Building An Authority Site - Your Best Chance For Success With An Online Business
Want to succeed in an online business?
Build an Authority Site and the odds will be in your favor.
What is an authority site?
From the guys who created the best authority site course out there…
Authority sites = large, content-driven sites, with multiple traffic channels and revenue streams.
Basically, they’re a business in the form of a website.
What is the real core essence of building an authority site?
It is being of service at scale.
If you haven’t caught on yet… I’ll say it very clearly: I love the authority site model!
It is a business that when you build right you can go on a three month vacation like my wife and I did this past summer and watch your traffic grow while you’re on that vacation.
Her site increased by over 150,000 visits a month while we were traveling.
You don’t get those kind of results when you are depending on paid traffic alone. You have to keep paying to keep the traffic coming.
An authority site built on being of service at scale, with the ultimate success secret I will reveal at the end is your best chance for success online.
Being of Service At Scale
The only real way to make long term significant money online is to be of service to an audience.
Don’t try to figure out a niche based simply on what you can make money in.
Find something that comes from your life experiences, from your soul.
Start with your passion or what is unique about you and use that to bring value to other’s lives.
Everything about you is 100% unique and you have something that you can help people with.
You may not even realize what it is.
What is something that you’ve become really good at?
What is something that you’ve struggled through or worked really hard at or a specific passion that others may be looking for answers in?
This is the starting point for determining the audience you want to be of service to.
This video goes deeper on this idea for you:
If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.
Then you create content for your audience.
Find out where your audience is and go there.
You can join facebook groups, or create a facebook group if there isn’t one.
Find the questions people are asking and give answers to those questions on your authority site.
Create helpful website content that speaks to their questions and to where they’re at.
For example, my mom just went through struggles with cancer and painful chemotherapy.
Now she wants to share her journey and the specific things that helped her, such as CBD oils, with other people who are going through the same challenge.
If you're a tenured professor who's been working in the university system for 20 years and you're looking for your escape hatch.
Or you're a 24 year old guy who's been dominating at a certain video game for years and years.
Whatever it is that's inside of you, that you do on a regular basis, and that you're all about.
That is the starting point to look at what audience you want to be of service to.
If you do not know where you can be of service to people I wrote a FREE course that will help you pin that choice down and start.
What if there are already dozens of people in the niche you’re interested in pursuing?
If you care more and put out more helpful content than the others you will win.
My wife entered an established niche and started a blog.
There were authors in her space who were backed by hundred million dollar publishing companies.
But guess what, eight years later she is gobbling up all the traffic because she has put out more content for FREE.
Her authority site is beating vast amounts of money resources.
Being of service: At Scale
This is really important.
This is where you get the leverage in your business to create the long-term results you truly desire.
The $10,000, $20,000, and $50,000 dollar months. The multimillion dollar years.
Scaling is the key.
You have the ability to go at scale with your communication.
You're able through the Internet, through your cell phone, through your laptop, to reach literally millions if not billions of people interested in what you're doing.
I did this wrong for many years.
I was doing one on one coaching and I would spend all this time writing an email that went back to one coaching client.
They often wouldn't even take me up on the advice I was giving them, would balk at it or wouldn't do what I was recommending them to do.
There's no scale in that approach. It's one to one.
Now my blog gets about 20,000 visits per month.
I'm doing the same thing I was doing but I'm doing it in a way that allows me to get scale.
Through my website I have generated an email list of about 2,000 people.
When I write that single email I still write it to ONE person, my avatar, but when I hit send it goes to over 2,000 email addresses.
My wife’s website has created an email list of about 140,000 people.
Scale on a whole different level.
Now, How do YOU get Scale Behind Your Website?
The trick is to become a content partner with google.
Google loves fresh relevant content they can serve to their customers.
They want to bring value to their audience as well.
That’s why they monitor bounce rate, session duration, quality of backlinks, etc.
Through your website posts you serve your audience but you help google serve theirs as well.
I want to share with you another mistake that I made here as well. It is one that so many people get wrong.
Blogging is not for everyone.
I thought that I should blog because my wife was having success blogging. If you go back and look at my posts on this blog they are inconsistent.
I tried blogging for six years and it never worked.
Blogging is not in my DNA.
Making videos is.
Now I serve my audience with consistent content making YouTube videos.
It’s the first step in my million dollar business blueprint. Knowing yourself.
You have to know yourself and know how you can put out content consistently. Get the free blueprint and take the most time on step one “Knowing Yourself” to set yourself up for the best success.
If you already know you are a writer, know who you can be of service to, then you have everything you need to start and continue building your authority site.
Be of service at scale for success in your online business.
But there’s one more thing for REAL success.
The stuff up til now was the textbook foundations to not screw up.
To not lose yourself in the process of all of this content creation.
The REAL secret is…
Create more content than you consume
With blinders on unsubscribe from every email list that you are on.
Stop following my YouTube channel.
Stop following Gary Vaynerchuk, Noah Kagan, and any other person that is “doing it”.
Delete your podcast app.
Do the work, do the work, do the work.
Create more content than you consume and stick with it.
It's so easy to give up early on.
After you post 15 or 20 blogs and you do not see the money or traffic you felt that you were promised by some success guru.
It's easy to give up at that stage.
If someone else comes along and says “Oh, do this podcasting thing, I’m making millions.”
For a beginner it can be very easy to jump ship and chase the shiny podcast object, different niche, or become a YouTube creator instead.
The fact is that if you had just continued on the route that you were on you would have made it.
More than likely if you persevere it will be successful by 100 percent.
How do I know?
I’ve done it twice!
Once with my wife’s blog, once with my YouTube channel, and I’ve witnessed and coached dozens of others doing the same thing.
Your first 90 days sucks!
When you look back at month six compared to your first 90 days and...
When you look back at month 13 compared to month 7, it’s astounding!
It takes Thomas Edison Tenacity.
He told the reporter interviewing him after his light bulb success that he “would not be talking to you (the reporter) right now if I did not finally create the light bulb.”
He would be in his workshop working on another prototype until he created the one that finally worked.
If it was prototype ten thousand and one hundred instead of prototype 10,000, he didn't care.
He had the vision for what he was bringing to the world and the perseverance to do everything it took to get there.
That is the ultimate success secret to creating an authority site.
Know your DNA.
Produce more content than you consume.
Make your content an incredible service.
Persevere and you will get there.