A year ago I had approximately 75 or so subscribers on YouTube but I now have over 35,000 subscribers. How did I accomplish this, you might ask?
I’ve talked a lot about Facebook advertising and the power of growing an email list, but one of the really important things that helped launch my YouTube channel was the 90 Day Content Marketing Challenge– publishing 90 videos in 90 consecutive days. (In fact, this was so successful that I decided to do 120 videos in 120 days!)
So what is the first step to kicking off this 90 day challenge?
First, decide which medium is best for you. I, for example, love making videos and it’s really easy for me to sit down in front of a camera and just start talking.
My wife, however, is a blogger and when she did this challenge, she wrote 90 blog posts in 90 days. Maybe you’re a podcaster or maybe you’re a YouTuber like me.
Once you’ve picked your medium, your goal is to publish one item per day, every day for the next 90 days.
One of the biggest challenges that people face when growing a business online is the temptation to stay in content consuming mode. We want to read more. We want to learn more. We want to know how all of the pieces of the business puzzle fit together.
But the truth is, we can’t figure out how the pieces fit together until we just start creating our own content.
Imagine driving a car from Los Angeles to New York—you don’t need to know every single turn. You don’t need to know every single direction to take.
You just need to know how to get started.
And that is one of the most important things that the 90 day marketing challenge does for you.
It forces you to stop consuming content and to start creating content.
This challenge also forces you to grow as a creator.
When you first start a new workout routine it is really really tough. But as you go to the gym every single day, it gets easier; you build muscle.
And then here's the kicker.
It starts to become fun.
When it starts to become fun, you get excited about putting out content on a regular basis.
Then you start seeing growth and reading the comments and you realize you have just built an audience.
Which brings me to the important point—this whole game is not about you.
It's about providing a service for your audience. When you get to that point of providing a service for your audience, magical things start to happen.
This 90 day challenge help you grow as a creator and help you better serve your audience.
This content marketing challenge will also help your business grow.
If you are creating great content regularly, then your audience members will regularly Google your site and visit your site regularly.
Once this happens, Google will notice and begin to prioritize your account.
If you put out good content, users are engaging your site, and then those same users continuously come back to your site, Google is monitoring those visits.
The bottom line here is that if you want to build and engage your audience, you just have to start creating content.
That’s what I’ve proven is possible here.
I started this channel with zero subscribers just over a year ago and now my website gets 80,000 hits a month and I’ve done the exact same thing with my wife’s business.
Anyone can do this.
I also want to add is that your first few videos are going to be a little rough.
You should go back on my YouTube channel and watch some of my older videos.
It’s humbling to watch those videos.
But now I’ve been able to travel across the world, speaking publicly with relative competence.
You can get there!
I have a friend who watched the growth of my channel over the last year and she has felt the urge to start creating her own content.
Recently we were at an event together with 40 or so other digital marketers.
She announced to the group that she was going to do the 90 day marketing challenge.
When asked when she planned to start this challenge she replied, “Next week!”
She was challenged by one in the group saying “No, you should start right now. Make your first video right here!”
And another “If you start today I will start too!”
She decided to start that day before going home and 4 or so others joined her in the challenge!
So throw your hat over the fence get started.
If you are going to do this 90 day challenge, I assure you that this is going to be tough.
Just remember that very few people are going to watch your early videos.
Just like when you start going to the gym, no one watches you lift weights.
But if you want to build muscles, you have to get in there and start lifting.
Get started on that 90 Day Challenge, I’m excited to see you on the other side 14 months from now!
Leave me a comment below and let me know you are starting.
Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.