Jason Hornung Review. Can You Trust Hornung? The Truth Revealed!

Jason Hornung Review - Can You Trust Jason Hornung?

Update: For reasons explained below and because I found a less expensive and more comprehensive Facebook advertising course, I can no longer recommend Jason Hornung's course.

Click Here for the course I recommend: Facebook™ Ad IQ Academy

I personally bought and am currently going through the Facebook™ Ad IQ Academy course now and am loving it!

Highly recommend...

If you want all the details about Jason Hornung, you can read the original post and the updates below.

One of your biggest challenges in learning how to build an internet based business is all the noise and learning who you can trust...

Figuring out who is trustworthy enough to transact with is tricky... After all, we only have access to their copywriting skills, their self-curated personas via social media, etc...

If you listen to and follow the wrong people...

You can go down the path of outdated tactics that can have a negative impact on your business... Or worse!

You could end up paying for services that were not rendered and potentially lose money.

Unfortunately, this is the end result of my dealings with Jason Hornung... And I'm sad to update this post with my doubts of his untrustworthiness.

Having spent over $18,000 in coaching and training... I also generated tens of thousands of dollars in sales for him as an affiliate.

After deciding to quit his coaching program, he obliged and stopped charging me.

After two months of Hornung's coaching, I realized that I was chasing the wrong metric... I was chasing the money for money's sake, which is an expression of greed.

I did not like this focus for myself and my business... I also didn't feel there was sufficient value in the program...

I thought all was good and carried on.

So I went about my business and a few months later, noticed I had racked up over $7,417 in commissions from referring his product... But no payments in the last few months.

I reached out to the support email at the Jason Hornung Agency inquiring if there was something I needed to do and received a shocking email from Jason himself...

In short, he decided to withhold all affiliate commissions until he was paid in full for the one year of coaching even though I exited the program after two months.

He is expecting to receive $30,000 for what turned out to be 8 phone calls, 7 of which were in group settings.

To me, this is either shady business or shitty business and this is when I lost trust that he would take care of you as a customer in the way I believe you deserve to be treated.

I'll be honest, the well-crafted sales messaging and promises of $100,000 months from a master salesman excited my ego driven desires for more.

I fell for the pitch... Hook, Line and Sinker!

The funny part is that since I left his coaching program and stopped getting distracted by his ideas, my business has grown in profit and revenue and I just had a record month.

Kind of a moment when I needed to listen to my own advice...

If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.

Now I am in a challenging position where someone who I thought was a trustworthy mentor has shown his true colors...

I have put my name behind his products promoting them as an affiliate but can not continue to do so because I do not trust that he has your best interest at heart.

I'll keep the original post here below... But was compelled to update this post with the recent turn of events.

Is his Facebook advertising course comprehensive?  Yes.

Is it worth $1495?  ....Maybe.

But before you go dropping that crazy amount of cash on a course, you need to see the other great Facebook Advertising courses that deserve your attention... Here is a short list.

Keith Krance - Dominate Web Media

Justin Brooke - Bulletproof FB Ads

Nicholas Kusmich - Intensive

Now... Back to the original post:


Enter Jason Hornung.... Who this post is about.

You will learn more about Jason in this review post...

Plus you will get some inside information about him that you won't find anywhere else online.
How do I know so much about him?
Because after we met in 2015, I have been keeping an eye on him watching if his tactics continue working...
I've also been studying him to figure out if his integrity is in the right place... And testing his tactics to see if they work.
So let's jump in... Who is Jason Hornung?
Let's review, Jason has two distinct sides to his business, The Jason Hornung Agency.
First, he runs a Facebook Ad agency where he creates profitable Facebook ad campaigns.
His clients are generally internet marketers with information products.
Now just saying that Jason advertises for internet marketers is an understatement when you look at his client list...
jason-hornungThe Jason Hornung Agency has run ads for Frank Kern, Ryan Deiss, Mike Dillard, Neil Patel, Todd Brown, Sam Ovens and many other successful marketers.
He runs ads and campaigns for some of the best marketers in the world.
Jason is truly 'the guy behind the gurus' in many senses...

This is how I first met Hornung...

I reached out to him and The Jason Hornung agency to see if we were a fit for him to run my ads for my funnels.

I learned about him from Mike Dillard's List Grow course.

Mike had Jason on to do the Facebook advertising training at the end of that course and it blew me away.

Immediately, I wanted his help with my ads and campaigns.

I reached out to him and the Hornung agency to see if we were a fit for him to run my ads for my funnels.

This was in 2015 and resulted in our first one-on-one consulting session...

Jason got on the phone with me to review my funnel, my numbers and to see if we are a good fit.

Hornung's willingness to get on the line at no charge, to see if we were a fit was a big integrity move, for sure.

Too many facebook advertisers want to charge for a first strategy session...

Their desire to start billing right away, without knowing if they can help is a huge turn-off and a sign of a rookie.

After that call, it became clear that my funnels didn't have enough profit margin for his team's fee.

At the time, his team's fee was $10,000 per month... Now they charge $20,000 per month!

Although we were profitable, we were not that profitable... But I wanted to know more about his FB Advertising methods.

This takes us to the second side of The Jason Hornung Agency.

This is when I decided to join Jason Hornung's Facebook Profit Maximizer course, version 1.0.
I began my self-study of Jason's techniques and was blown away with his unique approach to Facebook advertising...
It became clear how much he knows through his experiences working with clients.

When I bought in, this course was $1995 and worth every penny...
I didn't even blink at the opportunity to get the course and funny thing is...
Now that he has released version 2.0 (updated for 2017) the price has dropped to $1495...
An absolute bargain.
I'd still drop $2k on this course because I got a 1000% return on what I invested by implementing what he teaches.
My investment in the course paid for itself within the first couple months...
After I completed the course I now have a system and a structure based on millions of dollars in ad spend.
This is the biggest 'leveling up' in my paid advertising I've ever experienced.
This is not a full Facebook Ads Profit Maximizer review... I'll do a more in-depth review of that course soon.
But if you are wondering if the course is worth it... I'd ask you... How much would you be willing to pay to know exactly how to get $2 return for every $1 invested in Facebook ads?

The goal is to let you know about Jason Hornung, himself.

After completing his Facebook Advertising course 1.0 in 2016 he released version 2.0 in 2017.
I devoured the 2017 update and the production value and the content is much more organized now.
Then, I received an invitation to join his Facebook Advertising Implementation Workshop.
This workshop takes place over 3 days at his home office in Madison, WI...
Where he works on implementing his methods for our business... Answering our specific questions for 3 days straight.
I jumped at the opportunity!
In total it cost more than $6,000 with the price plus travel fees...
And getting in-person access for 3 days with Hornung one of the best decisions I've made in years.
This is where I got to know a lot more about Jason, his wife Heather and to learn even more about The Jason Hornung Agency.
From their impressive results they continue to get for their clients...
To their mission and vision for helping people and creating wealth through advertising.
This is the first big takeaway...
Jason Hornung is not just an info marketer who learned one or two tricks and made a course out of it...
Hornung is a hands-in-the-dirt practitioner.
Day-in, and day-out working in the Facebook advertising platform for his clients.
For his best clients he is often able to turn a few hundred dollars into $1,000 - $2,000, often netting them hundreds of thousands of dollars in profit each month (some into the millions!).
"Epic" is the only word that can describe the results and return on investment he generates...
And to be honest, he is so busy he isn't taking on new clients!
Plus he is running his own ad campaigns for his courses.
So you may be wondering.... "Miles, if you got his course and the update... Why would you want to fly out there?"
Fair question...  My answer is two-fold.
#1, there is nothing more powerful than getting an absolute pro to work on your business with you.
From my ad sets, my key performance indicators to my copy... He helped in many ways.
The small mindset and technical shifts he helped me make in those 3 days will result in massive ROI in my business.
#2 I wanted to go out and learn more about him to see if he is the real deal... And he sure is!
I learned more about his story, too...
Jason, like myself and so many other successful people... Had hit proverbial rock bottom a few years ago (my words not his).
Before this, Hornung was running an insurance agency for years...
He was using internet marketing and copywriting to grow that business.
That was not the lifestyle he wanted and he eventually quit to pursue internet marketing full time... But he found it was a bigger challenge than expected.
The stress went up, the income didn't... And he was stuck in a mindset of  'I need to make money'...
It wasn't until he shifted his mindset to 'I need to give more value' that things started to work...
He was offering SEO and marketing services at the time... Then in 2013, several of his clients began asking for Facebook advertising services.
He asked for their patience because he didn't have experience, but was confident he could figure it out...
And "figure it out" he did!
His powerful copywriting skills plus his detailed tracking and testing worked well.
It was at this point that a star was born.
Now he blends his time in three main areas.
First, his top priority is still managing his client campaigns, increasing their ROI.
Second, he is helping his students from the Facebook Profit Maximizer course... This happens through the secret Facebook group he runs.
Customers of the Facebook Profit Maximizer course get access to this group!
Third, he is running his own ads to sell his course. Like every great practitioner, he practices what he preaches!
Not to mention that he has 3 children, and sometimes gets out for some snowboarding or disk golf!
He is busy as can be! But he is also loving every minute of it!

If you were to ask me... "Miles, can I trust Jason Hornung?"

Miles Beckler and Jason Hornung

If you were to ask me... "Miles, can I trust Jason Hornung?"
My answer would be a resounding 'YES!'
Over the 3 days being with him and his wife at his home office, it became clear to me... His intention and integrity are in the right place.
This is so important today will all the fake gurus and hype-filled marketing out there.

Jason Hornung is the exact opposite...

If you were to ask me... "Miles, can I trust Jason Hornung?"
My answer would be a resounding 'YES!'
Over the 3 days being with him and his wife at his home office, it became clear to me... His intention and integrity are in the right place.
This is so important today will all the fake gurus and hype-filled marketing out there.
Jason Hornung is the exact opposite...
I can also say without a doubt that his methods and strategy for Facebook Advertising are the best in the world.
This is not a competition and there is not even a 'close second place' from what I've been able to find...
And I've studied more FB ads courses than I'd like to admit!
Review Summary
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Jason Hornung
Overall Rating

29 thoughts on “Jason Hornung Review - Can You Trust Jason Hornung?”

  1. Thanks for this review Mike. Been getting kind of fed up with everyone on facebook selling these "FB courses" and I'm starting to think do these guys make most of their money from just selling these courses or do they actually implement what they teach to get real results. I have heard of Jason and his course before and heard its top notch. I think hes about to be the only person I learn from

    1. There is a shady gray area in the internet marketing space where non-practitioners are selling how to be a practitioner courses... Hornung is the opposite. He dominates with both his client work from his agency and his own products... Plus with access to his $97/mo group for a year with the big FB course, you can ask questions to him and he personally replies. When expertise and integrity mix it is a really cool (and kinda rare) combo.

      1. Wow thats awesome! I didn't know he had a membership club I def have to check that out. And yeah I agree its hard to know who really is actually doing what they say they are doing. Plus it's never good trying to jump from course to course stick with one teacher and master your skillset from there. Thanks Mike!

  2. Yo Miles! I'm pretty keen to purchase Jason's course! Would you recommended Jason's program for newbie online marketers? TIA

    1. Matthias, It can definitely be one of those "skill up" courses that puts you at an advantage over every other person trying to enter this space. Many people who go through Jason's trainings end up running Facebook ads for clients and starting Facebook advertising agencies... So they skill up and sell services because they know more than the local business owners who want to get in on the Facebook advertising goldrush.

      Obviously, if you have your own products or if you're going in the information product world or offer coaching and consulting then there is a massive opportunity leveraging Facebook ads.

  3. I have my own Mortgage broking business in Australia and wanting to understand the facebook Ads/list building space. So many coaches online and difficult to know who is good as there are literally hundreds popping up in my news feed every day. Would you buy Mike Dillards list building course and this one too? Have a separate membership business idea I want to role out so learning the skills of listbuilding and facebook ads for myself will hopefully allow me to facilitate without spending thousands on agency fees. Thoughts?

    1. I'd go straight towards the money, first... Meaning, if you have the infrastructure in the mortgage broker business to generate cash flow with leads, I'd go there. Especially with how hot the real estate world is in OZ. At my 3 day intensive workshop with Hornung, one of the guys there was literally generating and selling mortgage leads to mortgage brokers in the USA and was working on scaling to $100,000/mo in revenue with FB ads... He didn't even 'close any deals' just sold the leads!?!?!?! So there is a TON of opportunity on FB for driving mortgage leads....

      I'd blow that model out of the water first, then think about a membership... Splitting your focus at this phase could do more harm than good and once you get to the membership, you will have months/years of FB advertising experience and you'd be able to leverage that skill to the membership plus you'd only have to learn one new thing...

      Make sense? Best of luck and reply with any other questions you have!

  4. Hi Miles,

    Thank you for a great review! I am seriously considering Jason's online course, but there's one thing I've noticed and it keeps me from doing that giant leap of faith (kinda big money for our small family business). You see, everyone who's raving about Jason's course run online businesses, e-shops, or sell information services via Internet. I mean, in this case it's definitely worth it because the Internet presents you with endless opportunities all around the world and the sky is the limit, really. However, my case differs from anything above.

    We are a small property construction and repairs company. We are located on an island in a country with a population slightly over 250.000. Our market niche is so narrow and the competition with the others is so tight, that everyone is simply fed up with the aggressive ad campaigns run by everyone.

    3 years ago we decided on our target audience, which is rather scarce but good to work with and been trying to attract them ever since. We keep updating content on the website only for it to be stolen and used by the competitors. And it's not cheap as well. We've tried running Google AdWords only to learn that our ads are so specific that Google just wouldn't show it in search results, and anything more generic was a total waste of money. Tried FB ads a couple of times, but no luck there so far as well.

    We are extremely limited in opportunities since we run an old-school down-to-earth construction business for a certain target audience on a very limited territory. We would LOVE to embrace technology and all the opportunities it has to offer, including Jason's ideas on how to run ads on FB effectively, but I am just struggling with the idea that our limitations won't let us develop the way we could had we lived and worked elsewhere. What would you say in this situation?

    Thank you!

    1. Hey Ana, thanks for your comment and I totally understand you. I have lived in done services for clients in smaller communities (lake tahoe) with very seasonal sales cycles and a big course like this is not a magic solution for all businesses.

      My first question is... When you go to Google (in a browser you aren't logged into gmail from) and search for "Your location, your service" do you show up in the top spot?

      To me this is the biggest opportunity for most local businesses selling services/products to locals.

      The reason is because most people in this day and age go to their phone and google to search for specific services or solutions... And showing up when they search (instead of interrupting their Facebook experience) can be a much more advantageous positioning for your company.

      It sounds like you have done some content marketing and your competitors are ripping you off... Know that Google knows if a site is duplicating content or plagiarizing... It takes outworking them at a level of quality and quantity to really set yourself apart and dominate the search engine results.

      I have a TON of videos on keyword research and search engine optimization on my YouTube channel, along with many Facebook advertising videos, if you haven't found them... http://www.YouTube.com/milesb

      I hope that my thoughts and insights here help give a bit of perspective on your situation...

  5. Hi Miles,

    Thank you for a very prompt reply, really appreciate your responsiveness! Indeed, every now and then I monitor our website from different devices having cleared all cache and search history, so that the search results are unbiased. For some services we come either on top of the list or in top 5 changing places with other sites depending on our weekly performance. Having a verified Google brand on Maps with a couple of reviews helps as well as it shows our business as a credible establishment.

    However, there are a couple of services with a great potential that could do much better (now on page 5-7 of SERP) had we been longer in the market and got better traffic to the website. This is where I intended to use paid online ads in the first place, including AdWords and FB.

    As per stealing our content, it is really not that obvious. They do substitute words or slightly change a word order in sentences. Google wouldn't know, but I do. I read through and I can tell exactly where it was taken from as even the layout remains the same, even the bulleted lists, can you imagine?! Just recently I've ended up rewriting from scratch 16! service pages just to stand out again, at least they are not copying our articles from the blog.

    So yes, my biggest dilemma now is whether I should continue spending money to promote less successful services, or should I just give it some time and try to work our way up in Google's organic search.

    Once again, thank you very much for your advice!!


  6. Hi Miles,

    I hope this letter finds you well.
    I have recently been approved by Facebook for the dating site ad campaign.
    However, I have watched some of your videos on the YouTube and I liked very much.
    Is it possible that you can help for the Facebook ad campaign?

    Best Regards

    1. I don't do client work... I have friends who do. You would need to have at least a $10,000 per month budget for ad spend and management fees, though. If your budget matches that level and you'd like an introduction, let me know.

  7. Great article, Miles. I like Jason's style. There are tons of "gurus" out there and all of them are Facebook "ninjas" or "wizards." Apparently these days, becoming an "expert" is not so hard at all. You then realize that most of their efforts went into the sales part of the course and not the actual course at all. But I must say, Jason is awesome.

  8. Hey Miles!! Great review. I came across Jason from Mike Dillard. I really trust mike. So do you think the fb maximizer 2.0 would work for a newbie. I just started Tim Erway's EMP and have the time to learn. As A NEWBIE what would you say would be the best benefits from Jason's course? TIA

    1. Honestly, having a proven system to follow for running Facebook ads would have been HUGE for me as a noob... Instead I spent years and over $10k 'figuring it out on my own'... From the 'how to setup the ads' to the ad copy ideas and the bonus funnel stuff he offers... It will get a noob to a seasoned FB marketer faster than anything I've seen.

      Now I don't know what EMP is... And I don't know what you are marketing... So obviously this is only going to help you if you have something that can be marketed effectively with Facebook ads... Membership program, digital products, some physical products, high ticket items, coaching, consulting, etc...

  9. Hi Miles

    I recently just purchased Jason's Facebook bootcamp and really have found so much value in it. I really appreciate your honesty.

    1. I don't do any client work or consulting... I have a friend I refer people to, but you need about a $8,000 - $10,000 per month budget for management and ad spend.... Reply if that works for you and you want an intro.

  10. Damn! This is sad to read about Jason. Wish I had of known earlier before purchasing I would've got the new course you promote instead

  11. Thank you for your post and update. I have been watching his recent facebook ads and was planning to attend his webinar. Something I found very concerning was many of the facebook profiles that are commenting about how great his program is I suspect to be fakes. They have almost not activity and limited information with stock images. So I already had my red flags and you just confirmed them for me. Thank you for the update.

  12. Hi Miles,
    Please clarify: you are/are not endorsing Jason Hornung because of your experience with his billing for coaching?

    I'm a noob in so many ways! My website selling my art is finally up and running with more art poised to be released on a steady, ongoing basis. My niche is very specific and I think FB is the best fit. The price of this program is very steep for me, but it may be worth the sacrifice. I do not have $1000 to budget for advertising. In your opinion, would I get good results with a fraction of that spend?

  13. Hi Miles. Looks like this review of yours is a few years old now. I was checking out Jason's course and came across your review. I'm new to this space and am spending about $30/month in ad spend. I'm wanting to get to a next level in terms of my knowledge of FB Ads and best practices for fine-tuning and improving performance.

    I noticed that your review was pretty positive, yet in your Review Summary, you gave Jason's program a 2-star rating. As we head into 2020, does your original review still stand?


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