The Jason Hornung Agency has run ads for Frank Kern, Ryan Deiss, Mike Dillard, Neil Patel, Todd Brown, Sam Ovens and many other successful marketers
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Thanks for this review Mike. Been getting kind of fed up with everyone on facebook selling these “FB courses” and I’m starting to think do these guys make most of their money from just selling these courses or do they actually implement what they teach to get real results. I have heard of Jason and his course before and heard its top notch. I think hes about to be the only person I learn from
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There is a shady gray area in the internet marketing space where non-practitioners are selling how to be a practitioner courses… Hornung is the opposite. He dominates with both his client work from his agency and his own products… Plus with access to his $97/mo group for a year with the big FB course, you can ask questions to him and he personally replies. When expertise and integrity mix it is a really cool (and kinda rare) combo.
Reply Wow thats awesome! I didn’t know he had a membership club I def have to check that out. And yeah I agree its hard to know who really is actually doing what they say they are doing. Plus it’s never good trying to jump from course to course stick with one teacher and master your skillset from there. Thanks Mike!
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[…] Jason Hornung is the only person in the Facebook advertising game who I personally pay attention to. If you don't know him, he is the advertiser behind Mike Dillard's FB ads, Frank Kern's ads, and many other top internet marketers. His agency spends over a million dollars per month in ad spend on Facebook for his clients… This guy is the real deal! […]
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Yo Miles! I’m pretty keen to purchase Jason’s course! Would you recommended Jason’s program for newbie online marketers? TIA
Reply Matthias, It can definitely be one of those “skill up” courses that puts you at an advantage over every other person trying to enter this space. Many people who go through Jason’s trainings end up running Facebook ads for clients and starting Facebook advertising agencies… So they skill up and sell services because they know more than the local business owners who want to get in on the Facebook advertising goldrush.
Obviously, if you have your own products or if you’re going in the information product world or offer coaching and consulting then there is a massive opportunity leveraging Facebook ads.
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I have my own Mortgage broking business in Australia and wanting to understand the facebook Ads/list building space. So many coaches online and difficult to know who is good as there are literally hundreds popping up in my news feed every day. Would you buy Mike Dillards list building course and this one too? Have a separate membership business idea I want to role out so learning the skills of listbuilding and facebook ads for myself will hopefully allow me to facilitate without spending thousands on agency fees. Thoughts?
Reply I’d go straight towards the money, first… Meaning, if you have the infrastructure in the mortgage broker business to generate cash flow with leads, I’d go there. Especially with how hot the real estate world is in OZ. At my 3 day intensive workshop with Hornung, one of the guys there was literally generating and selling mortgage leads to mortgage brokers in the USA and was working on scaling to $100,000/mo in revenue with FB ads… He didn’t even ‘close any deals’ just sold the leads!?!?!?! So there is a TON of opportunity on FB for driving mortgage leads….
I’d blow that model out of the water first, then think about a membership… Splitting your focus at this phase could do more harm than good and once you get to the membership, you will have months/years of FB advertising experience and you’d be able to leverage that skill to the membership plus you’d only have to learn one new thing…
Make sense? Best of luck and reply with any other questions you have!
Reply […] fact, Jason Hornung, possibly the best Facebook advertiser in the world teaches this in his FB advertising […]
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Hi Miles,
Thank you for a great review! I am seriously considering Jason’s online course, but there’s one thing I’ve noticed and it keeps me from doing that giant leap of faith (kinda big money for our small family business). You see, everyone who’s raving about Jason’s course run online businesses, e-shops, or sell information services via Internet. I mean, in this case it’s definitely worth it because the Internet presents you with endless opportunities all around the world and the sky is the limit, really. However, my case differs from anything above.
We are a small property construction and repairs company. We are located on an island in a country with a population slightly over 250.000. Our market niche is so narrow and the competition with the others is so tight, that everyone is simply fed up with the aggressive ad campaigns run by everyone.
3 years ago we decided on our target audience, which is rather scarce but good to work with and been trying to attract them ever since. We keep updating content on the website only for it to be stolen and used by the competitors. And it’s not cheap as well. We’ve tried running Google AdWords only to learn that our ads are so specific that Google just wouldn’t show it in search results, and anything more generic was a total waste of money. Tried FB ads a couple of times, but no luck there so far as well.
We are extremely limited in opportunities since we run an old-school down-to-earth construction business for a certain target audience on a very limited territory. We would LOVE to embrace technology and all the opportunities it has to offer, including Jason’s ideas on how to run ads on FB effectively, but I am just struggling with the idea that our limitations won’t let us develop the way we could had we lived and worked elsewhere. What would you say in this situation?
Thank you!
Ana
Hey Ana, thanks for your comment and I totally understand you. I have lived in done services for clients in smaller communities (lake tahoe) with very seasonal sales cycles and a big course like this is not a magic solution for all businesses.
My first question is… When you go to Google (in a browser you aren’t logged into gmail from) and search for “Your location, your service” do you show up in the top spot?
To me this is the biggest opportunity for most local businesses selling services/products to locals.
The reason is because most people in this day and age go to their phone and google to search for specific services or solutions… And showing up when they search (instead of interrupting their Facebook experience) can be a much more advantageous positioning for your company.
It sounds like you have done some content marketing and your competitors are ripping you off… Know that Google knows if a site is duplicating content or plagiarizing… It takes outworking them at a level of quality and quantity to really set yourself apart and dominate the search engine results.
I have a TON of videos on keyword research and search engine optimization on my YouTube channel, along with many Facebook advertising videos, if you haven’t found them… http://www.YouTube.com/milesb
I hope that my thoughts and insights here help give a bit of perspective on your situation…
Reply Hi Miles,
Thank you for a very prompt reply, really appreciate your responsiveness! Indeed, every now and then I monitor our website from different devices having cleared all cache and search history, so that the search results are unbiased. For some services we come either on top of the list or in top 5 changing places with other sites depending on our weekly performance. Having a verified Google brand on Maps with a couple of reviews helps as well as it shows our business as a credible establishment.
However, there are a couple of services with a great potential that could do much better (now on page 5-7 of SERP) had we been longer in the market and got better traffic to the website. This is where I intended to use paid online ads in the first place, including AdWords and FB.
As per stealing our content, it is really not that obvious. They do substitute words or slightly change a word order in sentences. Google wouldn’t know, but I do. I read through and I can tell exactly where it was taken from as even the layout remains the same, even the bulleted lists, can you imagine?! Just recently I’ve ended up rewriting from scratch 16! service pages just to stand out again, at least they are not copying our articles from the blog.
So yes, my biggest dilemma now is whether I should continue spending money to promote less successful services, or should I just give it some time and try to work our way up in Google’s organic search.
Once again, thank you very much for your advice!!
Cheers,
Ana
Hi Miles,
I hope this letter finds you well.
I have recently been approved by Facebook for the dating site ad campaign.
However, I have watched some of your videos on the YouTube and I liked very much.
Is it possible that you can help for the Facebook ad campaign?
Best Regards
Lina
I don’t do client work… I have friends who do. You would need to have at least a $10,000 per month budget for ad spend and management fees, though. If your budget matches that level and you’d like an introduction, let me know.
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Great article, Miles. I like Jason’s style. There are tons of “gurus” out there and all of them are Facebook “ninjas” or “wizards.” Apparently these days, becoming an “expert” is not so hard at all. You then realize that most of their efforts went into the sales part of the course and not the actual course at all. But I must say, Jason is awesome.
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Hey Miles!! Great review. I came across Jason from Mike Dillard. I really trust mike. So do you think the fb maximizer 2.0 would work for a newbie. I just started Tim Erway’s EMP and have the time to learn. As A NEWBIE what would you say would be the best benefits from Jason’s course? TIA
Reply Honestly, having a proven system to follow for running Facebook ads would have been HUGE for me as a noob… Instead I spent years and over $10k ‘figuring it out on my own’… From the ‘how to setup the ads’ to the ad copy ideas and the bonus funnel stuff he offers… It will get a noob to a seasoned FB marketer faster than anything I’ve seen.
Now I don’t know what EMP is… And I don’t know what you are marketing… So obviously this is only going to help you if you have something that can be marketed effectively with Facebook ads… Membership program, digital products, some physical products, high ticket items, coaching, consulting, etc…
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Hi Miles
I recently just purchased Jason’s Facebook bootcamp and really have found so much value in it. I really appreciate your honesty.
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I don’t do any client work or consulting… I have a friend I refer people to, but you need about a $8,000 – $10,000 per month budget for management and ad spend…. Reply if that works for you and you want an intro.
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