Are you an author, entrepreneur, product creator, small business owner, or aspiring internet marketer? If you have a product or message you want to take to the world, an online platform is key to increasing your visibility, establishing credibility, and reaching your target audience directly.
Where do you begin?
There is not one right way to build a successful marketing platform, there are many ways. Rather than searching for the "right way" it's better to simply get started, start learning, and align with strategies and practices which work for you, that you can consistently implement over time.
The truth of the matter is a marketing platform is never finished. To stay relevant, and engaging to your audience you will need to consistently update your platform. An online marketing platform is a long term process which will be built up over time, not something that is created once and finished.
There are however some first steps you can take to ensure you have a strong foundation for your platform. These steps will ensure your marketing platform is ready to grow with you, in whichever specific marketing and publishing directions you choose to take.
A strong marketing platform must include a website. No, a facebook or google page, or even a blogger blog does not count. To look professional, and create something you can build upon over time, you're going to need a real website built on a domain name you own.
Get your website going now. Even if you don't yet have a process for creating content dialed in, get your website up with some basic information so you can start gaining clout with the search engines, and so that you will be ready to run with it when the time comes.
Don't skip this step... You'll seriously be limiting yourself if you do.
2. Email List
Start your mailing list... now! Email remains the best methods to build, and stay in touch with your audience over time. On your website you will be able display an opt-in form where users can enter their email in exchange for something of value from you. There are many options available to build an email list on, some better than others.
With an email autoresponder in place, you have a basic sales funnel which is ready to grow with you.
3. Social Media Marketing
Your website and mailing list are the core of your marketing platform. Social media is an excellent way to engage in a conversation with your target audience, and drive traffic back to your platform.
There are tons of social media marketing options. Don't try to create a presence in all of them... You'll be far better off choose one or two outlets which are fun for you, and over time create a strong presence there.
Facebook, Twitter, Instagram, Tumblr, Google+, Goodreads, Pinterest, and LinkedIn are some of the main social networks you have to choose from. Come up with a creative strategy which works for you to consistently offer value and connect with your audience over time.
Think of social media as a big conversation, more than a magazine you're going to advertise in, and you'll be in the right frame of mind. Join the conversation, share, connect, and engage your audience.
When you post new content on your website, link to it from your social media accounts. If your content is engaging, and you have an option for people to join your email list, you will see web traffic, and be able to watch your email list grow.
Building a successful online marketing platform is an ongoing process. We will work with you to come up with a strategy which is fun and effective so you'll stick with it over time, and build the success you desire.
With an online marketing platform you can literally build your business from anywhere in the world (with internet), taking control of your success and ability to design a wonderful life.
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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.