Are you ready to move from a content consumer to content creator?
There are three types of content that are out there to create.
My goal here is to help you figure out which method of content creation is inside of you, and help you get going.
I want to see you succeed.
I want you to make the shift from consumer to creator.
Things happen when you take action.
And when that action is in the direction of being of service to a group of people, magical things happen!
That’s what I want to show you here.
These are my results of year one of content marketing and the YouTube strategies which I used to get those results.
Within the first year I generated 26,747 subscribers with 926,000 views.
Those are astounding numbers.
I published a total of 244 videos.
I started with 120 videos in 120 days, then took a month or two off, and then published 3 per week after that.
After a while, the content starts having a compounding effect.
As you continue to publish content that is giving value and more and more people start to watch or listen or read what you have, then those people start to interact with your older content as well and the numbers grow rapidly.
Check out the comparison of the first quarter to fourth quarter year one numbers.
I was publishing a video every day for the first 90 days, and still at day 91 was barely getting hundreds of views.
Then look over to the end of the fourth quarter and I’m getting 5,000 or 7,000 views per day compared to maybe 1,000 before.
The reason this is important is because when you’re starting this process you need to know that this works.
You will have days that you really wonder if this will work for you.
You will struggle with the negative mental speak.
You will have all sorts of struggles and challenges.
The main reason I was able to push forward is because I knew without a shadow of a doubt that this works… that the growth would come.
My wife and I have done this before. We’ve built a successful online business using content marketing.
We did blogging on that one because my wife is more of a writer, but it’s the same process and the results are the same.
So, if you’re somewhere in your first or second quarter and wondering if it’s working, It is.
You’re continuing to grow and improve.
You’re becoming a better presenter.
You are learning more about who you’re reaching and how to interact with them better.
If you feel that you need help coming up with more content for your audience, here are a few helpful ideas:
- Google a question about your content and Google will populate the most common questions related to your search. Also in the search bar, if you put a space after your search and start typing different letters, Google will also populate the next words people are using in relation to your search phrase. Also, there are more results listed at the bottom of the screen
- Pick one or more of the top site results for your search. Go back up to the search bar and type “site:” and copy and paste the website. Press enter and Google will bring up a list of everything indexed for that site. You can also go into the website and if there is a blog or content page, you can copy the url for that specific page and paste it behind the “site:” and get a list of what all is on just that section of the site.
- Go to YouTube and type in what you would search for if you were looking for the content you are creating and make note of the videos that come up.
- Go to Quora.com and see what questions people in your niche are asking.
- Answers.Yahoo.com is another site to search for questions and answers.
- Look for forums for your niche. Sort by replies to see which topics are getting the most engagement. Don’t spam yourself on forums, but engage in them.
- Go to Amazon.com and search for the top books in your niche. If you can, look inside the book at the table of contents. Don’t go plagiarize their content, but just use it to get ideas.
Now, let’s take a look at my website.
The blue and orange lines are the last 30 days compared to the month before at the end of one year.
You can notice there are very slight differences.
This is a good example of the compounding effect of your efforts.
At this time, I hadn’t posted a single blog in the last 30 days.
I am 100% lower on my efforts, but only 1% lower on my traffic.
My website is still getting views because a lot of the posts over the year have keyword phrases that are hitting the top of Google.
Now, let’s look at the first quarter to fourth quarter difference on my website.
There was literally a 5000% increase in my traffic in one year.
Here’s one last bit of website data to look at.
You can see when my website traffic started to increase. This was about the time I was focusing on adding blog content.
Now, I don’t write my blogs. I make my videos and pay a professional to transcribe and edit them into blog posts.
There is a very important point to make here…
There are actually 3 main “pillars” of online content:
You want to get your content onto all three, but you’ll most likely have one that you’re really good at.
When you are content marketing, the first thing you want to do is figure out which method of content creation you’re most comfortable with.
Then create systems in order to get that content out in other forms.
For me, it’s videos.
I’m most comfortable with and best at creating videos.
I didn’t actually know that about myself until I started my first year… I had never published a video before.
In order to get the content I’m creating into all three of the mediums or “pillars” (video, audio, and written) I have systems in place for getting what I do well (videos) onto other platforms.
I have professionals transcribe and edit my videos into blog posts.
I rip the audio files from my videos and organize and load onto Libsyn, which is a podcast hosting service.
After I have it laid out, I get it onto every podcasting directory I can get on.
What if writing is your best form of content creation?
Perfect. Start with the written content and then you can use someone from fiverr.com to
speak out your written blog post for you.
Use this audio format to create your podcast on Libsyn or Soundcloud.
You can then use the same spoken content and add an image layer to turn into a video for YouTube.
This would be a way to initiate from a written post and still successfully execute the three pillar
content marketing strategy.
In the same way, if you are great at making podcasts, you could add the image layer for making videos and have someone transcribe and write out your audio for written content.
A couple more numbers from the end of my first year...
I also had about 7500 subscribers to my steadily growing email list.
I engage in affiliate marketing and after the first year could live off of that income alone.
So, the point in giving you all this data, these statistics, is to show you without a doubt that content marketing works.
It may work for you in 6 months, or maybe a year, or three years. But if you stick with it, you will get there.
Keep giving value and over time you will build trust with those in your niche and will build a successful online business.
I’ve worked with and coached dozens or even hundreds of people and have seen the same results many times.
The most difficult obstacle to overcome is the mindset struggles.
Hopefully these statistics will help you to keep on moving forward in your content creating or in starting if you haven’t started yet.
Eventually, you will get to a point that it’s fun.
You’ll wake up excited to make that next video or podcast or write that next post.
You get to the point that you’re excited to be of service and not thinking about what’s in it for you.
That’s the place where the magic happens.
It’s not if it’ll happen, but when.
Keep taking steps forward.
I hope this one year journey has been insightful and inspirational.