Attraction Marketing is a method of structuring your content and marketing in a way that will help you both build an audience and grow your business.
The attraction marketing method is inspired by the Law of Attraction and to utilize this method you have to structure your marketing in a way that aligns with the philosophy of this law of attraction.
So whether you are doing a 90 day challenge, starting a content strategy in video marketing, podcasting or blogging, The Law of Attraction is a crucial thing to implement for success in whatever you are doing.
But what is the Law of Attraction?
Essentially, the Law of Attraction simply means that we are all magnets and that “like attracts like.” Your dominant thoughts and emotions are what will create your reality. The more negativity, the more negative things will happen to you. The more positivity, the more positive things will happen to you. Etc.
Many people describe the Law of Attraction as thinking affirmations, positive thinking, positive emotions, etc. And while all of these things are definitely part of it, there is so much more to it. Thinking positively, while important, is simply not enough.
There is a lot of work involved. You must have your positive intentions, hold on to these visions of what you desire to create, but then you have to put in the work.
You have to do everything in your power, and you have to do it all the time.
I used to work with a guy who would always say, “If you tickle it here, it laughs over there.” We used to sell cars together. Often we would have a car that wouldn’t sell.
So we’d take it out for a lunch ride, take a few pictures of it. It needed some energy.
And guess what?
That car wouldn’t sell but 2 other vehicles would sell and he swore that “If you tickle it here, it laughs over there.”
That was his take that was his way of philosophizing The Law of Attraction because when we take action and trust with the right intentions, everything will work itself out.
We create our own luck.
While positivity is absolutely necessary when discussing the Law of Attraction, you also have to take action.
You have to constantly be producing content. Whether you are creating ads, blog posts, videos, or podcasts, you have to put in the work.
Some resources that have influenced me in terms of the Law of Attraction:
How can you utilize the Law of Attraction mentally?
It starts with shifting your mindset.
If you are currently going through life thinking, “I’m so broke. I owe so much money,” that means your vibrational point of attraction is that of negativity and scarcity. The universe is going to deliver you more scarcity and more negativity.
Conversely, if you go through life thinking, “I have enough. I am supported. The universe delivers me what I need.” The universe is going to provide you with more abundance. A path will appear
Sure, learning to shift your mindset like this can be challenging. Especially when your bank account is close to empty or when you only have a few subscribers.
However, if you recognize the small moments of abundance throughout your day, this will shift everything. Recognize that moment when you get a paycheck, the moment when you get a new email list subscriber. Be grateful for these moments.
Gratitude is one of the most powerful emotions, and in order for the Law of Attraction to truly work, you must harness gratitude’s power.
How can you utilize the Law of Attraction to physically grow your business?
You have to give to give. It is about simply putting out the absolute best content that you can with the sole purpose being to help your audience.
My goal is to provide you, my audience, with quality content. I don’t make videos or write blogs in order to get you to buy something from me. I put out this content simply to give my audience a positive experience.
Utilizing the Law of Attraction in this way has been so fruitful for both my business and my wife’s business. My YouTube channel has exploded in a very competitive niche and this is only because I am utilizing the principles of the Law of Attraction.
It doesn’t matter if you are selling supplements, promoting clickbank products, or running a network marketing business, structuring and creating content that provides your audience with a positive experience is absolutely imperative.
Jay Abraham, a brilliant marketer and consultant, has a philosophy that you need to give results in advance.
Through blogging, videos, podcasts, even social media updates.
(Although I personally prefer blogging or videos because these have a longer shelf life than social media posts.)
Each one of these pieces of content becomes an asset to me. A compact offering of my philosophies.
People find them and think, “Wow, I’ve finally found someone who is simply trying to help me.” And then they click subscribe, engage with me in the comments, and my audience grows.
I focus on giving my audience information and not trying to get them to buy something from me.
If you have been putting out content and you haven't figured out why it's not working, get really serious with yourself and ask if you are putting out content for the sake of giving to your audience or whether you are giving content to get something from your audience. Because trying to get something from your audience is just not going to work.
Many folks are so engrossed in their own financial situations that they approach this marketing niche thinking, “I could make a lot of money from people here.”
But this does not work because folks like this are not willing to give and therefore they are never going to get anything in return.
Just like magnets are attracted to magnets, people are attracted to people who are willing to give of themselves.
Once you've grown an audience, a subscriber list, you can begin to offer them solutions to their big problems. It makes sense to have an email in your autoresponder series at some point that directly links them to something that's going to help them beyond your free content.
Now the coolest part about how this is when you produce a piece of content that truly helps someone in their life and gives that person a positive experience. On a karmic level, you are literally able to receive some of the positive benefits from all of the folks that you help.
That has been my whole goal–to put out as much content as I can and to help as many people as I possibly can.
Now go trust that when you give of yourself with the right intentions, everything will work itself out.
That is the basic overview of how attraction marketing works: content Marketing, creating a 90 day challenge, building a simple funnel, giving away something of value in exchange for the e-mail address, building a relationship via email and then when the time is right offering them something to buy that's going to solve their biggest problems.
If you have a positive mindset, create excellent content, and give for the sake of giving, you will be capable of leveraging your life and your business to create the life, the business, and the reality of your dreams.
Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.