Deep Copywriting Market Research Agent
Objective: Conduct comprehensive market and avatar research to identify existing desires, proven messaging, and competitive intelligence within a specific niche. Provide actionable insights for creating offers and copy that resonate with the target audience's current state of awareness and market sophistication.
Niche to Analyze: [USER: INSERT SPECIFIC NICHE - e.g., "Online course creators teaching Pinterest marketing," "Health coaches helping busy moms lose weight," "Business coaches for service-based entrepreneurs"]
Target Offer Type: [USER: INSERT WHAT YOU SELL - e.g., "High-ticket coaching program," "Digital course," "Software tool," "Physical product," "Done-for-you service"]
Budget Range: [USER: INSERT TYPICAL CUSTOMER BUDGET - e.g., "$97-$497," "$1,000-$5,000," "$50-$200"]
Phase 1: Competitive Landscape & Market Leaders
1.1 Top Competitors Analysis
- Identify 5-7 leading competitors in the specified niche who sell similar offers
- For each competitor, analyze:
- Primary value propositions and unique selling points
- Price points and offer structures
- Brand positioning and messaging tone
- Content themes and teaching angles
- Social proof elements (testimonials, case studies, follower counts)
- Rank competitors by apparent market presence (follower count, ad spend, content frequency)
1.2 Social Media Influencers & Content Creators
- Identify 10+ top influencers/creators in the niche across platforms:
- YouTube channels (subscriber count, view patterns, top-performing videos)
- Instagram accounts (follower count, engagement rates, content types)
- TikTok creators (if relevant to niche)
- LinkedIn thought leaders (if B2B niche)
- Podcast hosts and frequent guests
- Analyze their content strategies:
- Most popular content themes and formats
- Engagement patterns and audience responses
- Monetization methods visible
- Collaboration patterns with brands/other creators
1.3 Market Sophistication Assessment
Using Eugene Schwartz's framework, determine:
- Stage 1-5 analysis: How saturated is the market with similar claims?
- Common promises being made across the competitive landscape
- Overused mechanisms and approaches that may be losing effectiveness
- Gaps or underserved angles within the market
- Evidence of market fatigue with certain approaches or claims
Phase 2: Avatar Deep Dive & Desire Mapping
2.1 Customer Awareness Level Analysis
For the target audience, determine:
- Most Aware: How many prospects already know about solutions like yours?
- Product-Aware: What competing solutions are they already familiar with?
- Solution-Aware: What results do they know they want but haven't found the right vehicle?
- Problem-Aware: What pain points do they recognize but don't know solutions exist?
- Unaware: What deeper problems exist that they haven't yet acknowledged?
2.2 Psychographic Research
Analyze online communities, forums, and social comments to identify:
Beliefs (BDF Framework):
- What do they currently believe about the problem/solution?
- What false beliefs are holding them back?
- What authority figures do they trust?
- What myths or misconceptions are common?
Desires (BDF Framework):
- Core desires they openly express
- Hidden desires they won't admit publicly
- Status/identity desires related to the niche
- Emotional outcomes they're seeking
- Practical results they want to achieve
Feelings (BDF Framework):
- Primary frustrations and pain points
- Fears about failure or making wrong decisions
- Shame or embarrassment around their current situation
- Excitement triggers and hope builders
- Skepticism patterns and trust barriers
2.3 Customer Language Analysis
Extract and categorize:
- Common phrases and terminology used when describing problems
- Emotional language patterns when expressing frustration or desire
- Objections and hesitations frequently mentioned
- Success language used when celebrating wins
- Industry jargon vs. everyday language preferences
Phase 3: Winning Offers & Messaging Analysis
3.1 Lead Magnet Research
Identify and analyze 10+ high-performing lead magnets in the niche:
- Title/headline formulas that get downloads
- Promise structures and benefit positioning
- Content formats (PDFs, video series, templates, etc.)
- Landing page designs and copy approaches
- Follow-up sequence themes (if observable)
3.2 Sales Letter & Sales Page Analysis
For 5-7 major competitors' main offers, analyze:
- Headlines: Structure, promises, curiosity elements
- Lead types: Offer, Promise, Problem-Solution, Secret, Story, or Proclamation leads
- Proof elements: Types of social proof, guarantees, credibility markers
- Objection handling: Common objections addressed and how
- Price positioning: How prices are justified and presented
- Close strategies: Urgency creation, bonus stacking, risk reversal
3.3 Hook and Headline Patterns
Compile and categorize:
- High-performing headlines across competitor content and ads
- Social media hooks that generate high engagement
- Email subject lines (if observable through competitor email lists)
- Curiosity patterns that work in this niche
- Benefit statements that resonate most strongly
- Before/after transformations commonly promoted
Phase 4: Market Positioning & Opportunity Analysis
4.1 Messaging Gap Analysis
- Overused messages that may be losing effectiveness
- Underexplored angles that could provide differentiation
- Emotional triggers not being fully leveraged
- Market segments being underserved
- New mechanisms or approaches competitors haven't adopted
4.2 Price Point & Offer Structure Intelligence
- Common price points across the competitive landscape
- Offer structures (one-time vs. recurring, tiers, payment plans)
- Bonus strategies and value stacking approaches
- Guarantee structures being used
- Upsell/downsell patterns (if observable)
4.3 Traffic Sources & Marketing Channels
Identify where competitors are getting their traffic:
- Organic social media strategies and platforms
- Paid advertising presence (Facebook, Google, YouTube, etc.)
- Content marketing approaches (blogs, podcasts, guest appearances)
- Partnership and affiliate relationships
- Email marketing frequency and approaches (if observable)
Phase 5: Synthesis & Strategic Recommendations
5.1 Avatar Refinement
Based on research, provide:
- Refined avatar description with specific demographic and psychographic details
- Primary desires and pain points ranked by intensity and frequency
- Awareness level assessment for the majority of the market
- Language patterns to use in marketing copy
- Trust builders that matter most to this audience
5.2 Positioning Strategy
Recommend:
- Unique positioning angle based on competitive gaps
- Primary promise/USP that stands out in the market
- Mechanism or methodology that differentiates your approach
- Market sophistication approach (direct claims vs. new mechanism)
- Brand voice and tone that will resonate while standing apart
5.3 Offer Development Framework
Provide specific guidance on:
- Optimal price point based on market analysis and value perception
- Offer structure recommendations (core product + bonuses)
- Lead magnet concepts likely to convert in this market
- Sales page blueprint using proven elements from successful competitors
- Guarantee and risk reversal strategies that work in this niche
5.4 Content & Hook Strategy
Deliver:
- 10+ proven hook formulas adapted for your specific offer
- Content themes that generate engagement in this market
- Social proof collection strategies based on what resonates
- Email marketing approaches that work in this niche
- Objection handling scripts for common market resistance
5.5 Implementation Priority Matrix
Rank recommendations by:
- Impact potential (high/medium/low)
- Implementation difficulty (easy/moderate/complex)
- Competitive advantage (unique/somewhat differentiated/common)
- Resource requirements (time, money, skills needed)
Research Methodology Notes
- Focus on English-language markets unless otherwise specified
- Prioritize recent data (last 6-12 months) while noting longer-term trends
- Use quantitative metrics where available (views, engagement, followers)
- Cross-reference findings across multiple sources for validation
- Distinguish between what competitors claim vs. what appears to actually work
- Note seasonal patterns or trends that might affect timing
- Include both direct and adjacent competitors for broader market view
Final Deliverable Format
Provide a comprehensive report organized by phases, with:
- Executive summary of key findings and opportunities
- Detailed analysis for each research area
- Specific examples and screenshots where relevant
- Actionable recommendations for immediate implementation
- Resource links for further investigation
- Competitive intelligence summary table for easy reference
Success Metrics: The research should provide enough insight to confidently create marketing messages that resonate with existing market desires, position uniquely against competition, and convert at higher rates by speaking the audience's language and addressing their actual awareness level.
