Logging into a Facebook group that I started and run, today... I saw a notification that sent chills and excitement up my spine!
"Facebook is testing ads in groups now?!?! This is gonna be huge!"
As a Facebook advertiser and someone who uses groups for marketing and product/cusstomer support this short message has a ton of potential, both good and bad!
So groups have been a 'safe space' up until this point and I've seen multi-million dollar businesses built in groups... And their users were 'untouchable' while engaging in and interacting with that group.
These have been mastermind groups, support groups for products and software.... Even the huge influx of 'I love ____' groups that the owners are selling print on demand T-Shirts to, cheap stuff made in china, or even memberships...
Not familiar with this online business model? Well, I'll expose it here for you...
First, you setup a fanpage about something that has raving fans...
Gun people are raving, to say the least and below I'll reveal a real-world, profitable example (you can even swipe their sales vid if you want it is in the description of both FB pages).
So the start is creating a page... this example is 'I Love My Glock' - https://www.facebook.com/ILMGlock/
Then you go out and buy likes on Facebook with the goal of getting new likes of real people really do like the page for under 5 cents each. 2 cents is preferred.
At this point, you can upsell them print on demand items and other free plus shipping items. Like this: https://products.universityofguns.com/freetargets1
Then, you upsell them into a paid Facebook group that is positioned as the 'VIP members club' for ~$10/mo - https://www.facebook.com/groups/168352746691905/
Where you make them feel special and you sell them more free plus shipping stuff. https://products.universityofguns.com/squeeze-page2047291
Now up until now, they have put in all the time and energy to buy the likes, build the relationship, upsell the best customers into the VIP group... Which they were paid handsomely for.
Here is the best part...
Now, once Facebook rolls out advertising to groups... You may be able to target their best customers by displaying your ads to their VIP membership group.
BINGO! Trey Lewellen's business model exposed!
Now you are not just advertising to 'look alike' campaigns or people who like 'guns' you are able to advertise to people who love their guns so much, they will pay every month to be in a group about them.
And this is not limited to 'guns' ...I just happen to know about this guy and his funnel, so I could lay it all out for you.
This is being done in all kinds of niches, like 'I love my Corgi': https://www.shopify.com/blog/50559813-how-i-built-an-online-t-shirt-business-and-made-1-248-90-in-3-weeks
Or even fabric?! http://whileshenaps.com/2015/01/fabric-economy-of-facebook.html
I'm telling you... Every single niche out there has a group, or dozens of groups of fans, no matter how small or obscure the niche may seem.
This is your shortcut to an audience and Facebook is getting ready to roll this out!
Imagine being able to target the people who are in a 'support' or 'mastermind' group of your biggest competitor?
Not to mention the massive number of local / buy and sell groups... And the 'I love ____' groups that the Tee-spring and free-plus-shipping folks have been blowing up.
So, it makes me think that there will be two ways this benefits advertisers....
First, I can not only show my ad in your newsfeed but also in the groups you are in when you are there.
But second... Being able to target groups as 'interests' will open up a MASSIVE opportunity for more advertising inventory that is simply not being taken advantage of.
How big is the group users market?
Well, the best number I can find is from a FB investor's call from January 2014 and they had over a half a billion monthly active users in groups... Source: http://files.shareholder.com/downloads/AMDA-NJ5DZ/3002998819x0x721893/5d1f707a-d5e6-4e05-960c-ff4345641d2e/FB_Q4andYearEnd2013EarningsTranscriptPreparedRemarks.pdf
If you are reliant on Facebook groups for an aspect of your business, like a coaching group or a mastermind group... Get ready. I'll be able to market to your best customers soon! 😀
If you are a Facebook advertiser... Well, this could just open up a whole new world of opportunity and an entire orchard of low hanging fruit!
Time to get advertising on Facebook, if you haven't already!