Once upon a time, there was a doomed, hard working farmer.
He worked every day from dawn til dusk, only pausing to kiss his wife, to eat some soup with hearty bread, and to wipe the sweat from his face.
Due to his constant efforts, his land flourished, and his family had an abundance of food to eat.
However, the farmer didn’t own his land – he rented a small parcel of a much bigger piece of land from the local lord.
Things went great for many years… until the local lord got sick.
The lord’s sickness inspired him to become a very devout man – and to give large amounts of money to the church.
And so one day, the farmer got a knock at his door.
A severe looking monk said that the land was now in the property of the church – and his rent contract was no longer valid.
The farmer and his entire family were unceremoniously kicked out, forced to begin again somewhere else.
In this metaphor, you are the farmer and the “land” is your blogging platform.
Your content marketing is like the crops that a farmer would plant.
And just like being a farmer, being a content marketer is a long term game.
If you choose the wrong blogging platform, you might lose all of your hard work over the years because a bigger company hit hard times (just like the lord in the story).
You need the best long term solution that will keep your content safe – and you'll find out what that solution is in this blog post.
All of these services are potentially easier to use (at least in the very early stages) than my recommendation.
So why shouldn’t you use them?
For one simple reason: YOU DON’T OWN these platforms. They are run by companies.
And guess what?
Companies go out of business all the time. Each and every day.
So if you rely on Weebly, Wix, or Squarespace to host your business… you’re essentially saying, “Gee whiz, I hope you don’t go out of business. Because if you did, I would be seriously screwed!”
Our make believe farmer may not have had much choice with his land – but you do. Why would you choose a blogging platform with this much long term risk?
Additionally, these blogging platforms are run by companies that have one goal – to make a profit.
That profit motive might go above a goal of serving their customers well, or of giving incredibly responsive customer support.
With Weebly, Wix, and SquareSpace, you’re essentially trading money and ownership of your content for an easy to use layout.
However, that ease comes at a cost: you’re not able to customize!
That means that if you wanna make a little tweak to your website design that the standard editor doesn’t let you do… you’ll be out of luck.
With my recommendation, not only is your blogging setup simple, but it’s also incredibly easy to tweak to make things “just right” for your own business.
WordPress with Thrive themes is the best blogging platform out there.
While you may have heard me recommend ClickFunnels in the past, I recommend ClickFunnels for funnel creation, not for blogging.
The key difference between WordPress and other platforms is that WordPress isn’t owned by anyone. It can’t be.
It’s open-source software, which means that anyone around the world can edit the code of WordPress to make it better.
WordPress is also extremely, extremely popular online, as it’s used by 38% of the top 10,000 websites on the internet. For example, the LinkedIn Blog, Forbes, TechCrunch, and The Freakonomics Blog all run on WordPress.
The popularity and open source nature of WordPress give you three huge benefits:
WordPress has a vast amount of themes you can choose from.
I use Thrive Themes because:
Yes, Thrive costs $25 per month.
But the next best competitor for running an online business, ClickFunnels, costs $99 per month.
And trust me – with the amount of time you'll save using Thrive themes as opposed to a free theme, you’ll be thanking me for the recommendation.
A few years back, WordPress was harder to use.
But now WordPress is just as simple as any of its competitors, at least when it comes to the most important functions of writing and publishing content.
And the beauty of learning basic WordPress skills is that they’ll ALWAYS come in handy.
Even if you decide to use a developer for a lot of your site, knowing how to go into a post and edit the featured image, for example, is super useful.
Before you read any further, I’d like to request 3 minutes of your time.
Go to this link and sign up for a FREE WordPress.com account.
Then follow the onscreen instructions for making your very first WordPress blog.
You’ve done that?
Awesome! Now you see how easy WordPress is.
Go ahead and publish a 10 word post if you’d like, just so you can see how easy that is as well.
Just for fun, I made a WordPress.com site in 3 minutes just to show you how simple it is:
I like to think of life as a “choose your own adventure” story, so here are your choices for how to get your blogging platform up and running:
Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.