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SamCart vs ThriveCart: An In-Depth Comparison for Online Entrepreneurs


Choosing the right online shopping cart is a pivotal decision for entrepreneurs venturing into the digital realm.

The tools and platforms you select can play a critical role in streamlining your sales process, enhancing customer experience, and ultimately, boosting your bottom line.

With so many options available, it can be overwhelming to decide which platform suits your business needs the best.

Today, we’re going to dive deep into a comprehensive comparison between two of the industry’s leading shopping cart providers: SamCart and ThriveCart.

Which shopping cart is the right one for you, to get your business to the next level? That’s what we’re going to look at.

Having spent the better part of a decade immersed in the world of digital marketing, I’ve had the unique opportunity to experiment with a variety of e-commerce tools and platforms.

Through trials, errors, and a relentless pursuit of optimization, I’ve gathered insights that I’m eager to share with fellow entrepreneurs and online business enthusiasts.

In this detailed analysis, we’ll cover everything from pricing structures and features to user experience and suitable use cases for both SamCart and ThriveCart.

Now, I use both, in multiple brands.

I’ve run about $4 million through SamCart and over $1 million through ThriveCart. The thing is, I use each one a little differently, depending on my unique business needs, and I’m going to share the reasons for that here.

The question is, which of the two is right for you? The main intention in this post is to help you choose the right tool for the job.

Whether you are just starting out or looking to switch from your current platform, this post aims to equip you with all the information you need to make an informed and strategic decision.

So, buckle up as we embark on this journey, comparing and contrasting SamCart and ThriveCart, to determine which cart reigns supreme for online entrepreneurs.

Understanding the Basics

Before we get into the specifics of each shopping cart, let me answer a question you might have.

What about the all-in-one funnel builders? Aren’t those easier to work with?

Here’s a bit of insight …

I’ve found that using a single system for my landing page, check out, email system, etc. can be a problem. If there’s only one glitch in one component, I have to throw it all away.

I have to move my business to a new platform. I did use ClickFunnels, but kept encountering glitches in how they use ongoing transactions, and I wasn’t able to fix this one problem.

So, instead of being able to remove the shopping cart component, I had to move everything.

And it’s no fun having to start all over.

That’s why my landing page builder is now just a landing page builder. And my email autoresponder is for that one job. If there are problems, I only have to switch out that one thing.

The same is true for my shopping cart. If I find it keeps giving me trouble, I simply take my products and move them. For the kind of businesses I own, this modular approach gives me the needed freedom …

I love it!

Okay, you should know that both shopping carts technically do the same thing:

  • You can set up products
  • You can set up recurring charges
  • Both will deliver and fulfill orders when people purchase
  • You can plan beautiful landing pages and checkout pages

Again, what is important is what works for you.

So, let’s go ahead with that deep dive, starting with SamCart.

SamCart Overview

SamCart is a robust and user-friendly online shopping cart solution. It is designed to optimize the checkout process and enhance the overall shopping experience for your customers.

Launched in 2013 by entrepreneurs Scott and Brian Moran, SamCart has since carved quite the niche in the digital marketplace. It’s proven to be an invaluable asset for online business owners, myself included.

Key Features of SamCart:

  • Drag-and-Drop Builder: SamCart provides a straightforward drag-and-drop builder. This allows you to easily customize your checkout pages and align them with your brand’s aesthetics.
  • A/B Testing For Upsell Pages: SamCart provides robust A/B testing capabilities, which means you can test different elements on your upsell pages and find out what converts best, obviously then leading to increased sales and revenue.
  • Advanced Analytics: SamCart’s detailed analytics dashboard offers insights into your sales, conversion rates, and customer behavior. This helps you make more informed decisions when looking at adjustments you might need to make in your business.
  • Built-in Dunning: This tool helps you manage failed payments, a huge asset if you need to recover revenue that might otherwise be lost.

Best Suited For:

SamCart is ideal for entrepreneurs and small to medium-sized businesses looking for a streamlined, high-converting checkout experience.

It particularly shines for sellers of digital products, memberships, and services.

Pricing Structure and Plans:

SamCart operates on a subscription-based model with three main plans:

  • Launch Plan: Aimed at beginners, offering essential features to get started.
  • Grow Plan: Includes additional features like upsells, advanced reporting, and customer management for growing businesses.
  • Scale Plan: Designed for established businesses, providing access to all features and premium support.

Each plan is billed annually, with the option for a 14-day free trial to help you get a feel for the platform.

ThriveCart Overview

ThriveCart, on the other hand, is renowned for its one-time pricing model, which could be a great benefit for a business just starting out without the budget for a recurring monthly payment.

It also has an impressive suite of features designed to maximize your revenue and streamline your sales process.

Since its inception, ThriveCart has been dedicated to providing a reliable and powerful shopping cart solution.

Key Features:

  • High-Converting Checkout Pages: ThriveCart emphasizes the importance of conversion optimization, offering templates that are proven to convert.
  • Affiliate Management: An integrated affiliate management system is included, making it easier to recruit and manage affiliates.
  • Subscription Saver: This feature helps retain customers by addressing failed payment issues promptly.
  • A/B Testing: You can split-test your checkout pages, ensuring you are always using the highest converting options.

Target Audience:

ThriveCart is versatile and can be an excellent fit for both digital and physical product sellers.

It’s particularly beneficial for those looking for a cost-effective, one-time payment solution.

One-Time Pricing Model:

ThriveCart distinguishes itself with a one-time payment model, meaning you gain lifetime access to the platform without recurring monthly or annual fees.

This pricing structure is particularly attractive for businesses looking to minimize ongoing overhead costs.

I appreciate this about ThriveCart and hope that they remain a one-time-pay product, allowing this to be a unique part of their branding, especially with so many companies going the subscription route.

Comparative Analysis

When choosing between SamCart and ThriveCart, you want to understand the differences in their pricing models, features, and user experience.

You want to know which one is more ideal for your use and what fits your company model.

So, we’re going to do a detailed comparative analysis here to help guide your decision …

Let’s start with the pricing.

Pricing and Value

SamCart Pricing:

  • Launch Plan: $49/month
  • Grow Plan: $99/month
  • Scale Plan: $199/month

SamCart’s subscription-based pricing might seem steep, and it’s not for everyone. This can be especially beneficial for established businesses with consistent revenue streams.

They do offer a 14-day free trial, which could give you the time to assess what they have to offer and see if it works for you.

ThriveCart Pricing:

  • Lifetime Access: A one-time fee of $495 (Standard) or $690 (Pro)

Although dropping several hundred dollars at once can be hard, ThriveCart’s one-time payment model presents significant long-term savings.

Long-Term Cost Analysis:

  • SamCart: The ongoing monthly fees can add up, but the continuous updates, premium features, and customer support justify the investment for growing businesses.
  • ThriveCart: The upfront cost is higher, but it eliminates recurring fees, so this will prove to be more cost-effective in the long run for businesses.

Features and Capabilities

SamCart Features:

  • Pros: User-friendly design, advanced analytics, built-in dunning, and a variety of integrations.
  • Cons: Higher cost over time, and some features are locked behind higher-tier plans.

ThriveCart Features:

  • Pros: Lifetime access, robust affiliate management, high-converting checkout templates, and A/B testing capabilities.
  • Cons: Less intuitive user interface for beginners and fewer integrations compared to SamCart.

Ease of Use and User Experience


Known for its intuitive design, SamCart provides a gentle learning curve, making it accessible for beginners.

They also offer extensive educational resources and customer support to ensure users can make the most out of the platform.

At the same time, if you want “premium support” or “advanced analytics” or “educational content,” these services cost an additional monthly payment.

In all honesty, I don’t love this aspect of needing to purchase more and more. I might have multi-million dollar businesses, but I am also frugal; I don’t appreciate companies that are trying to take advantage of me with continuing and ever-higher costs for their services.


While it offers powerful features, ThriveCart’s user interface might take some time to get used to, especially for those new to online shopping carts.

However, the platform provides ample tutorials and resources to help users navigate and utilize the tool effectively.

Suitable Use Cases


I’d say that SamCart is ideal for entrepreneurs and businesses at various growth stages, especially those selling digital products, memberships, and services.

Its particular set of features is designed to maximize conversions and average transaction value.


ThriveCart, meanwhile, is best suited for businesses looking for a cost-effective, one-time payment solution.

It shines for both digital and physical product sellers, affiliate marketers, and anyone keen on long-term cost savings without compromising on features.

Personal Journey and Recommendations

If you’re just now embarking on the e-commerce journey, you want to carefully select the right set of tools; you want the ones that align with your business needs and growth trajectory.

So, I’m going to share a little more about my personal experiences with both SamCart and ThriveCart, offering recommendations tailored to various business scenarios, and hopefully this will help guide you in making your decisions.

My Experience with SamCart

When I first stepped into the online selling space, SamCart appeared to be the perfect fit.

Its user-friendly interface and robust set of features promised a seamless transaction process, and indeed, it delivered.

Why I Chose SamCart:

  • User-Friendly: The platform’s intuitive design ensured a smooth setup, allowing me to focus on selling rather than navigating a complex interface.
  • Advanced Analytics: The detailed reporting helped me understand customer behavior, enabling data-driven decisions to boost sales.
  • Built-in Dunning: This feature was crucial in minimizing failed payments and maintaining steady cash flow.

The Switch to ThriveCart:

Despite the advantages, as my business grew, I started feeling the pinch of the monthly subscription fees. It prompted a reassessment of my long-term costs, leading me to explore ThriveCart.

My Experience with ThriveCart

The transition to ThriveCart was driven by a desire for financial efficiency without compromising on functionality. Here’s what I discovered:

Why ThriveCart:

  • Cost-Effective: The one-time payment model offered significant savings, proving to be a wise financial decision in the long run.
  • Robust Affiliate Management: This feature stood out, providing a powerful tool to expand my marketing reach and increase sales.
  • High-Converting Checkout Templates: The templates were not only visually appealing but also optimized for conversions, contributing to an increase in sales.

Recommendations Based on Business Needs

SamCart could help you as a beginner to learn to create and test products. It definitely helped me at the beginning. (And I’m giving you this same bonus material if you grab my deal at the end of this article.)

If you only have one product, the basic SamCart level should work for you. If you’re selling several products, you’ll want their pro level.

If you don’t know what you’re going to be selling yet, you might like the education offered with SamCart. If you already have products and know what direction you are going in and just need a shopping cart platform, ThriveCart might be the better option for you.

There are benefits to both directions.

Starting out with SamCart helped me a lot as I learned a lot from them; they are terrific marketers.

But now that I know how both of them work, now that I’ve tested all these things, I’m moving over to ThriveCart, because I have the ability to do bumps, have upsells, and do ApplePay right off the bat. For SamCart, you would have to upgrade to get those components.

For Startups and Solo Entrepreneurs:

SamCart’s Launch Plan: Affordable and packed with essential features to kickstart your online selling journey.

For Growing Businesses:

ThriveCart’s Lifetime Access: Make the investment if you have a steady revenue stream. The cost savings and advanced features will serve you well as you scale.

For Experienced Sellers with High Transaction Volumes:

SamCart’s Scale Plan or ThriveCart Pro: Both offer advanced features and capabilities to handle high volumes efficiently, with ThriveCart Pro providing additional benefits like JV contracts and advanced user management.

Bonus Offer and Next Steps

When it comes to taking your e-commerce game to the next level, making the right choice in tools is crucial.

To aid in your journey, I am offering an exclusive bonus package for those who purchase SamCart or ThriveCart through my affiliate links. Here’s how you can grab this fantastic deal.

Exclusive Bonus Offer

Starting your journey with SamCart or ThriveCart through my affiliate links does not just give you access to their incredible features…

It also gives you access to my best selling templates and courses that will help you build a profitable sales funnel.

Your Bonus Package Includes:

  • The High-Converting Opt-In Page Template - $97 Value
  • The Ban-Proof Facebook Ad Blueprint and Templates - $97 Value
  • Email List Growth Mastery - $197 Value
  • The Million-Dollar One-Time-Offer (OTO) Template - $197 Value
  • The One-Click Upsell Template - $197 Value
  • The Bump Offer Template - $97 Value
  • The Breakthrough Sales Letter Template - $197 Value
  • The 3 Secrets VSL Template - $197 Value
  • The Email Autoresponder Template - $97 Value
  • The Million Dollar Copywriting Course - $297 Value

This bundle is valued at over $1600!

These tools and resources are curated to provide you with a significant advantage in building and optimizing your online store, ensuring you get the best possible start.

How to Claim Your Bonus

To claim this offer, here are these steps you need to follow …

1. Complete Your Purchase:

  • Make your purchase through the provided affiliate links for SamCart or ThriveCart. (Make sure you clear your cookies first.)

2. Forward Your Receipt:

  • After completing your purchase, forward your receipt to support (at)
  • My team will verify your purchase and set up your access to all the bonuses.

3. Access Your Bonuses:

  • Once everything is set up, you will receive access to your bonus package, and you can start using the resources to boost your business immediately.

Final Thoughts

Navigating the world of online shopping carts can be a daunting task, I get it …

But, choosing the right tool is crucial for the success of your online business.

SamCart and ThriveCart are two of the leading platforms in the industry.

SamCart shines with its user-friendly interface, a plethora of integrations, and a pricing structure that caters to businesses of various sizes.

It’s particularly well-suited for entrepreneurs and small businesses looking to enhance their online selling experience without being overwhelmed.

On the other hand, ThriveCart stands out with its robust set of features, a one-time pricing model, and its flexibility, making it a favorite among marketers and seasoned entrepreneurs.

The potential long-term cost savings and extensive features make it a powerful tool for scaling your business.

I hope the insights from my personal journey have offered some helpful, real-world perspective on making the switch from SamCart to ThriveCart, highlighting the significance of aligning your chosen tool with your specific business needs and level of experience.

Remember, the decision between SamCart and ThriveCart should be based on your unique business requirements, budget, and long-term vision.

Both platforms offer impressive features, but they cater to different audiences and needs.

Claim Your Bonuses

Ultimately, to grow a business online as a creator–if you’re selling your own products, your own consulting, your own services, your own coaching …

If you’re selling your own stuff, you’re going to need a shopping cart.

So, think about your business model.

I personally believe both ThriveCart and SamCart are wonderful options. I don’t think you can go wrong with either of them long term.

There are some nuances to how much they cost today …

SamCart is a little cheaper and it offers training.

ThriveCart on the other hand, is a one-time payment; you never have to move away from it in the future. But you do need to learn to create the products yourself.

So, choose the one that better fits your goals, your budget, and your brand.

Remember, if you take advantage of my offer here, you will get my templates to help you build either one of these shopping carts out as best as you possibly can.

If you’re ready to dive in, by purchasing with my affiliate links, you’re securing a robust solution and unlocking a treasure trove of bonuses and courses designed to boost your online business.

Don’t forget to forward your receipt to support (at) to claim your comprehensive bonus package, ranging from high-converting templates to invaluable marketing blueprints.

Choose wisely, take action, and propel your business to new heights with the right shopping cart solution.

Your entrepreneurial journey towards success starts here!