies who the page is all about with the call out up top “Attention: All Woodworkers”.
Now let’s talk about the headline and why this one rocks it out in this niche.
Credentials and Hard Sell Revealed Immediately
This guy keeps things clean and simple. He tells you right away who he is and why you should buy his stuff. And you’ll notice that the first three words instantly give him all kinds of authority.
Retired Master Craftsman.
This guy isn’t just some ‘new kid’ on the block. He’s a retired master craftsman who has been in the woodworking game for decades.
They’re pegging him as one of the best (if not THE best) in the industry.
He’s definitely not your average craftsman who just wants to make money selling a course.
We also learn that he’s retired, meaning that he’s probably got it made. He’s trying not to work too hard anymore, because he’s already done that for years.
He’s just a highly-skilled master craftsman (almost like a grandpa) who is now spending his days teaching people how to do woodworking the right way.
He’s teaching people the best skills for woodworking, both for people who want to do it as a personal hobby and for people who want to go on to make it a business.
As you can see, credibility and trust are built almost instantly. You also notice that it doesn’t beat around the bush. The page quickly tells you that he’s here to reveal his ‘secret archive of over 16,000 plans.’
And boom. Just like that, you know exactly what he’s selling. You know that a master craftsman is offering the secrets of his knowledge, and you know that if you are interested in woodworking, this is an offer that will help you.
Basically, any high-converting landing page example is going to start off with the “secret revealed” line.
Often, the person with the offer is revealing the secrets they themselves learned while practicing in that specific niche.
But in teaching you how to do what they’ve learned to do, you can become a clone and do what they have done… becoming a baller dunker, a woodworking guru, etc.
This whole ‘secrets revealed’ technique actually goes back to the 1960s… and you can read more about it in an awesome book by Eugene M. Schwartz called “Breakthrough Advertising.”
In this best copywriting book, you can learn all about the secrets of writing amazing copy.
But this page takes it to another level…
They also add this:
“Finally reveals his secret…”
This makes us feel like the world has been waiting for him to release his plans. This makes us feel like it is even more special.
How brilliant is that??!!!
There is also an image of this ‘Reader’s Choice Award’ that they sneak in there, to provide extra credibility.
If you really look closely, you’ll quickly realize that it isn’t a major thing. In fact, it’s probably from some pseudo-publication, and it probably doesn’t actually mean much.
But… it works!
At this point, they have really built this guy up and intensified the credibility meter. At this point, people are thinking to themselves “I really have to know this guy’s secret!”
Clarifying and Eliminating Objections With Questions
This page also helps to address objections. And as you can see, they go straight into it with check-mark bullet points.
And you will notice that they deal with objections by turning them into questions.
Have you ever wanted to build something….?
Boom. There’s a green checkmark for that one.
And there are two more questions answered with checkmarks, which means these desires and objections are going to be met if you take his course.
He talks about the typical problems that woodworkers face. But he also provides answers to these problems through the course. This is how you get your readers on the ‘same page’ as you. It’s how you identify with them.
You must know what your readers desire. You also have to know what their problems are, and you must enumerate these down, assure them that you are eliminating concerns, and answer their questions as you are giving them the offer.
Give them this assurance up-front, and then proceed with the story!
He’s Just Like You… Except A Little More.
At this point, we know that this guy is super-awesome. He’s one heck of a retired craftsman, and he has a lot of knowledge to offer.
But they also bring it all down to a relatable level by letting us know that he was once exactly like us. He wasn’t always a jedi woodworker.
He started out with all kinds of problems and challenges… but has since worked past them, and is now ready to pass this knowledge on to you.
He’s meeting the user where they are.
He’s meeting you where you’re at.
He knows what you want to do and that you want to become an amazing master woodworker one day. But he also relates by telling you that he’s been there.
He knows what it’s like to be frustrated. He even shares a story about how he had a really tough time when he got started.
He goes on to express how challenging it was for him to follow building plans that didn’t include cut sheets.
He was frustrated by sub-par courses that made things look easier than they were, and was also tired of pictures that were nothing like the ‘real deal.’
So he, our friendly master craftsman, decided to solve all of these problems with his own course. And he is now offering us the best of the best!
Boom. He solved his own woodworking problems, and now he is going to help you solve yours as well!
Reviews Delayed - Product Announced Super Early on This One
The biggest difference between this page and the first two is that in this page they put off the reviews until after they announce the product.
They start right off by showing you exactly what you’re going to get. Bam… you get exact specifics, you see the offer, you see everything right away.
This is different than the ‘usual’ landing page layout. Usually, reviews and stories come first, followed by an offer. This page works, however, because empathy is still established early-on.
He puts himself in the ‘average woodworker’s shoes,’ and makes you believe that he has actually been there. He knows that it can be frustrating. He’s here to help you out.
So even though the reviews are located below the offer, this is still an effective landing page… because he used empathy, objection answers, credibility-building, and trust to build up the value of his course early-on.
Exact Specifics of What You’re Going to Get
Without knowing right away how much it all costs, the page tells you everything that you can expect to get.
There are specific items listed, but there are also awesome visualizations to get you excited about what you could make if you actually bought it!
If you’re into woodworking, you can imagine how much anticipation this landing page creates. You can see that they’re really tapping into a passion for the workmanship here.
You might even find yourself thinking, “man, I want to order this!”
All of this leads to you believing that this is THE product you NEED to become an amazing woodworker.
The Power of Simple Check Marks
How long does it take for your readers to read through your content?
If it takes them several minutes to read through the content above the fold, you’ve already lost them.
It is vitally important that you keep things short and sweet! Don’t blab on. Be up-front, concise, and on-point.
Use simple checkmarks and bullet points to indicate your promises. By using simple bullets, you are not only giving your visitors concise information, but are also doing it in a format that is easy to read, easy to follow, and easy to understand.
The easier your landing page is to read, the better your conversions will be!
Color Choices - This One Keeps It Clean and Simple
Don’t you hate it when web pages look cluttered and distracting? It certainly doesn’t make you want to keep reading, that’s for sure!
Well, one cool thing about this page is that it is SUPER reader-friendly. You can scan the entire thing quickly and easily, without any harsh graphics or weird formatting lines to bombard your eyeballs and make you sea-sick!
You can see that there’s a bit of color to break up the text, but it is not at all a light-to-dark contrast. It is actually a light to light contrast, which makes it easy for your eyes to glide smoothly from one section to the next.
There’s nothing to stop your eyes or stress them out!
Every transition is seamless. It goes from section to section with clean transitions and effortless reading.
This is a great example of how you can use the power of colors to your advantage to create a high-converting sales page!
A Simple Way to Upgrade Your Testimonials
Your customers are smarter than you think.
Contrary to what many people might believe, customers are not idiots ready to take your word about anything you say!
One of the best parts of this page is the testimonials section. You will notice that actual images of the individuals giving the reviews are used here, right next to the reviews.
In fact, if you look a bit closer, you will notice that these are actual Facebook posts with the people’s names right next to their images!
It just doesn’t get any more authentic than that!
Even though the testimonials come later, they do a LOT to build credibility for this master craftsman. He’s not just ‘some dude’ with a promise. He can, and will, deliver on his claims.
And he has a pretty impressive number of testimonials on his page to back this up!
The lesson here is pretty simple. Make sure that your landing page has enough proof to assure readers that your offer will actually help them.
They need to know that your offer is legit… and testimonials from legitimate people who have gotten real results will help!
Consider this… you really only have ONE chance to sell your product on your landing page. So you need to make every single testimonial count. You need to establish credibility, intensify reader desire, and build up the value of your product so that visitors will buy it.
You must make them believe that THIS is what they need to solve their problem!
But Wait…. There’s More! The Value Stack
Don’t give them just one thing.
Stack up those bonuses and give them even MORE value for their money!
Just like this page, which fires away one bonus after another.
You see, this guy doesn’t just give you one bonus. He actually gives you not two, not three, but FOUR bonuses! That’s called a ‘value stack.’
You can also see that the combined value of all of these products is $297, including the bonuses!
So, they tell you how much everything is worth, and then let you visualize the returns on your investment in the long run.
Once you’ve mastered this course, you’ll be able to use all 16,000 plans to start making ridiculous amounts of money for yourself!
You’ll be able to set up your own business, sell professionally-made furniture, and become a master woodworker in your own right.
But then, they take it to the next level…
So you can potentially make $16,000+++ with what you learn from the course. But then, they take that $297 number and drive it down to $97! And after that, they even discount it AGAIN to its final rate of $67!
You can see what this is doing. It shows you how much the course is worth, tells you why it is worth it, and then drives the value down SUPER HARD to give you a literally UNBEATABLE DEAL.
You’ve already saved more than you’ve spent!
The lesson here is pretty simple. Stack up the value, offer bonuses, set your product at a higher price, then drop the price to show them how much MORE value you’re offering.
That is just another way to create a high-converting, powerful landing page!
It may seem redundant, but the secret to a REALLY powerful, effective sales page that generates serious cash is actually in what is called a ‘repeated offer.’
The idea here is that you don’t want to say things just once.
You want to keep repeating the offer, your guarantee, and even a few testimonials and bonuses. Along with these, you stick in a second and third “click to buy now” buttons.
The lesson here is that you really want to imprint on their mind that you understand their problem, are aware of their needs and desires, and that you’re addressing ALL OF THEM with this awesome offer!
This is your last hurrah before you close your copy, so make every word, image, and testimony count!
Consistent Threads of These Successful Landing Pages
One of the best methods for creating a successful landing page is to study other effective, high-converting landing pages as examples.
If you want to put up big sales, you have to study people who put up big sales!
In looking at these three pages, we can already see some pretty consistent themes going on. That is what you want to look for. What is consistent with success? What are the gurus doing right? What ideas seem to keep appearing on successful landing pages?
Here are a few elements that kept popping up on the sites we just reviewed.
Never underestimate the power of exit pops.
This is the popup that appears on a person’s screen right before they exit a landing page. These ‘pops’ serve as a gentle ‘nudge’ or ‘jab’ to your audience, giving them one more chance to buy. If they are still on the fence, this might seal the deal for you.
Be sure your landing page is equipped with this, because catching your landing page visitors as leads with your optin form plugin gives you a chance to sell your stuff later.
No = Not Right Now
Capture their email address, multiply profits with email marketing.
Appeal to people’s curiosity by offering them secret knowledge, and then promising to reveal it to them.
In fact, you should use the words ‘secret’ and ‘revealed’ in your headline to immediately catch your reader’s attention!
But don’t just end there…
Your secret needs to sound serious, and you need to make ‘revealing it’ the key to them achieving what they desire!
In all three of these landing pages, secret knowledge was promised.
- An ex-marine revealed how to lose 1 pound every 72 hours
- The world’s #1 dunker promised to reveal the ‘dirty secret’ to his ability
- The retired craftsman’s secret archive of 16,000 plans was FINALLY revealed
It must sound big, epic, and juicy. This is a key secret to success, regardless of the niche. You are an authority, and you are revealing a secret that your visitors need!
If your landing page sucks, it’s pretty much guaranteed that your storytelling skills need some work.
Maybe a LOT of work.
To sell stuff, your stories have to be well-written, relatable, and really strike people at the very core of their being.
In other words, you have to weave a story that pulls people in and keeps them hooked… beginning to end!
Level-up your sphere of influence with storytelling skills. This will absolutely help you to craft winning landing pages capable of generating serious $$$!!!!
Model Successful Landing Page Examples and Create Consistent Income
To create successful landing pages, you need to learn from the pros. You want to apply the good things they are doing while avoiding the things you’re not supposed to do.
You don’t want your landing page to bomb on you.
So get your headline rocking, build up that element of trust, level-up your credibility, write dynamic copy, and follow these examples to absolutely CRUSH your landing page goals!
I hope that this has been a helpful post for all of you! Hit me up below if you have any questions or comments. I would be happy to help you out if you need it!
See you next time!